← The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl
00:33:36
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- [00:00]
A
If you are Pinterest curious or even a Pinterest pro, you're going to want to tune in today's episode because I have the Pinterest queen on the show. K all is going to be diving into all the who, when, where, what and whys of Pinterest here now and today in 2026. But before we get into that conversation, a word from our sponsor.
- [00:18]
B
Riverside is the all in one podcast recording and editing tool that I use for this right here show. I use it to edit not only the audio and the video, it is like Chef's kiss magical, making the entire process so, so easy. Plus, I love their magic AI clips. Their little AI robot in the background pulls out the most impactful moments of the episodes without me having to comb through and do it myself. Resizes them for social media. So those vertical videos you see on TikTok and Reels, those all come from Magic AI inside of Riverside. It's literally one click. It spits out 10 clips. I pick the best one and away I go. Saves me so much time. If you want to get on the Riverside train, check it out today, the links in the show notes and make sure to use my code DREA D R E A at checkout to get 15% off your membership.
- [01:11]
A
Kate, welcome back to the show.
- [01:13]
C
Thanks so much for having me back.
- [01:15]
A
I'm excited to talk to you because while I know a lot about Pinterest, it is not my area of expertise. I use it as like a casual viewer. And so I'm really excited to kind of get the scoop from you today. But I want to start off with kind of a big question. Why Pinterest? Why should business owners consider Pinterest right now?
- [01:36]
C
Yeah, that is a big question, but I think it has a very simple answer. If you are looking for cold traffic, if you prioritize Google or YouTube, then Pinterest fits in that quadrant. And if you don't prioritize that, then it's probably not for you. But I would say all businesses need cold and warm. And Pinterest right now is driving a lot of curious traffic. A lot of buyers traffic. A lot of people are going to sign up for email lists or just get to know you. So if you're looking for new exposure, cold traffic, then that's why you choose Pinterest.
- [02:11]
A
Yes. I can't think of a single business that'd be like, no, I don't need any more. I don't need any more people interested in my offer. Like, right, right.
- [02:19]
C
Totally.
- [02:20]
A
I feel like it's great for everyone. So considering that it is geared towards kind of that cold traffic, how should we approach creating a strategy for Pinterest?
- [02:29]
C
Yeah, number one is going to be that you want to see it as a very slow moving platform. So it is not your dopamine hit platform. You're not going to feel like there's a lot of engagement metrics happening in the beginning like you would on Instagram or TikTok. So when we think of it, we think of it as like you are building a snowball over six to nine months and you want to be pinning your content, pinning your products if you have them, and really telling the algorithm through boards, through pins, through all the keywords that you're using. This is what my content is about. So then when somebody on the platform is searching for that, I want to put more out there so that it gets matched. And one of the really important things to remember too is that Pinterest users love the platform because it is positive, because it is not a place that you doom scroll. So how we approach Instagram would be like multiple times a day. I would be embarrassed to see how many times I open and close Instagram throughout the day or threads. Right. But if you look at a user habit of somebody with Pinterest, it's two to three times a week for very like an hour at a time or more because they are going into their tunnel vision. They're open to exploration, they're open to discovery, they have very high intent when they're putting in keywords, but they also have very low intent being open to being delighted and surprised by content or products. So knowing that about the end user, I think removes a level of frustration that a lot of marketers can experience when they feel like it's not doing anything. So when it does start to do something, you're looking for saves and outbound clicks. Those are the two metrics that are going to be the most important. Pinterest prioritizes saves because it says this person is basically planning and they don't want to take action right now. But they're saving this because they find it important. And because we know it's from you, the marketer, the brand, we're going to then show them more of that in the future because this user finds it valuable.
- [04:30]
A
Yeah, I know. That's exactly how I use it too. Lately it's been a lot of recipes, especially toddler friendly recipes.
- [04:36]
C
Yes.
- [04:37]
A
And they all have cheese in them. They all have cheese in them. Grated cheese, which I used to buy in bags But Pinterest changed my mind on freshly grated cheese. Yes. And specifically I bought this cheese grater from Pinterest that has like the container with it that catches the cheese because I was like trying to grate the cheese into a bowl with like a basic cheese grater. Y', all, this has changed.
