← The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
What to Do When Marketing Feels Hard
00:40:01
If you’ve ever woken up and thought, “what if I just didn’t post today?”—this one’s for you. Because sometimes the problem isn’t the strategy. It’s that you’re tired. Life is lifing. Your season is heavier. And marketing feels like...
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Andrea
If you're having one of those days where you wake up, you look at your to do list and you go, hmm, what if I just didn't? Same girl. Sometimes we just don't feel like marketing our businesses. It feels like, I don't know, trying to run a freaking marathon, but you got flip flops on. It's a struggle bus. And if you're like me in a season of your life where sometimes you just don't feel like marketing, today I'm going to dive into the who, what, where, when, and how of it all. I've got some data and facts to back this up. Let's get into it before we do a word from our sponsor. Riverside is the all in one podcast recording and editing tool that I use for this right here show. I use it to edit not only the audio and the video. It is like Chef's Kiss magical, Making the entire process so, so easy. Plus, I love their magic AI clips. Their little AI robot in the background pulls out the most impactful moments of the episodes without me having to comb through and do it myself. Res them for social media. So those vertical videos you see on TikTok and Reels, those all come from Magic AI inside of Riverside. It's literally one click. It spits out 10 clips. I pick the best one and away I go. Saves me so much time. If you want to get on the Riverside train, check it out today. The links in the show notes, and make sure to use my code DREA D R E A at checkout to get 15% off your membership. All right, y'all. Hi. Hello. Welcome to this episode of the Mindful Marketing Podcast. I'm all about simpler, smarter marketing for busy people. And in today's episode, this one hits close to home because, y'all, I have not felt like marketing for a long time. And a lot of the people that I work with actually feel like this permanently. You know, like, they come to me because they're like, andrea, I don't want to post on Instagram today. I don't want to write that email. I don't want to record a podcast, even though I know it helps my business. I don't feel like it, quote, unquote. And especially if you're not tracking the data and the numbers behind it, sometimes it doesn't feel like anything is happening. And let's talk about it, because we're all here. I'll start off with a little bit of a personal share in this episode today, as you all know, or maybe you don't, if this is your first episode. I'll clue you in to the fact that I have spent the last four years either being pregnant or having children or small babies. Okay? So I have two kids. My oldest is three. My youngest is one. So basically, since 2021. Yeah, 2021. I got pregnant in July of 2021. I've been pregnant or having babies, and I'm tired, y'all. So my first kid, I did a whole series, like how I prep for the aftermath of it all. And you can go back. I'll put the links in the show notes of those two episodes, y'all. I was glowing, stunning. Especially pre baby Andrea. I was like, oh, this is kind of hard, but I'm gonna go for it. My first baby, easy baby. It was great. It was lovely. I worked. In fact, in 2022, I had my highest revenue year ever. Business. We almost hit a million dollars that year. It was fantastic. It was fun time had by all. And then I got pregnant with my second baby, and life was like, ha, ha, Andrea, let's just mix things up a little bit. I was like, okay, cool. I'll just wait and see. And if y'all have been tracking along with me, I have made a lot of changes in my business in the past year, and that's because I am in the season of life where my brain is going to my babies. This is not something I expected. And especially with my second baby. She is like me, meaning she's needy and cling in the best possible way. I love her to death. And also, it takes a lot of energy to care for that child. She just needs mama. She likes to be held and cuddled. Whereas my first kid is like, Ms. Independent. She's actually like, no, I don't need you right now. Which is great. Love that for her, too. But it's hard. It's hard being a mom. And so a lot of the work that I've been doing over the past years, how do I take the marketing advice that I've been given over the years, marketing advice that I've practiced over the years, and streamline it into more mindful way? Hence, about a year ago to the date, I rebranded this podcast to be the mindful Marketing Podcast to really talk about all of the things that I've learned and really apply it in a way that makes sense for you and for me, Because a lot of the people that I work with, even if you don't have small kids, you have busy lives. You maybe have chronic illness, you maybe have aging parents that you have to Take care of. Maybe you're going back to school or maybe you have a full time job and your business is kind of limited within of time that you can put into it. And so a lot of the advice, take someone like Gary Vee, for instance, who I love, I admire, I followed him for years. And also, I am not Gary V. I do not have his energy level. I do not have his life set up. Okay? Like, he had a partner who, I think they're divorced now, but anyways, he had a partner who took care of the kids. And he