← The Millionaire Real Estate Agent | The MREA Podcast
The Millionaire Real Estate Agent | The MREA Podcast
133. Stop Prompting, Start Delegating: Your First AI Agent With Lauren Lucas
00:33:46
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- [00:00]
Lauren Lucas
An agent who does not have AI somewhere in their business is going to be approximately equivalent to an agent who doesn't have a cell phone.
- [00:07]
Jason Abrams
I love the idea of these AI agents. Where I get scared is when it says, no problem, Just give me your email password and I'll do the rest from here. That scares the pookie doo out of me. And that's a technical term. I think the big confusion out there is it can't be this easy.
- [00:22]
Lauren Lucas
It is that easy. I promise you the first thing I would do, and I learned this the hard way, that the cheat code is
- [00:30]
Jason Abrams
what a Phil Jones, Gary Keller, and Mel Robbins all have in common. They're the only people to return for multiple episodes of the MRE podcast. Until today, gang, we are gonna be hanging out with Lauren Lucas. If you don't remember, Lauren, we caught up with her last October. She is all things AI. We're talking about a real estate team that does over 300 units every year. She loses one of her key people and then completely reinvents her business just by talking to. She is not a techie. She's a real estate agent. She then falls in love with helping other agents adopt this process. And this year alone, she has taken 48 flights to fly into markets and teach real estate agents how to better use AI. She's going to break down and teach us exactly how to use. And what the hell even are AI agents? And then all the cool pieces of tech that you need to put into your business. Sit back and buckle up. This is Lauren Lucas, and I am joined today by Lauren Lucas. Lauren, how are you doing?
- [01:34]
Lauren Lucas
I'm well, Jason. How are you?
- [01:36]
Jason Abrams
I am fantastic. Since the last time we spoke, the real estate team is still chugging along. Y' all are going to close, give or take, 300 deals this year. The community is growing for people that want to get together and hang out and talk AI. And you have taken 48 flights year to date to teach people real estate agents AI. And we're only in April.
- [02:00]
Lauren Lucas
Yep.
- [02:00]
Jason Abrams
Girl, you have been busy.
- [02:02]
Lauren Lucas
The bags under my eyes, I've earned them.
- [02:04]
Jason Abrams
So talk to me about, number one, what you're seeing out there. And just to remind everybody you are running a relatively traditional real estate team. You end up losing one of your key staff members. You then look at your business completely differently. You, you're not a tech person. You sit down, you just tell AI all your troubles over a weekend and a couple glasses of milk, and you then reinvent the whole business. And now you have been on a holy Mission to extol the virtues of AI to anyone that will listen. So as you're in and out of all these real estate companies, what have you learned?
- [02:36]
Lauren Lucas
I've learned that a lot of people are starting to just finally dip their toes. They've kind of stepped out of the writing a better email, writing a better listing description, and they're really getting more curious. And that's what I keep preaching is you do not need to be techie to learn how to use AI. You just need to be curious. Because if you're curious enough to ask it what it can do for you and ask it how it can streamline or make things faster, better, stronger, it'll tell you and it'll build the plan with you.
- [03:02]
Jason Abrams
And when you're talking to real estate agents, is there a general malaise and a feeling of being overwhelmed? Are you seeing a lot of this curiosity when you get back on the plane and close your eyes to just reflect on the day, what hits you?
- [03:15]
Lauren Lucas
There's a lot of overwhelm because there's so much noise. You know, the new thing now is Claude, Claude cowork cloud code. So I really trying to keep people just focused on what's going to make your business more money or get you back more time. Everything else you don't need to worry about. And so I think that that's what most people are overwhelmed by is just how many options there are.
- [03:36]
Jason Abrams
You know, it was a brilliant podcast host who came up with the more money, more time thing. Lauren, I won't ask you exactly who, but let me just tell you, he loves black hoodies. Okay? So that's what we're all looking for. The way we're getting it is changing. So, gang, if you don't get the notes, then you're missing out because we're getting right into this. The notes come out every Thursday. If you don't get them, head over to MrEanotes.com that's MrEanotes.com and we will download everything we're about to hear for you coming this Thursday. Lauren, the last time we got together, I asked you, how do I put AI in my business? And you had a very specific answer. We are now back six months later. How do I put AI into my business? Tell me exactly how to do it.