- [05:01]
C
And it was like all over the counter and moving everywhere. Yeah, yeah. And that was because of Pinterest. Totally. And that's the thing that people on Pinterest are looking for, is they are looking for solutions and they're open to aha moments. It's like you were looking for recipes, you didn't think about a new cheese grater, but you came across it and you're like, oh my gosh, why didn't I think of this? Yes, I'm gonna buy it.
- [05:23]
A
Yep, bought it immediately. And now I'm very happy and I love that. So. So considering that, are there certain types of businesses that are a better fit for Pinterest?
- [05:33]
C
Yeah, pretty much. Any B2C business, business to consumer, that is in food, fashion, DIY, lifestyle, decor, like there are a lot and it's very multi generational. My mom uses it, who's 79, and my daughter uses it who's 20, and then everybody in between. And Pinterest knows this as well. A lot of their marketing materials, they will be specific about what generations are searching for. Specific topics which we love and appreciate. Because if you're going to market, targeting boomers down to Gen Z is not wise. Right. Because that's a big, you know, huge generational gap. But at the same time, Gen Z and boomers can have some commonalities in things like meal planning for one or two people, whereas people in the middle who have families are doing bigger meal planning for families of 3, 4, 5. So that's how we want to, we want to see B2C first. I would say B2B can be used, but we never want to compare the numbers of a B2B a business to business to a B2C because they're going to look drastically different and you're going to have to hit a business person when they are in that low intent. They're not necessarily going there to look for business topics, but they're happy to engage with them if they see them.
- [06:56]
A
Interesting. I love that distinction too, because I feel like Pinterest to me feels like a discovery playground whenever I'm on there. So, yeah, I, I definitely see that now when, when businesses are approaching Pinterest for the first time and they're like, okay, I know I need to pin my offers, I know I'm looking for saves and outbound clicks. Is there anything else that they need to do to be ready to start using Pinterest for their business?
- [07:22]
C
Yes, I would say, number one is really nailing your Pinterest images. These are vertical images, 2 to 3 ratio. They have templates in Canva, we sell templates even as well. You can buy them if you're not creative, which I am not. I need templates to do the lift for me. But it's important to note is that Pinterest users are all visually driven. It's very much. They approach the platform thinking, I'll know it when I see it. They're not reading a whole lot of text. They might read the title that's underneath it, but really, whatever is in the image is going to hook them in. So if you have an image that is not understandable, if it's confusing, or let's say it's a picture of a beach, but you're Talking about the 10 best beach reads, well, I might not click on it because I might just see, oh, that's a beautiful beach. It's amazing. I would love to go on vacation right now. And then I keep going. But if I am looking for books to read at the beach or on vacation and you put that text overlay that copy on the image, both the user and Pinterest read that. So I always tell people, obviously you want to update your Pinterest profile, make sure you have all the settings there and it's all appropriate. But next after that, really get your images dialed in because that will make or break a strategy. We've seen this over and over again with clients who come to us and say, I've been pinning six to nine months, I don't know what's wrong. And we look at their images and they might have great keywords, they might be nailing it, but their images either have too much text on it, they don't. There's no connection with what the topic is about or, or it's just not interesting because that is what's going to get the user to click.
- [08:58]
A
Yeah, and I think that's, that's applicable to almost any social media platform these days. I mean, competition for attention is so high because we have unlimited amounts of entertainment on the Internet. So, like, you're, you're not just competing with the pins around you, you're competing with the whole Internet. So, like, make it interesting. I love that. Now, a question that I have is this Comes from my antiquated knowledge of Pinterest. So I used to do Pinterest management for CL clients, but probably. It's probably been about 10 years since I've done it. Back in my day, we were using Tailwind.
- [09:31]
C
Yes.
- [09:31]
A
And we were pinning, like, 12 to 20 times a day. What's the current, like, strategy for, like, number of times to pin and, like, how are we approaching the strategy?
