120. From Hustle Plateau to Scaling With a Model With Alison Harris

Summary

---

Podcast Summary:

The Millionaire Real Estate Agent (MREA) Podcast

Episode 120: From Hustle Plateau to Scaling With a Model With Alison Harris
Host: Jason Abrams
Guest: Alison Harris (Savannah, GA team leader—100+ home sales/year)
Date: February 2, 2026

---

Episode Overview

This episode features Alison Harris, a high-performing real estate agent from Savannah, Georgia. Host Jason Abrams interviews Alison about her transformative journey from hustling to exhaustion to building a scalable business model by following the "Six Personal Perspectives" from Keller Williams. Alison shares practical steps, personal breakthroughs, and hard-won wisdom on breaking through income ceilings and creating a sustainable, fulfilling career in real estate.

---

Key Discussion Points & Insights

Alison’s Early Career and Realization (02:03 – 07:39)

• Alison started in theater, moved into teaching, then real estate after having her first child.
• Early real estate success came through word-of-mouth, heavy networking, and stretching herself extremely thin.
• Partnership without proper systems eventually led to being overworked and stuck at a ceiling (about 40-50 units each year).
• Memorable Moment: Alison recalls sitting at the beach with friends, realizing her ‘hustle’ had taken over her life:

  "They saw it from one point of view and I saw it from a completely different. ...I used to have a neon sign that said hustle. And about five years ago, I unplugged it and threw it in the trash because I realized that was not what I wanted to be." (07:17)

---

Breaking Through: The Wake-Up Call (07:39 – 10:23)

• Alison attended Bold (Keller Williams’ transformative mindset/business course), during which her husband lost his job—prompting a crucial personal and professional crossroads.
• Admitted her struggle with coachability and accountability.
• The turning point was committing to changing her thinking, and ultimately, her systems and business.

---

The Six Personal Perspectives: Alison’s Blueprint for Change

[10:23 – 34:36] – Alison walks Jason and listeners through each step, sharing tactics and personal stories.

1. Commit to Self-Mastery (10:23 – 12:29)

• Alison chose to become deeply coachable and focused single-mindedly on her database.
• Tactic: Identify your single most important business element (“my one thing was my database”).
• Practical advice:

  "Tag your first 100 [contacts]... On my team, we call it a five-star contact: first name, last name, email, phone number, and mailing address." (12:39)

2. Commit to the 80/20 Principle (14:40 – 18:23)

• Focus relentlessly on the 20% of tasks that generate 80% of results.
• System: Regularly redefine your 20%, delegate or automate the rest, and have team members do the same.
• Tactic: The "10-80-10" rule: “I do the first and last 10%, they do the middle 80% for projects.”
• Alison:

  "As we hire additional admin, the new admin scoop up that person's 80/20. ...That is the thing that has truly given me my life back." (15:35)

3. Move From Entrepreneurial to Purposeful (E to P) (18:26 – 21:01)

• Move beyond 'just working hard' to implementing purposeful systems (e.g., business plan “GPS”).
• Practical tip: Laminate your business plan and carry it everywhere to keep it top of mind.
• Quote:

  "You don’t just set one goal. ...All of the things I’m trying to accomplish throughout the year and everybody on my team is going to have a different GPS." (20:11)

4. Be Learning-Based (21:04 – 22:14)

• Replace ‘I know what I know’ with continual learning: books, coaching, industry events.
• Highlight: Alison credits reading and coaching for her growth, even learning from TikTok!
• Host Jason:

  "Gary always says that school is never out for the professional." (21:56)

5. Remove Limiting Beliefs (22:14 – 27:46)

• Confront internal ceilings (e.g., income, growth, identity).

• Alison describes the challenge of believing she could achieve more than $250k/year, and how her mentality changed.

• Notable Success:

  "I got into Gary Keller’s mastermind...That had been my goal for so long... I was never going to get there in the situation that I was in." (22:54, 23:31)

• On family dynamics: Her husband's support was a game-changer post-job loss (“He thinks I can do anything... and he is the ultimate caregiver.” – 25:29)

• Real-life solution: Circling her neighborhood to finish work calls before entering the house, so she’s present for her family.

  "If the first thing I do when I walk in the door is I can make eye contact with him and say, ‘hi, how was your day?’... Instead of snapping at him... I can say, ‘I’m sorry, I’m out of words. Give me just a few minutes.'" (26:51–27:39)

6. Be Accountable (27:52 – 31:28)

• Accountability to self, team, and family as a key to sustained success.
• Regular 1-on-1s, transparent and vulnerable leadership, willingness to have hard conversations when team members need to move on.
• Alison:

  "There is nothing worse in the entire world than when your boss does not show up to your one-on-one... I want to be that gracious leader who makes people feel safe and makes people feel loved and cared for, but also understanding... it is going to be time for you to go out on your own." (28:48, 31:02)

---

The Magic in the Mundane: No Silver Bullets (32:11 – 34:36)

• Alison underscores that there are no shortcuts—only consistent execution of foundational activities.

