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Matthieu Hernandez
Foreign.
Tom Edwards
Hello and welcome to a special edition of the Monocle Daily. Coming to you live from the courtyard of the Fondacio Juan Miro at the Monocle Quality of Life Conference in Barcelona. I'm Tom Edwards. Alongside me my co Host, it's Mr. Edstocker.
Ed Stalker
Good evening.
Tom Edwards
How the devil are you, Ed?
Ed Stalker
I'm very good. I'm very happy to be here.
Tom Edwards
Well, just very, very quickly set the scene for us. What are we looking at? This may be the most singularly spectacular location I've ever done. The Monocle Daily from.
Ed Stalker
You are never one foot understatement, Tom Edwards, but it is incredible. We are looking from the, like you said, the Mido foundation, and we're looking, you know, from its balcony, if you like, from its terrace at the cityscape of the fantastic Barcelona, glinting away in the evening sunshine.
Tom Edwards
It's a thing of beauty, like your good self, Ed. Ed and other guests today will be joining us. We've got an array of editors, producers and special guests, some who'll be gracing the stage at our conference tomorrow, but some insights into what goes on behind the scenes at our annual gathering. So don't touch the dial, do stay tuned. All that is coming up right here on a special edition of the Monocle Daily. Well, what a delight, Ed, to be here. And you were setting the scene for us and describing the beauty that is before us. And actually the delegates here, who are enjoying some drinks, just received a very warm welcome to the conference, not just from our own Tyler Brulee, from whom we'll hear in a minute, but also from Matthieu Hernandez, who's the CEO of Barcelona Turismo. And I'm delighted to say that he's joined Ed and I now welcome Matthew. Great to have you with us. And you said this is the perfect spot to welcome people to Barcelona. It's one of the most breathtaking vistas I've ever seen, let alone done a show from. But tell me, what, how do you feel when you look out over a spectacle like this?
Matthieu Hernandez
Well, I feel amazed for many things. Nature, the light, the Mediterranean light, having the sea on the back and having the mountain on the front and million and a half people living down there. It's amazing.
Tom Edwards
Does it ever get tired?
Matthieu Hernandez
Never. And sometimes when you are some weeks away from my city, you have to come here to breathe again and receive the influence of the power of this city and also the power of the Miro foundation and the Miro legacy.
Ed Stalker
I mean, you talked about the light and it is kind of golden now. Right now it's amazing. You know, you talked about the quality of this city, of the light of the Mediterranean. Tell me, you know, what is quality of life for Barcelona and how can you keep improving that quality of life.
Matthieu Hernandez
Is having the chance to work and live, having the chance to enjoy and work hard. And this is the Mediterranean. So this is having relaxed winters a little now, unfortunately due to climate change, worst summers, but having an amazing light, great natural, great food, great diet, the Mediterranean diet. This country here received the influence of the Romans, of the Greeks, of all the Mediterranean, the Arabs. And this mixture of cuisine makes us amazing.
Ed Stalker
Also for me, you know, I've been to Barcelona numerous times and I'm sure we'll be talking about it tomorrow as well. But just walking down a street is a delight in Barcelona because I've noticed it's a lot greener than where I live. I live in Milan. There's trees in so many of the streets. And also just sort of looking at the street architecture, there's just so many interesting facades, not just the most famous sort of Gaudi esque architecture, but lots of other influences. So for me it's just fascinating. Sort of look at those street details. Is that something you, as someone who lives here all the time, notices still?
Matthieu Hernandez
Well, as you mentioned, it's a city with facades. Serda, who's the creator of city planning, created a city plan that you can always see the facade, which doesn't happen in many cities. And the length of the streets is human scale. You can walk all around. And till now when coming to Barcelona, you may say there's nothing to see, there's nothing mandatory to see. You go to Paris, you have to see the Tour Repel or Sacre Coeur if you go to London, Westminster, whatever. Barcelona doesn't have anything special really now, till now, but now. But everything is not is interesting to visit small things. Now it's changed because now we have Gaudi and the Familia, which is which, which came to be, let's say, the Tak Mahal of Europe nowadays. And now next year 2026 is going to finish its highest tower. So something is changing as well.
Tom Edwards
Matie, it's really interesting, you're talking a lot there about some of the values, the lesser spoken of qualities that really inform great, great cities. And also gathered around the mics is Monocle's editor, Josh Fenner. And Josh, this is really interesting because these are some of these broad thematics that we're going to be getting into tomorrow. The nuts and bolts of what it really means to deliver quality of life in the world's great cities. Some that are very well established in this forum, but also some who are up and comers. Tell us a little bit about what you mean when you talk about quality of life in cities on the pages of Monaco magazine.