- [09:40]
C
Yeah. So it's quality over quantity. So you nailed it. Right. We still love Tailwind. They're still around. We think they're one of the best tools to use. And 12 to 20 is appropriate for a particular content creator site that is churning out a lot of content or they have a big backlog of content. But if you are someone that is only creating pins, at least, or you're creating content maybe once a month or something like that, you might go with two to five, and that's totally fine. You want to be thinking less number, more consistency. So if one per day, not the same pin, every day, different pins. So there's a variety. But if one per day is good for you, go with that.
- [10:22]
A
Mm, yeah. Okay. That feels so much more approachable. Cause I know a lot of people listening to this are like, I don't have time for that. I don't have time.
- [10:28]
C
Totally.
- [10:29]
A
So, yeah, I love that. That is just once per day. Now, talk to me about search intent, because what I use Pinterest for is I almost never go to my home feed. I'm searching. I'm searching for very specific things. So what do we need to know about SEO and how do we kind of embed that in an. Just. Can we do that in the image itself, since that's where we're putting the text or, like, where are we putting in the caption? Like, talk to me about that.
- [10:54]
C
Yeah. So there's kind of five layers. So we have the board name, the board description, the pin title, and the pin description, and then whatever's in your profile, which is a kind of like an umbrella keyword. But we see the boards as these containers that the algorithm pulls from to actually pull into the home feed, so that when somebody opens up, let's say last time you were searching for easy toddler recipes, Pinterest then knows you're interested in that so that you technically don't have to search, and it's just, like, served up right in front of you. Well, they'll pull from those boards and those pin descriptions to try to get that there. And so it's really important that wherever you can add a keyword. You do that. PIN copy like you brought up is definitely important. The words on the pin, keep it to three to four, like don't make it this long paragraph, just make it really brief. PIN title is very brief as well. Three to four words. You can do up to 500 characters in the PIN description. But really we want you to be thinking about like sending a text to a friend that has all the keywords in it. You can certainly use Claude or Chat GPT to write these. But just make sure that the keyword that you're using actually is already used on Pinterest because sometimes there's things like vegan or plant based. I mean somebody's going to be searching very different now. Pinterest is getting better to where they'll align those two together. But if you know that like that's what you use for your brand, look up what that keyword is on Pinterest. And just a quick side tip is that Pinterest has a great tool called Trends. You can get to it by going trends.pinterest.com you can look for any keyword, any product and they break it up between content and products. And they have 17 different countries that you can also see what's being searched in those countries that will give you search prediction, like what's the volume of searches that are going to happen throughout the year and what has happened. So we like to pull all that together for the SEO factor and leverage that in a way that says our brand is about this and we're going to use that wherever we can on images on board, names on PIN titles so that the algorithm begins to know what all of our content is about.
- [13:12]
A
Yeah, I love that. I actually just want to look at that just to be curious about it. Yeah. What are people thinking right now? Yeah, yeah, I love that. Okay, talk to me about video because I, I scroll Pinterest soundlessly. I'm not watching videos on there, but I see a lot of videos and I end up watching them without the sound. But I see a lot of videos and I know this used to be called idea pins, which I don't think it's called that anymore. So what's like the update on video on Pinterest?
- [13:37]
C
Yes. So video is still very much a thing. I would say you're exactly like every other user you're watching without sound. Less than 30 seconds is ideal. And if you are say using YouTube, which we do this, we have our long form that lives on YouTube. We will take a short form PIN and link directly to YouTube. That's a great thing because YouTube and Pinterest users are very similar. They're kind of fact finders. And so if you came across a short form video of this cheese grater and this toddler recipe, you would definitely click and go to YouTube and probably watch more because you're curious about how the whole recipe unfolds. Yeah, they say that. Yeah, idea pins are dead. What's interesting about that is they introduced those in 2020 and they were gone by 2022 and it was this big, like, pandemic burst for them. And that's also when TikTok rose. And so if you're looking at market share and your Pinterest, you're like, I want part of that market share. But the problem was, is that they didn't have. And the most frustrating thing for a Pinterest user is where is the link? And so they essentially added this friction point for users and it was like, people do not want this. So they removed that and just said, we're going towards video. Everything has a link.
