Podcast Summary: The Millionaire Real Estate Agent | Episode 125

"Stop Guessing the Algorithm: A 2026 Social Plan for Agents With Rachel Adams Lee"

Host: Jason Abrams (Keller Podcast Network)
Guest: Rachel Adams Lee (Top Real Estate Agent, National Social Media Coach)
Air Date: March 9, 2026

Main Theme

This episode centers on how real estate agents (and entrepreneurs at large) can stop “guessing” social media algorithms and instead use a systematic, proven nine-step plan to generate leads and grow their business through authentic, strategic social content. Rachel Adams Lee, who runs two seven-figure businesses powered by social, shares actionable insights, detailed systems, and powerful hacks for thriving as an agent in 2026—emphasizing intentionality, authenticity, and working with the algorithm instead of against it.

Key Discussion Points & Insights

1. Rachel’s Backstory and Why She Chose Real Estate (01:34 – 07:25)

• Rachel initially resisted joining real estate, despite family roots, due to observing her parents’ lack of work-life balance.
• “Back in my parents’ generation, no one talked about work-life balance or boundaries with clients…that’s not the kind of parent I want to be.” — Rachel Adams Lee (01:49)
• Early part of her career: paycheck to paycheck, unhealthy marriage, tried out music (sang on American Idol), worked in fine dining, marketing, and eventually real estate office admin.
• Bold career shift inspired by KW’s BOLD class and a life-changing quote: “Change the way you look at things and the things you look at change.” — Cody Gibson, as recalled by Rachel (04:12)
• Her first year: Four months with no sales, but high activity (200 doors knocked/week, 3 open houses/week). Ultimately, 39 sales in year one, 109 in year two, and 123 in year three—ranked among the top 1,000 agents in the country.

2. Becoming Intentional: Mindset, Community, and Learning (05:54 – 07:25)

• Importance of surrounding yourself with positive, action-oriented people.
• “I got so incredibly intentional on who I surrounded myself with...I shifted who I surrounded myself with. I got obsessed with following my schedule…I was gonna be a student of the game.” — Rachel (05:54 – 06:58)
• Handwrote the listing presentation 100 days in a row to master it.

3. Transition to Social Media as a Lead Generation Platform (08:36 – 10:22)

• Motivation: Desire to be present for her children and family.
• Social media became her primary lead generation method, enabling two seven-figure businesses.
• "Your goal on social media guys is to stop the scroll. Social media is a lead generation platform." — Rachel (00:00)
• Social is for engagement and relationships, not just an announcement board.

4. Understanding & Leveraging the 2026 Algorithm (09:39 – 12:39)

• Social platforms reward watch time, shares, comments, and saves; highest priority is keeping viewers on-platform as long as possible.
• “The goal of any platform...is to keep you on the platform as long as humanly possible.” — Rachel (08:55)
• The more tools (lives, reels, carousels, DMs, etc.) you use, the more your content gets boosted.

5. Rachel’s Nine-Step Social Media Model for Agents (10:31+)

Step 1: Identify Five Content Pillars (10:31)

• Five topics you can talk about authentically (real estate + four personal/interests).
• “If I met you...let’s sit down and talk about X, Y, Z…what are five things you could talk about [without research]?” — Rachel (10:34)
• Rachel’s pillars: Real estate/entrepreneurship, wife/mom life, postpartum fitness, personal growth, multiple income streams.

Step 2: Timing of Posts (11:36)

• Ideal to post first thing in the morning, when you’re ready to engage.
• “Post first thing in the morning when you’re ready for social. My world is a little bananas…so I wake up at 6:30, get my content out there.” — Rachel (12:08)

Step 3: Business Page vs. Personal Page (12:39)

• Facebook: Both business and personal pages are necessary.
  • Business page for ads/credibility.
  • Personal page for referrals and actual human connection.
• Instagram: Use one “creator” profile for best tools and analytics.
• Avoid “just sold” graphics—algorithm deprioritizes pure sales posts.
• “If the algorithm thinks you are selling something, it is intentionally trained to pull eyes away from your content.” — Rachel (12:49)

Step 4: The Power of the Hook (13:39)

• “You’ve got two seconds to grab people.” — Rachel (13:49)
• Every post/reel starts with a scroll-stopping hook. Use ChatGPT for “scroll-stopping, unhinged hooks.”