was able to basically work nonstop all day and all night. And he's the kind of person who says, yeah, I only sleep like five hours a day and I'm fine. That's not me. I wake up exhausted after nine hours of sleep, y'all, and. And I still go through my whole day and like, thankfully, both of my children asleep through the night because otherwise I don't know how I would survive. And I'm still over here struggle busing. I don't. I am not Gary V. I can never be him. And so even though the advice that he gives in like a bubble, you go, sure, that could work. I can spend all day on social media. The reality is a lot of us have other demands that are more important than that. And the reality is we also are running our businesses. His business just happens to be social media. So easy for him to say to be on it all day long. Right? And so there is a different energy that goes into marketing your business when you don't feel like it, when you're maxed out, when you're at capacity. And I'm saying that I'm sharing my personal experience to. To prove to you. Hi. Yes, hi. I'm here with you, alongside of you. Top that off with what the heck is happening in the world right now? Like, what is happening. I live in Canada, y'all. I'm from the U.S. those of you who are in Canada or the U.S. will fully understand right now what is happening. We just went through like a. Another wacky election cycle and y'all voted him in. He's in charge. I'll leave it at that. The drama, the aftermath, these tariffs, I mean, the Canadian politics, too. We. We're in an election right now. At the time of recording this is almost done. So we'll know who our leader is, but I don't know who it is at the time of recording this, and y'all cannot. Our politics aren't supposed to be this dramatic. Why is it so dramatic? It feels like we're in a U.S. election cycle. And I moved to Canada because I. Well, because I, you know, I met my husband and fell in love and moved to Canada. But also it's my understanding that Canadian politics isn't supposed to be this dramatic. So what is happening in the world right now? Right? And it's like all of that, you know, the chaos of our, our day to day lives, the chaos of politically, what's happening, the chaos of socially, what's happening economically, what's happening, what's happening in our communities. Existential dread, okay? All of this is piling up and then, and then we have to go on Instagram and ride cutesy little posts. It's like, oh, buy my stuff. Like, I'm not feeling it, I'm not feeling it. And so I want to normalize that because it's not. I think most people actually do feel this and we, we kind of ramp it up for social media, especially if, like, if, like I said, you're going through all of this. Like, I feel like we're still reeling from the pandemic, even though that was five years ago. It feels like there's been this shift that we're all feeling and we can't go back to the before times. And so now I'm sitting here recording this podcast for you, going, okay, we're here. Now what do we do? And I think the first thing is just to acknowledge and name this situation. Like, be like really honest with yourself and say, this is the reality of what's happening. I just don't want you to be like me. Where, you know, I, I had my second baby. And for a while I thought, I'll just wait it out. I'll just wait it out, see what happens. I'm not feeling great. My baby needs me. My business, I don't even have the time and energy for it. So if you've been listening, I did sell off a big portion of my business. Most of it. My agency. I sold off my agency. I really shran down my available hours. And even more recently, cut that back even more. I did things like quietly close the retreat that I'm hosting and postpone that indefinitely. There's a lot of changes that I've made now, but for a while I just kept pushing forward, going. It'll. It'll get better soon. It'll alpha better soon. I'm just going to keep pushing forward. And that, my friends, is what laid to burnout. And I did. I burned out. I ended up going to my doctor. She said, Andrea, you have postpartum depression and anxiety. We need to get this sorted now. And I was like, okay, cool. So I'm doing what I'm supposed to be doing. Therapy, medication, meditation, daily walks, reduce work hours. Like, let's get this train back on the tracks. But what I want to acknowledge in sharing this is that just because you are in this season of your life where things aren't quote, unquote, the norm, that doesn't mean that you are lazy. It doesn't mean that you're a failure. It doesn't mean that your business is doomed. It's just acknowledging where you are here, now and today. Okay, this is what I'm feeling. This isn't how I normally am feeling, but I'm going to accept and acknowledge, and then we can move forward with the action steps from there. But I gotta. You gotta accept where you are right here and right now in this season of your life. Inside of the Mindful Marketing Lab, we call this our winter season. And some of us, winter can last years. Sometimes it can last days, weeks, months. For me right now, my winter season probably would be about a year since I had my baby. She's a year old now. But I didn't really know I was this deep into the winter season until about four months ago. So that acknowledgement period actually helped me move forward with a lot of my marketing, because otherwise I was sitting here beating myself up, trying to throw