- [04:20]
Lauren Lucas
Yeah, I mean, if I'm just starting today, there has been so much change that now it can actually agentically do things for you. And by agentically, I mean if I am specifically and with clarity telling it what to do, it will go Open the tab, it will go search the emails, it will go do the thing that it wasn't capable of doing six months ago. So, for example, I had my tax time. I had it go through a folder in my emails of my 2025 receip. It pulled every single invoice. It created a spreadsheet of what the vendor's name was, what the invoice number was, how much it was, and I had it run off tax code for an S Corp. And it made it all pretty. And it did it in a matter of about 45 minutes.
- [05:02]
Jason Abrams
And you sent all that to your accountant? It's fantastic. You're one of the few agents actually paying taxes on time. So congratulations.
- [05:09]
Lauren Lucas
I think we got an extension, but it's okay.
- [05:11]
Jason Abrams
Yeah, right? Okay, so this agentic thing is a big idea. So AI went from helping recognize patterns and helping create content to now actually doing things for me. Is that the leap that's been made?
- [05:24]
Lauren Lucas
It is, absolutely. And there's a couple of different ways it can do it. So as of the end of last year, we saw things like Perplexity came out with Comet, ChatGPT came out with Atlas. Those were browsers. So I could open a browser instead of Google Chrome, and in that browser it could go do things for me. Now here recently we have things like Claude coworkers, or Perplexity just came out with computer, where now I can actually download these apps to my actual computer. Be careful, because then it gets access to all of my files. So that's where I see a lot of change in happening as it's evolved in what its capabilities are, but also where it is given permission to do things.
- [06:04]
Jason Abrams
So walk me through this idea of my AI agent because there's this conversation of I'm using AI because I'm good at prompts, and I've spent the time to learn how to do prompts and I have my anagrams to do them, and I'm really good at prompts. And now there's the new cool kid on the bus who's like, well, I don't even do prompts. I just have an AI agent. And we get confused because we all know what a real agent is. It's us. But what the hell is an AI agent?
- [06:29]
Lauren Lucas
So an AI agent is a AI that you're creating to do specific tasks. So for example, I have one that will go search all of the market data in Columbus and send me an email at 7am every morning of year over month, over month. Stats, new active listings, price reductions for Sale by owners, all of it. So it's basically every morning just as an intern or an assistant would, saying, here you go. It's also doing things like searching, zoning and permitting so I can talk about the developments that are happening around here. It's scraping our CRM and it can update information of phone numbers and email addresses and things like that that are missing. So the agent itself you are creating as an extension of you, much like an intern or an assistant giving it a very specific job and telling it how to do, where to find the information and how you want it delivered.
- [07:18]
Jason Abrams
Now do I need one agent to do each task or do I get one agent and then teach it how to do a whole bunch of tasks?
- [07:26]
Lauren Lucas
I prefer to have multiple agents be the expert on its one thing. Okay, but you can train it to do multiple things. But I've noticed that it starts to get a little confused and gets its wires crossed sometimes if we get it too much context. So I have each individual agent has a specific role.
- [07:43]
Jason Abrams
Got it. So keep this linear for me and keep it really simple. Jason wakes up this morning without an AI agent. What does he do if he wants to get one?
- [07:52]
Lauren Lucas
So the first thing I would do is I would use something like Twin. So that's a fairly new platform that came out and you can quite literally conversationally. You do not have to know how to prompt or do anything fancy. Jason could open Twin so and he could type in exactly what he wants this AI agent to do, where it's going to find the information. So if you want it to scrape data in Zillow and Trulia and things like that, and then tell it exactly what you want the deliverable to be. So email me every morning at 7am and it will do just that.
- [08:26]
Jason Abrams
So Twin so will it walk me through a series of questions or do I just have to get on and know what to say?
