The Money Mondays Podcast Episode 128: How These Founders Built Wealth Through Sales & Real Estate
Release Date: June 30, 2025
Host: Dan Fleyshman
Guests: Moe Falah & Brad Sumrok
Introduction
In Episode 128 of "The Money Mondays," host Dan Fleyshman delves deep into the worlds of sales, insurance, and real estate with two remarkable entrepreneurs: Moe Falah and Brad Sumrok. Recorded at the MOVE studio in Miami, this special edition explores the journeys of these founders, highlighting their strategies for building wealth, scaling businesses, and giving back to the community.
Interview with Moe Falah
a. Background in Sales and Solar
Moe Falah begins by sharing his extensive experience in sales, starting at the age of 15. His early fascination with margin—buying low and selling high—led him to the solar industry at 20. Over three years, he scaled his solar company to 400 agents across California, Texas, and Florida, achieving nearly $150 million in sales without traditional advertising.
Moe Falah [00:38]: "The idea of working for an hourly just never really made sense to me... I realized that that's actually like how business works. It's just all based off of margin."
b. Transition to Insurance
After a successful exit from the solar business at 27, Moe sought new entrepreneurial challenges. He gravitated towards the insurance sector, specifically Medicare sales, aiming to create similar wealth opportunities for others as he had done for himself and his team.
Moe Falah [02:09]: "I wanted to find something where I could create a sales opportunity for people to succeed and grow."
c. Scaling the Insurance Business
Moe discusses the rapid growth of his insurance venture. With the right team and mentorship, his company acquired 10,000 customers in just 72 days and quickly doubled that number. The emphasis was on hiring quality talent and implementing effective technologies to sustain growth.
Moe Falah [04:52]: "In our first 72 days, we acquired 10,000 customers... Now, we have over 200 agents and continue to grow."
d. Business Model and Success Metrics
Moe introduces the concept of residual income in Medicare sales, where active efforts generate passive, compounding wealth. This model allows salespeople to earn consistently from each policy they enroll, leading to substantial annual incomes.
Moe Falah [06:53]: "We created about a dozen millionaires in my previous company... it's a residual compounding model."
e. Impact of New Solar Legislation
Addressing recent changes in the solar industry, Moe explains how the removal of tax credits in the new bill has adversely affected the viability of solar businesses. He predicts a downturn similar to what he witnessed post-sale of his solar company.
Moe Falah [10:42]: "Solar just got absolutely crushed. The company who leases it to you, they get the tax credit... now they're installing it at full price."
f. Corporate Culture and People Development
Moe emphasizes the importance of a strong corporate culture focused on personal growth and development. He shares experiences from company retreats and the significance of empowering employees to foster a high-performance environment.
Moe Falah [14:53]: "People follow you because of what you've done for them. We really care about empowering the individual."
g. Investing Advice
Moe advocates for financial discipline, advising entrepreneurs to save diligently and invest in illiquid assets like real estate to build lasting wealth. He underscores the difference between being broke and being poor, promoting continuous hustle and strategic investment.
Moe Falah [16:52]: "Stay broke. Every time you get extra cash, dump it and get rid of it. You have to keep the hustle going."
h. Philanthropy and Charity Involvement
Moe shares a poignant story about giving back during a challenging time, illustrating how philanthropy not only impacts others but also transforms the giver's mindset towards abundance and gratitude.
Moe Falah [27:39]: "Despite the idea that I should be in scarcity, I know that I'm going to be able to get through this and I'm going to create more abundance."
Interview with Brad Sumrok
a. Background in Real Estate Investing
Brad Sumrok provides a compelling two-minute bio, outlining his transition from corporate America to real estate investing after being inspired by Robert Kiyosaki's teachings. Starting with small investments, Brad quickly scaled to managing over 11,000 units across the country.
Brad Sumrok [30:00]: "I bought my first investment property, 32 units... since then I've done over 11,000 units as a general partner all over the country."
b. Scaling from Own Funds to Raising Capital
Brad recounts his journey from self-funding initial deals to successfully raising capital from investors. His ability to network and leverage mentorship played a crucial role in securing funding for larger projects.
