
Is your attention span getting shorter every year and you don’t even notice it happening? In this episode, I break down why your focus has been hijacked and how to retrain your brain to reclaim deep attention. I’ll show you why your mind jumps from thought to thought, how phones rewire your dopamine system, and how to rebuild your ability to sit still, work deeply, and be present in your actual life.
Loading summary
Rob Dial
This podcast is brought to you by Hotels.com make your next trip work for you. Hotels.com's new save your Way feature lets you choose between Instant Savings now or Banking Rewards for later. It's a flexible rewards program that puts you in control with no confusing math or blackout dates. Book now at hotels.com Save your way is available to loyalty members in the US and UK on hotels with member prices. Other terms apply. Savings csite for details between going to your doctor, paying your bills and finding a specialist, healthcare can feel complicated. That's why Optum is building digital solutions to connect the people and processes that make healthcare better. It means transparency into whatever your benefits cover. It means coordinating care between your doctors and the systems you use to manage health. It means simplifying healthcare. That's healthy optimism. That's Optum. Learn more@optim.com brought to you by the.
Podcast Advertiser/Announcer
Capital One Savor card. With Savor, you can earn unlimited 3% cash back on dining, entertainment, and at grocery stores. That's unlimited cash back on ordering takeout from home or unlimited cash back on tickets to concerts and games. So grab a bite, grab a seat and earn unlimited 3% cash back with the SAFER card Capital One.
Rob Dial
What's in your wallet? Terms apply.
Podcast Advertiser/Announcer
See capitalone.com for details. Foreign. Welcome to today's episode of the Mindset Mentor Podcast. I am your host, Rob Dial. If you have not yet done so, hit that subscribe button so you never miss another podcast episode. And if you're out there and you love this podcast and you want to get some inspirational tips, tricks, mindset stuff sent directly to your cell phone and you live in the United States or Canada, text me right now. 512-580-9305 once again, 512-580-9305. Today we're going to be talking about how to train your attention span. Because do you ever sit down to work in two minutes in you feel this pull to check your phone or literally do anything else but the thing that you need to focus on? If so, I want you to realize that's not just a bad habit. That is your attention span. And if you're like the average human nowadays, it's shrinking every single year. Year. What used to be an hour of sitting down and being focused is now 43 seconds before our brain wants to be somewhere else. And the worst part is that you probably don't even really notice how deeply distracted you've actually become in your own life. But the good news is that it's fixable. So if you are willing to retrain your brain, you will be able to break out of the distraction loop that you have been stuck in for years. And so, real quick, I just want you to understand, if you rewind back to a moment where you've ever been with a toddler and they're playing with building blocks or whatever it might be, they'll sit there and they can play with the building blocks or they can play with their book, and they could be there for 45 minutes. Just absolute laser focus locked in pure flow. I want you to understand that was you too. At one point in time in your life, you. You were born with deep focus. You were not born distracted. You were trained to be distracted. What happened? Well, we've unconsciously been training ourselves to be distracted, to scroll, to toggle between 37 tabs on our computer, to check our phone 96 times a day, and we just call that normal. So when people have a short attention span or they say, hey, I have a short attention Spanish, what they're really saying is, my brain's been trained by overstimulation. And I've just never really trained my brain on depth. And that's okay. That's all. So the challenge that I have for you is to actually try to get yourself to be focused. Know that it's something that you can train, and that's what we'll talk about today. I have another challenge for you real quick. I want you to try this, and maybe 5% of the people out there listening to this episode are actually gonna do it. I want you to set your timer for one hour today or tomorrow, sometime this week. One hour. And I want you to click start. And then I want you to close your eyes and sit there and do absolutely nothing. Don't listen to music. Don't have your eyes open. Don't move if you can. And just watch your brain. Watch how anxious you've become. Watch how distracted you've become. Watch how you can say, I'm going to focus on this one thought and then two seconds later, you're thinking about another thought, Right? And I want you to understand that this is really important for you to do because you really don't notice all of these things that are happening behind the scenes until you sit down with zero stimulation and you cannot run from it. And that will show you how wild your mind has become and how your attention span has been hijacked. And I want you to understand your attention span being hijacked is not really your fault. Companies literally build multi billion dollar empires by stealing your focus. Their. Their product isn't the app that you downloaded on your phone. You are the product, like, you are the product for them. And