Josh Fenner
May I be a little bit controversial? I think sometimes when we talk about quality of life exactly as you say, we are thinking about people living well. We're thinking about this idyllic life where you can walk to work and there's no stress, there's no trouble. But I almost think there's something a little bit more utilitarian about it and less exclusive. It's the greatest good for the greatest number. It's the access to nature that you talked about. It's the capacity to walk somewhere or cycle somewhere, rather than needing to cross an eight lane highway to do it. So sometimes it's the grit that makes the oyster interesting. Cities are rarely the cleanest and best functioning ones. But really, when we talk about quality of life, we're thinking about how all of those things marry together. And it should make sense if you're 8 or if you're 80. It's not just the working age, economically active population with the loudest voice. It's does your city make space for people to interact? Does it trust you to have a drink? Does it trust you to get older and still fend for yourself out there? Is it tough on crime, but allows people, you know, the possibility of some freedom, some civic freedoms? And I really think it's that balance that we look for and we celebrate diversity in cities as well. Not every city should be the same. And as Barcelona deals with what I'll call, I guess, the popularity paradox, the fact that it's such a desirable place, how do you balance the lives of the people who spend their entire year here and an important part of the economy as well. Maybe that's a question I could put to you, sir. How are you helping to find that balance between being popular with tourists and a great place to live and work and get older as well?
Matthieu Hernandez
So, as a CEO of the Barcelona Tourism Agency, which is a mixture private and public, this is the biggest challenge we do have. Now. When we were born 30 years ago, the challenge was to bring people to Barcelona, whoever there were.
Josh Fenner
2 million tourists, you were very good at that.
Matthieu Hernandez
Yes, 2 million tourists by that time, now 20 million. That's a big change. Neighbors are sometimes fed up of these visitors because they feel that the city is not anymore their city. They are sharing something. So that's the big challenge we are now facing. That's why we changed our claim. We are not saying visit Barcelona. What we are saying is this is Barcelona, so this is our identity. What we want to preserve is our identity. Because if you. If we lose our identity, our neighborhoods, our way of living, then this city for tourism won't be interesting at all.
Josh Fenner
And can I ask you one quick question? I'm interviewing as part of the conference event to tomorrow, an amazing illustrator called Jordi Lavander, whose work. You're nodding, you're affirming me there, you know, he was talking about the fact that the city is a place that he loves and sometimes even the things that you love, you need to sit down and you need to talk about issues. But he was really what struck me about what he said is his, you know, his belief that the creativity to solve these problems is already here and the. Barcelona's kind of done it before. There have been moments when Catalonia and Barcelona owner have suffered and been pushed to the side or not been able to make decisions for themselves. Are you optimistic about this future as you zoom from 2 million tourists a year to 20 million?
Matthieu Hernandez
I'm not only optimistic, I'm passionate to make it happen. And this is very important. And all the team, the city council, the mayor and everyone is really committed to make this city a city to live, a city to work, a city to invest, a city to do research, to create and also to visit. The mixture is what will make us what we are.
Ed Stalker
Well, we're certainly looking forward to being in the city for the next couple of days and celebrating all the things that make it fantastic. Mathias Hernandez, thank you so much for joining us on the Monocle Daily. It's been a pleasure. I think we're going to swiftly welcome another guest. Is that right, Tom?
Tom Edwards
Absolutely, Ed. We have an absolute parade of all the town talents. Amongst them our own Robert Bound, who's just pulled on his headphones.
Robert Bound
Hi, gang.
Tom Edwards
He was showing me some sort of rye pictures that he snapped on the way up to the fondation earlier.
Ed Stalker
Are you right?
Robert Bound
I didn't know that Joanne Miro, the great. The great modernist artist could be quite so. So sort of detailed in terms of certain parts of the human anatomy.
Tom Edwards
He had a playful.
Robert Bound
He had a playful try and put you off your stride.
Tom Edwards
Nothing will get me out of my stride, Bob. He had a playful approach. All right, you said. Also joining us around our Monocle Daily, Mike's Coletta Rebelo. Colette, I'm surprised you're not just simply too busy to join Us. But thank you for so doing.
Colette Rebelo
I always make time for you and always, Tom.
Tom Edwards
Now, tell me, Rob, you're a little bit of a veteran of some of these editions. I've just got to ask you, I'm asking everyone the same question, vista wise, how does that measure up what's before your eyes? Use your beautiful words to tell us what you're looking at.
