Shaunae (13:26)
I want to take you back to June 5, 2021. I'm standing in front of this building, and as I'm staring at this building that I just painted red because I seek attention, I am looking at a $22,000 Life After Death DIY renovation that I had done. And at this point, I want to do a die. I said, just kill the whole dream. I don't know why I'm standing here doing this, but I'm getting ready to have a grand opening. I'm getting ready to do a grand opening. Four restaurant, a soul food restaurant at that on the toughest block in Staten island in Stapleton, where the cars are driving by so fast and there's only three other stores. What the hell did I just do as I'm standing there looking at the building with the big balloon arch over the door? And I just roped every single family member that I possibly could into taking orders from me and putting this grill on and getting the DJ ready and making sure that my tiny little soul food exclusive boutique owned by a family and owned and operated by just us was going to go well. I wasn't sure if it was going to work, but I did honestly believe that I knew how to throw a party. So if the restaurant didn't work, I knew the grand opening would be fine because I just stuck my foot in my mouth by clicking on the button on my Facebook and inviting 4,000 people that I don't know. I was sure that nobody was really going to attend because it was June 5, 2021, spring into summer. That was the pandemic. I stood out front and I tried to get some ease about it as people started to gather around. And it was like 10 people showed up and then it was 20 people showing up, and then it was 40 people showing up, and then it was, I should have got a permit because there were 400. This whole grand opening was a success. And so I just knew that the 400 people that showed up for this grand opening would be my regulars that would keep my lights on. Everybody was going to come back the next day and buy food. And so I was excited about going into the restaurant the next day and cooking and having my kids there, because these people just left and they spent time with me and saw me. At this grand opening, I had my kids sitting at the kids table, and. And that was the table closest to the kitchen where they critiqued my recipes while we did homework. I had no clue that this restaurant was really. I was in the belly of the beast at this point. What should I do to try to get people to come into the restaurant? Because one day had passed and nobody showed up. Two days had passed, nobody still showed up. And that became an entire year. I needed to get creative, and I'm extremely creative when it comes to, like I said, planning a party. So I went out into the community, and I started telling people, I opened up a restaurant, do you want to come hang out with me? I'm giving out free food. Nobody wanted free food. And even though I sat in front and put benches and plants and I taught people medicinal properties of parsley, nobody really cared. This little white lady, Grace, would pass by with her little cart, and she'd stare at me, and she'd look, and with pity in her eyes, she'd hand me $5 and say, Baby girl, just hold on. I felt like it was ministry. I said, I have to figure this out. So I started letting people do all kinds of crazy things in the restaurant just to keep the lights on. I did paint and sips. I had book readings, and I even let Method man shoot a music video in there. That began to get a little bit daunting. I couldn't plan enough parties. And so a year and a half had gone by, and I still wasn't really selling any food. Someone comes into the restaurant, and they said, hey, we want to film you while you're bringing food out to the table. And I said, I don't really know if I want to do that because there's nobody here. They said, no, it'll be fine. We'll just put the word out, and we'll get people to come, and, you know, we'll bring community together. And I said, I'm not sure if I'm comfortable with that. They came and they did it anyway. And sure enough, it shows up and it's on TikTok. I don't know what TikTok is. And then I started showing up into these Facebook groups where those 4,000 people were the people Started to talk. And sure enough, as they were talking, people started to also come into the restaurant. The community wasn't really tied together because we're kind of like separated by shores, north and south shore. And so when I say the south shore, that way, I'm pretty sure you kind of understand where I'm going with all of this. I planted a soul food restaurant in the middle of a sea of pasta, meatballs and pizza. The south shore showed up and they came in in droves and they supported and they told me how much they love me. And I hugged and kissed them. And then they started to ask me lots of questions. Well, why did you open this restaurant up and why over here? I said, well, I'm the 8th generation direct descendant to the first free black man to purchase property on Staten island in Sandy. I figure I owe my ancestors something, so I need to be doing something here on Staten Island. And they were excited about that. And that became a part of my marketing strategy because people's faces and mouths would start to drop every time I said it. We'd hug, we'd kiss, we'd break bread, we'd enjoy each other. And then there was chatter all over Facebook. There's this girl, she's in the restaurant, she shows up, she comes out, she kisses you, she hugs, she tells you she loves you. My 20 seat soul food boutique was staying a little bit full. And my Google reviews on Google were showing that something was happening on Staten Island. It was nothing like my bank account where the numbers were going kind of up, but the dash in the front sort of, kind of like my name was like over there, two and a half year mark. And a gentleman walks in and we sit him at the kids table. At this point, the kids table is operating like the chef's table. And the guy and the two other people are sitting at the table and it's about 9:30 at night and they start to ask me all kinds of questions like, what do you have on the menu? Can I get oxtail? Do you have ribs? Is there jerk chicken left? And I would say, nope, nope. And I don't have that either. I said, what I do got is I got scraps. Because you came here kind of late and you wouldn't do this to your grandmother, asking her at 10 o' clock for anything exquisite. So don't ask me. I should just give you a peanut butter and jelly sandwich. But if you trust me, I'm gonna bring you out a spread that's gonna still blow your mind. Do you trust me? He said, sure, no problem. You're the chef, right? I said, yeah, I'm the chef. So I go back, I get the food, I bring it out. He sits down and he sees it and he says, oh, my God, this is the scraps. But he said, what do I got to do to get the whole menu? So? Well, you got to get here at 5 o'.