• Key to her own MREA (Millionaire Real Estate Agent) level success was “the magic in the mundane”—consistent database nurturing, quality touches, and business fundamentals.

• Memorable Quote:

  "What is going to make me a fantastic agent is what I call the magic in the mundane... there is no magic bullet other than just keep doing the same boring stuff every single day, and magic will happen." (33:10)

• Gary Keller’s wisdom:

  "You underestimate where you can be in five years and overestimate where you can be in one year." (34:06)

---

Notable Quotes & Moments

• “If you break your team and you've been completely entrepreneurial and you get completely into model ... it takes exactly 40 months to hit MREA.”
  —Alison Harris (23:31)

• On transition from hustle to systems:

  “That’s the thing that has truly given me my life back.” (15:55)

• On family and support:

  “If he supports me and encourages me and cares for me that I can do anything.” (25:29)

• On leadership and accountability:

  “I’m willing to be accountable. I'm willing to listen and I'm willing to apologize ... I want to be that gracious leader.” (31:02)

---

Timestamped Key Segments

• Alison’s Early Story: 02:03–07:39
• The Beach Wake-Up Call: 06:44–07:39
• Bold and Personal Turning Point: 08:15–10:23
• Six Personal Perspectives Dive: 10:23–34:36
  • Commit to Self-Mastery: 10:23–12:29
  • 80/20 Principle: 14:40–18:23
  • E to P: 18:26–21:01
  • Learning-Based: 21:04–22:14
  • Limiting Beliefs: 22:14–27:46
  • Accountable: 27:52–31:28
• The Magic in the Mundane: 32:11–34:36

---

Tone & Takeaway

Upbeat, transparent, and practical—Alison’s journey is told with humility, candor, and humor. The conversation is relatable for any agent feeling stuck or overextended, offering a proven path forward grounded in systems, mindset, and leadership—not hustle, hacks, or shortcuts.

---

Actionable Steps

• Audit and refine your database—focus on “five-star contacts”
• Identify and double-down on your top 20% activities
• Systematize business goals and keep your plan visible (“laminate your GPS”)
• Relentlessly learn—from books, coaching, peers
• Challenge your limiting beliefs, especially around income and leadership
• Lead with vulnerability and accountability; don’t shy away from tough conversations

---

Closing Wisdom

"The model to get anything you want in life is here—you just have to consistently do the work. The magic is in the mundane." (Jason Abrams: 32:11; Alison Harris: 33:10)

---

For full notes and a PDF of the episode model, listeners are encouraged to sign up at mreanotes.com.

---

Transcript

[A]

Foreign.

[B]

Welcome back to another episode of the Millionaire Real Estate Agent Podcast. I'm Jason Abrams, and this is the place where we lift the curtain on the world of real estate like never before. Every week I sit down with visionaries, pirates and mavericks. We're here to document, demonstrate, and most importantly, demystify their game changing models and systems. What secrets propel them to the top and how are they living their dreams? This is about passion. It's about strategy. But above all, it's about real, tangible success. So buckle up and let's dive in. This is the Millionaire Real Estate Agent podcast. I want to make a change in my life.

[A]

I want everything to be different. I want to wake up tomorrow, wave.

[B]

A magic wand and just have it, gang.

[A]

I hear that all the time. But here's the thing. Wanting to make a change and actually having one in your life are wildly different things. Today we're going to hear from an MREA agent who in 2021, relaunched her entire business. And it took 40 months to do a million dollars in gross GCI on an annual basis after that. Now you. Here's the thing. The roadmap by which she followed is one that all of us get to follow. She is going to tell us exactly how to have a change in your life in six very simple steps. She hails from Savannah, Georgia, and her team sells over 100 homes every year. Friends, sit back and buckle up. This is Alison Harris.

[B]

Alison, how are you?

[C]

I'm great, thank you.

[A]

Well, thanks for joining us. I appreciate it. I ask everyone the same question. How did you end up in the greatest industry in the world?

[C]

Oh, okay. Well, my story is. I mean, probably not dissimilar from a lot, but also very unique. So I have a degree in theater from ucla, most specifically stage management.

[A]

Okay, stop the tape. A degree in theater from ucla. And you're all the way in Savannah, Georgia?

[C]

Correct.

[A]

Why aren't you part of the Netflix merger? And why aren't we in LA right now making movies?

