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Something new from the team behind The Most Important Question! It's Called Reality is a podcast about reality TV, and the systems hiding inside it. Every episode, hosts Willow Beck and Briana Brown take a show you're already watching and pull the thread on what it's actually revealing about power, media, and the world we live in. If you listen to The Most Important Question, you already think about who controls the narrative, how misinformation spreads, and what it means that the media environment is shifting faster than our ability to read it critically. Reality TV is one of the most watched and least analyzed corners of that environment. Donald Trump is the president in large part because he was a reality TV star first. The Traitors is a closed information system w here the people with access to the truth run a disinformation campaign against everyone else, and the parallels to how misinformation spreads are not subtle. Survivor 50 showed us exactly what happens when a powerful institution performs "giving people control" without actually ceding any. It's Called Reality takes all of that seriously, with the same rigor you'd expect from Important, Not Important, and a lot more yapping about who deserved to win The Traitors. New episodes Fridays. Find It's Called Reality wherever you listen to podcasts. ------------- LINKS Listen to It's Called Reality: itscalledreality.tv Follow us: Instagram @itscalledreality and TikTok @its.called.reality Get in touch: questions@importantnotimportant.com -- send us your hot takes, questions, memes, and shows you want us to cover. We read them all. Take action: whatcanido.earth Support the show: It's Called Reality is produced by Important, Not Important. If you want to go deeper on the issues we cover (and get future ad-free and bonus episodes!) consider becoming an Important Member: importantnotimportant.com/upgrade ------------- It's Called Reality is co-hosted by Willow Beck and Briana Brown, produced by Important, Not Important. New episodes on Fridays. If you love it, leave a rating and review!

You may feel like you're giving it all you have, but obviously things are tough out there. We're working on all of it, but in particular, you, our listeners have asked for over and over more examples of a fight and actual progress that you can see and touch and feel. And in these, the new second batch of conversations, in partnership with our best friends at Run for Something, we're gonna give you more of exactly what you're asking for. Going forward, not every conversation will be the same. So some, like today, might feature a single guest, a candidate or an alum or an incumbent, I guess, and others might feature two guests. But all of them are sourced from the Run for Something pipeline, so they could be candidates or they could be among the graduating classes. But these are no doubt the next generation leaders of this country For example, today I'm gonna introduce you to an incredible candidate who's running for a local office in their home state that is specifically working on something they were born into and care about deeply, that they represent. We're gonna talk about what they're working on and why, where they've made progress, where they've struggled, and tactics and strategies that might be transferable to other school districts or towns or cities or whatever. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- Links: Support Quinnie's campaign https://quinnieforsoilandwater.com/ Find something to run for https://v2.wherecanirun.org/ Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors

We've spent the last two essays building the case for *Actually* Pro Life: wht it means, where it comes from, and why the logo was designed to be worn, carried, and declared in public. Now we're asking you to do exactly that. We just launched our first ever APL Member Drive. The first 50 people who upgrade to become an Important Member get a free *Actually* Pro Life t-shirt. And one member who joins before June 12th wins a full APL swag bag. A paid membership is what keeps this work honest. No advertisers telling us what to do. Just the work, funded by the people who give a shit about it. If that's you, the link is below. https://www.importantnotimportant.com/upgrade

If the name Actually Pro Life is deliberate, then so is the logo. Because like I said in our intro post, we’re reclaiming "pro-life" from the same people who blame kindergartners for getting shot at school, and we’re grounding it in evidence. Evidence like, “Does this action make it measurably less likely or more likely that kindergartners will get shot at school?” Any action can only go one way, and we only go one way, and you can go our way, or 🎵 you can go your own way 🎶, in which case — go fuck yourself. 🫡 Let’s talk pixels and protests. --------------------------Get more:Take action at www.whatcanido.earthGet more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merch https://shop.importantnotimportant.com/Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

