The Mindful Marketing Podcast

Episode: Intentional Marketing for Podcasters With Sam Brake Guia
Host: Andréa Jones
Guest Host: Sam Brake Guia (Mics to Millions Podcast)
Date: December 23, 2025

Episode Overview

This episode brings together Andréa Jones and Sam Brake Guia for an in-depth discussion about mindful and intentional marketing approaches for podcasters—specifically those in the health and wellness space. The conversation focuses on breaking away from overwhelming, “should-driven” marketing expectations and instead fostering sustainable, enjoyable, and authentic strategies that avoid burnout. Andréa shares her own evolution from hustle-heavy tactics to thoughtfully crafted content ecosystems, practical time management tips, and ways to measure marketing success.

Key Themes & Discussion Points

1. Defining Mindful Marketing vs. Traditional Marketing

(02:16 – 04:06)

• Andréa traces her marketing journey:
  • Early days inspired by Gary Vaynerchuk—trying to “be everywhere” and do everything, which led to burnout.
  • Realized that such a high-output approach is only sustainable with a big team.
• Mindful marketing = intentional, strategic, and sustainable marketing focused on:
  • Deliberately choosing where to spend limited time for maximum effect.
  • Understanding the difference between “signature content” (the main content vehicle, like a podcast) and “supporting content” (social posts, emails, etc.).

“Mindful marketing is intentional marketing. It's making an intentional choice about where you're going to spend your limited amount of time so that you get the maximum amount of input for what you're doing.”
— Andréa Jones [03:08]

2. Breaking Free from “Marketing Shoulds”

(04:06 – 07:45)

• The pervasive pressure to be perfectly polished, omnipresent, and constantly churning out content is rooted in comparing oneself to large teams behind the scenes.
• These unrealistic “shoulds” generate resentment and can be detrimental to mental health.

“The shoulds are all the pressure of, like, we have to be perfectly polished. ...I think that that can be very, very detrimental to our own, like, mental health.”
— Andréa Jones [05:40]

3. Creating a Mindful, Sustainable Marketing Plan for Podcasters

(07:45 – 10:00)

• Signature content anchors your brand (for most, it’s the podcast).
• Supporting content (social, email, behind-the-scenes) should point back to signature content and can often be repurposed.
• Attraction strategies should fit your strengths and preferences—e.g., guesting on other podcasts rather than forcing yourself into social media trends.

“Finding what's easier for you as an attraction strategy can be a total game changer when it comes to growing your podcast.”
— Andréa Jones [09:18]

4. Time-Based vs. Content-Based Marketing Practices

(10:24 – 13:00)

• Shift focus from how often you post to how much focused time you spend engaging.
• Use tools and timers (e.g., Toggl) to keep yourself accountable and prevent mindless scrolling.
• Prioritize inspiration and authenticity over simply checking off posting requirements.

“My best content always comes from an inspired place. So if I feel like I have to post and I'm just checking off the box, then I get start to feel that resentment.”
— Andréa Jones [12:26]

5. Keeping Up with Social Media Trends (Without Overwhelm)

(13:37 – 15:51)

• Follow a few trusted sources or marketers for updates relevant to your industry.
• Limit focus to one or two main platforms to avoid overwhelm.
• Use trends as flavoring, not the core—sprinkle in as “seasoning” rather than chasing the latest thing constantly.

“I like to think of them as seasoning to your content versus the meat and potatoes of your content.”
— Andréa Jones [14:39]

6. Authenticity and Community Conversation

(16:29 – 18:15)

• Real authenticity often can’t be pre-planned—listen to what’s happening in your community and contribute when genuinely moved.
• Example: Andréa’s Juneteenth video, inspired by community conversation and personal story, went viral due to its sincerity.

“Authenticity...is really hard to plan. ...A lot of it comes from participating first, like getting into community, hearing the conversations that people are having, and asking yourself, how can I contribute to this conversation?”
— Andréa Jones [17:54]

7. Engaging & Listening Across Platforms

(18:44 – 20:34)

• Be “platform agnostic”—show up where your community already is, whether that’s Facebook groups, email, or Instagram DMs.
• Meet people where they are, but set limits; it’s okay not to be everywhere all the time.