Step 5: Lead Generation via Genuine Connection (16:21)

• Treat likes and comments as leads; engage intentionally via DMs that reference what people are up to, then ask questions.
• Example DM: “Hey Jason, thanks so much for connecting with me on the GaryVee post.…What was your favorite part of that trip?” — Rachel (18:33)
• “The algorithm is happy...and all the content that I’m putting out there, you’re seeing everything.” — Rachel (18:39)
• This system got Jason and Rachel connected for this very podcast! (19:26)

Step 6: Grow Your Audience with Intention (20:44)

• Each month: Write down 25 people you’re already friends with but not currently seeing in your feed (“top 25” list). Rotate themes: local owners, agents, past clients, etc.
• “Be proactive…pick your list of your top 25 that you’re going to focus on that month.” — Rachel (21:17)

Step 7: Rachel’s Rule of 555 (22:25)

• Five minutes before you post, comment on FIVE people’s posts with FIVE words or more—habit stack this with your posting routine.
• “Five minutes before you make a post, you’re going to comment on five people’s post. A comment of five words or more.” — Rachel (22:31)

Step 8: How Often to Post (23:33)

• Post 3–5 times/week; specifically: 1 business post, 2 personal, 1 reel.
• “What the algorithm for 2026 is pushing you to is more quality, less quantity.” — Rachel (23:33)
• Reels should be conversational—“FaceTime reels” simulating real human connection.

Step 9: The Daily Flow (25:35)

• Touch social media three times a day:
  • Post (primed with 555)
  • Engage an hour after posting
  • Go back before bed to close the loop/respond
• “I am treating my social media like a business. If you want to be successful in 2026, you’ve got to do the same.” — Rachel (27:40)
• Warning: Agents report 3–5 hours/day on social—with little business to show for it. Be intentional and restrict your time.

Notable Quotes & Memorable Moments

• "If content is fire, social media is gasoline." — Jason Abrams (00:31)
• “Change the way you look at things and the things you look at change.” — Cody Gibson via Rachel (04:12)
• “People don’t want to know what you do at the expense of knowing why you do it and who you are.” — Jason Abrams (33:06)
• “We're either the ones being monetized, or we're the ones monetizing it. We are either the ones becoming somebody else's lead or creating leads of our own.” — Jason Abrams (34:13)

Hacks & Tools for 2026 Social Success

Stan Store (28:34)

• Digital landing page + CRM + link in bio + automation (“comment to get info” triggers instant personalized messages).
• “Stan Store is basically a all in one digital landing page which you are going to hear talked about this year so much because it’s being pushed very heavily. It is approved by the algorithm.” — Rachel (28:58)

Lead Magnets (30:39)

• Provide value and hyper-local expertise (ex: “10 cozy coffee shops for entrepreneurs in Sacramento”).
• Use Canva for design, Stan Store for distribution.
• “I want to add value first, build the relationship and then…bring it back to business.” — Rachel (31:13)
• 33 leads from a single local guide magnet.

Structure of Rachel’s Plan — Quick Reference

| Step | Description | Timestamp | |-------|--------------------------------------------------------------------------|-------------| | 1 | Five Content Pillars (real estate + 4 personal) | 10:31 | | 2 | Post timing – First thing in the morning | 11:36 | | 3 | Biz vs Personal pages (FB both, IG creator acc) | 12:39 | | 4 | The Hook – 2 seconds to grab attention | 13:39 | | 5 | DM engagement / treat likes as leads | 16:21 | | 6 | Top 25 Monthly Friends List | 20:44 | | 7 | The 5-5-5 rule (comments before posting) | 22:25 | | 8 | 3–5 posts/week: 1 biz, 2 personal, 1 reel | 23:33 | | 9 | Three daily touchpoints: post, engage, close | 25:35 |

Rachel’s Contact & Brand Consistency Advice

• Instagram/Facebook/YouTube: RachelAdamsLee (be consistent across all platforms)
• “Your name is your brand, friends. Don’t come up with a cute trending name.” — Rachel (33:02)

Final Takeaways

• Social media is a business tool: have a model, master the algorithm, and schedule time with intention.
• Authenticity and relationships matter most: content should reflect who you are, not just what you sell.
• Quality > quantity; focus on value, entertainment, education, and community.
• Use modern tools (Stan Store), lead magnets, and habit stacks to maximize efficiency and results.
• Don’t fall into the trap of endless scrolling; operate with a plan and treat social media as seriously as any other business lead gen strategy.

For further resources and the detailed nine-step model, sign up for the free notes at MrEanotes.com.

This summary covers all major insights, coaching steps, and memorable quotes from Episode 125 featuring Rachel Adams Lee. The actionable strategies presented are immediately applicable for real estate agents and entrepreneurs seeking to transform their social media results in 2026 and beyond.