← The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
My AI Rules Have Changed: A 2026 Update for Business Owners
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Is no longer a cute little side bonus tool that we use in our business. AI is now infrastructure. It is literally embedded into the tools that we use every single day. Google has Gemini, Canva has AI, Airtable has AI. All of my favorite tools now have this technology built in. So the question is no longer should I use AI? The question then becomes how am I using AI? How am I using my judgment? How am I using it for my creativity? How am I using it to support me in my business? And in this episode I'm going to talk through how my thoughts have shifted on AI in the past year, specifically because a lot has changed. So we'll get into that and more. But first a word from our sponsor. Riverside is the all in one podcast recording and editing tool that I use for this right here show. I use it to edit not only the audio in the video, it is like Chef's Kiss magical. Making the entire process so, so easy. Plus I I love their magic AI clips. Their little AI robot in the background pulls out the most impactful moments of the episodes without me having to comb through and do it myself. Resizes them for social media. So those vertical videos you see on TikTok and Reels, those all come from Magic AI inside of Riverside. It's literally one click. It spits out 10 clips. I pick the best one and away I go. Saves me so much time. If you want to get on the Riverside train, check it out today, the links in the show notes and make sure to use my code code DREA D R E A at checkout to get 15% off your membership. About a year ago now, I released a brand new freebie called AI in Marketing. It was all about how I use AI in my everyday life and in my business for marketing purposes. And I stand by a lot of what I put in that free resource which you can find@onlinedrea.com AI but some of my opinions on AI have shifted in the past year, specifically with how I use AI to to collaborate with me in terms of writing, strategy and really standards. My standards towards AI have completely changed and shifted and this episode is not any of the extreme. So on one end I'm not saying AI will save everything. It's amazing. Bow down to the AI gods. I'm not saying that, but I'm also not saying anti AI. Never use it in your life. Ever. Ever. Okay, I am not on either extreme. I'm somewhere in the middle and I challenge and encourage you to think about that somewhere in the middle as well. Because what I'm referring today in this episode is large language models like ChatGPT as AI. But AI itself has existed for 20 years. Plus plus right? Like the technology has existed. Even social media algorithms are inherently AI and those existed before ChatGPT became a thing in November 2023. However, in the past six months, especially in the past 12 months, my opinion on AI has shifted. AI is literally infrastructure. Now I gotta talk about this because it's not just chatgpt. When I recorded that private podcast last year, I talked a lot about ChatGPT. Claude was still kind of a big thing, but Claude is way bigger now. Which is the other contender in my opinion to ChatGPT. We also have Gemini, which is Google's version of ChatGPT. We have Grok, which is another version of this. Right? There are so many iterations of this tool. And like I mentioned in my opening line, even Canva just released some more AI updates to their AI tools that are embedded in their suite of products. I was doing some edits for my mom on her WIX website that has AI built into it. There's so many things that AI is built in. And I'll use a practical example of how this incredibly sped along my process for starting a new brand. So I'm starting a new company. It is a faceless brand. I don't know if I want to say what it is just yet, but I have alluded to it on the podcast before. I kind of want to start it as an experiment of a faceless because I've seen a lot of hype around it. I still personally think founder led companies are the way to go. Y' all know that I'm a creator led marketing strategy. I love founder stories embedded into marketing and there is a time and a place for faceless brands. I'm testing this out anyways. So I go through the process of creating up a Google workspace, you know, getting my branded email, all that Jazz and y' all the AI prompts made it incredibly, incredibly faster to set that up specifically to connect. My godaddy is where I purchased my name domain to my Google workspace, which is where I will have my, you know, at email. So for example, for my company Here, it's Andrea OnlineDrea.com right? The AI behind their setup tool made that probably almost nearly painless. The only thing that was painful is the waiting. Like you have to wait to make sure all the DNS records are updated and all that Jazz. But it even gave me there was one spot that the AI couldn't do it. Literally gave me, like, copy this, put this here, Instruct based on GoDaddy and based on my setup. Okay? This, to me, is what AI is for. It's not about replacing our creativity, but it's incredibly speeding along the process to where this is. It's a giant shortcut. And y' all know how I feel about marketing shortcut. I think marketing shortcuts are amazing, especially for my mindful business owners who have a million things to do and they don't want another annoying task. It's gonna take them three hours to get the thing done right. We want AI to fast track some of those processes. So to me, AI can help you move faster, but. And this is a huge but, it cannot