- [08:33]
Lauren Lucas
You only have to have an idea and it can get started. But if you give it permission to interview you to get more clarity on what it is you want wanted to do, it absolutely would.
- [08:42]
Jason Abrams
So then is Twin so is that the company I'm buying my agent from or is that a company that trains my agent?
- [08:49]
Lauren Lucas
So it's the platform where your agent is hosted. So for example, for me, I was just looking at my stats earlier today. Twin SO is based off of tokens, so it's based off of usage. To actually build my last, I have 12 on Twin SL right now. To build them it costs about 3,000 tokens or about $30.
- [09:10]
Jason Abrams
Okay, hang on a second, hang on a second. Now we gotta talk about tokens because now the whole world is turning into Dave and Busters. So what is a token?
- [09:18]
Lauren Lucas
A token is basically what is being used to create or what research it's doing. So it's the think of it like energy that's being burned to complete the task. So while I'm building, it takes much more effort and energy, more tokens to build it. Once it's built though, it is very efficient and very small amount of tokens to run.
- [09:39]
Jason Abrams
Okay, well this is a new idea because if I've downloaded a large language model and I've just been using it sort of like a search engine, but we're having deeper conversations. I haven't had to buy any tokens to do that. I'm either using it for free or I've paid a set amount of money per month to interact as much as I want. Are you suggesting that now that I actually want it to go do things, I'm entering the token economy?
- [10:04]
Lauren Lucas
Yes. So both Claude, who has evolved very rapidly in the last four months, they're on usage as well, tokens as well. So they're all kind of shifting towards that era. So no longer are we paying $20 a month and getting unlimited chats, now that we want it to go do things, it's more of a heavy lift. So there's more oomph that needs to go behind it.
- [10:24]
Jason Abrams
When I walk into a video arcade, at least when I was growing up, you put your dollar into a machine and then it shot a bunch of quarters out of a cup and you were Gucci. Now I go to Dave and Buster's, they swipe my credit card and they give me a card to use it. How do I buy tokens?
- [10:38]
Lauren Lucas
So on Twin so or even on Claude, you can have a monthly budget. So say I wanted to do $20 a month, I would get approximately 2,000 tokens. Now if I wanted to up that, say my project was a little bit bigger and I needed 10,000 tokens, I could up that just for that month. I wouldn't have to completely upgrade like ChatGPT used to, to A$200 a month. I could fluctuate how much I'm paying based upon what I need. Now what I personally do, think of it like an overdraft fee. I put $20 of extra usage available so it has permission. Instead of stopping a project, if it runs out of tokens, it will just top me off up to $20.
- [11:18]
Jason Abrams
I like that, like that emergency account. If I Overdraw a hundred percent. Okay. So I'm going to spend more tokens at the beginning than I will once it's running. Tell me a little more about that.
- [11:27]
Lauren Lucas
Yeah, absolutely. So as you're training your agent and again, you're doing this conversationally, there's no extra prompting or special verbiage you need, but it's starting to build itself. So as I'm telling it where to find information, how to deliver information, and it's researching information to train itself, that usage, in my experience is around 3,000 to 3,500 tokens, which equivalent to dollars would be about $30 to $35 to get it up and running. Now, once it's built, I have it running every single day. So it runs tasks those equate to about 200 tokens, which is equivalent to about 20 cents. So building it, you can get away with 25 to $30 running. It is cents on the dollar every run.
- [12:14]
Jason Abrams
So as I'm putting together this model, as we're speaking, what I heard first was I have to figure out what I want this agent to do. Correct. In your case, and we're going to get into some other examples in a minute. But in the use case we're using, I want it to go scrape all of the market data and provide it to me each morning in an email so that I can have deeper real estate conversations. Is that right?
- [12:37]
Lauren Lucas
That's correct.
- [12:38]
Jason Abrams
Perfect. Then I have to choose where I'm going to host the AI agent that I'm going to be buying. You're suggesting twin, so I'm assuming I can also do this on Claude or Gemini.