“I don't have any one way that I communicate with people. ...This is how we just naturally communicate now as humans living in this digital age.”
— Andréa Jones [19:18]

8. Case Study: Mindful Marketing in Action

(20:51 – 22:26)

• Dr. Anna Kabeca, a menopause-focused podcaster, saw success by:
  • Outsourcing operational/engagement roles so she could focus on showing up as herself (her “superpower”).
  • Letting go of the guilt and “shoulds” around handling every message personally.

“Her biggest way of doing this mindfully was to outsource...and it helped her be able to do the thing that she does best.”
— Andréa Jones [21:37]

9. Standing Out in a Crowded Market

(23:07 – 24:54)

• Focus on niche communities and specific areas of expertise to become discoverable.
• As you grow, you can broaden your topics/offerings—start tight, expand over time.

“Niche communities are very powerful here. So I would really try to find the thing that people come to you for...”
— Andréa Jones [23:33]

10. Measuring & Evaluating Success

(25:11 – 30:17)

• Regularly review platform analytics (e.g., Instagram Insights) to spot top-performing topics and understand community interests.
• Mix “the vegetables” (important topics that resonate less at first) with more clickable/popular topics to both serve and grow your audience.
• Use tools like Airtable, Metricool, and AI (ChatGPT) to track, analyze, and find patterns in your content's success.
• Engagement rate and community growth are key health signs—more followers don't matter without engaged followers.

“After a while, you'll know what works with your community and you won't have to sit there scratching your head thinking, like, okay, I don't even know what I'm going to say next.”
— Andréa Jones [25:54]

“I'm constantly looking at [metrics and analytics] and analyzing it so that I can make sure that I'm reaching the right people with the things that I have to say.”
— Andréa Jones [27:51]

Notable Quotes & Moments

• “That resentment feeling kind of, like, bleeds through...We can sense it, like, as the viewer on the other side of the screen.”
  — Andréa Jones [05:19]

• “The podcast can be the starting place. But I do think it is important to kind of get narrow with who you're talking to so that they can find you.”
  — Andréa Jones [24:26]

• “I don't want to force anyone into a box of, you know, this is the only way we can communicate. I personally just try to go with the flow...”
  — Andréa Jones [19:47]

• “Reporting or metrics can be like, a dirty word sometimes, because sometimes we just want vibes. ...But I do think it is important to look at your numbers.”
  — Andréa Jones [25:16]

Timestamps for Important Segments

| Timestamp | Segment Description | |:----------:|-----------------------------------------------------------------| | 02:16–04:06| Definition of mindful marketing vs. traditional approaches | | 04:06–07:45| Common “shoulds” and marketing myths that lead to burnout | | 07:45–10:00| How to structure a mindful marketing plan for your podcast | | 10:24–13:00| How Andréa uses time-based social media input versus content | | 13:37–15:51| Staying up-to-date on platforms & trends, without overwhelm | | 16:29–18:15| Authentic storytelling and being an active listener in community| | 18:44–20:34| Engaging with audience across platforms, platform agnosticism | | 20:51–22:26| Case example: Dr. Anna Kabeca’s mindful marketing success | | 23:07–24:54| On standing out in the crowded health & wellness sector | | 25:11–30:17| Evaluating success: what to measure, track, and how to adapt |

Resources & Further Connections

• Mindful Marketing Podcast (formerly Savvy Social Podcast) — over 330 episodes on sustainable, authentic marketing.
• Connect with Andréa Jones: Everywhere @onlinedrea or visit onlinedrea.com for resources.
• DM Andréa on Instagram or subscribe to her newsletter for ongoing tips and case studies.

This episode is a must-listen for podcasters feeling overwhelmed by marketing “shoulds” and seeking a more joyful, sustainable path to grow their audience and impact, packed with actionable strategies and real-world examples.