so the product is your attention. And attention is worth so much nowadays. It's the notifications, it's the emails, it's the alerts, it's the infinite scrolls. They are all designed to hijack your dopamine system. And your brain, it has adapted to it. You know, 15 years ago, we didn't know what a smartphone was, and so we didn't really know that this thing was going to be coming through and just hijacking everything inside of our brain and our focus to shorten our attention span. But now we know there is scientific evidence that proves that being on your phone so much is shortening your attention span, and it is stealing your focus. And so every time you interrupt yourself to check your phone or switch tasks or skim through something, instead of sitting there and actually reading it, you're training your brain to focus distraction over depth. And if you want to become more focused and make your attention span longer, you need to actually favor depth over anything else. Let me say it again. Every time that you switch, your brain learns distraction is the goal. Now, that's not your actual goal, but when you decide, oh, I'm going to switch this thing. Oh, I'm going to do this thing, I'm going to look at this. Oh, my notification came in. You're training your brain, and your brain learns, hey, distraction is the goal. And guess what? We've become really incredibly good at distracting ourselves. And mind you, I have found myself here years ago. I realized that I had, like, no focus and so much anxiety. And I was like, I need to work at this, because if I can be more focused, then I can bring more of my brain into everything that I do. Everything that I do is going to be better. And so we wonder, like, why we can't finish everything that we start and why our brains can feel like, you know, sometimes it feels like static on a TV screen. Right? You're not lazy. You're not broken. You are just so untrained in the direction that you want to be trained, and you're so trained in the opposite direction that you want to be trained. And so it's fixable. You have accidentally trained your brain to be distracted. Now you need to train your brain from this moment forward for focus. And so you have to understand focus is like a muscle. You know, if you want to train your attention span to be longer, it's the exact same way that you would train yourself in a gym. If you've been, you know, mentally out of shape for years and you've never trained your focus, then sitting down to focus for 90 minutes on day one is like trying to deadlift 400 pounds after not stepping into a gym for over a decade. And so what you have to do is start smaller and we will be right back.
Rob Dial
Don't let overpriced phone bills suck the joy out of the holidays this year. Right now, all of Mint Mobile's unlimited plans are 50% off. You can get three, six or 12 months of unlimited premium wireless for 15 bucks a month. I've used Mint Mobile for years on my company phone and to be honest with you, it's just as good a service as I get with my other big box company that I use. Turn your expensive wireless present into huge wireless savings future by switching to Mint Shop. Mint unlimited plans@mintmobile.com mentor that's mintmobile.com mentor limited time offer upfront payment of $45 for 3 month, $90 for 6 month or $180 for 12 month plans required 15 $15 per month equivalent taxes and fees Extra initial plan term only over 35 gigabytes may slow when network is busy Capable devices required availability speed and coverage varies. See mintmobile. Com Taking your business to the next.
Podcast Advertiser/Announcer
Level is a goal that many of.
Rob Dial
Us share but often remains just a dream.
Podcast Advertiser/Announcer
So what if you stopped thinking what if and started doing? One of the easiest ways to do that is with Shopify. Shopify Point of Sale System is a unified command center for your business that.
Rob Dial
Brings together in store and and online operations.
Podcast Advertiser/Announcer
With Shopify you can keep people coming.
Rob Dial
Back with personalized experiences and first party data that give marketing teams a competitive advantage.
Podcast Advertiser/Announcer
I have many friends that sell on Shopify and they say that it is absolutely the best platform to start and.
Rob Dial
Grow your online business. Turn those what ifs into why nots and keep giving those big dreams the.
Podcast Advertiser/Announcer
Best shot with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com dial go to shopify.com dial shopify.com dial.
Rob Dial
With masterclass learning from the world's best fits right into your life. Explore thousands of bite sized lessons across 13 categories from cooking to writing to business to entrepreneurship, all taught by the people who've mastered their craft. Turn your commute or workout into a classroom with audio mode or download classes to learn anywhere, even offline Memberships start at just $10 a month and come with a 30 day money back guarantee. And it works. 83% of members have applied something they've learned and most say it's had a positive impact on our lives. Masterclass Learn anytime, anywhere from the best in the world. One of my favorite things that I learned from Masterclass was in negotiation class with Chris Voss on how to ask better questions. Masterclass always has great offers during the holiday, sometimes up to as much as 50% off. Head over to masterclass.com dial for the current offer. That's up to 50% off. @masterclass.com dial masterclass.com dial. And now back to the show.