Robert Bound
Right now, I think we're looking at the ancient and modern and certain things. I mean, it's, it's such a wonderful, such wonderful landscape. We're looking up the hill, as it were, rather than down the hill from the sea to the hill to the sea. And isn't it a beautiful thing? We can still also, we can see some wonderful sculptures scattered around in the garden here, the Jean Miro foundation around us. And I can see that weird thing at the top of the hill, which is up toward Montjuich, which is something like a Disney castle which is, has attached to it and a crazy kind of sort of, I wouldn't call it poor as Disneyland, but it's, it's Disneyland with some accents on it. And it is an amazingly weird thing to have on the top of a hill. A castle that looks like it might have been from sort of built by a German King Ludwig, but I think it was built in 1950s out of polystyrene. But that is what. One of the wonderful, weird and wonderful things that makes Barcelona such an interesting city. We're going to pour down into it tomorrow and over the next couple of days. Days, and possibly even on this very radio show.
Tom Edwards
Tom, we may, we will indeed. And call it. Tell me a little bit about that because I guess one of the great privileges actually of what we do at Monaco, and particularly with your urbanist program hat on, is that we get to go into these cities, parachute into them metaphorically, not literally, as it were, but interrogate some of these things. What is that perfect mix? And what is always striking events like this is that you realize in different places in different times of the year, the mix is very different. And it's interesting, isn't it, that there isn't a one size fits all. It's one of the great challenges, I guess, for planners in City hall, people who are in leadership positions and municipalities, to try and deliver that without having a playbook that you can always turn to.
Colette Rebelo
Absolutely. And while of course, we encourage, not just here at our conference, but everywhere, these, this idea of shared ideas and shared solutions, we do know that what will work here in Barcelona doesn't necessarily work in the Bosphorus in Istanbul, the location of last year's edition. And it's just so interesting to hear from all these different people, from city leaders to planners to architects to designers, and sometimes also just activists, citizens who are taking change into their own hands to deliver a better city. You know, with Barcelona, the whole reclaiming territory from the streets, you know, increasing the pavements, creating what they call play pavements. Some of them are playgrounds, some of them are sitting areas, others are the extension of a cafe or of a gallery. And right now, Tom, you were talking about seasonality is a really interesting moment for the city because in the summer, and yes, it is still very much summer, this is a city where the playgrounds and schools over the weekends are open to the public to tackle this shortage of public areas and of playgrounds during the normal day for children so that during the summer this can spill out into other parts of the city. And this idea of how we use dead spaces in cities is something that appeals to us very much on the urban esteem and how we can ensure that as a city working 24 7, we better utilize these spaces. And this is a prime example for it.
Ed Stalker
She's across it all, isn't she? You know, urbanism, you know, organizing this, this Quality of Life Conference. She's been, you know, telling everyone what to do during our rehearsals today. I mean, we are here, of course, for the big deal, the big event that is tomorrow's Quality of Life conference. It's going to be a very packed day. Maybe I'll come to you, Rob, but you can both sort of explain. Give us a brief teaser for those who are listening who haven't been able to make it of what's coming up and sort of the panels, I guess, that you're both to going to be hosting.
Robert Bound
I'll go, yeah. I've got, I've got a couple of panels. Super interesting one is about longevity. And I felt as well, I was speaking to my co host, Sophie Grove, who's obviously far better preserved than I am, the editor of Conference magazine. I felt very seen actually by presenting the longevity thing. But I will be taking. I will be. It'll be recorded. And I'll be taking a very sizable notebook and very sizable notes.
Ed Stalker
All those oxygen chambers you've been in.
Robert Bound
I've heard of antioxidants, but I didn't know you could get them legally these days.
Tom Edwards
Are you the before or the after, Rob, in the longevity? Both.
Robert Bound
I'm. Yeah, I'm a meme.
Ed Stalker
I think that's The Rob is actually 473 years old.
Colette Rebelo
He's looking great.
Robert Bound
And we're doing. I'm also hosting a panel on the future of mobility and what does the car mean, whether in the city or outside of the city? Maybe outside of the city is super relevant for my guest tomorrow, who is the global MD of Range Rover, who are also driving some of us guests around Barcelona in these very swish new Range Rover models. So there's going to be horses for courses and lightness and shade tomorrow, at least for me. What about you?