- [12:51]
Lauren Lucas
Yep. Claude has cowork, Gemini has gems which aren't as complex and they can't do as much, but they're very similar. But what I have found is the cheat code, and I learned this the hard way. So do as I say, not as I did. Right. I was conversationally trying to build it in itself, meaning I was wasting tokens trying to get it to do what I want. The cheat code is go to ChatGPT or Gemini or Claude chat first, ideate with it, get the, you know, 70%, 75% of what you want it to actually do, and then copy and paste that. In that way you're not wasting all of that energy and tokens.
- [13:30]
Jason Abrams
So I figure out what I want to do. I choose which site is going to host it. I then buy my tokens, and we're suggesting that you buy a few more than you think you're going to need. So you never run out. The next step is I now have to train it. Now, this word train is a little scary to people because they're like, okay, I have no idea how to do that. I'm going to take out the word train and I'm just simply going to say, talk. I now have to talk to it. So can you walk me through? And it's going to feel goofy. Two or three minutes of how you might train your AI to go get the information you wanted and email it to you.
- [14:02]
Lauren Lucas
Absolutely. So think of it this way. If I were to go to you, Jason, and say you were my market data assistant and I said, go find me market data, you would probably look at me and be like, okay, where do you want me to go look? What do you want me to do with it? Right. Same thing with AI. So for me, I would say go search Zillow, Trulia, Reddit threads, Google Analytics, Google Trends, and find all of this information. So you're being much more clear with the direction and the guidance that you're giving it. So just as I would have a conversation with you as a friend or as an assistant, in explaining where to go find the information, I'm doing the same thing with AI.
- [14:39]
Jason Abrams
I kind of get it, but if I can understand it, then everyone in the audience can because they're all smarter than me and more successful. So let's do it like this. Talk to me like I'm your AI agent and you're training me to do this task.
- [14:51]
Lauren Lucas
Yeah, absolutely. Every morning at 7am I want you to send me an email. I want you to search Reddit, Google Trends, answer the public, the zoning and permitting of Columbus, Ohio, and all of Zillow, et cetera, et cetera, Tell exactly where to find the information, and then you can break it down into I want market data. You can give it a framework of this is how I want it to look, like a template of how I want it to look. You can have it break down different information and that's all you have to do is just talk to it like that. You don't have to have anything special.
- [15:19]
Jason Abrams
Okay, now how do I, like, close out that session and then tell it to just go do it? Yeah, like, how do I go to that and what do I say?
- [15:26]
Lauren Lucas
Then once it's done, you just let it run. And then once it runs, you have the ability to toggle it on and off. So if you don't want it to burn tokens every single day, you could toggle it off or you could keep it on and just have it every morning, 7am I get that email and
- [15:39]
Jason Abrams
then if I get it and I'm like reading it and I say, oh, oh my gosh, you know what? I should have added in blank and blank. Can I go do that and change the scope?
- [15:46]
Lauren Lucas
Absolutely. Yep, you can go change the scope. You can update the purpose, the context, the objections, the custom instructions. And again, you don't have to know how to do anything special. You're just telling it what to change and what features you want to add. And it will update itself just based off of that conversation.
- [16:04]
Jason Abrams
So I get the use case of market information. Can you give me five or six other use cases to start getting everyone dreaming as they're driving in the Range Rover?
- [16:13]
Lauren Lucas
A couple other ones I have is it will go scrape all of the viral content of some of the bigger influencers that I have it follow. So it'll go search YouTube or Instagram and it'll come back and say, hey, here's the trending sounds, here are the trending hooks, here's exactly what's happening. And again, every morning in my inbox, there it is.
- [16:29]
Jason Abrams
Why are you doing that one?
- [16:30]
Lauren Lucas
Because I need to start creating more content. Gary Vee said that I need to be spending half of my time doing so, and I'm not.
- [16:36]
Jason Abrams
He's told me the same thing. He, by the way, at least you only got it once. I get texts from him. Why aren't you making more content? When are you going to make more content? He cares so much about this industry, Lauren.