[C]

Well, my husband and I decided we wanted to start a family, and the place to do that was not Los Angeles. And we have been able to do much more in Savannah than I think I could have done as a stage manager in Los Angeles. So basically, we moved to Savannah in 2003 and my husband got a job. He's also in theater. He was the technical director of the local historic theater. Beautiful building in Savannah. And I got a job teaching high school. So I was teaching. I was this technical theater teacher at Savannah Arts Academy, and I was making $26,000 a year.

[A]

Okay. Forgetting the money for a second. Cause I get that. What is it like being in a classroom full of high school kids? Did you love it? Did you wake up fulfilled every day? Was it awful?

[C]

Well, okay, so I was only 23, so only being five years older than them was an advantage and a disadvantage. So we were like very good friends. I'm actually still friends with many of them. But what's so interesting about that is, like being a source of authority in that situation is really difficult. And they didn't take me very seriously. So I had to change how I treated them to gain the respect so I could get what I needed out of them.

[A]

When you look back at that stage of your life, is that the one thing that you learned in that experience that you've brought through to the real estate business, or is it something else?

[C]

No, I would say that is probably it. It's sort of meeting people where they are and making the adjustment in how I, you know, sort of wander through a interaction to get the outcome that I need.

[A]

I love that. Okay, so you're doing it, you're teaching theater, you're doing high school. What happens next?

[C]

So we have our first child and daycare math was not mathing with the $26,000 a year salary. I bought my first house when I was 23 when we moved to Savannah. And my realtor, his name is Robert Jones, who is the sweetest. Anyway, he pestered me to get my real estate license from the day he met me. And I got my real estate license on my daughter's first birthday, March 31, 2006. So I have an almost 21 year old. If you're doing quick math, which means I will have had my license for 20 years in March.

[A]

And that's incredible. So do you have success right off the bat, your momming and now realtoring?

[C]

Yeah. Well, I was really lucky because my mom also bought a house for me immediately. So that worked out really well off. Yeah. So basically I got my license in March. I stopped teaching in June, and in my first year, I closed 15 houses and I was able to stay home with my daughter. And it was. I had baby, basically a baby on my hip and I was showing houses. I was super entrepreneurial. I started at a small brokerage, and I almost immediately got into business with a very good friend. And she and I worked side by side from the brokerage through to Keller Williams. We switched in 2011 and we worked side by side and we were very entrepreneurial. We would generally have Like a transaction coordinator. We might bring on one extra buyer's agent. We were not in model. We were not well leveraged, and we hit a ceiling, like a major ceiling, and we could not break through.

[A]

So tell me about the ceiling, because. And I think this is a really common thing where you look up and something happens and you just can't get to the next level.

[C]

Yeah, we just couldn't. I mean, we basically were running ourselves ragged. We were Both selling between 40 and 50 units a year without leverage, without. I mean, other than like a transaction coordinator, we would maybe bring in a buyer's agent. We thought somehow that was going to help.

[A]

Well, so wait a second, though, I want to ask, because there's people that are listening that are like, 40, 50 units by yourself is an awful lot of business. What were you doing to generate that much business?

[C]

Oh, gosh. Well, you know, networking groups. I mean, anything we could. We were dabbling in the idea of farming, but we didn't really execute super well. But, you know, really, it was word of mouth. It was, you know, through my children's pta, it was supporting things through our kids. It was supported soccer teams. I mean, it was stretching myself about as thin as I possibly could stretch myself to get that number of units.

[A]

How did it start showing up in your life? Were you stressed? Were you fatigued? Was it showing up at home? Or was it just, I want to make more money and I can't seem to get there?

[C]

So it was me sitting at the beach with my girlfriends who were visiting me from Los Angeles, realizing I spent two thirds of the day on the phone negotiating deals. And I remember them looking at me and saying, gosh, you are so, so professional. You sound like such a grownup. Because, you know, they knew me in college and they're like, gosh, I cannot believe you're doing this. And then I was thinking to myself, I can't believe I'm doing this either. You guys are like drinking beer and eating watermelon, and I'm sitting here negotiating deals. Like, this is like, you know, they saw it from one point of view and I saw it from a completely different. It was a major wake up call for me that I was just hustling as hard as I possibly could. And it's funny because I used to have a neon sign behind me that said hustle. And about five years ago, I unplugged it and threw it in the trash because I realized that was not what I wanted to be.

[A]

Gary Keller always says the hustle culture is a really Dangerous one, because you don't have to sacrifice. He told me the other day. He said a lot of people are getting their values right now from social media, and there's this idea that you need to sacrifice on the personal side in order to have success on the business side. And he told me that's completely untrue. And he said that in his life, he was either in the picture or taking it. And I can't stop thinking about that. You come to this realization. You keep banging your head into the ceiling. What's the moment? What happens after you're at the beach with your friends that changes your life?

[C]

So I was in bold business objective life by design. I think I've done bold seven times, maybe eight times now.