Colette Rebelo
Well, yes, speaking of lightness and shade, I think one of my obsessions is perhaps one of the toughest because we are talking about, you know, positive and quality of life. But there's never easy with geopolitics, is it, Rob? And one of the sessions I'm doing is indeed about, you know, making sense of the world today. We know we live in an era of uncertainty, but, you know, look around the room. A lot of the people attending are business owners, their founders. They're thinking about maybe making changes to their careers. What are some of the risks that they should have in mind when looking at new regions or new markets or perhaps new ventures? So we'll be taking geopolitics, economics, all under the same hat. And then towards the end of the day, myself and Andrew Tuck will be very fortunate to speak to the mayor of Cape Town, a city that, you know, hasn't shy, is not shy about its challenges, but is really trying to change, you know, how things are done. And this idea of Vision 2030 for Cape Town again, going back to the summer season, one of the big things that they've been pushing forward is the reopening of public swimming pools. And in three months, they reopened 35 public swimming pools and they're aiming to open 97, reopening 96, seven by the end of next year, which is to.
Robert Bound
Get the crocodiles out.
Colette Rebelo
Hey, different.
Tom Edwards
Different strokes for different.
Andrew Tuck
Yes.
Tom Edwards
Rob and Carlotta, thank you so much for being with us. Carlos, you should go and get yourself a large. A large white wine. You've been very busy today. Ed, we're going to be joined by our fashion director, Natalie, and I believe by Michael's founder and the. The convener of this crazy. Of this. Of crazy thing time in just. In just a minute. But it just talk to me a little bit about how you go about comparing notes. You see, based in Milan now, you popped up in Barcelona, a city you know pretty well. We see you in London from time to time. What's Your journalistic approach. Are you one of those guys, the old fashioned scribes, You've got your notebook, you're jotting down thoughts and making comparisons all the time. How do you, how do you compare apples and oranges? Because these cities have different challenges, like Colette was saying, but they have different opportunities. What's your, what's the headstock of technique for compare and contrast?
Ed Stalker
It's quite funny because, yeah, I think to your point a bit, people have often, you know, I've lived in Buenos Aires, I've lived in New York and now Milan. People say, what's your favorite city? And I think that's what is your favorite city? Well, the answer is it's an impossible question to answer. So each has its own attributes. And so I don't know when it comes to. It's just a question of observing, absorbing, taking notes. All of the above. But enough for me because, you know. Let's introduce Natalie is here. Tyler Brule has slid or walked to the microphone. So they're ready. Welcome.
Tyler Brûlé
No one is sliding, not yet on these terracotta tiles, I'll tell you that much right now.
Tom Edwards
Tyler, I've, I think I've kind of set the, the tempo and set the scene a little bit. But I must get your well trained eye on this because we were remarking earlier, comparing with the, the banks of the Bosphorus around this time last year, of course, how do you score? This is a robust 9 out of 10, isn't it? View wise?
Tyler Brûlé
This is quite something because of course we are looking, we're looking west because last time, amazing view of the Bosphorus at our conference in Istanbul last year, but you were looking east and it's great to have this romance about looking towards Asia, but this is really, this is quite something. Spectacular light. Couldn't be a better setting. Amazing crowd, record turnout as well for a quality of life conference.
Ed Stalker
Natalie, I want to come in to you in one second. I got one more question for Tyler. You mentioned Istanbul last year. Maybe an obvious question, but why do we do this? Why do we do a quality of life conference every year? Obviously people coming from all over the world, but what inspires us to, to bring these people together and do this event?
Tyler Brûlé
Certainly not to land the host mayors in jail. That is not why we do these things. It's rather unfortunate that we've had two recent alumni who are behind bars as urban leaders. We do this for a variety of reasons because it's, I would say, Ed, it's so much what's on the label of our brand, I mean, since we started at the get go all the way back at, well, not quite the start of the 2000s, but I think the focus of what we wanted to do was within an urban environment. What are those forces every day that can improve the way people live? And whether that is education, whether it's health care, whether it's the quality of retail, whether it's infrastructure, it's all of those things. And this is a celebration of that, that is bringing, this is bringing together, of course, the voices who can be around the microphone on stage, but then of course, people who really want to learn and have a bit of a masterclass firsthand.
Tom Edwards
And that's, I think that's really interesting because one of the panels that you're going to be hosting tomorrow is a about, I guess it's kind of what Tyler says, looking at things a little differently. And even for successful businesses, sometimes it's not about following the herd. It's not about chasing the big payday. It can be about stopping, getting a fresh perspective and actually making a radically different decision. These kind of events are super important. It doesn't matter whether you're an urban planner or whether you're running a great fashion business or in retail. There's learnings to be had from convening these kinds of scenarios.
Ed Stalker
Right?