Brad Sumrok [31:57]: "I was able to raise two million dollars and buy a seven million dollar deal with other people's money."
c. What Investors Look for in Real Estate Deals
Brad outlines the key factors investors consider: good returns, safety, hands-off management, and the expertise of the general partner (GP). He emphasizes the importance of vetting the GP team and thoroughly analyzing deal numbers.
Brad Sumrok [32:54]: "They're looking for a good return, something safe, something relatively secure... They want to invest outside of Wall Street."
d. Choosing Asset Classes and Markets
Specializing in multifamily real estate, Brad explains his criteria for selecting markets, favoring landlord-friendly states with population and job growth. He highlights the advantages of investing in red states like Texas and Florida over more regulated markets like California.
Brad Sumrok [39:58]: "I'm going to go to a red state at the governor level... Texas, Georgia, Tennessee, Utah, Florida."
e. Importance of Masterminds and Mentorship
Brad advocates for joining masterminds and mentorship programs to accelerate success. Being part of a community of like-minded investors provides access to deals, knowledge, and collaboration opportunities.
Brad Sumrok [48:19]: "You become like the five people you spend the most time with... you expand your network and knowledge."
f. Investing Strategy and Portfolio Management
Focusing on scaling through larger and more numerous deals, Brad advises staying within one's niche to capitalize on expertise and minimize blind spots. He discusses the importance of knowing when to sell properties to maximize returns and avoid market downturns.
Brad Sumrok [46:42]: "Within three to seven years, if I've met the projected returns, that's the time for me to exit."
g. Philanthropy and Personal Motivations
Brad shares his journey into philanthropy, highlighting the transformative impact of giving both on beneficiaries and himself. He emphasizes that true wealth includes the ability to give back and support meaningful causes.
Brad Sumrok [53:08]: "Giving money changes the people that are the beneficiaries... and it makes you realize how blessed you are."
Conclusion
Episode 128 of "The Money Mondays" provides invaluable insights into building wealth through strategic sales, insurance ventures, and real estate investments. Both Moe Falah and Brad Sumrok underscore the importance of discipline, effective team-building, continuous learning, and philanthropy in their paths to success. They inspire listeners to not only strive for financial growth but also to contribute positively to their communities.
For more information and to follow Moe and Brad's ventures:
-
Moe Falah:
- YouTube: @mofala
- Instagram: @followtheleader
- Opportunity Inquiries: join@teamblfg.com
-
Brad Sumrok:
- Instagram: @BradSumrok (Blue Check Mark verified)
Stay connected with "The Money Mondays" for more episodes covering making money, investing, and giving back. Visit themoneymondays.com to subscribe, comment, and join the conversation.
Notable Quotes:
- Moe Falah [00:38]: "It's all based off of margin."
- Moe Falah [06:53]: "Active income is where you can make the most."
- Moe Falah [16:52]: "Stay broke. Every time you get extra cash, dump it and get rid of it."
- Brad Sumrok [31:57]: "I was able to raise two million dollars and buy a seven million dollar deal with other people's money."
- Brad Sumrok [32:54]: "They want to invest outside of Wall Street."
- Brad Sumrok [48:19]: "You expand your network and knowledge."
- Brad Sumrok [53:08]: "Giving money changes the people that are the beneficiaries and yourself."
Key Takeaways:
- Strategic Scaling: Both guests emphasize the importance of scaling businesses strategically—whether through building the right team in insurance or raising capital effectively in real estate.
- Financial Discipline: Saving diligently and reinvesting wisely are crucial for long-term wealth accumulation.
- Continuous Learning: Staying connected with mentors, masterminds, and continuously educating oneself is essential for sustained success.
- Philanthropy: Giving back not only aids others but also enriches the giver's life, fostering a mindset of abundance and gratitude.
- Market Awareness: Understanding market dynamics and regulatory environments can significantly impact the success of business ventures.
Next Steps for Listeners:
- For Aspiring Entrepreneurs: Consider joining mentorship programs or masterminds to accelerate your business growth.
- For Investors: Focus on understanding the nuances of your chosen asset class and conduct thorough due diligence on potential deals.
- For Philanthropists: Engage in hands-on charitable activities to experience the profound impact of giving firsthand.
Stay tuned for more episodes of "The Money Mondays" where Dan Fleyshman continues to bring invaluable insights from industry leaders around the globe.