[A]

I got to tell you, we have friends listening from every brokerage. We have a lot of. So, gang, that bold is a course at Keller Williams that you can take that helps you have immediate success, change your life, and most of all, change the way that you think, because if you don't change the way that you think, you don't end up changing anything else that lasts.

[C]

So I've had two really important things happen to me in this bold, and they happened the same day, but they are two totally different things. So the first thing is that my husband called and he lost his job. And to me, you know, the salary wasn't really the big deal, but the benefits and everything else that went along with the stability of that. And I was sitting in bold when it happened. Couldn't have happened in a better place. And I had also spent years. I don't want to say that I was not coachable, but I will tell you, I was pretty much not coachable. Like, I don't really want to admit that about myself, but, like, you know, people would go to great lengths. Bold coaches, you know, at this point, I had my first maps coach. They would go to great lengths to help me help myself, and I did not help me help myself. Like, I absolutely pushed away all kinds of great advice because I did not want to be held accountable. And I really had. You know, I think about the six personal perspectives.

[A]

Okay, wait a minute. Don't get into it, gang. You can tell we're transitioning. You know what time it is. We're going to share a model with you right now, and Allison's gonna change your entire life. And I know what you're thinking. How does that happen? If you're ready for a change, Alison's gonna give you the roadmap to have it. So I'm Gonna take the notes. You don't have to take the notes. They come out every Thursday. And if you don't get em, go to mreanotes.com, put in your email address and we will email them to you along with a PDF of everything we're about to cover. Alison, tell me exactly how to change my life and get out of chaos and in to progress.

[C]

So we have six personal perspectives at Keller Williams and I can go through them one through six and what I did. And I think that's probably the simplest way. But number one is committing to self mastery. And I think of that moment in bold and that moment that I decided that I was coachable and I decided that I was going to truly step into my inner power and bring, you know, my, sort of bring myself up into, you know, the, the world of being coachable. It really starts with a decision to excel at something and make that something your one thing and really focus on that one thing. So all of those things happened and I made a, also a very, very important decision. And this is the other kind of jumping is that I had to leave my business partner of 15 years. And that was the hardest decision I've ever made. And it wasn't that she was a problem, it was that the model was a problem. Like we were not in model. So I had to make that very, very difficult decision to move on and sort of completely relaunch the team. And I did all of it, you know, really focusing on the six personal perspectives. So committing to self mastery. The one thing that I focused on was my database. The day that I dissolved my old team and started this new team, I decided my one thing was my database. And I knew it had to be. It had never been. It wasn't interesting to me, it wasn't exciting to me, but. And I had hired multiple people to try to, you know, I had VAs that I would try and be like, come on, fix my database. The information is only in my brain. So it only, only works if I get the information out of my brain into the database. And to this day we have a beautiful, robust, well tagged, easy to communicate database. And that is the one thing in like committing to self mastery that I really committed to and fulfilled and is paid back in spades.

[A]

If I, if my database is a hot mess right now of names, missing phone numbers, no physical addresses, living in a shoebox under my bed that I hate looking at, what were the steps you think I should take?

[C]

So I think the first step is to tag your first 100. Like think about your hundred most important clients and focus on getting their contacts completely up to speed. On my team, we call it a five star contact. It means first name number one, number two, last name, third email address, four phone number and five mailing address. If I have those things, that's a five star contact. And so my goal is to create a language framework on my team so everybody knows that I'm looking for a five star contact. And if you ask anyone on my team admin va agent when they're putting someone into the database, they know exactly that that's what I'm looking for. And then they want them to be properly tagged.

[A]

I think that's genius. Okay, once you have those things tagged, what's the next thing you would tell me to do?

[C]

Oh, well, then you need to create a touch program. So we have it tagged as a 36 touch. But I counted it up, Jason, and we touched them 91 times this year.

[A]

So what are some of the greatest touches you make? Because I know a lot of us have said it and forget it touches, but there's always a few that you know are it. What do you got?

[C]

So our items of value are really cheeky and funny. So like it's like a dad joke kind of vibes. So like we do a thanks a lotto for your business and that's like a holiday card and it's some like dumb selfie of me and it's just. And it's got the lottery scratcher card.

[A]

I love that.

[C]

We always do. Like we have a emergency magnet that we send out to our clients. We always send out the SEC football schedule. I'm in Georgia territory. I am not a Georgia fan. So I cannot. My husband would kill me if I sent out a Georgia schedule. He's a Tennessee fan. So we send out the entire Southeast conference. That's the only way I would be able to stay married. If I sent out a Georgia magnet, that would be the end of me.

[A]

So good. All right, so commit to self mastery. And for you, that meant I'm going to master this database. Because for most of us, we're going to have a database driven business. What's number two?

