Can we be purely product-led or sales-led? Or are we misled?
Mar 25, 2022·Tap to summarize
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retention.