spaghetti at the wall because I felt like it's not working. Okay, so you may be there, too. So what do we do? What do we do about all of this? Well, the first thing I want to talk about is actually being available and being on all the time is one of the biggest myths of marketing. Okay? And this is something that my friend Gary Vee, like I said, he doesn't know me, but he's my Internet friend. I have met him one time in person. Anyways, I followed his. His advice for years. And actually when I started the savvy social podcast, now, the Mindful Marketing Podcast, one of my first episodes was about how I disagreed with some of his. The stuff that he says, because I actually soaked it up, tested out for myself, for my clients, and actually found this to be true. Which is posting less can actually get you more results. Okay? Posting less frequently can get you more results. Now, I will say this. A lot of people talk about posting a lot, okay? And I think there is some truth to it, but it's not what you think it is. So a lot of people, a lot of marketers Talk about posting a lot. Take. If you take a course, for instance, on Instagram, let's say you go to like skillshare and you take a course on Instagram, something that they very consistently say is post every day or post three times a day, or post five times a day. I once watched a TikTok expert. I don't know if that's the right term, but this TikTok person say they post to TikTok eight times a day. Okay? And I was like, eight times a day? Oh my gosh, like eight times a month. And I'm like patting myself on the back, right? And I think that there's some truth to the frequency in that, in that you're actually building a skill set. Okay? So I don't think it's the content itself that makes posting eight times a day valuable. I think if you make TikTok your full time job and you want to pose eight times a day on TikTok tok and that's your only thing that you do, you really hone in a skill set that is TikTok CRE, like TikTok focused content. And I do think there's some value to that if you want to be a TikTok creator, right? Like let's say you want to be a TikTok influencer. Your entire revenue model surrounds TikTok. Yes, go for it. Post eight times a day. Sure. For business owners, though, what will happen is if you post eight times a day and you're studying TikTok and you're creating content for TikTok, what happens is you're dependent on TikTok giving you money and you're not actually building a business that is sustainable and has legs. Okay? So all of these TikTok people now are having to backtrack because, whoa, TikTok may be banned. So the way that I teach marketing is we're going a step deeper than that. I'm not saying arbitrarily post on TikTok eight times a day. Sure, it could work for you. You'll build a Skill set on TikTok. The skill set I'm trying to help people build is marketing. Okay? So you can take that marketing skill set and apply it to any platform and any vertical and any medium and any style of content and any placement, okay? The value in posting frequently is learning that specific platform. For a lot of my people, though, the disadvantage of posting that frequently is that you are not actually running your business. My friends, if you're posting on TikTok eight times a day, okay? So I talk to real people, real humans who have real lives, that real people, real humans who have real lives do not have the time and capacity and energy to post on TikTok eight times a day. In fact, if they try, they're going to get eight really crappy pieces of content that hardly mean anything and they're going to fail. Okay, so I want you to think about this myth of posting more frequently will get you more results. And instead I want you to flip it on his head and think about how can you create content that one, supports you and two, supports your client. Okay, so the content that supports you, meaning you can create it fairly quickly and easily and low energy. And two, the content that actually supports your clients, not the algorithm. Okay? Not TikTok, not Instagram, not Facebook, but your clients. And this is the question that people get stumped on a lot of times. Like, yes, we can tweak it and optimize it for the platform, but the two more important questions are, can you create it and do your people want to consume it? Okay, once you answer those two questions, then yes, we can talk about optimizing it and tweaking it and getting the best results. Right? But we gotta start with the foundations. It's not about posting frequency. It's about answering those two questions. Now, I will say I do have data to back this up. So there is a particular article that I did a lot of studying on for this, this particular episode. There's two of them. One is from columncontent.com and then the other one is from axios.com I also have a little bit from HBR as well, but that one is more theoretical, but I'll put it in the show notes as well. So the data behind this, this study done, this was done in 2024 and it found that 80% of people are now feeling overwhelmed by the amount of information that's online. Okay, 80% of people say, I am so overwhelmed by the information online. So let's start there. Because when I think about people saying, I need to create more content, that is not the answer. And especially when we think about AI. Get to AI in a second. When we think about how much content there is online, we literally cannot consume all of