Transcript
Ari Paparo (0:01)
This podcast is brought to you by Chalice. Chalice is the leading AI application for brands applying their own data and analytics in the real time decisioning of ad buys. And now Chalice can deploy custom AI as a pmp. We're talking real time curation at page level to drive any outcome. Learn more about AI that's yours at Chalice AI. That's Chalice AI. Welcome to the first episode of the newest podcast from Architecture Media, the Monopoly Report. The Monopoly Report is dedicated to chronicling and analyzing the impact of antitrust regulation on the global advertising economy. If you're new to the Monopoly Report, you can subscribe to our weekly newsletter at Monopoly Market. I'm Ari Paparo and I'm joined today by Alan Chappelle of the Chappell Report, a monthly syndicated research report that provides an in depth look at some of these same issues for legal and policy pros. Alan is grabbing the reins of the Monopoly Report and will be writing many of our newsletters going forward. In this first episode, we have a great guest, Jason Kent, the CEO of Digital Content Next. Jason was sitting in the pews almost every day in Virginia courthouse where the Google antitrust trial is taking place and he's tracking all the different cases and activities going on around the world. So, Jason, thank you so much for being here.
Jason Kent (1:29)
Thank you for having me. Looking forward to the discussion.
Ari Paparo (1:31)
Alan, thanks for raising your hand and diving into this content game that we're playing here.
Alan Chappelle (1:38)
Well, thanks so much for having me, Ari. I'm having a lot of fun with.
Ari Paparo (1:41)
This so far, so let's just get into it. So, Jason, you and I were exchanging glances in the pews, being like, I can't believe they just said that. So what were the biggest bombshells for you?
Jason Kent (1:52)
I love that you call it the pews. It felt that way.
Ari Paparo (1:54)
Pews, right?
Jason Kent (1:55)
Felt like we were in the church of Judge Brinkama. She ran a quite a courtroom. It's not always like that. What were some of my biggest observations? And you know, I juxtaposed a lot of it from my own experience from the search trial last fall, which I similarly was there for a decent number of the days. You know, this one was much more efficient. I was really appreciative of the lack of repetitive testimony. You know, even when they were playing in depositions, it was interesting because it wasn't repetitive. So that was great. It's also interesting to see, you know, a company like Google thrown into a, into a courtroom where all sides have a fair shot. Right. And kind of saw justice start to play out, certainly a judge that was not in any way intimidated by Google, which is, I think, unusual for them in most settings. You know, and to be fair on that, I mean, I thought it was interesting in the pretrial motions where she went, the judge went out of her way thinking about how to make sure that Google would have a fair shot in the courtroom because they didn't have the same access to the courthouse that the Justice Department did. So she really was thinking about it on both sides to make sure it was fair. And I thought that was interesting. So, and then the, you know, the arguments, at least in this case, are really, I think, against Google. I think it's a tough defense for them. And so I think the Justice Department very much simplified a very complex industry to understand it, if you're new to it, in a way that they really stayed tight to what they needed to prove.