- [14:52]
A
I like that. I found that frustrating too, because I remember, you know, me being a naturally curious marketer. I'm like, I'm like scrolling and using idea pins, but to push on it, it like pauses and, and, and plays the video. And I was like, okay, yes. But then like, how do I get this thing that I'm.
- [15:09]
C
Yes.
- [15:09]
A
And so I'm glad that they did away with that.
- [15:11]
C
Good for y.
- [15:14]
A
The other thing, the other thing I see pop up a lot right now is AI on Pinterest. And I have to say that I actually find it frustrating to see the AI images. But also I'm curious about how AI is being embedded, because AI is everywhere now.
- [15:32]
C
Yeah.
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A
So what's the update on that?
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C
Yeah, so we kind of have. We have exactly what you've laid out. We have AI slop. And you're right, it is slop. And Pinterest flooded the platform. There was a lot of people teaching how to do it. It was flood the platform with slop, get them back to a website that's filled with ads, and we'll just make a flash in the pan money, Right? Well, they started to put a filter in place that would start to tamper down AI. And they also allowed the user to have a filter that could turn off AI in all of these, like, 13 categories. And so that allowed the user a little bit more control. Now there's people who obviously have created programs that scrape the code from it that tells you if it's AI which people will always find a workaround. Right. So that's why you'll still see some of it on the platform. But in addition, Pinterest added a label that says AI modified. And some of that content will lose a link essentially. Like you won't be able to get to it. Which is why sometimes if you click on happens in the gardening space all the time, I'll see a beautiful backyard and I'm like, this is gorgeous. Well, no wonder, like no one's ever done it, right? So then I go to click on it, it won't go anywhere and there'll be a litany of comments of people saying, where can I go to find this? And that is really something that Pinterest has truncated back to kind of prevent the link. So I would say in the landscape of all the platforms, they're very forward in trying to push back on AI with the user experience because they don't want it. However, they want to embrace it for elements like performance plus ads, which are really all run with AI and then give you the ability to build a background, like a lifestyle background if you're a product seller, which is equipping them with the tools to say, okay, you sell these beautiful cheese graters and you don't have kitchen pictures, so we're going to help you generate one so that you can sell it.
- [17:26]
A
Yeah.
- [17:26]
C
So that is where they are very much forward in the AI space. And actually fun fact, they used to call themselves a visual search and discovery platform. Now they call themselves an AI powered visual search platform.
- [17:40]
A
Wow.
- [17:40]
C
Okay, very interesting language change as of 2026 because they do want to leverage the AI features, which one of those features is visual search and that's been on the platform for years. In fact, Pinterest was very forward in that to where if you found something you could hover over and then find more like it. They want to continue to do this and so they want to leverage that good power of AI to serve where people are at now. I think here's an interesting place where Pinterest is and I am curious to see how they're going to navigate it because we all see different search patterns right now and before it was just cut and dry. Like we would put in a phrase, we put in a word. Well, now we know we have, we go to Google for quick answers or we go to LLM models for longer conversations. Pinterest and those are all text based. Well, Pinterest is over here in a visual based and they do have a Pinterest Assistant. I find it very clunky. It's not a natural use case. I think that's what you're kind of dealing with is like, what are the search habits of its user base? Are they going to stick with Google, like, or are they going to get more longer form questions? And that'll kind of be, I think the trajectory of Pinterest over the next year. 18 months. Ish.
- [18:59]
A
Yeah, it's gonna, I mean the technology is moving so freaking fast.
- [19:03]
C
Too fast, too fast.
- [19:05]
A
It's gonna be interesting to see what happens there. I'm curious as a, as an agency owner and educator, how are you using Pinterest or, sorry, how are you using AI with your Pinterest clients?