it. Like the collective human experience cannot consume the amount of content that's being created online. It's fascinating, right? So we don't need more content. We need content that's more specific. Okay, so not more content, but more specific content also reaches dropping because of this. So when people say that, oh, instagram reach has dropped. So the recent study said Instagram organic reach dropped 18% in 2024. Okay, 18 decrease in reach. That means 18% fewer people are seeing your content. That's not because of the algorithm. People like to blame the algorithm. It's not the algorithm's fault, okay? It's just that we're producing more content than we ever have in the history of anything. Because this is all so new. Right? Right. It's all so new. Like, I remember in 2007, me waiting for my. My Facebook login account because 2007, you had to have a university email address to sign up. 2006, I guess you had to have a university email address to sign up. And I had just gotten mine because I just got accepted. And then they made it available to everyone. Like, 2007, 2025. In the history of time, this is not a lot of time, right? So in the history of time, we've never had this much content produced. So if there's so much content being produced and engagement is dropping, we need to make sure that the content that we are sharing is very sticky and people see it and they want to see it. Because, yes, the algorithm does have an effect here, but the algorithm is just choked by the amount of content that there is out there. It's not that your content is bad, okay? You could have post the same thing five years ago and it would have gotten more engagement because there was fewer content five years ago. There's just more now to consume. 80% of people are feeling overwhelmed by this information. Engagement has dropped by 18%. And then a lot of brands, according to this column. Article, column, Content. Com. It says more brands. The more brands push out content, the more that audiences are tuning it out. This is according to 2025 marketing analysis. Okay? So the more content you produce, the more likely someone is going to tune it out. Anecdotally, I see this myself as well. So when I'm scrolling through my content, let's say I'm scrolling through, like, Facebook or something, and I see, like a double post. Y'all know what I'm talking about. Like, you see a post from one person, this one, like a person, you like it, and then you're scrolling and you see another post from that person. I like, skip it. Because I'm like, I just saw a post from them. I want to see something new. Like, we all do this, right? Unless it's like your bestie or your mom or like your. Your cousin, like, you're not going to be engaging with a brand that frequently we like to a mix in the feed. Unless it's like, big news. Right? We like to see a mix in the feed. And so by posting less, you're actually giving your people an opportunity to engage with your content. Okay. Hootsuite actually came out with an article about this recently as well and said that three quality posts are worth more than five low quality posts. So they're actually encouraging you, especially smaller teams and solar entrepreneurs, to post post less frequently. Okay? So posting less is actually your friend. That's the first thing I want to talk about. When we're thinking about the season that we're in, you can give yourself some grace. You don't need to post all the time. The second thing that I want you to think about is reposting and repurposing content. Okay? Reposting and repurposing content. I think as especially creative types like my graphic designers, my copywriters, my web designers, by artists, like, we feel like the content that we're putting out, it has to be original every time. Okay? There's this myth that we have in our heads. We feel like we have to create new content all of the time. But I want to give you permission to repurpose. And in fact, you should be repurposing a lot more than you think you should. Okay? Like, if you're getting tired of saying the same thing over and over again, you're probably on the right track. And I want you to think about how big brands do this. One of my favorite examples is pumpkin spice latte season in Starbucks. Okay? Like, they have created a fandom around a pumpkin flavored drink. I don't even like it that much, y'all. I love starbies. Starbucks is my life. Give me my caramel macchiato every day. I will drink it every day, okay? With almond milk because my stomach don't like regular milk. So pumpkin spice latte. I still go out and buy one because I like hype and I like marketing and I like the. The tradition of it all. And why is it a tradition? It's not because Starbucks said pumpkin spice latte. Here's one. No, no, no. They have repeated it year after year after year to the point that it's embedded. It's embe. Other companies are now copying them. I saw Tim Hortons have a pumpkin spice drink. I think they actually call it pumpkin spice latte. It's terrible. Tim Hortons near me does not even have almond milk. So I could never drink it anyways because otherwise my tummy be mad at Me, even Dunkin Donuts has pumpkin spice. I think even McDonald's does a pumpkin spice something. It's everywhere now, right? It's everywhere. And. And people who like it, love it, and they're not tired of it. And so I want us to think about our brand, our knowledge, our expertise, the things that we say. I want us to think