The Mindful Marketing Podcast

Episode: How I'm Rebuilding My Business for 2026
Host: Andréa Jones
Date: January 6, 2026

Episode Theme & Purpose

In this solo episode, Andréa Jones embarks on a transparent exploration of her business’s evolution post-2024, focusing on the challenges and learnings from 2025, and her intentional, “rooted” approach to rebuilding in 2026. The theme is about letting business and marketing strategies align with real life changes, embracing simplicity, and honoring what actually works over chasing trends or external expectations.

Key Discussion Points & Insights

1. Business Evolution & Personal Foundations

• Personal Reset: Andréa shares she’s in a “reset moment” and wants to inspire listeners who may also feel like 2026 is a rebuilding year (02:00–04:00).
• Life Changes: After selling her agency in 2024 and becoming a mom of two, her priorities and energy have significantly shifted:

  “I didn’t think I would be that mom where my entire life revolves around my kids…That’s so funny. Andréa, do you know yourself at all?” (03:15)

• New Work Situation: Now works 20–30 hours a week with Uncommon Marketing Agency, requiring her to adjust expectations and structure for her own “online drea” side business.

2. The Power & Meaning of "Rooted"

• Guiding Word: “Rooted” is Andréa’s word for 2026, influencing every business move.

  “I was throwing the proverbial spaghetti at the wall…I had a little bit of that desperate energy, that frantic energy…so my guiding light is rooted.” (07:30)

• Metaphor: She compares proper business growth to not “repotting a plant with no roots,” advocating for letting ideas stabilize and take shape before making major shifts.
• Focus Areas: Fewer resets, building simpler systems, and establishing a consistent delivery method (like her membership program).

3. Revisiting the Membership Model & Decision-Making Lessons

• Lab Closure & Reconsideration: In late 2025, Andréa closed her membership, The Mindful Marketing Lab, due to external feedback and internal uncertainty.

  “I tried to position the lab as ‘here’s everything you ever need to know about marketing, ever,’ and that’s not really what I’m doing here.” (16:30)

• Reopening with Clarity: She realized she values community and a softer, more flexible approach, planning to reopen the Lab later in 2026, on her own timeline:

  "It is the Mindful Marketing Lab as it is. So what I've decided is that it's not disappearing...reopening it coming up later this year." (14:50)

4. Tech Tools, Trials, & Lessons Learned

• Tech Journey: Andréa describes a frustrating, time-consuming odyssey through various platforms (Circle, Flodesk, Teachery) in search of the right tech stack (23:00–30:00).
  • Left ConvertKit for Circle (bad support/expensive), tested Flodesk (loved it), realized Teachery lacked community, considered alternatives but came full circle (pun intended) back to Circle.

  "We did a 360 degree move and we're at the place where we started. I'm still on Circle." (30:20)

• Big Lesson: Sometimes it’s wiser to pay for imperfect-but-familiar tools and focus on marketing efforts, rather than spending endless time and energy migrating platforms.

5. Approaching Content & Strategy for 2026

• Podcast as Primary Vehicle: The podcast remains her “highest, most consistent asset,” driving recognition and engagement:

  “People come to me and they go, I heard your podcast. I love your podcast. I listen to your podcast.” (36:40)

• Simplicity Over Hustle: She rejects “posting every day,” high-production videos, or extra flash, focusing instead on value:

  “What I won’t be doing is posting to social media every day…Y’all don’t need all that. Nor do you want it.” (39:40)

• Event & Challenge Continuity: Plans to continue live events, regular co-working sessions, and popular challenges (LinkedIn Challenge, Instagram Bootcamp, etc.).

6. Rebuilding With Boundaries & Self-Compassion

• Growth Without Sacrifice: Andréa’s new goal is “growth without sacrificing myself,” making business decisions that honor her capacity and well-being.

  “The goal isn’t growth at any cost. The goal is growth without sacrificing myself.” (50:25)

• Leaning On Strengths: Shares a story about quickly reframing a project at Uncommon, highlighting her own unique strategic brain and the value in trusting her instincts (49:10).
• Utilizing Past Content: Plans to update and repurpose existing workshops and materials rather than always starting from scratch—another “rooted” choice.

Notable Quotes & Memorable Moments

• On business/life alignment:

  “My business has to match my life. My marketing has to match my life. Not what I think it is, but what it actually is.” (05:40)

• On rethinking strategy:

  "For me, right now, I need a consistent delivery system. It's why I started a membership. It's why I want to continue a membership." (11:20)

• On the value of community:

  “Hahaha, Andréa, you need a community. Like for me personally, I was creating stuff and then I went, how do I share this with people?” (29:00)

• On technology headaches:

  “The cost of moving everything…there are hundreds of thousands of assets. I spent six months, got through about 30% of it, and was like, this is actually a waste of my time.” (27:10)

• On her marketing vehicle:

  "Pick one thing that's your ride or die. That's your main marketing vehicle. And then everything else is optional." (41:40)

• On setting healthy boundaries:

  "It's not about making the most profit...doing that at the expense of myself and my mental health." (46:45)

• On personal insight:

  “Right now, the most is not what I can do. I can do the least. Oh, I don't even like saying it.” (51:00)

• Advice to listeners:

  “Think about your focus…pick January, pick Q1…What’s one thing that can, like, guide the way for you this year?” (52:30)

Content Timestamps

• 00:00–02:00: Introduction, business reset context
• 04:00–07:00: Life after agency sale, shifting to “family first”
• 07:00–11:00: Choosing “rooted” as the theme, embracing slower, more foundational growth
• 12:00–17:00: Reflections on past business pivots, learning from hasty changes
• 18:00–23:00: Membership model: closing, reflection, and plans to reopen with clarity
• 23:00–31:00: Tech platform journey, learning to accept imperfect solutions and minimize friction
• 33:00–42:00: 2026 content plan—podcast as the core, less social, live events and challenges continuing
• 46:00–54:00: Mindset about growth, boundaries, and leaning into strengths during a challenging period

Conclusion & Listener Takeaways

Andréa closes by encouraging listeners to define business and success on their own terms, advising them to anchor their work and decisions to a clear guiding principle—like her own word, “rooted”—rather than reacting to external pressures or chasing unnecessary complexity.

She invites listeners to join her newsletter, “The Nudge,” and to consider her paid marketing/class offerings if they want to dig deeper into mindful marketing alongside her.

Overall tone: Honest, reflective, gentle, empowering, with a relatable mix of humor and vulnerability.
Best for: Busy business owners and marketers seeking sanity, sustainability, and self-compassion in building or rebuilding their business and marketing plans.