The Millionaire Real Estate Agent Podcast

Episode 123: "How to Post Less & Get More Leads" With Chelsea Peitz
Host: Jason Abrams | Date: February 23, 2026

Episode Overview

In this insightful episode, Jason Abrams sits down with social media strategist and author Chelsea Peitz to challenge the conventional wisdom around real estate agents' social media presence. Rather than churning out endless content and chasing engagement metrics, Chelsea argues for a paradigm shift: focus on building relationships, not just reach. The episode explores actionable ways to leverage social media more intentionally, post less, and generate more meaningful leads—without the burnout that often accompanies an always-on approach.

Key Discussion Points & Insights

1. Chelsea's Journey into Real Estate & Social Media

• Background: Chelsea shares her accidental entry into real estate, drawing from her background in psychology (“I basically got to use my therapy degree… real estate is filled with part time therapists.” [02:29]).
• 2008 Crisis: After experiencing personal loss during the 2008 housing crash and feeling powerless to help clients, Chelsea pivoted to supporting agents through social media marketing ([03:46-05:20]).

2. The Social Media Problem: More Posts, Fewer Results

• Poll Results: Agents posting 5+ times weekly are seeing flat or declining engagement.
• Audience Pain Point: Overwhelm and burnout are rampant. “You feel like you have to be a full time content creator first and a real estate human second, and that is not what you signed up for.” (Chelsea, [06:52])
• Chelsea’s Approach: Posts just once, maybe twice a week, and spends the bulk of her social media time differently from conventional wisdom ([06:32-07:30]).

3. How Social Media Has Changed

• Old vs. New: Social platforms have shifted from chronological, friend-based feeds to algorithm-driven, interest-based content ([07:56-09:44]).
• Silent Engagement: Most “viewers” don’t interact publicly; lurkers may later become clients or evangelists.
• Content is Not Broken: “A lot of it happens to be silent engagement, where people are silently consuming and watching, like TV.” (Chelsea, [10:29])
• Human Connections Matter: Being seen and making others feel seen is more valuable than amassing generic likes ([13:48-15:38]).

4. Key Mindset Shift: Relationships Over Content Volume

• Core Philosophy: “Who you talk to matters more than what you post.” (Chelsea, [13:55] & repeated throughout)
• Algorithm Insight: Platforms surface content from users you interact with most. “If you want your content to get in front of the people you care about, you need to initiate and engage in conversations.” (Chelsea, [15:38-17:31])
• Actionable Advice:
  • Spend time daily in DMs, comments, and responding to stories.
  • Celebrate life events for clients or prospects as conversation starters.

Notable Quote

“Who you talk to matters more than what you post.”
— Chelsea Peitz ([13:55], reiterated throughout)

5. Intentional & Meaningful Metrics

• Redefining Success:
  • “What are the metrics that actually make a difference? Why do I care if I get 30,000 views if I get zero clients?” (Chelsea, [11:15-12:06])
• Chelsea’s Personal Metrics:
  • Tracks conversations and personal commitments, not just views or likes.
  • “I committed to once a week to make something. Did I do that? Check. I committed to 10 conversations a day today. Did I do that? Check.” (Chelsea, [24:07])
• Engagement Hierarchy:
  • Comments > Likes (“Who do you remember: people that comment or people that like?” [22:55])
  • Shares and saves are indicators of greater value than views.
• Joyful Content: Make content for you, not just for the algorithm ([28:17]).

Notable Quote

“You cannot measure an aha moment. You cannot measure when somebody on the other side is like, I needed to hear this today.”
— Chelsea Peitz ([27:08])

6. Platform Strategy: Focus Beats FOMO

• Multi-Platform Overwhelm:
  • “The idea of being everywhere immediately dysregulates my nervous system.” (Chelsea, [29:19])
• Practical Advice:
  • You don’t need to be everywhere—pick the platforms you enjoy and will stick with.
  • All strategies Chelsea teaches are cross-platform; Instagram just happens to be her preference ([29:19-30:44]).

Memorable Moments and Quotes

• On Burnout Through Content Creation:

  “You feel like you have to be a full time content creator first and a real estate human second, and that is not what you signed up for.”
  — Chelsea Peitz ([06:52])

• On Authenticity & Human Touch:

  “The scalability of being a human who makes other people feel seen is ultimately what I always start with.”
  — Chelsea Peitz ([15:08])

• On Metrics & Self-Awareness:

  “Just to be fully transparent, I never look at my metrics… Is that the best use of my time? Absolutely not.”
  — Chelsea Peitz ([21:45])

• On Platform Choices:

  “If you feel good about it and you can do that, that’s fantastic. So really, it’s a personal preference… I know I will burn out. And so I just… choose to hang out in one place.”
  — Chelsea Peitz ([30:44])

Timestamps for Key Segments

• Chelsea’s Background & 2008 Recession: [01:45] – [05:20]
• The Social Media Posting Problem: [05:20] – [06:52]
• How Social Media Dynamics Have Changed: [07:56] – [11:15]
• Silent Engagement & ‘TV’ Consumption Habits: [11:15] – [12:53]
• Algorithms, Intentional Engagement, & DM Power: [13:13] – [18:51]
• Meaningful Metrics—Rethinking Measurement: [21:37] – [24:44]
• Making Content Fun & Sustainable: [28:17] – [29:19]
• Platform Focus and Avoiding Burnout: [29:19] – [31:32]

Actionable Takeaways

• Post Less, Engage More: Quality DMs and comments with real prospects beat daily posting marathons.
• Build Your Own Metrics: Set and track conversation goals—actions you control.
• Platform Discipline: Thrive where you’re happiest. One community well-served is worth more than attention spread too thin.
• Make Others Feel Seen: Prioritize interactions that make clients (or prospects) feel acknowledged.
• Don’t Chase Vanity Metrics: Focus on relationship-building signals—comments, shares, DMs—over views or follower counts.

Final Thought from the Host

“If social media has become less social and it’s been driven by content, then the social has to come from you. You need to do more direct messaging. You need to be making more comments. You need to be being more human more often with more people.”
— Jason Abrams ([31:43])

Listeners looking for concise, actionable real estate social media strategies that prioritize genuine human interaction and sanity over “chasing the algorithm” will find Chelsea Peitz’s insights both reassuring and powerfully practical.