of it like a pumpkin spice latte. It's not for the people who don't like it, because y'all know there are people who, like, hate pumpkin spice latte with a passion, okay? They, like, make whole campaigns about how much they don't like it. Right. Starbucks doesn't care. Right. They keep doing it because they're talking to the people who love it. Okay? So when you talk about the work that you do, when you talk about your message, when you talk about your frameworks, when you talk, when you share your stories, I want you to share them as if it's pumpkin spice latte, because you're going to be saying it again and again and again. And the more that you say it, the more that people are going to love it, okay? So do not feel like you have to be original all the time. Reinvent that wheel, honey. Okay? So examples of way that you could do this, just straight up, repost. I'm doing that right now. As I said, I'm in my winter season, y'all. I have been creating content in this business for 11 years. I'm talking about the same thing for, I always say, since like, 2017, 2018. Because in the beginning, I told y'all, I was like, hard into the Gary Vee, do everything post hustle all the time. And then I. I quickly realized after doing that for three years, that's not sustainable. And even then, I had no kid. Like, what would I do? I had no kids. Anyways, repost the dang content. Okay? If you are, especially if you've been doing this for more than a year, you have so much content that you could just straight up take and post again, okay? It doesn't have to be reinvented. Now, I do want you to think about this. Like, pumpkin spice latte. We don't drink pumpkin spice lattes in March, right? That would be weird. So I don't want you to post pumpkin spice latte every single month because then it's not special. But you can take your pumpkin spice latte post or season and repost that yearly. Right? So an example for me is a lot of times in July and December, I'm talking a lot about resetting Resting, rejuvenating, because that's what I'm doing. So I kind of recycle those posts every year. The new year. It's like I do my LinkedIn challenge every year. So I'm reposting those every time. So take your old content, your past content, and repost it straight up. You can also remix content as well. You know, taking a blog post, turning it into a carousel, taking a carousel, recording it as a reel, taking that reel, re, recording it as a talking head, pulling a quote from that and reposting it as a quote graphic. We have so much content that we're creating daily, weekly, monthly. Take that and repurpose it. Okay? A stat for this. 94% of marketers report that reusing content in some form is an effective way to scale content strategy without doubling the workload. This is from marketers who are paid to do this as their job. Okay? So I want you to be your own pumpkin spice latte moment. Repurpose that, okay? To use another Starbucks example, they do the Christmas cup every year and the cup designs don't look that different. In fact, I can almost promise you that, like, they recycle some of those designs, okay? People still go out and buy the cups. They buy them in droves. They sell out all of the time. So have your pumpkin spice latte moment. Okay, Last thing I want to talk about. Second to last thing I want to talk about is AI in all of this. AI is not your enemy. I am on this passion kick for this because ChatGPT, in its the form that we know now, kind of launched in the November of 2023. Okay? So it's been a year and a half of this tool being available, y'all. I use ChatGPT every day now. I bought the. I spend my little $20 a month on the premium version and I use it every single day. I used it very hesitantly at first because I used it in a very basic way. And I don't want you to get stuck in the basics. Okay? So some people are using this very basically, and you sound basic. I'm talking. You go to ChatGPT and you say, I'm an accountant. Write me a post about how tax season's almost over, and it gives you like, the most generic sounding post in the history of time. That's how most people are thinking about chat, GPT and using AI tools like Gemini, like Claude, like, what is the app? Ex Ex Gro Gro. I've realized I've never said this out loud. What a terrible name. Elon musk is anyways that one. All of them, they're great tools. However, I feel like a lot of us are using them in the most basic way. And I don't want you to sound like a LinkedIn bro. Okay? We're not a broph. I want us to think about using AI as if it's our thought partner and our assistant. Okay. And what I love about tools like AI and ChatGPT is it's very reflective, right? It can help you analyze, it can help you dig deeper. It can help you scratch instead of scratch the surface, dig below the surface. See what I did there? It can help you with the things like content repurposing and being more impactful with your content. It can help you with, you know, all of those things. Right? But I think there's this little bit of hump that we have to get over with some of us that that thinks AI is the enemy and so AI is not the enemy, it's your friend. Okay. And I'll take a moment here to talk about a new AI resource that I have if you go to onlinedrea.com AI I have a free 10 part audio series where I talk about how I use AI in my everyday life, especially in my marketing and in my business. And it goes beyond the basics. So definitely check that out. I had