Natalie
Exactly. And I think that's going to be a really interesting conversation. A lot of people are curious about why these two designers who were doing so well, they were growing, they decided to press pause without looking for a big sale or an exit. And we've been speaking now about their sabbatical, about the value of stopping to gather fresh inspiration. They had just started the business at 20, so they're having a great time just reinventing themselves. So we'll be talking a lot about that. And I, like you say it can apply to anyone from lots of different sectors.
Tom Edwards
I do want a slight change of tone. And we're going to be covering the story, of course, on the Globalist in the morning. We've talking to you always sharply turned out and looking fresh. But we've lost one of the, you know, the great names in fashion and style, but somebody who, again, talking about transcendent disciplines, the late, the late George Armani, somebody who kind of became bigger than just his, his business. A couple of reflections. You know, Giorgio Armani passed, I think, age 91. What kind of, what kind of legacy does he leave behind?
Tyler Brûlé
I think in many ways, Natalie just set it up in a, in a curious way. We think about the people who are speaking to more, because there's been so much focus and attention, Tom and Ed, around this notion of was, you know, was he going to sell? Was the entity, the holding, etc. Why, why was there no exit? This was a conversation a decade ago, was five years ago, is three years ago, Natalie, where everyone was thinking, you know, what are they going to do? You know, why isn't he capitalizing on this? Why is he building on this, this moment? And I think it's actually very interesting. He ran this to the end his way. Of course, there's a question mark as to what happens next. But I think one of the really remarkable things, and it's a piece I've commented on for tomorrow's Globalist, is we're in this era right now where of course, every time, and Natalie, you've been writing this about this at length. Every time a new creative director comes in the brand that you sort of loved maybe for the last five or six years, it suddenly does a complete about face. It does a left hand turn, does a right hand turn. It's not the brand that you bought into. But if you could think about the essence of Armani, the silhouette, the suitings, what he did in terms of couture, there was a very, very clear line and there was no sense of schizophrenia. Of course, there were diffusion brands launched, closed, etc. But I think one of the remarkable things is that this is a designer, a couple creator and entrepreneur who stuck to what he did.
Natalie
Exactly. I mean, I've been looking back at his life and thinking about him, and I think he's one of the few designers who remain a sole owner of his business. And his sense of precision was just incredible. When I went to his shows, you were really immersed into his world and everything was thought of. And what I found incredible was in June, in his class menswear shows, it was the first time in 50 years where he could not attend. But his team was saying that he was on a FaceTime call, approving every look, even the makeup, every single detail was done to him. And that sense of precision is incredible. And I think also he's trained his team to now continue and further the vision. So we'll see how it develops.
Tyler Brûlé
And just I think on the point, the topic of sort of legacy, not just the core legacy, as you're saying, of, of who's the next creative behind it, but what an academy of people that he turned out. There's so many people, you that, that we know in the business who started their careers With Armani in comms, in another part of the business. And they're really, you could say, in a way, the foundation of so many other parts of it. So he ran an extraordinary finishing school for people as well.
Tom Edwards
And Tyler just kind of a corollary point to that. We often talk about this, I guess, with even, you know, know, the great era of media barons and so forth. Do you think that Armani is the last of an era, you know, will we see the like of that kind of influence, that kind of longevity and that kind of foundational shift? Do you think that this is a business, an industry that enables or supports that possibility anymore? Or do we need to look, I don't know, for a different kind of different nature of leadership in this space?
Tyler Brûlé
Now, I think in terms of that scale, Natalie, you're closer to the numbers than I am, but I can't think of a business which has that scale where you have this sole owner, founder. There is nothing else that I can think of which is not sort of either, you know, backed by a bevy of private equity or various funds, etc. So, no, Tom, I think this is, I hate to say the end of the line, but when we think about Design Incorporated, we think about Fashion Incorporated, Italy Incorporated. This is a very unique moment, and I can't look to anything else which. Which is similar.
Ed Stalker
Well, we'll have to watch that space. Thank you very much to Natalie and Tyler. It's been a pleasure talking to you. I think we're gonna. Tom, is that right? Keep our revolving door of guests going. Who do we have next?
Tom Edwards
We have. We've got. Exactly. We're not allowed. We're not allowed to choose. We're not allowed to choose our favorites. But one of my favorite delegates has joined us now, Jason here, I think. Andrew Tuck, Monocles editor in chief. Okay. Sidled over as well. Another picture of elegance. Gentlemen, thanks for joining us. Jason, how's things been treating you since. Since the last edition?