replace your judgment. I'm gonna say that again. AI can help you move faster, but it cannot replace your judgment. The biggest problem that I had with AI a year ago, that I still have today, is that AI is very good at sounding confident. It's very good at making things up and speaking with its whole chest about stuff it is totally wrong about. We all have had experience like this. Probably at this point where we put something into AI, it hallucinates and it spits out something that's just wrong. We've either seen it for ourselves or we've seen the memes about it. And even now, people are using it instead of therapists, instead of doctors. And it's. A friend actually texted me a meme the other day where someone took a picture of a mushroom, popped it in a chat GPT and said, is this poisonous? Chatgpt in the comic, in this. In this little meme, ChatGPT said, no, sure, eat it. And then the next scene is like them in the ground with a tombstone on it. And Chatty's going, oops, sorry. I mean, yes, it is poisonous. Don't eat it. I'll learn that information for next time. Right? ChatGPT, Claude, all of them make up things to an extreme level. And we feel confident that it's correct because it's confident that it's correct and it's not. And I think this is where the big challenges with AI is that it is a shortcut, not a strategy. AI is a shortcut, not a strategy. And the reason that I can use AI very quickly to this day is that I have 20 years experience, 22, actually, years experience now, creating content online. Okay? So I've been creating content since 2004 for these Internet streets. And so I can look at something AI produces and go, yes, that's good. No, that's Bad. This is awful. This is terrible. Fix this, that and the other thing. Because it's almost as if my clients are doing it. It's almost as if I'm coaching anyone. That's what I do for my job. That's literally what I do for my job as a marketing strategist, right? So it helps me move quicker through marketing strategy. However, you may not be a 22 year veteran in marketing or content creation. So when you look at AI, the output it gives you go, yeah, that works. But then you start posting on social media and you're like, this isn't getting traction. You start running that ad strategy, you start posting the blog posts, you start creating content that AI told you to create, and it's not working. Why? Because it's missing the strategic piece. So I want to talk a little bit about what I'm doing with AI now and what I'm not doing anymore. So for AI now, I definitely use it for setup for anything that it requires structure, anything that's technical that may slow me down. I use it a lot with voice to text, y'. All. If you can tell I'm a talker, your girl's a talker. So I actually have been using voice to text and for years. But AI has made it faster. For example, it with Gemini, their little prompts that they give you, terrible. But I still use Gemini in my email, in my Gmail, and I will use voice to text and then have it write that. And I still have to tweak it. Okay. It comes out sounding wild sometimes, and I'll talk more about that, but for speed, I use it for vibe coding technical things on websites, y'. All. I can build websites now because of AI, because I know just enough to be able to to command AI to do what I wanted to do. And as a total side note, my business partner and I over at Uncommon Marketing Agency are working on our first software, which is an AI tool. And we're really excited about it. Um, it's gonna be so fun. Anyways, for Vibe coding, okay, so I use it for analyzing long documents. I use it for helping me build automations. I was helping someone build a form on their website, and I literally went into Jotforms, y'. All. Jotforms. That's a form builder, now has AI. I just pasted in what questions I needed, and it built the entire form for me. This is the power of AI. We're using it every day. And yes, I still use it in my everyday life as well. I mentioned this in the Private podcast that I talked about online. But yesterday I did the exact same thing. I made pasta. And I wanted to make a bread, but I didn't have time. Usually I'll try to make, like, cornbread or something. That's what I love. Don't hate me, but I didn't have time to make a whole cornbread. Plus my kids, sometimes it's hit or miss. So I went to AI and said, here are the ingredients I have. I just moved. I don't have all my stuff yet. How can I make, like, an easy bread that's like, maybe garlicky or cheesy? And it gave me these, like, they almost turned out like biscuits, but I made them in the muffin tin and it gave me a recipe for six, which is perfect because there's only three of us. So I don't really need like a dozen of these things. I just want a few. Right? And Chatty gave me my recipe. So for me, AI is great to go from that blank page all the way to something workable that I can fix. Okay, so basically, AI helps me do the thing I was going to do anyways, just faster. All right, this is what I use AI way less for, which is writing. I used to use AI to write more heavily, write my emails and my social media captions and things like that. And it was great for speech, but it was missing the humanity piece. And I talk about this in my email marketing course where I how I add in the humanity piece because I have to edit it a lot to make it sound like me. For example, when I'm using voice attacks and I say something to AI like, I really, really, really did not like that. Okay, y' all hear how I said that? I really, really, really did not like that. AI would then go, I really didn't like