[C]

Number two is committing to the 8020 principle.

[A]

Why don't you back up and tell us what that is as you go through.

[C]

Oh, man. Okay, so 8020 principle is Pareto's principle. It goes back to basically a long, long time ago. There was a gentleman named Vilfredo Pareto and He theorized that 80% of the land was owned by 20% of the people in Italy. And that was actually true. And as we have unpacked this throughout, sort of time and time again, the 8020 principle continues to show up. So the 8020 principle as it relates to real estate is that 80% of my results come from 20% of my efforts. So then I need to get into my 20% and leverage off the remaining 80%. And it seems like I can do this on an annually or even twice a year basis where I redefine my top 20%. And then the people that work for me also figure out their 80 20. And then as we hire additional admin, the new admin scoop up that person's 80 20. So it's just, it's a compounding factor. And as we like have nailed it, that is the thing that has truly given me my life back.

[A]

So when you look up, Gary told me the 20% for real estate agents is 99 times out of 100 going to be generating enough leads so that I can provide my services. How do you think about it?

[C]

So I think of it as, so, you know, as a team owner, I think of it as I've got two sides to my 80 20. There's the generating the leads in my top 20% and then the other portion of it is really leading my team and running my business like a business. So that is being in strategy meetings with my admin staff, that is planning out our touch trackers. It's all of those things. I'm also a big spreadsheet nerd. I mean, I know I look cool, but like, I'm actually like the biggest spreadsheet geek ever. And so, you know, I also have to spend some time in there and I have to make sure that everybody who I'm taking along on this journey with me on the admin and on the agent side truly understand their functions. So basically I have my real estate 20% and then I have my business owner 20%.

[A]

Do you find that when you have really talented people and you're really talented and you have talented people in your organization, on the administrative side and the team side, the more talented you are, the more stuff you end up grabbing because you see all the problems and you know you can solve it. And the more talented you are, the more things are given to you and you can look up and your most talented people are out of their top 20% and you're the one that put.

[C]

Them there, that absolutely can happen. And so there's actually a different version of the 8020 rule that I teach people Which I call it the 1080 10. This is something, I mean, maybe I, I'm sure I didn't invent it, but basically. So if there's something that I know that I, I would be really good at doing, which I have a tendency to be kind of good at a things, but it's not all mine is I want to do the first 10% with you or for you. Then you're going to do the 80%, then we're going to come back together and do the last 10% together. So that takes the middle 80% off my plate. And that is a perfect example of like a postcard for our mailer. Like if I want it to be a very specific way or I want the moer to be exactly right, we should probably explain moer make offer for immediate response. So, you know, if I want it to look exactly a certain way, I feel like I need to do a little quality control at the beginning and a little quality control at the end. And Those are my 210 percents. And in the middle, you know, another person can do the 80% and we do the 10 80, 10 frequently. And that's a lot often for projects.

[A]

I think that's absolutely brilliant. What's number three?

[C]

So number three is moving from E to P and that is entrepreneurial to purposeful. And I think truly what is so important about this is, you know, you think about being entrepreneurial and there's like this glass ceiling and you keep hitting the glass ceiling no matter what you do. And maybe it's because you don't have the correct leverage, maybe it's because you, I mean, whatever it might be, it's just not working. And so then you have a tendency to feel resigned and you kind of recoil. And then, you know, maybe you move on to something different and you keep trying different things. And then when you become really purposeful, you know, we use a, a GPS, so, or a 135 and we use that and we really make sure that we have it mapped out. We have our plan mapped out for ourselves for, you know, the year, you know, we met today. We're coming up with a video strategy for next year. You better believe we put together a GPS together today and decided who was responsible for each item. So, you know, not only are we making a plan to be sure that something grows, but we're also making sure we have a way to follow up with it.

[A]

I find that oftentimes people will make a plan, especially this time of year, they'll do goal planning for Q1 and for Q2 and they come out with these great GPSs and friends. If you're at a different brokerage, GPS is a one page business plan that agents at Keller Williams use to hit all their goals. But then it gets stuck in a drawer somewhere else and you don't look at it again. And before you know it, you're in Q2 and you're wildly off plan. How do you make your plans live and breathe throughout the course of the year?

[C]

So there's a certain amount of that that I think will come up a little bit later in the accountability section of this discussion. But truly, I think most importantly, I was taught this by a coach. You laminate that bad boy and you carry it everywhere with you. It is like sitting on my desk. It does not go into a drawer. I will literally laminate it and carry it around in my book bag with me. It is a bookmark. It is my bookmark in my mrea that I carry around like a bible. So. And it. You don't have to have just one gps, so you can have one for your personal life, you can have one for travel. Like, you don't just set one goal. Like, goals are not, you know, it's not just one thing. So, you know, all of the things I'm trying to accomplish throughout the year and everybody on my team is going to have a different gps. So we'll have a team gps. We're going to have an individual. You know, Kim, one of our buyer's agents will have a gps. You know, my director of operations will have a gps. My VA has a gps. We all have things we're trying to accomplish and we're also going to revisit these on a regular basis.