J
Oh, excellent. I mean, I recently relocated from Miami to New York and, you know, obviously very excited to be here today.
Tom Edwards
And Andrew Tuck, I know how you've been. I see you almost every day. But this. This must agree with your constitution, doesn't it? This kind of. This kind of view and this kind of vibe.
Andrew Tuck
Oh, my God. We're looking out over the entirety of Barcelona. The head of Barcelona tourism welcomed us here today and pointed out this amazing kind of bowl where some almost 2 million people live. And you get a sense of how incredible the city is. There's also a Very tempting pool in front of us. I believe you're not allowed to dive into it as part of the Miro Foundation. But how amazing to have Jason here, because every time I see Jason, you always, always seem to be on a polo pony these days. Is this your new hobby? I was amazed you didn't arrive Bianca Jagger style on a horse.
J
If only they could fit a polo field here in downtown Barcelona.
Andrew Tuck
He's being very coy.
Ed Stalker
Jason, tell me, how many, how many quality of life conferences have you been to and what do you like about them? What keeps you coming back?
J
Oh, my goodness. I mean, I. I don't know if I can even count at this point. I first started with Zurich. I went to Madrid, Athens and Paris. I also attended the Chiefs in Dallas and some other Johns in Asheville, two in San Moritz and then a media conference in Paris as well. I think I forgot the quality of.
Ed Stalker
Life in Paris, so pretty much all of them, yes.
J
And you know, what keeps me coming, I mean, is really the community and the connections that I've made here. Originally, I came here for inspiration, and of course, I get that re inspiration every single year that I come. But at this point, I've established and creating friendships and peers all over the world that I can apply both to my personal and professional life.
Ed Stalker
And Andrew, do you feel that as well? Well, you know, I've been speaking to people this evening who've come as far afield as Kuala Lumpur and Dubai. Do you get a kick out of bringing this community of monocle readers together who've come from all over the globe to sort of exchange. Exchange ideas and also just have a good time?
Andrew Tuck
Look, you can't help but feel a little bit humbled about it. It's amazing we bring all of these people together, but I think Jason's downplaying the other side of it, which is, you know, the. That there's an equation here where we're supplying the venues and bringing speakers together and inviting people, but actually, a good 50% of what makes this special is people like Jason who turn up and give something of their selves and tell their life stories again. When you look across the floor next to us, you have to remember that nearly every single person has come on their own. And there's no. It's not one of those events where you ever see someone standing on their own because they meet people within seconds. People are engaging, they want people to have a good time. We have people like Jason who are just incredible ambassadors for Monaco.
Tom Edwards
And Jason, how do you feel you're Enjoying a nice drink on this beautiful terrace. And then you're basically frog marched and forced to appear on a live discussion program. Are you okay with that? You're taking it in your stride.
Ed Stalker
How much warning did you have?
J
About one minute.
Tom Edwards
Oh, that much?
J
Yeah, yeah. But no, of course I'm extremely excited to be here. I mean, look, to, to have the setting of the cityscape below us really gives you the sense of place of where we are here in Barcelona for the quality of life conferences here.
Tom Edwards
And just quickly, I've got to ask you both, what do you want out of tomorrow? That's the main day obviously of the conference proper. We've already had our appetites whetted by Tyler and Natalie and Josh and Rob and Ed about some of the topics and themes where we're recovery. Jess, what do you want to hear? You said it's inspiration, it's to get a fresh perspective, but I don't know. Do you have anything specific you're looking to track down tomorrow?
J
Well, look, Spain has a special place in my heart. You know, I've spent many years here. I started coming here on my own since I, since I was a young kid, for months at a time. And so to hear those Monocle stories from the region will be very exciting. You know, I get to hear a lot about what Monocle stands for on a daily and monthly basis through its radio and magazine. And just to highlight those stories and those entrepreneurs in person will be pretty exciting.
Ed Stalker
Andrew, you're on stage a lot tomorrow asking you a difficult question. Any highlight?
Andrew Tuck
No, for me it's always a surprise what ends up being, being the moment that kind of chimes. The everyone I met Eduardo Irish earlier on who was very, very funny, he said to me, he said I was, he was a speaker last year and he had, he had another book conference booked afterwards. He had to disappear. And he said it's. I said, I don't know what the phrase is when you say it in English, but you know, in Portuguese. And he said something in Portuguese, what does that mean? He said, is that you know when you're having sex and you have to break up having sex because you have to go, go somewhere else. Like coitus interrupt us. They said, I think that's the first phrase he said. So I had coitus interrupt us last year so I needed to come back and finish the job.