250 years after a group of slaveowners wrote that "all men are created equal", we're done letting hypocrites own the language of life.Introducing Actually Pro Life: a reframe, a research platform, and a direct challenge to anyone willing to be held accountable to what they claim to believe. This is the foundation that unites everyone you actually gives a sh*t: No life is worth more than another.That foundation comes with eight non-negotiable Principles, six Guardrails, and 160+ measurable Positions because opinions are cheap and receipts matter.Together or nothing.--------------------------Get more:Take action at www.whatcanido.earthGet more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merch https://shop.importantnotimportant.com/Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmettProduced by Willow BeckIntro/outro by Tim Blane: timblane.comTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

Last Christmas we teamed up with about 40 other big podcasts to support our dear friends at Give Directly with a very special campaign called Pods Fight Poverty. The goal was to raise $1 million to send to families in extreme poverty in Bwakira, Rwanda. Today, I want to share some of those results with you, and some of those stories from the folks you helped. But first, a reminder, some context in Bwakira, most people are farmers, but they don't own large enough plots to grow enough food, and many struggle to eat more than one meal a day. Water supply is inconsistent. People often rely on nearby natural streams to collect water when their wells are dry, and there are very few jobs for young people. Families don't have the capital to start small businesses to create their own jobs. Here's the good news. 500-plus rigorous academic studies show how effective cash can be for local economies, for infant mortality, food security, and more. And that's at least in part because when you give cash directly to people in poverty, it means they can choose how best to improve their own lives. You're also giving them dignity and flexibility. So how did our big campaign go? Well, you and me and the 40 other pods we worked with raised $386,000, reaching 250 families in need. Pretty incredible stuff. I'm extremely grateful to all of you. Families told us they spent the cash on urgently needed livestock, household items, food, housing, land, education, healthcare, and more. Listen for some of their firsthand stories about how much your generosity affected their lives directly. You did this, and you can keep doing this. Consider setting up a new monthly donation at givedirectly.org. Let's go hear from those families. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- INI Book Club: Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors

Your kids are hearing about the news whether you are ready or they're ready or not. One study said two-thirds of kids aged 8 to 14 are absorbing current events at least every few days, and almost none of it was made for them. They're getting the fear without the context, the headlines without any nuance, and the algorithms without any sort of filter, and in a country arguing over whether to teach history or ban books. The question of who helps kids make sense of the world has never been more necessary and urgent. So what can I do to help the next generation build a healthy, lasting relationship with news and information? Today's guest is Andrea Barbalich. Andrea is the editorial director of The Week Jr., the only weekly news magazine reporting current affairs directly to children, ages 8 to 14. Under Andrea's leadership, it has grown to over 155,000 subscribers. Andrea's got 25 plus years in editorial leadership at places like Child Magazine. She's also the editor of a book called Feeling Safe: Talking to Children About War and Terrorism. We talk about how you explain wars and elections and climate change to an 8-year-old without either terrifying them or talking down to them, why a physical magazine is thriving in a world of 8 second attention spans, and what every parent, grandparent, teacher, coach, and more can do this week to help the kids in their lives become informed, curious, and resilient. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- INI Book Club: The Golden Rock by Theo Varlet Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Subscribe to The Week Jr Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors

Whoever said this country can't come together about anything anymore in the year of our Lord twenty twenty-six was wrong because PFAS, or forever chemicals, are in the blood of ninety-seven percent of Americans right now. They're in our water, our cookware, our food packaging, children, pets. The companies that made them knew they were toxic as early as the 1960s, and the federal government is trying to roll back the drinking water protections we've had for them for about a year, but they're not even in effect yet. But here's the thing: people are fighting back. Awareness is growing. Communities that were poisoned are building a national coalition right from their kitchen tables. Scientists are literally breaking apart molecules that were designed to last forever, and states are stepping in where the feds will not. So what can I do about a chemical contamination that's already inside me? My guest today is Rachel Frazin. Rachel is an energy and environmental reporter at The Hill and co-author of Poisoning the Well: How Forever Chemicals Contaminated America, a new book built on years of original on-the-ground reporting in four contaminated communities across Alabama, Colorado, North Carolina, and Maine. We're gonna talk about what PFAS are and how they got into virtually all of us, what the companies and the military knew and when they knew it, where regulation stands right now, and what you can actually do to protect your family and to join the people who are demanding that this gets fixed for us and our kids and for later generations. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- INI Book Club: The Radium Girls by Kate Moore Exposure by Rob Bilott Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Read Rachel's book Poisoning The Well Follow Rachel's reporting at The Hill Find the Best Reverse Osmosis System for your home Find the best Water Filter Pitchers for PFAS Compare PFAS Water Filter Options Use EWG's tool to find our What's In Your Tap Water Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors

Since the dawn of recorded history, our living earth has been changed by everyone who spends time on it or in it from the smallest bacteria to the largest animals. But like the brain-gut axis inside of us that we still barely understand, we've really never had the ability to see and document and even begin to ask questions about the smallest among us out in the world. In the soil, in the air, in the mud, and, of course, all the different kinds of water on this very, very watery planet. Until recently. Thankfully, there are scientists and documentarians among us who can see and share and spark joy in a simple tablespoon of water. Who can help so many more of us who don't have access to those things, see and understand what's around us every day. And as the world has changed so much faster than ever before, it is vital we support as much of this work as possible. Just when it is most possible. My returning guest today is the great Ariel Waldman. Ariel is a National Geographic Explorer, a documentary filmmaker, an Antarctic researcher, a TED main stage speaker, NASA advisor, YouTube host, producer, and an author. Her solo expeditions in science exploration work have earned her global recognition for bridging adventure, storytelling and cutting edge science. I'm so thankful for making all this for coming back on the show today to share news about her wonderful new six part series, Life Unearthed with Ariel Waldman, premiering in April on PBS. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- INI Book Club: Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Watch LIFE UNEARTHED with Ariel Waldman on PBS https://www.pbs.org/show/life-unearthed-with-ariel-waldman/ Check out lifeundertheice.org Volunteer for a citizen science project near you https://www.whatcanido.earth/results/?verbs=volunteer&nouns=clean-water,conservation&nounsExclusive=true Donate to The Nature Conservancy https://www.whatcanido.earth/action/the-nature-conservancy/ Find native plants to plant in your yard using Native Plant Finder https://www.whatcanido.earth/action/native-plant-finder/ Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors

The CDC issued six health alerts in all of 2025, down from dozens in a normal year (whatever that means anymore). Measles, a disease we basically eliminated 26 years ago, is closing in on 1000 cases, with children hospitalized for brain swelling. And the people now running our top health agencies are the same people who spent years questioning the science those agencies existed to defend. But the good news is people are building new things. States are forming their own health alliances. Scientists are organizing to fight misinformation where it lives. And one epidemiologist in Texas turned a six-week email experiment in March, 2020 into one of the most trusted public health resources on the planet. So what can I do about the collapse of trusted public health communication? Today's guest is Dr. Katelyn Jetelina. Katelyn is an epidemiologist, a mom, a wife, a data scientist, and the founder of the incredibly popular and free Your Local Epidemiologist newsletter. She started it from her kitchen table, and it now reaches something like 310,000 subscribers in 130 plus countries. She's one of the Time 100 most influential people in health, former advisor to the White House and the CDC, and she now leads Project Stethoscope as well. We talk about how Katelyn built YLE, why the old model of top down public health communication was always broken and is now definitely broken, and what Project Stethoscope and Phoenix are actually doing about it. ----------- Have feedback? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Find every action recommended in The Most Important Question here: www.whatcanido.earth ----------- INI Book Club: All The Shah's Men by Stephen Kinzer Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Subscribe to Your Local Epidemiologist https://yourlocalepidemiologist.substack.com/ Follow us: Subscribe to our newsletters at importantnotimportant.com Join us at importantnotimportant.com/upgrade Get our merch! Follow us on Threads: www.threads.net/@importantnotimportant Subscribe to our YouTube channel Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett Produced by Willow Beck Intro/outro by Tim Blane: timblane.com Advertise with us: importantnotimportant.com/c/sponsors