- [16:46]
Lauren Lucas
I love it. But also, that's my overwhelm is I'm on the go so much like my hair, my makeup. I just need to get over it. I need to get over it.
- [16:54]
Jason Abrams
Totally. Okay, what's next?
- [16:56]
Lauren Lucas
I also have it searching for sale by owners and expired listings. So it'll give me the actual link, the name. I have it drafting an email and a direct letter that I could literally just copy and paste and automate sending out.
- [17:07]
Jason Abrams
That's a good one. Wow. Okay, what's next?
- [17:11]
Lauren Lucas
What else do I have it doing? I have one that's actually building webinar funnels for me. So it actually will go write the copy and update the actual landing page with copy. One thing I've realized that a lot of these agents can't do is drag and drop. They can click buttons, but the drag and drop is not quite there yet. So depending on what platform you're using for things like that, just be careful with that ability. Another big thing that I've Built. And when I say build again, I'm just conversationally talking to it. You can have landing pages specific to neighborhoods that you farm. AI will automatically optimize all the SEO AEO Geo index to Google. It'll do all of it for you. Gosh, what else do I have it doing? I said the tax one. Updating CRM. If you have missing phone numbers or email addresses in a spreadsheet or whatever, it can go find that information as long as it's public. But yeah, I mean, it will literally do anything you want. All you have to have is an idea.
- [18:06]
Jason Abrams
Okay. Do you have some of these running just in your life? That was all your business. What? Do you have some doing in your life?
- [18:11]
Lauren Lucas
That's a good question. I don't really have a whole lot in my personal life because my business is my life. I mean, I'm kind of. That whole work life balance thing isn't really my jam, Jason.
- [18:20]
Jason Abrams
I'm not doing so well on it either. But by the way, Gary would say then you and I are failing miserably and to get our lives in order.
- [18:27]
Lauren Lucas
I know. Yeah.
- [18:28]
Jason Abrams
Let me ask you this. I'm excited about it. I'm gonna go do this. What are the things I need to be afraid of? What are the risks? Talk to me about security.
- [18:37]
Lauren Lucas
One of the big buzzwords, one of the big platforms that came out earlier this year was called openclaw. And one of my big questions that I got is everyone was like, oh, my God, this is amazing. But security was a huge risk because someone had built it. It wasn't anthropic, it wasn't OpenAI. It was just a person who had built it.
- [18:53]
Jason Abrams
Is that right? I didn't realize that.
- [18:55]
Lauren Lucas
Oh, yeah. They raised $16 million in 72 hours.
- [18:59]
Jason Abrams
So what's the big deal? Is that bad?
- [19:01]
Lauren Lucas
Well, you want to make sure that especially if it's living locally on your computer, either don't have any files locally on your computer, or do what I do and have an external hard drive that you can plug in and plug out.
- [19:14]
Jason Abrams
Okay, let's pretend I'm a real estate agent. Have no idea what you're talking about, because here's what I do. I write contracts and I save them to my desktop. Are you saying don't do that anymore? If I'm going to use an open
- [19:22]
Lauren Lucas
clause system, it's not the contract so much, but it's the pre approvals and any bank information or cash to close for appraisal gaps, any confidential information that you do not want it to Know or see or be trained on. Make sure that you're careful about not giving it access to that information. Same thing if you're connecting and integrating your email. Be very careful about giving it access to things that your clients might be sending you because you don't always have full control over. Hey, here's my email. And then what gets sent to you and what it's actually seeing.
- [19:56]
Jason Abrams
Yeah. See, I love the idea of these AI agents. Where I get scared is when it says, no problem, just give me your email password and I'll do the rest from here. That scares the pookie do out of me. And that's a technical term. Your thoughts?
- [20:08]
Lauren Lucas
I love the term, but I agree with you. I agree with you. I actually had one of the lenders who's in my community, he got a notification. I believe it was Claude that he was using, that was basically like, oops, sorry, your API keys, I made them public.
- [20:22]
Jason Abrams
Oh, my gosh.