[A]

Unbelievable. Okay, what's number four?

[C]

It's being learning based. So it means to me this is like about. So you can be ignorance based, which in my brain is I know what I know. Like, and I don't really think beyond that. I just know what I know. And I think I spent a lot of years sort of living in that space. And you have to switch to being learning based. Like, I know that I don't know everything, right? Like, I know that. So I need to go find the knowledge that I need. Whether it's my big book block or shelf of books that I have to my left and, you know, really committing to reading. You know, leaders are readers. I've heard that somewhere, be it coaching or coming to family reunion or mega camp or whatever conference is interesting to you that will teach you new things I mean, even continuing education, there's all kinds of places to learn things. I mean, heck, you can even learn things on TikTok. Like, I learned how to fix my dryer.

[A]

Gary always says that school is never out for the professional. And I always keep that in my mind because the more you're going to study, the greater your competency and capabilities are going to be. And that's all about being learning based. I love that. Okay, what's number five?

[C]

Removing your limiting beliefs. So I think that I spent a lot of time, you know, thinking that I could not achieve more than, you know, taking home $250,000 a year or $100,000 a year. Everybody's limiting beliefs are going to be different. And it's funny, because I still find myself with limiting beliefs. The other thing I struggle with, I know I'm not unique, is that when I hit a big goal, it does not have the feeling of, like, huge accomplishment. Like, I hit a big, giant goal that I have been gunning for for years last week, and I hit that goal, and I looked up and I was like, okay, now what do we.

[A]

Get to know what it was?

[C]

Oh, I got into Gary Keller's mastermind that I have been trying to get into for years and years and years.

[A]

Well, it's an honor to have you. And here's the cool thing about that, is I actually got to send the invitation. So that made me incredibly happy.

[C]

Yes. When I got that. And it's just like when I finally hit mrea. So MREA at Keller Williams is millionaire real estate, where you have a million dollars in GCI. And I did it on December 28th last year. And if you want to know, if you break your team and you've been completely entrepreneurial and you get completely into model. Exactly. Would you like to know how many months it takes to hit Mrea? Jason?

[A]

We would.

[C]

It takes exactly 40 months. It took me 40 months on the nose. So it was funny because that had been my goal for so long, and I realized I was never going to get there in the situation that I was in. And so I truly had to make a major change. And it meant doing something really scary. It meant doing something really hard, and it meant really, really, really focusing on the six personal perspectives.

[A]

I want to ask you about removing limiting beliefs for a second, because it's one thing when you are learning all this and you start to remove your limiting beliefs, and then you go home and your partners in life aren't going through the same education that you are. And I've watched a lot of incredible couples have some really difficult journeys when one party is growing one way and the other party is kind of going through life. Because the vast majority of jobs out there don't start with personal development and they don't live like this. How did you bring sort of this message of removing, limiting beliefs into your family?

[C]

Well, I have two amazing children, 17 and 20, and I have an amazing husband of 22 years. So what we decided when he lost his job in 2017, that was one of my journeys through Bold, was that imagine what I could do if he stayed home with the kids. So at that stage, I was selling about $25 million a year as a full time mom, carpool driver, president of the pta, doing all of that. And we decided, and he has been a solid partner through all of it. He's like, how about I do pickup? How about I do the laundry? How about I do all of this? How about I am your personal assistant and I am like mom guy. So we call him Cabana Dave because he takes care of the pool and takes the kids everywhere. And it's been amazing to have that sort of support. Like, he thinks I can do anything, Anything. And he knows that I can crush it. He knows that if he supports me and he encourages me and he cares for me that I can do anything. And he is the ultimate caregiver. And he's been incredible.

[A]

How do you see him? How does he feel seen? How do you make sure that those things that he's doing are honored in the way that he knows that he's your partner?

[C]

Well, I have to be careful because I am a bull in a china shop. So, like, I mean, I'm sure you can imagine my personality style, but it is slowing down. It is being conscientious. It is getting off the phone before I walk in the door. So before I walk in the door, I get off the phone, whether that means I circle my neighborhood for 20 minutes to finish the conversation. When I walk in the door, I am not on the phone.

[A]

Can I just tell you, I just moved so close to you emotionally, I thought I was the only one driving around my neighborhood in circles at the end of every day.

[C]

Nope. I do it.

[A]

Friends, if you're out there and you drive around your neighborhood in circles so you don't walk in on the phone, you are part of a new club that Allison and I are starting. It's a self help group.