Podcast Advertiser/Announcer
And just like reps at a gym, you can add a little bit more and a little bit more and a little bit more so that your focus becomes stronger the same way that your muscles become stronger. And so the first thing I want you to do is the first drill that I have for you is to do 25 minutes of focused work. Now, mind you, I understand 25 minutes. I was like, I can do that. No big deal. I'll set my timer for 25 minutes and then four minutes in, I'm like, I got so many things I got to do and I'm going crazy and I've got to do this and I've got to do this and oh my God, I should check my phone and my emails. And I realized, holy shit, I can't even do 25 minutes. And so for some of you, you might be able to get to 25 minutes. For a lot of you, 25 minutes is already going to be a push. But what you want to do is every day, just have one 25 minute block of deliberate distraction free work on one task with your timer on, with your headphones on, with your phone in another room with no podcasts, no switching, no switching tabs or any of that type of stuff. And then when you're done at those 25 minutes and the alarm goes off, you stop. That's one rep. It's not going to be easy, but challenge yourself, right? You want to challenge yourself to do it. Deliberate distraction free work. This is called the Pomodoro technique. 25 minutes on, five minutes off. But I don't want you to get three or five reps. I want you to get one rep, just one. Just fight to get 25 minutes done. And you do this every single day, at least once a day. And then you can increase your time over weeks. So for me, it was really hard to get to 25 minutes. My brain was so unfocused. And then a couple Weeks in, I was able to get to 25 minutes. And I was like, actually, 25 minutes feels pretty easy. Now let me go to 30 minutes. And I went to 30 minutes. It was a little bit hard. And then I trained myself to get to 30 minutes, then 35 minutes, and now 40, and then 45 minutes. And so now what used to be a 25 minute Pomodoro for me of deep focus is now 45 minutes. That's a huge difference. When I used to struggle at four to five minutes, and now I'm at 45 minutes. That's the difference between walking in and barely being able to bench press 45 pounds. And then six months down the road, you're benching 200 pounds. These are neural reps. You're training your brain to become more focused. You're literally building your brain's capacity for depth and for focus. This will change your entire life. Now, I do want you to understand this. The first six minutes are usually pretty hard to get into. Your brain does this process without going too much in the neurology of it. Your brain does this process of taking about six minutes to warm up. When you go into a new task, it releases something called acetylcholine and epinephrine, that which is adrenaline in your brain. That's what your brain does when it starts to warm up. And acetylcholine and epinephrine come from the stress mechanisms and agitation mechanisms in your brain, which is why when you're doing a task and you're trying to, the first five minutes can feel like stress and agitation. It's actually because your brain is releasing the chemicals that it needs to to focus. So when you start to feel, oh, my God, this is so frustrating, and you're in your first five minutes, remind yourself. This is actually the precursor to focus. And you just fight through it, and eventually your brain will lock in. So that's the first thing. 25 minute sessions. The second drill I want you to do is to have some dopamine downtime. If your brain is constantly rewarded with stimulation, it forgets how to sit still. It really does. And that's why you feel agitated when you sit down in silence. That's why you grab your phone when you're sitting at a red light, and it's only 15 seconds until the light turns green and you're not bored. You're addicted to stimulation the same way that a drug addict is addicted to their drugs. We all have become addicted to stimulation because our brain, when you pick up your phone, releases Dopamine and dopamine, like the most highly dopaminergic drugs on earth, are the most addicting drugs on earth. And our brain releases dopamine whenever it gets that, you know, agitated and needs to do something. Or we want to check our phone at red lights. And so here's what you want to do is you want to set up dopamine downtimes and create your own whatever it looks like for you. So like, one can be like, no phone mornings, you know, 30 minutes, 60 minutes after waking up. No phone, no input. You focus on your own life and not being distracted. You can also create what I call no input zones. And so what that would mean would be like, go for a walk without music. Go. You sit still without listening to a podcast. Drive in silence. It used to drive me crazy to drive in silence, and now I force myself to do it because I'm trying to train my brain not to be distracted. Another thing I recommend, boredom training. Just train your brain to be bored. Boredom in wanting to do something is the equivalent of you starting to go through withdrawals by wanting to do something. It's literally like a drug addict. And so when you're sitting there like, I gotta do something, I gotta do something. I hate being bored. I hate being bored. I hate being bored. That's you basically having withdrawals from being addicted to stimulation. And so can you sit on your couch for 10 minutes with nothing but your own thoughts? Sound uncomfortable? Good. That's the point. That's where your growth is. The third drill is to build a focus friendly environment. Build your environment to make it easier to focus. Willpower's overrated. If your environment is full of temptations, you're going to lose. So just restructure your entire environment so that your environment is designed to be focused. Like, I know some people that take their work desk and they put it inside of a closet that's in a spare room in their house so that there's literally nothing except for their computer screen and their computer.