that. That's not what I said. I said I really, really, really didn't like that. And so when I'm typing it, if AI says I really didn't like that and like, you're missing all the humanity of what I just said, I wanted the three reallys, babe. Like, really, really, really. And that third, third, really, I'm italicize it and probably bold it because I really, really, really didn't like that, right? It AI edits out like, my humanness, my va va voom, my je ne sais quoi. I don't want that it to do that. I want it to still sound like me. So what I've been doing now, same process, voice to text, put it in Chatty. I have Trained my chatty to sound more like me, but y', all, it gets me like 80% of the way there. That's using voice to text, that's using my prompts. I still have to go in and edit the dang thing because it does not understand my sarcastic use of emojis. I don't use them all the time. I use them lightly and on in a very specific way. And it just kind of dulls me out a little bit. Flattens me, I think is the right word for this. It's just like boring. I feel like I'm a little, you know, spicier than that sometimes. So I want the little human parts. I want to run on sentence. I want it to start with. So I wanted to start with my but slash. And like I go but. And this is what I think like a. I think some making a mistake when I say that. I'm not making a mistake, babes. That's how I meant to say it. And so for me, yes, I still use it to assist, but way less than I was using a year ago. I will say this too. AI still struggles with graphic design. I know y' all love using chatty for these graphics. And the latest update that came out, I believe a week ago is a lot better. Don't get me wrong, it's a lot better. However, there are times and places for these AI graphics. And what happens right now is they're all looking the same. If you scroll back on my threads, I rethreaded a post that someone said back around Easter time. It was about Easter promos, and there was about a dozen different Easter promo graphics that various companies posted on social media. They all look the same because they all use ChatGPT to create those graphics. So do I think there's something wrong with using AI for graphic design? Me personally, I'm not going to say no. Like, I would still support a business if they were using AI for graphic design. However, it is grinds my gears when I see the graphics because I know that they came from AI because they all look the same. They all look the same. And so here's my edited opinion on this, because I did say before I would never use it for graphics. And I no longer believe that. I think smaller mom and pop shop businesses, your solo entrepreneurs, business owners who are doing everything themselves, using an AI graphic is better than nothing. And some people aren't going to like that. But I believe it. I believe it's better than nothing. Can I tell that it's AI? Yeah, but I'm still going to go to my local coffee shop. I'm still going to go to the brewery in my town. I'm still going to be a patron of a craft fair coming up because they use AI graphic. I'm still going to do that. However, if Starbucks, Nike, the big companies start using AI graphics, I'm going to start questioning a lot of things. I think there's a time and a place for AI graphics, and I really still hate AI logos. They just look bad. Okay. I don't know how else to say it. They look bad. And I think if you want a premium experience, you have to pay for the premium experience. You cannot sell a premium product with the AI graphic. I just. That's just what I believe. Okay. That may change in the next two years. I'm just giving you the update for here now, 2026. I also think they're great for mock ups. I am going to my first author event for my romance author side in a couple of weeks, and I had a friend ask me what my booth is going to look like, and I was like, I don't know. I have a concept, an idea, but I'm not an artist. So I put in my graphics that I made in Canva. Mind you, I made those graphics in Canva. I put them into ChatGPT, and I said, here's the specs of my booth. Here's the other things that I'm gonna have on the table. And it actually did all right with a mock up. Like, some stuff was still wonky, but it was enough for me to go to my friend and be like, here's what I'm thinking for my booth. And she said, oh, you know what? I immediately noticed you don't have the price anywhere. You should put prices up. I'm like, duh, I should have the price somewhere, right? So things like that really help for that feedback loop. But would I post that graphic on my social media to be like, here's my boot look like, no, I wouldn't do that. Okay. The other thing is, AI still gets things wrong, okay? AI makes up stuff all the time. It misses the context. It guides you in the wrong direction very confidently. And then with the visual elements, what I've noticed as well is if you ask it to fix one thing, like my booth example, if I said, oh, I actually have red rose petals all over my booth, not pink, it would change the rose petals and then it would change like three other things and it would be like one of those, you know, those little. Those little quizzes and stuff. You do as kids. It's like, find the thing in the graphic that's different. Like, it's very much that where you're looking at it and you're like, it changed something else, but I can't see what else and go, oh, I see it. Change the text on that other thing too. Right? Like, it's. The vibe is kind of weird. Okay, so because of this, my thoughts on AI and creativity has. Have changed as well. My spicy hot