[C]

Yeah, absolutely. Because people don't feel seen and loved. If you walk in and go, hold on A second, I'm finishing a call, right? They just don't. They don't feel seen or loved. So if the first thing I do when I walk in the door is I can make eye contact with him and say, hi, how was your day? And he wants to hear how my day is. And I'm honest. Sometimes I'm completely out of words by the time I get home. Like, I have used them all. There are none left. I'm like, just give me a few minutes and I will be a participant in this relationship. But I'm gonna go change into some soft clothes and I just can't speak at the moment. And he gets it. And, you know, but it's. Instead of snapping at him, you know, we have matured enough in our relationship that he knows I can say, I'm sorry, I'm out of words. Give me just a few minutes and I'm going to join the party. But I don't have any right now.

[A]

I thought I was the only one who says that too.

[C]

No, I'm out of words.

[A]

You're my spirit creature because I say that all the time. I've used up all my words.

[C]

Do you have adhd?

[A]

I got all of it. I got all the initials to go with it. All right, what's number six?

[C]

So number six is be accountable. And this is the thing that I had to spend the most time learning and respecting. Do you remember when I said I wasn't really coachable?

[A]

Yes.

[C]

And I had to make the decision to be coachable. This is kind of that part. So this is holding one on ones with my team. This is apologizing if I'm a jerk, not only to my husband, also to my team. This is being aware of, you know, what's going on around me and making sure that everybody that I'm holding accountable. I'm respectful of those meetings. There is nothing worse in the entire world than when your boss does not show up to your one on one. Like, if you want to feel like unspecial and not cool, that's a quick way to do it.

[A]

What's even worse is when they show up and they're on the phone texting or they're doing a million other things. And I've been guilty of that. And I'm sorry. Sorry for anyone that I did that with. That is the worst.

[C]

It is the worst. Absolutely. And you know, really trying to be present or not even trying really being present during those times, you know, asking thoughtful questions, making sure that this is where the GPS comes in. Let's pull out that gps. How are we doing on this? You said you wanted to do four open houses a week. I had an agent on my team who did 88 open houses last year. She killed it. Like, that would not have happened if we were not talking about open houses every single week. And she stayed enthusiastic and she stayed completely cool through the whole process. And she did such a fantastic and beautiful job. And if it had not been for that GPS, she would not have closed 27 transactions. She would not have five active buyers in her pipeline from open houses. She wouldn't have any of those things.

[A]

Well, I gotta ask the question, because when you start holding other people accountable.

[B]

You'Re going to have some that just.

[A]

Don'T want to live that life. And when I look up, you've given people the permission to go enjoy their life, but not with you in it.

[C]

I have.

[A]

How do you have those difficult conversations?

[C]

So I had one of those this year, and it was one of the most difficult conversations. So it's an agent who'd been with me for five years, and we were just no longer in alignment. And it became very clear to me that I had given her what I could give her, and she was no longer flourishing in my space, and it was time to push her out so she could, you know, it almost needed, like, she needed a code switch. She needed, like, a little bit of a jolt. And I am thrilled to say that she is killing it. And the best part is that we're still friends. And, you know, and I look back, and I look back at the relationships I have not successfully maintained through business exits. And I look at friendships that I have been able to maintain through business exits, which, spoiler alert, is everything now that I have been living in this new world, all of those relationships have maintained. I'm not afraid to have a hard conversation. I'm not afraid to tell you when something is not working for me or something I perceive may not be working for you. I'm not afraid to listen. And if you tell me I'm doing something that is upsetting you, hurting your feelings, I'm willing to be accountable. I'm willing to listen, and I'm willing to apologize, and I'm willing to change how I act. And I'm willing to change, you know, basically how I maneuver our relationship. Like, I want to be that gracious leader who makes people feel safe and makes people feel loved and cared for, but also understanding that you don't always need to feel loved and cared for in my environment, at some point, it is going to be time for you to go out on your own.

[A]

This all makes perfect sense to me. And I. And I love that way of looking at life because candidly, once you see the world like that, you. You can't ever see it a different way.

[C]

Absolutely.

[A]

I'm listening to everything you're saying, and I'm imagining a Gary Keller who's sitting there with a big smile across his face, because when he wrote the Six Personal Perspectives, I believe that he did so in order to accomplish his life's mission, which is to help as many people as he can, maximize their potential.

[C]

Oh. And he's done that for me.

[A]

Well, I'm so glad to hear that, because here's the thing. There's a lot of folks, Allison, that wake up in the morning that want to have a bigger life, but wanting to have it and having a model to get it are wildly different things.

[C]

Absolutely.

[A]

And you just taught us today the model to get anything you want in life.