- [20:23]
Lauren Lucas
It can do the work, but we as the humans still have to be there holding its hand and babysitting and making sure that it's doing it correctly.
- [20:30]
Jason Abrams
So, like, it might be okay for it to bring me back data of what to post on social media. It might even be okay for it to help me make the post, but I might not want to give it my username and password to my Instagram to post it for me. Is that fair?
- [20:43]
Lauren Lucas
It's all about how comfortable you are. But there's other ways that we can do that as well. Like, for example, you could have it tee up creating the carousel, creating the video and sending you the caption. And then you, as the human, copy and paste and post. That's an option.
- [20:57]
Jason Abrams
Okay, this is a huge conversation around agents. I want to switch topics, but I want to ask, did I miss anything? When it comes to agents, I think the big confusion out there is it can't be this easy.
- [21:08]
Lauren Lucas
It is that easy, I promise you. And it's evolved so rapidly that we don't even have to really know how to use, how to train, how to prompt anymore. It's gotten so smart. All we have to do is have an idea or have some curiosity around what's possible, and it will do it all for us.
- [21:26]
Jason Abrams
Okay, let's switch gears. I wanna go and I wanna hear about all the cool companies. Cause you're always on the bleeding edge. When you taught me about manychat, I started using it on my Instagram. Which, by the way, gang, if you're not following me on Instagram, you're missing out on incredible stuff. I'm not even gonna tell you how to find it.
- [21:40]
Lauren Lucas
You're hilarious.
- [21:42]
Jason Abrams
Are you.
- [21:43]
Lauren Lucas
Are you following? Oh, yeah.
- [21:44]
Jason Abrams
This makes my whole day. Friends. It's the real Jason Abrams. Herealjason Abrams. And I want to tell you the story about how I got that name. There is a bizarro Jason Abrams. He's another real estate agent in a different state. I'm just saying there can be only one there.
- [21:57]
Lauren Lucas
Only one.
- [21:58]
Jason Abrams
So what are some of the cool pieces of tech right now?
- [22:02]
Lauren Lucas
Claude is my favorite. I've gotten away from ChatGPT. Claude is smarter, it's faster, and it has a lot more capability. So there's three different variations of Claude. There's the chat that most of us know that we've been using for the last several years. There's now Cowork, which is an app you can download on your computer and it can actually go do things for you, clean up files on your computer. I had it go create a whole notion board of lead magnets for me. There's a ton that it can do. Then there's the code version. The code version is much, much more complex. Unless you're an advanced AI user, don't get caught up on code at the moment. Other things I love are Manus.
- [22:40]
Jason Abrams
Okay, how do you spell that?
- [22:42]
Lauren Lucas
M A N U S. It was recently purchased by Meta, so it can actually build things like slide decks, landing pages, lead magnets, apps. It can build a lot, and it can build very fancy things.
- [22:58]
Jason Abrams
I built a whole website the other day in 20 minutes on Manus. Yep. I just didn't know how to spell it, but that's incredible.
- [23:05]
Lauren Lucas
The cool thing about Manus too, is you can. It will give you like a whatever you want to call it, Manus URL. You can actually right within manis have it go to GoDaddy or Cloudflare, buy the domain, host it. Right. All within. It'll do all of it for you.
- [23:20]
Jason Abrams
So I got Twin, so I got Claude, I got Manus. Any others that you're on fire for?
- [23:25]
Lauren Lucas
Those are the best for building and agency side of things if you want to switch gears to efficiency. By the way, thank you for getting NotebookLM into the KW ecosystem.
- [23:34]
Jason Abrams
My pleasure.
- [23:35]
Lauren Lucas
Chef's Kiss. Chef's Kiss.
- [23:37]
Jason Abrams
Yes.
- [23:37]
Lauren Lucas
Next up, I love AI Studio. It's also a Google platform. AI Studio is for those who maybe don't know how to use AI because what it does is you can share your screen with it and just say, hey, Google. And it will walk you through things like how Do I set up a campaign on command and it'll say on the left hand side, click on this. And the top right hand button, click on that. It'll walk you through every single thing. So that's great for an AI assistant and it also has a build feature in it as well. Wow.