take for this is that if you think AI is creative, you are not creative. Did she say that out loud? I did. If you think AI is creative, you're not creative. Babe, I'm sorry. I'm sorry. I is not a creator. It is not creative. And if you give it free reign, it will give you the blandest, most gobbledygo, gook thing ever. And this is why people complain about the AI trash that's populating the Internet right now. Because people who are creative can instantly spot when AI is used, and they don't like it. Right? People who are creative know that there's a better way. Know that there's a more complex, complex way. Know that there's a more creative way. AI doesn't have our lived experiences. AI doesn't have our stories. It doesn't have the tension that we have as humans. It doesn't have our emotions, emotional capabilities. It doesn't have those weird little things that make us us. Right? It doesn't have even, like, how I'm saying this. It can't do that. The way that I'm saying this. I interrupt myself sometimes. I don't have complete thoughts. I have run on sentences. I like to use a lot of examples. Like, I'm a freaking preacher in the pulpit. I like that. And AI can't do that. Okay? AI can't do that. It's not creative. So I'm using AI as the tool, the first draft, the starting place, but I'm not using it to give me a taste level. All right? Last thing I'll say about AI and why I don't use it anymore is that the privacy behind it has gotten way more complicated. And I know I talked a lot about ChatGPT in this episode. That is still the tool that I use. However, a lot of people are moving over to Claude right now because of some of the privacy concerns with ChatGPT, some of the direction that it's going as a company. And so my advice is, you know, pick the tool that works for you, but be mindful of some of the privacy concerns But I will also say this. I think there's a bigger privacy concern with Gemini than with chatgpt or cloud combined. Why? Because Gemini is connected to Google. And y', all, I have my whole life inside my Google, okay? I've been using a Google account for, let's just say, 25 years. Now. I have. I've been using Google 20 years, let's say. Plus, I have. My entire photo library is backed up to Google Photos. All of my documents are in Google Documents, including private financial information. I know Google saying, don't worry, your data safe with us. And I know they have teams of people on their data security side of the business. I understand that in theory. However, you just attached an AI to this and you said, gemini can read through my Google Documents in my calendar and look at my photos. You said that, and I clicked the box that said, okay, right? We're all doing it. So in my humble opinion, if I will put my little tinfoil hat on for a second, it already knows whatever you're trying to hide from the robots. If it's on the Internet somewhere, it already knows. It already knows. So for me, I'm like, if there's anything I don't want it to know, I'm not putting it on the Internet, plain and simple. If there's something that I don't want AI to know, I'm not putting it on the Internet, therefore, protecting myself. All right, tinfoil hat. Tinfoil hat aside, I think there is a danger in putting private client information into these tools, using client names and things like that without their consent. Even when I do strategy sessions with clients, depending on the sensitive nature of the topics, I won't put it into ChatGPT or even record the call, because I use Gemini to give me call notes now after almost every meeting, right? So there's a lot of information out there. Just be mindful of where you're putting it. All of that aside, I think AI is a beautiful thing. Like, I have to say my caveats. I have to. But AI is a beautiful thing, especially when I consider the framework that I teach inside of the Mindful Marketing Lab and my approach to building a marketing playground. It's an ecosystem, and it all feeds together. And if there is a shortcut that can help protect your energy, protect your time, protect your space, get you unstuck, jumpstart your creativity, make actually doing the thing a lot easier, if there's a tool that can do that, you better believe I'm going to suggest it to you. And I believe these large language Models are that. However, they're not a magic pill, they're not a magic solution. And the challenge I'm bumping up against in working with my clients one on one, is that to train AI takes time that they already don't have. So there is a training period to build this shortcut, essentially and train it and teach it. It's almost like any other employee that you would have. There's probably a three month training period with that employee, with the tool, with whatever. And so when you are able to take the time to build that up, then everything after that is much easier, much faster, much better for you. But you've got to take the time to do that, and a lot of people aren't willing to do that, which is why they get this, this bland from AI. Okay, so I, I want you to use AI, but I want you to use it with, in a smarter way, in a simpler way, in a way that actually boosts your productivity and not tanks it. Because I think there is, there is a job that AI has, and that job is not creativity, but it can be everything else. Because. And this is my warning to all of you listening to this. I feel like this podcast turned a little bit doom and gloom. But I gotta warn you about this because I have a big concern about the future of AI, which is a lot of people are embedding it into their workflows, into their