- [19:16]
C
Yeah, one of the main things that we're doing is we are looking at what systems we can make repeatable to get us the data as quickly as possible so that we can keep the human element, that is the interpret connection. Because one of the things that comes with Our agency is 12 years of all this experience. And all of my employees have been around five plus years, some of them 11. So they've seen these iterations of Pinterest. They have all these niches that they've worked with and that's the value that AI doesn't have. So we're asking ourselves, how can we lean into customers with this historical data interpretation and coaching and then leave the other AI piece to the admin to helping us write descriptions? We don't use it actually in any of our image creation. And a big part of that is because Canva's AI sucks actually. And then the two. We have so much historical data to pull from with our design team that that is actually quicker for us and more advantageous because we know what works. And a lot of our clients will say we don't want you using it. And we don't want to either because then that, that sets us up to either hit the filter, look like everything else. And I don't know about you, but you can certainly tell Claude has done carousels on Instagram website. Like it's. There's a look, right? Yeah. So I think that's where Pinterest being so visual forward, that puts our agency at an advantage to pull from all the historical image data that we have to say this is what we know will work. And we don't want, we want to leave AI here for what it's good at, which is repeatable processes.
- [20:57]
A
Yeah, I'm with you on that. Like, I love AI, don't get me wrong. But there are Some things where it's like, oh, you say I again, like, totally. You know what I mean? So, yeah, but it's such a fine line. Again, I'm just curious how we're all gonna view this in two years, right? So time will tell.
- [21:14]
C
Time will tell in like, two weeks, right?
- [21:16]
A
In two weeks. Oh, my gosh.
- [21:17]
C
Yeah.
- [21:18]
A
Slow down. So you mentioned something about ads earlier. Then I want to go back to. Because you talked about they have kind of AI tools built into ad, and I want to talk about ads more because that's actually, I think, a huge opportunity for business owners because of the amount of time people are spending on Pinterest and where and kind of how they're using the platform. I think it's a great thing to kind of consider Pinterest ads. So can you talk a little bit about, you know, it's updated recently and what we can expect going into that?
- [21:47]
C
Yeah, I would say ads for anybody who's a physical product seller are like a slam dunk pretty much. Especially if you're consumer facing, which most physical products are consumer facing. If you're in fashion, if you're in home, if you're in design. Like, there are so many of our clients are doing so well, and we have clients now that we've been running ads for three years, so there's not this break. But I will say Pinterest takes time to get an ad going. We would always tell people, you want to run these ad for a minimum of. Of three months. That first month, you are not making any changes. So the risk is a little bit higher because you are spending money, but you can get it warmed up, get the algorithm to understand what your ad is about, and then kind of hit the lift. Now we have Performance plus, which is their AI tool to make it really easy. It's kind of like Andromeda or whatever they have on the meta side where you can't really see what it's doing. It's like, well, I'm gonna, like, feed it this stuff and it just kind of does it. And if it works, I don't really know why. So we tell people to build their Pinterest ad campaigns traditionally and supplement with Performance plus so that you can get the data. And that's what's performing well for our clients. If you do both of those things.
- [23:03]
A
Yeah.
- [23:04]
C
The other element to consider is that B to C digital products are a tougher lift, and B2B digital products are really hard. We have done that. We've done a lot of testing for my business with Ads over the last year, you're just never going to get the same results that you would get for a B2C physical or a B2C digital. There's still opportunity to really get them to convert, but it's. It's a lot harder. Right. And I feel like we had great creative, we have great guidance, we have a lot of great historical data with our ads department, but it's just not where I would spend my money because my ideal client is not on there to be targeted. But I was a verified educator with Pinterest over this last year, and one of the things that I got to test was ads, and it gave us a good case study to know what works and what doesn't work as we're doing these alongside our clients.
- [23:59]
A
Yeah. And I love that you're testing this as well, because I think sometimes as marketers, we have a lot of data from our clients, but also using ourselves as case studies is so smart. So I want to talk a little bit about that if I can get a little nosy about your business. How are you approaching marketing in your business? We have a segment of our listeners who are marketers themselves. And I feel like we. It's so hard to market marketing. So I'm curious, like, what are you doing? I know you're on YouTube and stuff like that, but what are you doing to market your business?