a lot of fun creating it and we've created so many AI tools inside of the Mindful Marketing Lab that this will give you a little preview of that. All right, so AI, it's not here to replace you. And I know, especially when I'm talking to marketers, it can feel like that. I've had a number of conversations lately with my marketing friends where they talk about how, you know, AI does feel like it's replacing some of the work that we do. And if you feel that way, I encourage you to actually start studying it. In my opinion, it's a non negotiable at this point. It's embedded in everything. You can't look at a Facebook comment without it summarizing the sentiment. You can't even Google anything without the AI result coming at the. It's embedded in our frickin inboxes now, right? You can't put your hand in the sand and ignore. It's here to stay. Study it and start using it as a tool. Otherwise your business will become antiquated. So I, I'm not just speaking out of the side of my mouth here with this. Another stat. 89% of small business owners say someone in their business is now using AI. This was a 2024 survey. Another thing from that same survey said that 62% of small businesses reported an increase in productivity after adopting AI. And then 63% of those people notice a higher overall job satisfaction. Okay, so not only are AI tools increasing productivity, but people are happier with their jobs. And I actually think this is very, very helpful. And I've been having these conversations with my business friends lately. I think it's our. I'm going to get on a little bit of a soapbox, but I think it's our capitalistic mindset, which I'm not anti capitalist. I will say that I'm not anti capitalist, but I do want to label it and name it. Like the society that we're raised, especially those of you who, like, live in US Or Canada, like me, we glorify work and hustle, and especially the time that it takes to work. And so we feel some kind of way when a machine, a tool, a robot can come in and do the work at a fraction of the time. But to me, this feels like the factory era, right? Like in the early 1900s, we had this economic boom in the US because of the rise of the factory machines that could do the job of humans. And, like, one machine would replace 100 hours of human work. Let's say that, to me, is what AI feels like now. Of course, after that, we did go through the Great Depression, which kind of sucked. So I'm hoping that's not what happens here as well. But the other side of that is, like, the future looks bright, and at least now there's no, like, I was going to say, there's no racism. But anyways. Wow, what a sidetrack. Y'all are getting a journey in this episode. Okay, AI AI is here to stay. I think it's our job and our duty to study it and learn how to use it ethically and thoughtfully and mindfully. And I think the small business owners, the online business owners, and the solopreneurs and the marketers who actually learn to use AI as a tool will be farther ahead than their colleagues, than their. Than their competitors. Okay, Use these tools to help you do. I'll give you a little bit of a twist on this as well, or I'll give you a little piece of advice that I think can help with the repurposing. And I'll share one of the ways that I do this. I just uploaded a video to YouTube on how I do this, but I get a lot of information out of AI and I actually use it to help me prepare for my show. Okay. I feed AI a lot of information and I use it as a resource tool that refines my thoughts, organizes my thoughts, and puts my thoughts together so that that it speeds along the process. Instead of me having to manually outline something and think of like, oh, here's the thing that goes first and it flows into this. I can put all of that gobbledygook into ChatGPT and say, can you organize this for me in a flow that goes smoothly and makes a really impactful episode for my listeners? Okay, use AI as a tool. Last thing that I'll say is I want you to also think about on those days, especially where you have low energy. I'm talking, you wake up and you go, oh, this is not happening today. And I'll tell you what, I have those days, especially with two small kids. My oldest is in daycare and y'all those daycare germs take me out. They take me out. I swear this year I was sick from like October to March, just every week, sick with a new something. So recording my podcast became very challenging. Recording videos on TikTok, almost impossible. Recording new Instagram reels, forget it. Recording tutorials and videos for my membership, not. I couldn't do it. Right. And so there are days where you have low energy like that, where it's really challenging to show up to do the bare minimum. So I want you to think about what is your minimal viable marketing? Okay, Minimal viable marketing, mvm. Okay. We talk about this a lot in the mindful marketing lab because I think we sometimes put equal amounts of emphasis on all of our marketing categories. We gotta do the podcast and YouTube and post Instagram and Facebook and threads and LinkedIn. And we need to send out an email today. And it's like, okay, I actually also have to do work too. On top of all of that, who has time for this? Right? And so I think we put equal weight sometimes on all of those marketing placements, when the reality is you should have a minimal viable marketing output so that, you know, this is the minimum that I have to do right now. Very