[C]

Absolutely. And it's interesting because as I was preparing for today, I was really trying to think what was special about me and what was special about my team. And I had this huge realization a few weeks ago as I was preparing, and that is, there is no magic bullet. I discovered this a long time ago. And I remember I said it to my coach. I was like, this was probably four or five years ago. I was like, I just realized there's absolutely nothing that is like, I can't buy a service that's going to make me a great agent. I cannot find a new lead source that's going to make me a fantastic agent. What is going to make me a fantastic agent is what I call the magic in the mundane, which it is the same activities over and over. It is the 91 touches to my 36 touch, which I understand that doesn't really make sense. It is treating my geographic farm like a mini database and hitting them, you know, 20 or 30 times throughout the year. Like, it's those consistent touches that have gotten me where I am. And the magic truly is in the mundane. The magic is in calling people. The magic is in making sure your database has, you know, five star contacts, respecting your database and communicating with it constantly. And that's it. Like, there is no magic bullet other than just keep doing the same boring stuff every single day, and magic will happen. What Gary always says is, you underestimate where you can be in five years and overestimate where you can be in one year. And I think about the 40 months that it took me to become an MREA agent. And how impossible that felt the day I launched my new team on August 1, 2021, and how that felt completely unattainable as I was hiring, as I was buying new signs, as I was rebranding myself, as I was fixing my database, as I was doing all of this, like, sort of mundane, boring stuff and then just letting it compound over time. And it felt like it would never happen. And then December 2024, I wake up and I'm an MREA agent. And then in this year, we hit it in September, and next year we want to hit it in July. Like, it's just. It's amazing what you can do when you apply the six personal perspectives to your life.

[A]

Well, now you get to wake up in our masterminds. You're going to be getting a lot of us, and I can't wait to see where we go. Allison, I love the way you talk about life. I think that you are absolutely limitless and so powerful. I'm so grateful for you and your story. Thanks for joining us today.

[C]

Thank you.

[B]

She's so powerful. She is so powerful.

[A]

I found myself at times, like, leaning back in my seat because the energy was coming through the screen. Now, the six personal perspectives, if you're hearing them for the first time, that's the mechanism by which you can change your entire life. And some of you are out there and you've been hearing them for years and years, and you just got reacquainted with them. And here's the interesting thing.

[B]

When you hear someone say, number one.

[A]

Commit to self mastery. Number two, commit to the 80, 20 principle. Number three, move from E to P. Number four, be learning based. Number five, remove limiting beliefs. And number six, be accountable.

[B]

You can hear it, but unless you.

[A]

Feel it, you're not going to have a change in your life. Because when we tell you those things, you're not hearing truth. You're hearing the echo of truth. You see, truth comes when you hear something from the outside and then you suddenly feel it on the inside. And I got that from her. She was sitting in that bold room, and she got the news that her husband had lost the job. And all of a sudden, the safety net is gone. There's no more bridges behind. It's now me, and I have to succeed. And to do that, I'm going to have to run another play. You know the interesting thing about running plays? If you imagine life like a continuum, and on one side you have uncertainty, and on the other side you have certainty, everything in the middle is just probability. And we wake up every day running plays to increase the probability that we get the outcome that we want to increase the certainty. The six personal perspectives literally is the play to run when you want to maximize your potential. They're a gift given to us by our creator, explained to us by Gary Keller. And that, friends, is a divine gift. Go forth and do likewise.

[B]

There it is. That wraps another episode. Friends, I don't know what you're taking out of.

[A]

I really don't.

[B]

I'll tell you what I want you to be taking out of it, which is these are the people that are having tremendously big lives. And the reason it's happening is because they're setting up the models and systems to do just that. Gary Keller told me that leadership is teaching people how to think so that they do the things they need to do when they need to do them, so that ultimately they get the things they want when they want to have them. And that's what I want for you. You're all leaders, but it begins with leading ourselves. Hey gang, if you're enjoying this as much as we are, I want you to subscribe.

[A]

Hit the button right now.

[B]

Do it on YouTube, Amazon, Music, Apple, Spotify, or wherever you get your podcasts. We also send out a newsletter at the conclusion of every show to make sure that you get the highest points in the models and systems that we're not discussed. So if you want to sign up, I need your name and your email address. Head over to themillionaire agent podcast.com millionaire agent podcast.com enter your name and your email address and every week that newsletter.

[A]

Will be in your box.

[B]

Friends, you just went on a journey. I hope that what happens between now and the next time we meet is absolutely wonderful for you.

[A]

Thanks for listening. Listening.

[B]

I'll see you next week.

[D]

This podcast is for general informational purposes only. The views, thoughts and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness or results from using the information.

[C]

Must.

[D]

Comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any do not call list and do not use an autodialer or artificial voice or pre recorded messages without proper consent. Contact your attorney to ensure your compliance.