- [24:29]
C
Yeah, I think the marketing conversation, especially when you and I got started in business, there were very limited options. So it made it really easy for us to choose from them. Right. And what we. What we did has built over time. So starting today. Well, I'll. I'll back up and I'll say Google, YouTube, Pinterest are top three. And we look at. And our podcast. So we look at those to say some funnel in clients for us, Google podcast, and now YouTube. But they're very different clients. And actually I was having a conversation with my Discovery Call team yesterday that we are looking at aeo, you know, and what the language models are driving. And we've done a lot of SEO, so how do we transition into that and realizing SEO is very cut and dry, like there's these systems. And I think this is what makes marketing really tough right now, is that we have old systems that are great, that are dependable, that are like, oh, wait, I can see where I rank. This is awesome. And now we have this like behind the curtain piece where everybody can put in a different question and everybody gets a different answer. But what's interesting about the LLM models coming to Us. In fact, we had a client who just filled out a discovery call for him. It said Chat GPT. She was the easiest to convert to because the LLM model did all the warming up for us. And she had basically had this conversation and it suggested simple pin media. She meets with our team and says, yes, let's do it. I've signed the contract. Done. Whereas Google, it's a higher lift or even YouTube because they can see me talking but they also don't know a lot about the space and maybe they're intrigued by Pinterest but they don't know if they have the budget. There's so much of a more heavy lift. So I would say I this is a funny thing to say, but I think you'll resonate with it. The years in marketing are an advantage because you have learned a lot and you have failed a lot and you have built a lot and there's a snowball that is working for you and a historical I've done podcasts, I've, you know, I've been in your show before. Other people's our name is out there. Whereas somebody in this current environment is competing on a different level. And so that requires even. I have a separate business for where I do coaching for service providers. It's so fun for me. I am the worst marketer on the planet for it. But I think one of the things that I've realized is that I have to find one lane. My one lane is email. I love to write, I love to connect with service providers, I love to hit them in that pain point. I'm trying threads because I think it's there. But yeah, it's hard. I told one of my coaching clients this morning, I said you have to pick a place where you show up with energy when you show up with excitement instead of well, I've just got to put up another LinkedIn post again. You know, it's like that people see that, they feel it. But when you come with your fresh ideas and you come with your excitement, I think that is what I would tell anybody current currently marketing in this landscape who doesn't have a foundation. Find the place you're most excited and just keep talking.
- [27:36]
A
Yes, yes. And I think that's it right there is like an energetic exchange when we're marketing ourselves, especially founder led businesses where the founder is the face of the company and you're doing a lot of that heavy lifting. Like we, there's an energy that we can sense when someone's just showing up and they're like so I like, I like that you. You're kind of leading with that. Very, very. I'm also curious about what are you letting go as a marketer, as a business owner? What are you no longer doing in your marketing?
- [28:09]
C
Hmm, that's a good. Well, Instagram, I would say that is just a. Like. And no longer Facebook. We will maybe do ads in the future, but honestly, ads for meta. I have an irrational fear of them. It's not appropriate and I've had it forever. But I do. I just do.
- [28:27]
A
But.
- [28:27]
C
But I think giving up that. And I will say this, we did launch a community on school this year. And the reason for that being is that as we saw everybody become more fractured and disconnected and also Pinterest feel even more confusing than it has in previous years. It's hard to pinpoint. Like, YouTube definitely has a, for the most part, like, do this. And it usually results in this. Well, Pinterest is like, do this at results, but it doesn't do this for client B. And so I wanted a place to crowdsource ideas and have really thoughtful discussion. So I did a school community because I said, I don't want Facebook. I just. I cannot be over there anymore. It's just. It's too much. So that would be a no. Instagram, I don't do TikTok. I have really tried to hone in on not just one piece of content but. But, like, really figuring out where people are at. So letting go of this, be everywhere, do all the things. And also realizing, like, nobody's an expert really anymore in anything. Like, Claude design could come out and three days later someone's like, whipped up a course, probably using Claude. Or they say they're an expert, they're not like. And our brains actually can't sustain how fast this is coming in. So I've kind of said no to chasing that, but yes to curiosity. And that, I think, has served me well to say, I love Claude. I think it's amazing. I use it actually a lot for my personal life and I use it for business too. But I caught myself the other day going, I've been using this for writing in my emails and I don't like what that is. And so I started only saying, please just edit, but don't change my tone. Like, yeah, so that's where I'm at.
