Mona Akmal, CEO of Falkon AI, joins Aditya Kothadiya on the Modern SaaS Podcast to talk about the game-changing shift in SaaS sales. In this episode, Mona discusses the shocking truth about how SaaS sales works in today's world. If you're looking to improve the buyer experience and sales conversion, then this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:17 - The Falkon journey 03:36 - Sales and pivots based on feedback 05:44 - Why sales win rates go down upon transition from founder-led? 07:10 - Founders should never hire sales until... 11:14 - Why sales needs so much coaching? 16:20 - Sales acumen is key 18:24 - The sales decision tree 19:45 - Executing the sales decision tree 22:22 - Bad sales advice vs good advice 27:54 - Sales now is different from last 5 years 33:00 - Improve sales efficiency 34:28 - Don't bring your sales engineer on your first demo 39:50 - Don't offer this kind of experience 40:46 - The mistake while we sell 47:06 - How is Falkon different 52:17 ...