companies, even. Like, I wouldn't be surprised if, say, flodesk come out with an AI that helps you write emails. I wouldn't be surprised if I don't know any other tool starts layering in AI where it doesn't need to be right. It just feels like everything has AI wrapped right now, which is fine. But I think the inherent challenge in that and the inherent prediction for the future for me is that it built an extreme dependency on AI that is going to be our downfall. Oh my God, this sounds so doom and gloom. But hear me out, hear me out. We become dependent on AI, then the cost of AI is going up. Claude, ChatGPT, Gemini even, they're all running their business at a loss. So from like a business strategy perspective, this is pretty normal. You run your business at a loss to build your user base. Once your users are there and your investors are happy, then you start cutting costs, raising pricing so that you can then pay out your investors. That's probably what's going to happen with AI. It's cheap now. I'm putting cheap in quotes, y'. All. It's cheap now. Okay, but that's because we're going to become dependent on it. AI is learning from us. As much as we are using it, it is using us. We then have it so embedded into our lives that we can't imagine not writing an email without Gemini in our inbox. We can't imagine building a form in jotform the regular way. Right? It becomes so embedded into what we do that we don't know what judgment looks like. We don't know what discernment looks like because we. We've put all of that on AI. And I'll give an example of this with Vibe coding I mentioned. I started Vibe coding. My business partner is an amazing partner for me in this project because he comes from a web development background. So whenever I'm vi coding stuff and I get stuck, I can then go to him and he'll be like, oh, it's because you have this, this, this that needs to be adjusted. Just do this, that, and this. AI could not answer the questions that he could answer. I went to AI first and said, I'm having this problem and said, oh, just do this. I did that. It didn't work. Said, oh, sorry, I was wrong about that. Just do this. And I did that. It didn't work. It was like, oh, my bad. I'm sorry about that. This is actually the solution you need. And then I do that and it didn't work. Right. AI ran me in circles for hours until I asked a human being what the problem was and then got it fixed. Right. And so I think that there's an inherent problem and a warning that I have to say about AI because we become dependent on it. So what do I want you to use AI for? AI is great for those first drafts. Get the thoughts out, get it down on paper, then edit and still use a human editor. AI is wonderful for brainstorming, bouncing ideas, especially if you ask it to tear your idea down and tell you how awful it is and why it won't work. Amazing. It's great for summarizing things. I use it in my meetings to give me notes after. It's great for content repurposing. I'll probably take this podcast and use AI right inside of Riverside to repurpose it. It's great for doing technical things. Like I said, with my domain hookup and Google Workspace Amaz. Great for workflows and shortcuts. I use a AI bot inside of my program so when someone joins my mindful marketing community, they get a little message for me. Hi, welcome. I just saw you join this isn't the real me, but it is my account and I use the magic of, of tools to get this message to you. So you know that I'm here, right? It's great with outlining. I did like word vomit of this episode into Chat GPT and said, can you organize my thoughts on this? Because y', all, my original plan was way more scatterbrained. And so I need something to like tighten it up, organize it, bullet point, outline it, and then I can go, actually, I want to do this section, then this action. Okay, so AI helps me start my projects, but my. So I want you to think about this for AI for yourself. How can you get AI to get you started, but then you get to finish it? Right? You come in with the strategy, you come in with the final voice, the guides, the brands, the. You view the client sensitive information, you're fact checking it, you're. You're adding your graphic design. Maybe you can use it for a mock up that you send to a designer, but the designer actually adds in all of those beautiful things that make humans human. Right? You put in your actual stories, your opinions, your thoughts, like, add the human to it. Okay. We're not outsourcing all of these things, but we're using it to make us more human. Make us more human again. That's kind of like my tagline for AI. AI is here to make us, us even more human. I love that. So that's where I'm at in 2026. I'm not anti AI, clearly. In this podcast episode, I talked about a lot of examples how I use AI in my everyday life. I love it for dreaming, experimenting, consolidating, taking my ideas and actually getting them started. Love it for that. But I don't want us to get AI lazy and just depend on it for all of the things. Things, right? So AI can help. And if you're still here listening to this podcast, I would highly encourage you to check out my AI series that I released last year. You can find it in the show notes at 405 or go to onlinedrea.comai to get how I actually use ChatGPT in my business every day. It's a free audio series and it also comes with my Chat GPT starter pack, which really gets you using chatty in a way that feels useful and not just like staring at a blank page and feeling overwhelmed. All right, that's all for today. I'll see you next week with another episode. Bye for now.