- [30:18]
A
Yeah, yeah, I do that for please highlight my spelling and grammar mistakes. And even then it always tries to edit. Like, I use like, yeah as a word. And it'll be like, you don't need that. I Know, I don't need it. Thank you. I'm going to keep it in.
- [30:34]
C
Yes.
- [30:34]
A
But I appreciate the feedback.
- [30:36]
C
Yeah. I actually thought of the other day asking it to make spelling errors because then it would actually even look more real. But then I was like, but wait a minute. You're trying to trick people into thinking you wrote it when AI wrote it. That's dumb.
- [30:49]
A
You're gonna.
- [30:49]
C
I caught myself.
- [30:51]
A
Yeah.
- [30:51]
C
I. I want to get. I want to make sure that I want to say no to losing my creative self. Yeah. Because I've spent all these years writing my email every single week and all these years doing the podcast.
- [31:06]
A
I.
- [31:07]
C
That's what people want from me. Like, they don't want an LLM model answer. And actually for us, with Pinterest, we can never use it anyway because it's never right. So that actually is a natural barrier.
- [31:18]
A
Yeah. Okay. Interesting. Oh, I love this. And I've loved this conversation so much.
- [31:22]
C
Yes.
- [31:22]
A
If we're going to leave our listeners with one small thing that they can do to make a difference in the print, in their Pinterest strategy this week, what would you suggest?
- [31:32]
C
I would say if you have not opened up the Pinterest app in over three months, maybe even six months, if you've been not using it, don't do this on your desktop. Go open up the app on your phone and just look at what you're seeing and let that guide you to a decision of whether or not you want to keep doing it. Want to, want to start doing it. But just see what's on Pinterest because when you are using it as, as a person, it helps you become a better marketer because you realize, like, this is annoying. Like, I don't want any of this stuff. That's AI. I want this. Or I want an image that looks like this and I want it to lead to a website that looks like this. Do that too. Click through and see how annoyed you are with like 175 pop ups. And if you have that on your website, you should probably change it because we so quickly snap into this, this, like, business owner marketer, and we forget that, like a human is coming to our website and they, we want them to stay a while.
- [32:34]
A
Yeah. Oh, my gosh, Kate, this has been such a good conversation. I know. I'm gonna go spend some time on Pinterest now. And for those people who are listening who are like, I need more Kate in my life. Where can they find you?
- [32:46]
C
Yeah. I would say Simplepin Media is our main website. I am doing YouTube. And because we're not on Instagram very much much. I mean, obviously you can DM us over there if you want, but school is actually our community where we're having the most conversation. So that's on our website. You'll see SPM Insiders and it's just a very fun. It's $9 a month, it's really cheap, but it's a very fun place for newbies and advanced people to just bring their authentic questions about Pinterest. And that's really what I wanted to create. That space is if you're doing this on your own, let's just figure out a pathway. I'm not doing a whole lot of like coaching or teaching in there. We have a lot of products and stuff for that. I just. The people are. Marketers are so smart and when you're around more marketers and that's what gets your creative juices flowing and that's what we need. Like, don't try to do it alone with Claude. It's not going to get you very far.
- [33:39]
A
Yeah. You and Claude in a room, you'll. It's like chasing your own tail, right?
- [33:43]
C
Yes, totally.
- [33:45]
A
Yes. I love that. Thank you so much, Kate. And thank you, dear listener, for tuning in to another episode of the Mindful Marketing Podcast. If you want more strategy support, gotta invite you into the Mindful Marketing Lab. This month we're talking all about our internal marketing. We're clearing up your customer onboarding, we're talking about remarketing to past customers and more. You get all that support inside of the lab, go to onlinedrea.comlab to join today. And if you want to support the podcast, go ahead and give us a five star rating on Apple Podcasts and Spotify. It helps keep us in the top 100 marketing podcasts. And that's all because of your support. I'll see you next week with another episode. Bye for now.