Podcast Summary: The Mindful Marketing Podcast

Episode: Making Seasonal Marketing Work for Your Business with Alesia Galati

Host: Andréa Jones
Guest: Alesia Galati
Release Date: October 28, 2025

Episode Overview

This engaging episode explores the benefits of adopting a seasonal, batch-based approach to marketing content, especially for podcasters and business owners looking to avoid burnout and honor personal capacity. Host Andréa Jones welcomes Alesia Galati, an experienced podcast producer and content strategist, to discuss tactical and mindset shifts every creator can make for more sustainable, satisfying marketing. Through personal anecdotes, actionable strategies, and real-world client examples, this episode breaks the myth that "consistent" means "constant," suggesting alternative rhythms and smarter ways to create and repurpose content year-round.

Key Discussion Points & Insights

1. Defining the Seasonal Approach (02:02)

• Alesia explains what seasonal content means for her: batching content in advance—especially around busy times (holidays, summer, start of school)—so that there’s less pressure to create on a fixed weekly cycle.
  • “You get to decide what consistency looks like for you and then factor in your capacity…” (02:02 – Alesia)
• Short batch sessions (3-4 recordings) are more sustainable than marathon batching (8 in a day is too much).
• Guardrails are necessary to avoid burnout, especially for introverts.

2. How Batching Works in Practice (03:38)

• Alesia describes her batching workflow: works from outlines (not full scripts), records solo and guest episodes during focused periods.
• Experience: “Eight [episodes in a day] was way too much. Yes, it was very rough… But then it allowed me space to think, where do I want to take this?” (04:54 – Alesia)
• Using automated scheduling tools (like Calendly) to reduce back-to-back meetings and manage energy.

3. Creativity and the Batch Impact (08:34)

• Both speakers discuss how batch creation can sometimes deplete creativity.
• Strategies for retaining ideas:
  • Alesia: Uses a waterproof shower notepad, notes app, and voice memos to capture moments of inspiration on the fly.
  • “There are all these other ways that we can kind of grab the creativity when it hits us.” (09:37 – Alesia)
• Andréa adds she never runs out of ideas, but follow-through is her challenge.

4. Flexibility for Topical (Timely) Content (11:08)

• The potential downside of batching: feeling “locked in” if current events require a spontaneous episode.
  • Alesia keeps flexibility by editing batched episodes or swapping in new content as needed.
  • “I’m the boss and I get to choose what I can do… the Google sheet might say this episode is going live…but that's flexible.” (11:42 – Alesia)
• She gives examples of clients using replay/compilation episodes during unexpected personal emergencies, with no audience loss.

5. Repurposing Batched Content (17:50)

• How Alesia turns podcast episodes into multiple assets:
  • Short video clips for Instagram, TikTok, YouTube Shorts, LinkedIn.
  • Educational carousels/PDFs for LinkedIn, static posts optimized for guest branding.
  • Blog posts and LinkedIn newsletters—with an emphasis on the SEO value of LinkedIn.
  • Leveraging platforms often overlooked by podcasters, like Pinterest: “There are people searching for your content on Pinterest.” (20:21 – Alesia)
  • Example: A listener found her via Pinterest, binge-listened, acted on her tips, and launched a meaningful podcast.
• Advice:
  • Don’t feel pressured to produce long episodes: “You can do 10 minutes or less answering a question… If you’re feeling like everything feels redundant…just shorten them.” (21:23 – Alesia)
  • “Pick three [platforms]…and then go from there if you feel like you need to shift.” (22:37 – Alesia)

6. Burnout: Prevention & Recovery (24:01)

• The seasonal and batching methods are crucial for sustainability. Regularly check in on alignment with your goals.
• Alesia opens up about her own Q4 experiment—pausing all social media promo for her business, despite initial fear: “I do not enjoy being in these spaces. I don’t seek it out. I don’t have fun there. How can I make this more enjoyable?” (24:14 – Alesia)
• Discusses clients who needed breaks to re-evaluate goals, sometimes permanently, shifting to other formats (Substack, shorter seasons, etc.).
  • “Does this still feel good? Does this…achieve what I need it to achieve?” (26:05 – Alesia)
• Andréa notes creators often ignore burnout warnings until it’s urgent and suggests ongoing check-ins for sustainability.

7. Experimenting with Your Own Marketing Rhythm (29:27)

• Alesia shares her quarter-by-quarter method for major business decisions, like stepping back from social media.
  • Focuses efforts on activities that directly yield results (podcast guesting, workshops), and leaves avenues open for future adaptations.
  • “Everything we do in business is a test anyway. Like, we’re always just trying it out.” (32:14 – Andréa)
• The importance of intentionality and creating custom systems—no one-size-fits-all.

Notable Quotes & Memorable Moments

• “You get to decide what consistency looks like for you and then factor in your capacity to then make decisions on how you want to show up.”
  – Alesia, 02:02

• “Eight [batched episodes] was way too much. Yes, it was very rough... But then it allowed me space to think, where do I want to take this?”
  – Alesia, 04:54

• “There are all these other ways that we can kind of grab the creativity when it hits us.”
  – Alesia, 09:37

• “I’m the boss and I get to choose what I can do... that’s flexible.”
  – Alesia, 11:42

• “You never know these different places that people are absorbing your content.”
  – Alesia, 20:59

• “Burnout comes from... we’re not even paying attention to the signals that our body is sending us… and we just keep pushing through because of whatever we think we should.”
  – Andréa, 28:12

• “Everything we do in business is a test anyway. Like, we’re always just trying it out.”
  – Andréa, 32:14

Important Segment Timestamps

• [02:02] – Alesia defines the seasonal approach and sets the stage for the episode.
• [03:38] – Insights into batching practices, real batching numbers, and setting limits.
• [08:34] – How batching can affect creativity, and ways to “capture” ideas.
• [11:08] – What to do when batched content becomes outdated or irrelevant.
• [17:50] – Deep dive into content repurposing and platform optimization.
• [24:01] – Honest talk on burnout, business alignment, and permission to pause.
• [29:27] – Experimental mindset toward business changes and content placement.

Interested in More from Alesia Galati?

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Tone & Language

The conversation is practical, empathetic, and encouraging, balancing tactical advice with a strong focus on mindset, personal capacity, and self-care. The hosts are candid, approachable, and supportive, favoring permission and flexibility over rigid systems.

Summary by [The Mindful Marketing Podcast]
Ideal for business owners, podcasters, and creators burnt out by the “content treadmill,” and anyone looking for more grounded, value-aligned ways to show up online.