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And if you're out there and you love this podcast, do me a favor. Share with someone that you know and love. The only way that we can grow this podcast really is just from you guys sharing it. So if you would share it, I would greatly appreciate it and that way we can help more people. Today we're going to talk about how to know when it's time to give up. And it might surprise some of you today because I'm going to talk to you about giving up, which isn't something that I really believe in most of the time. But in certain situations, giving up is Actually, one of the strongest things that you can do, and the reason why is because giving up is not always a sign of failure. I know people who think that if they give up on something, automatically it's a failure. But sometimes giving up on something is the smartest thing that you can do. It is the most courageous decision that you can make. Because sometimes when you give up on something that maybe died a long time ago and you've been carrying with you, or you give up on something that has kind of been outgrown, it leaves more space for you to fill in the next thing that's going to be better for you in your life. And listen, I am all about following through. I obsess about following through. How do I make sure that I follow through on everything that I say I'm going to do? How do I train people and teach them how to follow through? I'm all about working your ass off and putting every ounce of energy that you can into creating the life that you want. But sometimes there is this part that the best thing that you can do for yourself and your future is to give up on something that you have been holding on to for way too long. And sometimes, honestly, what we're trying to do, and we've all done this before, and some of you listening are doing it right now, and hopefully this is a wake up call. Sometimes you're trying to breathe life into something that died a long time ago. And this like you've been dragging this thing for years. And it's like that thing, that relationship, that job, that mindset that whatever it might be, you outgrew that thing years ago, but you're just using so much energy, continuing to, to drag it down the road. And then sometimes you just gotta let go. When you let go, you have more energy, you have more space. And sometimes it's the right time to turn the page. And like I said, it could be on a relationship, it could be on a job, it could be on your business, it could be on your mindset, it could be on a friendship. Hell, it could be on a belief system. And everything has some sort of lifespan. And few things are supposed to last forever. Some are, but many things are not. And so you might just be forcing energy into something that no longer serves you. And just because it's familiar doesn't mean that it's fulfilling and it's adding anything to your life anymore. And so just to be fully transparent with you guys and to really dive into it is what we're going to talk about today. Sometimes Giving up is the best thing you can do. And it's hard to do because sometimes we see, and I've seen this many times, that giving up is a sign of weakness. But it can also be a sign of strength. I remember when I was in my first company that I ever had, I put hundreds and hundreds of hours, thousands of hours actually, because I worked 110 hours a week, 7am to 7pm every single day, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, for years. And it was so hard to give up on that thing because I thought, if I give up on this business, it's me giving up, it's me being a failure. It is a sign of weakness. And if I was still in that company, I would have probably already had a mental breakdown 45 times. And so sometimes it's not weakness, even though we can see it as weakness, sometimes it's one of the strongest things that we can do. And one of the biggest skills that we can all learn is to really understand when something is over. That's it. And it's not about quitting. That's an important part. Because people are like, I don't want to be a quitter. I've been there before. It's not about quitting. It's about understanding when something has run its course. And so one of the best ways that you can figure it out is to look at this thing, to look at this business or this relationship or this mindset, belief system, whatever it might be, and say, is this still adding value to my life? And just be honest with yourself. Is this relationship still adding value to my life, or am I just holding onto it out of fear or habit? That is one of the most clarifying questions you can ask yourself to see what you should do. Is this business still adding value to my life, or am I holding onto it out of fear or habit? Is this belief system that I was raised with still adding value to my life, or am I holding onto it and gripping onto it out of fear or habit? A lot of times I see someone stick with something just because it's part of their history. It's crazy. And this goes back to a human psychological condition that we have that's called sunken cost fallacy. And sunken cost fallacy is when people continue to keep investing time or money or effort into something just because they've already put a lot into it, even if it's no longer worth it. Like, this is why you see somebody who is at a table and they're gambling in Vegas and they've lost $10,000. And they're like, no, but I know I'm going to. It's going to hit on the next one. Let me take out a mortgage and my equity that's inside of my house. I'm going to throw that on it. It's called the Sunken Cost Fallacy, where it's because we've been doing something for so long and we're so deep into it, we will double down on that thing just because we think eventually it's going to pay off. And so in Sunken Cost Fallacy, it's when people feel stuck by, like, past investments or whatever it might be an investment. I don't just mean money. I mean time. I mean energy. And they ignore their better choice of just cutting their losses and moving on. And so, for instance, let's say, I'll give you a couple of examples today just to really understand, like, when you can understand when something's dead and you should stop trying to breathe life into it and you should just turn the page. You know, let's say that you have a job. I hear a lot. I created a video. I created a video that is the most popular video I've ever created. And it went very, very viral on Facebook, like, eight years ago. It was called why youy Should Quit your Job. And it was talking about, if you hate your job, you should quit it. So I've gotten thousands of messages. Thousand. It's had over 110 million views. And I've gotten thousands and thousands and thousands of messages of people asking like, hey, I want to quit my job. But, you know, it's something like. Something like this. Like, I've been at this company for 10 years and I don't hate my job, but I don't love it, and I don't want to be here anymore. I feel like I'm getting called in another direction. And they feel like this nudge or this call towards something different. But because of the sunk cost of time of 10 years into this business and their education, four years of going to school, they're like, I've got four years of college and I've got 10 years of work. So I'm 14 years into this. I'm 40 years old. I can't change now. And because of just that sunken cost, they're going, I can't change. I've got to stay here. I put so much time into it, and then I break it down for them. I'm like, hey, whatever you decide is completely up to you. I don't. I don't. There's no skin off my back if you decide to stay there for the rest of your life. But if you're 40 years old and you're lucky, you'll be able to retire at 65. Most people won't be able to retire at 65, but if you're lucky, you will be able to. So if you're 40 and you retire at 65, you'll be doing this for another 25 years. So you're telling me that you want to keep doing something, keep doing something that you have done for another 25 years just because you've been doing it for 14? If you actually break it down and look at it logically, it makes no sense. It doesn't. If somebody loves it, cool, keep doing it. But if you don't, maybe you should go. You know what? Those 14 years, it's not a loss. I learned a lot about myself in school, and I learned a lot about myself in this business, and I learned a lot about other people and communication. I'm sure there's a lot of stuff you've learned about life and business in yourself in the past 14 years. Sometimes it's time to turn the page, though, and to appreciate what you did and what you learned, but then to go, hey, it's time for a new chapter. I gotta stop rereading the same page. You know, instead of thinking so much about the past, maybe what you should do is consider the future. Like, what could those 25 years look like if you pursued something that was actually something that excited you? Like, where could your life be in five years, in 10 years, in 20 years, if everything that you've been doing up until this moment was just preparing you to launch off into something amazing? Maybe the first 40 years were doing what you thought you were supposed to do. Then you were, you know, based off of your parents and based off of society and based off of a less intelligent self. Maybe all of that, the first 40 years was you 1.0. And now at 40 years old, is you 2.0, where you go, hey, if I'm lucky, I live for another 40 years. I'm halfway through me 2.0. Now I'm going to pursue something like all of those 40 years, they were just prepping me for what's about to happen right now. You know, what could the next 25, 30, 40 years of your life look like if you stepped into the highest version of your potential? I don't know about you, but after having a baby, my time is very limited. And when life is full, time is usually tight Instacart helps you stay on track Instacart is more than a grocery app. It's a care company that works around your schedule. Get groceries and household essentials delivered in as fast as 30 minutes. Whether you're hosting a barbecue, getting back from a trip, or juggling back to school chaos with reliable shoppers and a platform you can count on, Instacart delivers quality and convenience without cutting corners. So so you can focus on what matters most. 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