- [24:10]
Jason Abrams
Okay, switch gears completely. Let's talk social media. What's hot on social and what are the add ons? Any new tech I need there?
- [24:16]
Lauren Lucas
Substack is huge. People are jumping all over that.
- [24:19]
Jason Abrams
If you're not, what's a substack?
- [24:20]
Lauren Lucas
Do you remember Zanga back in the day?
- [24:22]
Jason Abrams
No.
- [24:23]
Lauren Lucas
Okay.
- [24:24]
Jason Abrams
I do remember Zelda though. It's a fantastic game. If that's similar.
- [24:28]
Lauren Lucas
It's not. It's more of a blog, but it's also got notes a lot like threads and Twitter. So it's a blogging type platform where you're typing words, not creating video content like we are on Instagram.
- [24:44]
Jason Abrams
I kind of like that. But I would guess that that would lead to a ton of AI created word content that's being posted. Is that accurate?
- [24:50]
Lauren Lucas
It is, yeah. People are building little custom GPTs and gems and saying here's how I talk and here's how I write and then they'll just give it an idea. And it is a lot of a generated content. But even with blogs these days, there's a lot of people who are creating blogs just to use the SEO and all the back end on Google to rank higher. No one's actually reading these blogs. They're hacking how they're actually getting found by mass producing at a high level.
- [25:20]
Jason Abrams
And it's so crazy. I'm using AI to mass produce blogs to post on substack in the hopes that AI will surface me when a human asks it a question. The world has gone completely Wonka do Lauren.
- [25:32]
Lauren Lucas
It really has. And I think too that's where we're going to get back to a position where people are going to have a even deeper desire for that human relationship. So building the relationships is still the most important part. Because AI slop. People are going to see right through that, especially if it's mass produced. And people aren't understanding that. They're losing tonality, they're losing voice. Right. So there's a lot of basics that we need to keep in mind. Not just go run with the automations and AI. Right. It's all about the foundation of the relationships.
- [26:05]
Jason Abrams
Well, I keep reminding myself that. And y' all are gonna do 300 deals this year. You do a ton of business I went on a listing appointment the other day and AI really didn't come up. Meaning, like I didn't use AI to sign that client.
- [26:18]
Lauren Lucas
Right.
- [26:18]
Jason Abrams
Nor to go do any of the things I really needed to do. I'm reminded that there's still an incredibly strong human element to this business, 100%.
- [26:26]
Lauren Lucas
And that's what I teach, especially when I do workshops. What is the tedious and mundane things we can take off our plate? We're not taking away the conversation. We're not taking away the coffee dates and the lunch dates and listing appointments. We're taking off the follow up. We're taking off the tasks that are admin tasks that we don't necessarily need to be doing as a human being anymore because the tech has come around. But what I've seen is, I think honestly, in probably, if I had to guess, I would say two years, 18 months to two years, an agent who does not have AI somewhere in their business is going to be approximately equivalent to an agent who doesn't have a cell phone.
- [27:06]
Jason Abrams
Wow. Really?
- [27:08]
Lauren Lucas
Yep.
- [27:09]
Jason Abrams
Well, I was going to ask you my last question because I asked you six months ago and I'm just committed now. I'm going to bring you back every six months on the show and I'm going to ask you the same thing. Is AI going to replace the real estate agent?
- [27:18]
Lauren Lucas
No, absolutely not.
- [27:19]
Jason Abrams
You still believe that?
- [27:21]
Lauren Lucas
Absolutely not. There is not a chance, there is not a 1% belief that our jobs are in trouble. I don't know if you saw this, but ChatGPT had some guy, I think it was in Florida use ChatGPT to sell his house.
- [27:36]
Jason Abrams
I will say, by the way, the person that quote unquote broke the story is someone who's been trying to sell AI to different companies like crazy and in the industry. So he didn't bother putting that on Instagram. But I just thought I'd give you the other side because I got, you know me, I'm so curious. I call it and then found out the guy is an AI blogger trying to sell a product.