Rob Dial
Their phone can't go in there.
Podcast Advertiser/Announcer
Nothing else can go in there. So it's like, what else are you going to do? The only thing that you can do is work. You know, if I'm trying to write a book, hey, I'm going to take my computer, my computer screen, I'm going to put a desk inside of a closet. If I have a closet with enough space, turn on the light. And then I'm going to turn off my wifi so I can't look at anything. My phone's Going to be another room. The only thing that I can do is write that book. And so restructure your life. Use app blockers like Freedom or Opal. Put your phone in another room. Leave your phone, you know, outside of your office so you can get stuff done. You can designate, like, deep work spots in your house, like, where no phone is allowed. So maybe it's like your studio, or maybe it's your office. Like, if you're a painter, then maybe it's your garage where you go out and you do your painting. Or maybe you do some sort of, like, create pottery. Yeah. Then you're gonna have deep work spots where your phone is not allowed. And then it's just sacred. You don't go in there or, like, your kids rooms. You want to be present with your kids. Your phone's not allowed in your kids room. Like, you want to make distractions inconvenient. That's the hack. That's the thing. You're trying to. Trying to add more friction to getting to your phone. Right. The less friction that's there to access your phone and to access distraction, the more likely that you are you're going to do it. So add friction. Like, create friction on purpose. And the reason why this matters, just so you know, is, sure, it's productivity, but it's so much deeper than productivity. Like, if you take a step back for a second, this isn't just about doing more and being more productive. It's about being more present in your own life. Like finishing what you start, trusting yourself again. Like being physically present, mentally present, emotionally present. When your child, who is going to be outside of your house one day is talking to you and wanting to play with you, stop being so fucking distracted. Like, what's at stake when you lose your focus and you're distracted all the time? Well, your creativity is usually shot. Your ability to sit still, still with your thoughts is usually shot as well. To not panic. You know, you're not as present with your kids, with your partner, with your friends. You're not actually fully present in the one life that you get to live because you're too distracted. And so anytime that you're like, oh, let me just check this real quick, like, you're actually saying, let me give this precious moment in my life to someone else's agenda. And to check something on my phone, like, to be honest with you, that just cannot be okay with you anymore. And so here's what I want you to do over the next seven days. I want you to reboot your focus. I want you to commit to a couple different things. Number one 25 minutes of focused work block with zero distractions. One task. Okay? Number two, no phone for at least 30 minutes after you wake up. Number three, I want you to set a 10 minute block of no input time. No phone, no music, no screens. You just sitting on your couch or looking at a wall or sitting on your back porch and staring at trees. Just 10 minutes. It's be okay, I promise you. And then just start to notice the moments of resistance and instead of reacting to those moments of resistance, sit through them. You feel the urge to check your phone. Breathe. Let it pass. You will not die if you don't check your phone. That's what you have to understand. You're trying to build your brain to be focused so that yes, you can be more productive, but more than anything else, you're can be present in your life. So that's what I got for you for today's episode. If you love this episode, please share it on your Instagram stories. Tag me in obdialjr. R O B D I A L J R if you want to learn more about coaching with me outside of the podcast, you can go ahead and go to coachwithrob.com, once again, coachwithrob.com and with that, I'm going to leave you the same way I leave you every single episode. Make it your mission to make somebody else's day better. I appreciate you and I hope that you have an amazing day.
Rob Dial
Go from Skeptic to Electric with the new Toyota BZ hesitant about going all electric, one drive can change your mind with up to an EPA estimated 314 mile range rating for front wheel drive models and available all wheel drive models. With 338 horsepower, the Toyota BZ is built for confidence. Conveniently charge at home or on the go with access to a wide range of compatible public charging networks including Tesla superchargers. Inside, enjoy a 14 inch touchscreen and an available panoramic view moonroof. Learn more@toyota.com BZ the new all electric BZ Toyota let's go Places.