minimum. And you should be constantly questioning what that is. Okay? Because if you try to put equal weight on everything, you will burn out. And on those low energy days, then on top of that burnout you're giving, you're guilting yourself into it and that causes a spiral. Ask me how I know. All right, so minimal viable marketing, I'll give you an example. Mine is my podcast. I won't send an email that Week. I won't post on social media that week. But the very minimum thing I will do is post a podcast episode. And if I can't record a new one, I'll go back in the archives and pull, pull one from like two years ago because y'all, I've been talking about. I've had my podcast since 2018, but I've been talking about this stuff since 2014, so there's quite the backlog of stuff. Okay. Even before the podcast, I was doing live streams and classes and I, I, there's so much I can pull from. I was even talking with my assistant, the lovely Jammy, about all of these live classes that I'm teaching in the lab. My next low energy day, that's going to become a podcast episode because I've taught some really good ones this year that I think I could give as a teaser here. Right? So minimum viable marketing. Decide what that is. Then when you have medium high energy days, we're stockpiling. Okay? Some people like to call this batching. I call this my digital brain. I stockpile as much as I can in my digital brain. My digital brain is a hub. I use airtable for this if you want to know the tech behind it. But I put lots of stuff in my digital brain for my low energy days so that I can just pull from that when I need to. Okay? So I build my digital brain in your table. So, for example, right now, minimal viable marketing. This podcast episode, it's 10 o'clock at night on a Friday night. I had a busy week. But you know what? The kids are asleep, my husband's asleep, the house is clean, and I have my makeup on still. And I was like, I'm gonna record this podcast episode because that, that's my minimal viable marketing. If I got distracted, I could record a TikTok video. But nope. Podcasts, minimal viable marketing. Okay? Then I use my repurposing system to repurpose the podcast. So my assistant helps me with this. And of course, we use Riverside for this, our lovely sponsor. Now I have two social media posts guaranteed every week that come directly from this podcast. And I could make more if I wanted. So I, the only thing I had to do was focus on the podcast and then my assistant can repurpose that. A minimal viable marketing. The other thing that I'm doing is, again, I'm in my winter season. I just don't have time, energy, space to do all the things I usually do. And so I went back through some of my reels that I recorded Last year and the year before and the year before that. And I pulled some of my favorites. We're doing a rerun here, friends. We're reposting that reel the exact same way. I just watched them to make sure I wasn't saying anything too, too specific. Time, date, thing, or promoting anything that, you know, I don't do anymore. You know, saying like, savvy social podcast instead of mindful marketing podcast, things like that. Okay, we're reposting the exact same thing. Minimal viable marketing. All right? You can do this. Be gentle with yourself and get help. Hey, do not feel like you have to do this alone. You're allowed to ask for help. And it's one of the reasons why I created the Mind Marketing Lab. Our members in the lab are doing this together. There are two new things that we're doing in the lab that could really help people like you. One is every single Monday, I started doing Mindful Mondays where we meet together asynchronously in our community space. I have a little guided thought question. It's kind of like a meditation and a reflective moment. Less than five minutes. I'll. Because, you know, we don't have time in your podcast app make it easy for you. And we think about and analyze what our minimal viable marketing is. We talk about things like, what if I don't feel like posting today? Help what's going on in the world. Okay? So that's a new thing that I'm doing in the lab. And then the other thing that we do in the lab, which we've always done, is co working. Sometimes if you're like me, you need that accountability. Okay? If I don't have someone sitting there with me going, what are you working on? How is the progress going? Have you done it? Sometimes it just doesn't happen, friends. Okay? It's a body doubling thing. I never used to be this way. In fact, I did not like co working before. I didn't see the point because I was pretty self motivated. I didn't have kids. Right? That work was my life. Now I'm like, there are a million competing tasks and priorities here. But you know what? I'm going to sit down and work on my marketing for an hour with my people. Okay? And so sometimes you need that too. So either of those things resonate with you? Come on in and join us inside the Mindful Marketing Lab. I'd love to have you. And that's this episode. Next week I'm going to talk about Blue Sky. I have been spending some time on there on one of my alt accounts having a lot of fun and I want to share my thoughts. Should you be on Blue sky, tune in for that next week. In the meantime, make sure you rate and review us on Apple Podcasts and Spotify. It helps keep us in the top 100 marketing podcasts and that's because of your support, my friends. I'll see you next week. Bye for now.