- [27:54]
Lauren Lucas
Take whatever you read on the Internet with a grain of salt. But I heard and I read that the actual value of the house, he ended up selling it for about $225,000 less than it was worth. So did it walk him through the process? Sure. Did it get him to the finish line? Absolutely. But was it the best and highest use? No, absolutely not. Because he lost money not having a agent available to him.
- [28:19]
Jason Abrams
Well, I think. And Gary Keller, by the way. And if you're new to the show. He wrote the book the Millionaire Real Estate Agent with Jay Papizan and Dave Jenks, may he rest in peace. And Gary Keller always says technology is great at the functionary. Real estate agents do the fiduciary. And as long as you remember that, you're going to be in great shape.
- [28:35]
Lauren Lucas
100%.
- [28:36]
Jason Abrams
All right, Lauren, the people. I know the people. The people are on treadmills right now and they're saying, how do I get more of this? I want this daily. How can the people find you? What can they do?
- [28:45]
Lauren Lucas
My Instagram handle is laurenlucasre, just like real estate. And in there I have a link in my Instagram bio where you can see all the past podcasts I've been on. You can see my community if you want to join that. You can book a one on one if you need some extra one on one intimate time to actually build in your business. But Instagram is typically where I'm at and I would love to see them. There.
- [29:08]
Jason Abrams
There it is. Lauren, thank you for everything.
- [29:09]
Lauren Lucas
It's my pleasure. Good to see you.
- [29:12]
Jason Abrams
She is so good. I want my AI to sound like Lauren Lucas. I just want it to be Lauren Lucas. I mean, she's got an energy about her that I find totally intoxicating. And she simplifies technology for me. She's the voice in my head. She doesn't use extra words. She doesn't sound technical. She just sounds brilliant to me. Because the model of using these AI agents, which is where it's all heading, gang, is a simple one. She said, number one, figure out what the heck you even want it to do. Try to get as specific as you can. Use your current large language models to talk through this so that you get a succinct version and idea of what you want your AI agent to do. Then number two, choose the hosting site that's going to be hosting your AI agent. There's a bunch of them out there. She looks up and says, no problem. The one that I like to use is twin. So then simply buy the tokens. We're in a new day and age, gang. You're gonna need tokens to build stuff. Think of it as paying an employee to go do things. You're gonna spend some more tokens on the front end, but so be it. And then train it. And don't get wrapped around the axle. When we say training it, we just mean talk to it. Tell it exactly what you want it to do. That's it. You then sit back and it goes and does it. Here's what I'm gonna tell you. I'm still overwhelmed and I'm still scared to death. You know why? Because I'm not a tech person. But here's the deal. I am a tech person. I like tech that I know how to use my washing machine at home. I crush it. I don't even be shrinking stuff. So it's not that you're not a tech person, it's that you're not a new tech that you don't know how to use person. Unless you've taken your clothes down to the stream and beating them clean, you're a tech person. So here's the deal. Go get one of these agents, go teach it how to do something incredibly simple, and then you won't be scared anymore. When my niece was seven years old, she said something to me that I thought was brilliant. She said, I didn't know how to do a lot of things until I learned that's the kind of brilliant simplicity that only children have. You can do this, gang. You gotta do this. This is where it's headed. Start with one AI agent doing one task. Get comfortable and go from there. Go forth and do like ones. If you're enjoying this podcast, I want you to click the subscribe button anywhere that you get your podcasts. We want to be the voice in your head every single week. And every week we're dropping new content. We also send out a newsletter at the conclusion of every show to make sure that you get the highest points in the models and systems that were discussed. So if you want to sign up, I need your name and your email address. Head over to themillionaire agent podcast.com millionaireagentpodcast.com Enter your name and your email address, and every week that newsletter will be in your box. Friends, you just went on a journey. I hope that what happens between now and the next time we meet is absolutely wonderful for you. Thanks for listening. I'll see you next week.
- [32:13]
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