Podcast Advertiser/Announcer
The Mindset Mentor is sponsored by Capital One.
Rob Dial
Nowadays, most people subscribe to everything. Music, tv, even dog food. And it rocks.
Podcast Advertiser/Announcer
Until you have to manage it all. Which is where Capital One comes in.
Rob Dial
Capital One credit card holders can easily.
Podcast Advertiser/Announcer
Track, block or cancel reoccurring charges from the Capital One mobile app at no additional cost.
Rob Dial
With one sign in, you can manage all of your subscriptions all in one place.
Podcast Advertiser/Announcer
Learn more at CapitalOne.comscriptions Terms and Conditions apply.
Walmart Announcer
In Walmart Soonuville Joy started to grow for online only savings sure to steal the show tech treats and toys so dazzling and new Walmart Cyber Monday deal soon ready for you. It's all nine only only with very little time to spare. December 1st will soon be here so be sure to be there. The who's are prepared. Are you ready too? A day packed with savings. Amazing. Who knew? Subject to availability terms and fees apply.
Host: Rob Dial
Date: December 1, 2025
In this episode, Rob Dial explores the modern attention span crisis, offering practical strategies to retrain your brain for deeper focus and meaningful presence. Drawing from psychology, neurobiology, and personal development, Rob lays out why our attention spans are shrinking, the neurological effects of overstimulation, and most importantly, how to intentionally rebuild focus—so you not only become more productive, but learn to be truly present in your own life.
Rob introduces the problem: Our ability to focus is rapidly diminishing, with the average person's attention span now down to just seconds.
Insight: You were born focused; distraction is learned.
Modern tech intentionally hijacks your attention for profit.
Scientific research confirms that excessive phone use shortens attention span and affects focus. (04:20)
Every time we switch tasks or check notifications, we retrain our brains to prefer distraction over depth.
Start with just 25 minutes of single-task, distraction-free work daily.
Use techniques like the Pomodoro method: focus for 25 minutes, then rest for 5 (but Rob recommends just 1 focused block to start).
Progression: Gradually increase to 30, then 35, then 45 minutes as your "focus muscle" strengthens.
Memorable quote: "What used to be a 25 minute Pomodoro for me of deep focus is now 45 minutes. That's a huge difference. When I used to struggle at four to five minutes, and now I'm at 45 minutes." (12:22)
The first five to six minutes are the hardest—your brain is adjusting, releasing acetylcholine and epinephrine. Initial stress/agitation means you’re on the right path.
Our brains are "addicted to stimulation," so we must re-learn how to be bored.
Dopamine downtime drills:
"No phone mornings": No phone for 30-60 minutes after waking up.
"No-input zones": Walks, drives, or sitting—no music, no podcast, no input.
Boredom training: Sit in silence for 10 minutes.
"Can you sit on your couch for 10 minutes with nothing but your own thoughts? Sound uncomfortable? Good. That's the point. That's where your growth is." (15:45)
Willpower isn't enough—design your environment to minimize distraction.
Tips:
Put your desk in a sparse space—even a closet, if possible.
Turn off WiFi, keep your phone in another room.
Use app blockers (Freedom, Opal).
Designate "deep work zones" at home where phones are banned.
"You want to make distractions inconvenient. That's the hack. You're trying to add more friction to getting to your phone." (17:43)
Rob challenges listeners to recognize this isn’t just about getting more done.
Every moment of distraction is giving your life away to someone else's agenda.
Rob’s step-by-step action plan:
On being the product:
"Their product isn't the app that you downloaded on your phone. You are the product, like, you are the product for them." (04:00)
On retraining your mind:
"Every time that you switch, your brain learns distraction is the goal... We've become really incredibly good at distracting ourselves." (04:48)
On practical discomfort:
"Can you sit on your couch for 10 minutes with nothing but your own thoughts? Sound uncomfortable? Good. That's the point." (15:45)
On the ultimate cost:
"You're not actually fully present in the one life that you get to live because you're too distracted." (19:12)
Rob speaks in a direct, motivating voice—mixing scientific explanation with real talk and practical urgency. He blends tough love (“Stop being so fucking distracted.”), empathy for common struggles, and actionable encouragement.
For further resources or to join Rob’s coaching, visit coachwithrob.com.
Summary prepared by PodcastSummarizer.ai | For listeners who want powerful takeaways—fast.