Welcome back to the Grow & Solidify Podcast, hosted by Eric Braun! In this episode, Eric shares powerful strategies for loan officers to turn listing agents into referral partners and provide value through consistent market updates.
What You’ll Learn in This Episode:
How to effectively convert listing agents into referral partners.
The importance of strong communication, problem-solving, and always improving your skills.
Why showing up is the most critical factor in building relationships.
How every transaction presents an opportunity to grow your network.
8 Listing Agent Touchpoints to Secure a 1-on-1 Meeting:

Offer Call – Set your buyer's offer apart and create a strong first impression.
Contract Call – Follow up once the fully executed contract is received.
Social Media Connection – Add the listing agent, send a DM, and engage with their content.
Appraisal Back Call – Keep the agent in the loop with timely updates.
Rate Lock Outreach – Notify the agent when you're about to lock the rate.
Clear to Close Call – Share the good news and ask if they will be attending closing.
Closing Attendance – Show up, take a photo with the agent, and post it to reinforce the connection.
1-on-1 Meeting – Follow up with the agent post-closing and schedule a lunch meeting to solidify the relationship.

Solidify Strategy:
Sending Market Updates
Keep clients and referral partners informed with timely market updates through text and email.
Use industry headlines, rate changes, and housing market trends to craft valuable updates.
Leverage AI tools (like ChatGPT) to generate content by summarizing relevant news articles in a clear, engaging format.
The frequency of updates should be driven by noteworthy industry events.
Whether you're a seasoned loan officer or just starting, this episode is packed with actionable insights to help you build lasting relationships and grow your business.
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Grow & Solidify: Turning Listing Agents into Referral Partners & Market Updates

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