Ed Stalker
On that note, I can't believe Andrew.
Tom Edwards
Tuck has managed to bring down the high minded tone of the program.
Ed Stalker
I mean it's good, it's a good way to close the show, maybe.
Tom Edwards
It's perfect. Jason, have a wonderful evening. Have a great day tomorrow. Andrew we'll be chatting, I'm sure, as the day goes tomorrow. Mr. Edstalker, thanks for being my copilot.
Ed Stalker
It's been a pleasure.
Tom Edwards
We will do soon. That is all we have time for on this special edition of the Monocle Daily. A huge thanks to the guys here and to all of our guests today. The program was produced by David Stevens. Thanks to him as well. Thanks to our sound engineer standing on my right, Steph Chungu here in Barcelona, and thanks to Flynn and the rest of the crew back in London. I'm Tom Edwards. The Daily will be back in London at the same time tomorrow. But for now, from Barcelona and from all the crew, goodbye and thanks for listening.
Date: September 4, 2025
Host: Tom Edwards
Co-host: Ed Stalker
Location: Fondació Joan Miró, Barcelona
This special episode of The Monocle Daily comes live from the renowned Monocle Quality of Life Conference in Barcelona, set against the sensational backdrop of the Fondació Joan Miró’s terrace. The show brings together leaders in city planning, urbanism, tourism, design, and journalism to discuss what gives cities their distinctive quality of life—and what challenges lie ahead. The episode dips into global themes but stays anchored in the Barcelona experience, with local color, personal stories, and lively banter among Monocle’s international network of editors and special guests.
Guest: Matthieu Hernandez, CEO of Barcelona Tourism
Timestamps: 02:06–09:18
Mediterranean Magic:
Hernandez described Barcelona’s recipe for quality of life: blending work and leisure, the influence of the Mediterranean’s light, sea, mountain, and cuisine, and an enviable climate (though he noted climate change is impacting summers).
"Is having the chance to work and live, having the chance to enjoy and work hard. And this is the Mediterranean." (02:59 – Matthieu Hernandez)
Greener Streets and Walkability:
Barcelona’s green streets, facades, and approachable city layout are seen as assets. The city’s historic planning (Serdà’s plan) keeps the human scale in mind, making walking delightful and facades visible.
"The length of the streets is human scale. You can walk all around." (04:19 – Matthieu Hernandez)
Evolving Landmarks:
Traditionally, Barcelona lacked a “must-see” landmark, encouraging discovery in detail—but with the Sagrada Família nearly finishing its highest tower in 2026, the city’s international brand is shifting.
Tourism vs. Livability:
The exponential boom from 2 million to 20 million tourists annually prompted a new tourism approach: emphasizing local identity (“This is Barcelona”) rather than just attracting more visitors. Hernandez stressed the importance of preserving local character, warning that losing what makes the city unique would also undermine its tourism draw.
"If we lose our identity, our neighborhoods, our way of living, then this city for tourism won't be interesting at all." (07:41 – Matthieu Hernandez)
Guest: Josh Fenner, Editor, Monocle
Timestamps: 05:51–08:54
Fenner pushed back on the notion that quality of life means idyllic perfection, arguing it’s more utilitarian and universal:
"It's the greatest good for the greatest number. It's the access to nature... It's the capacity to walk somewhere or cycle somewhere, rather than needing to cross an eight lane highway to do it..." (05:51 – Josh Fenner)
The "popularity paradox"—balancing livability for residents and attraction for tourists—was discussed as a unique challenge for cities like Barcelona.
Guests: Robert Bound, Colette Rebelo
Timestamps: 10:14–16:16
The Barcelona Landscape:
Robert Bound described the city’s “ancient and modern” juxtaposition, whimsical landmarks, and the sculptural gardens of the Joan Miró Foundation.
"...it is an amazingly weird thing to have on the top of a hill. A castle that looks like it might have been from sort of built by a German King Ludwig, but I think it was built in 1950s out of polystyrene." (11:19 – Robert Bound)
Urban Solutions, Local Flair:
Colette Rebelo emphasized the importance of tailored solutions, not one-size-fits-all blueprints for cities. Barcelona’s “play pavements”—areas reclaimed for recreation and civic life—were cited as outstanding, as was the use of school playgrounds as public spaces during weekends and holidays.
"We encourage... shared ideas and shared solutions, we do know that what will work here in Barcelona doesn't necessarily work in the Bosphorus in Istanbul..." (12:06 – Colette Rebelo)
Maximizing Dead Spaces:
Rebelo spotlighted creative urban use:
"This idea of how we use dead spaces in cities is something that appeals to us very much on the urban esteem and how we can ensure that as a city working 24/7, we better utilize these spaces." (12:38 – Colette Rebelo)
Guests: Robert Bound, Colette Rebelo
Timestamps: 14:03–16:16
Robert Bound previewed panels on longevity and the future of mobility (including a conversation with Range Rover’s global managing director).
Colette Rebelo flagged sessions on geopolitics, interacting with investors and business founders about risk in uncertain times, and a conversation with Cape Town’s mayor on Vision 2030, focusing on social infrastructure like public pools.
"In three months, they reopened 35 public swimming pools and they're aiming to open 97, reopening 96, seven by the end of next year..." (16:10 – Colette Rebelo)
Host: Ed Stalker
Timestamps: 17:10–17:46
"What's your favorite city? Well, the answer is it's an impossible question to answer. So each has its own attributes… it's just a question of observing, absorbing, taking notes. All of the above." (17:18 – Ed Stalker)
Guest: Tyler Brûlé, Founder of Monocle
Timestamps: 17:46–19:39
"This is a celebration of that, that is bringing... voices who can be around the microphone on stage, but then of course, people who really want to learn and have a bit of a masterclass firsthand." (18:49 – Tyler Brûlé)
Guests: Tyler Brûlé, Natalie (Fashion Director)
Timestamps: 20:50–25:03
The conversation nodded to the passing of Giorgio Armani and debated if his business model—single-founder, sole owner—could ever be repeated today.
"He ran this to the end his way... If you could think about the essence of Armani, the silhouette, the suitings, what he did in terms of couture, there was a very, very clear line and there was no sense of schizophrenia." (21:23 – Tyler Brûlé)
Armani’s attention to detail, mentorship, and “finishing school” for the next generation was called out as founding a legacy beyond fashion.
"...he was on a FaceTime call, approving every look, even the makeup, every single detail was done to him. And that sense of precision is incredible." (22:50 – Natalie)
Guests: Jason (longtime attendee), Andrew Tuck (Editor-in-chief)
Timestamps: 25:14–30:39
Jason, a perennial delegate, affirmed that while inspiration drew him initially, the main pull is now the international friendships and professional networks he’s created.
"At this point, I've established and creating friendships and peers all over the world that I can apply both to my personal and professional life." (27:06 – Jason)
Andrew Tuck observed that the conference’s distinctive buzz comes as much from delegates as from programming:
"Actually, a good 50% of what makes this special is people like Jason who turn up and give something of their selves and tell their life stories..." (27:50 – Andrew Tuck)
The excitement of what surprise moments tomorrow’s main event might hold, and an irreverent closing quote:
"He said it's... you know when you're having sex and you have to break up having sex because you have to go, go somewhere else. Like coitus interruptus." (30:00 – Andrew Tuck)
On Barcelona’s enduring allure
"Never. And sometimes when you are some weeks away from my city, you have to come here to breathe again..."
— Matthieu Hernandez (02:23)
On preserving city character amidst tourism
"If we lose our identity, our neighborhoods, our way of living, then this city for tourism won't be interesting at all."
— Matthieu Hernandez (07:41)
On defining quality of life
"It's the greatest good for the greatest number... It should make sense if you're 8 or if you're 80."
— Josh Fenner (05:51)
On Monocle’s conference ethos
"This is a celebration of that... bringing together, of course, the voices who can be around the microphone on stage, but then of course, people who really want to learn and have a bit of a masterclass firsthand."
— Tyler Brûlé (18:49)
On Armani’s unrivaled legacy
"There is nothing else that I can think of which is not... backed by a bevy of private equity or various funds, etc."
— Tyler Brûlé (24:30)
On unpredictable conference magic
"For me it's always a surprise what ends up being, being the moment that kind of chimes."
— Andrew Tuck (30:00)
Warm, convivial, intelligent but refreshingly conversational, with gentle ribbing among panelists, irrepressible optimism, and genuine affection for Barcelona and the Monocle community. The show’s spirit blends urbanist nerdery, journalistic curiosity, design-world reverence, and a distinctly Mediterranean joie de vivre.
This episode offers a panoramic view—both literal and thematic—of what drives urban quality of life in cities like Barcelona. Through spirited debate, playful banter, and on-the-ground vignettes from leading thinkers, listeners glean an inside look at Monocle’s approach to convening fresh perspectives, celebrating diversity, and tackling urban challenges, all while anchored in a convivial gathering that fosters inspiration, learning, and connection.