A (12:23)
Absolutely. When I'm not building a software. Exactly. Yeah, exactly. And I think that that's what makes you likable, is what makes people relate to you and differentiates you from the other guys in your space. And obviously we've been talking about these guys in the make money niche. All of this stuff applies to any channel, whatever niche you're in. And so then the next thing is Avatar. So just being very clear on who it is you're targeting. Now, if you're an entrepreneur already, you're going to be pretty clear on who is your ideal customer. And that's the same person that you want to be targeting in your content. So hopefully you have a reasonably clear idea of that. But that's just because when you're making your videos, when you're going through the rest of these steps, you want to Be super clear on who are we actually making videos for, who do we want to be watching these? And yeah, that can be the same as in your, as in your business. And then your niche is when you are coming to building your channel and taking your channel more seriously, you want to have an understanding of what's going on in your space. So if you're in the relationship space, the health space, the kind of like software engineering space, you want to understand who are the other channels. And the most important thing is to look for patterns in what's working. So we don't want to just copy people, but we want to understand or get a picture of what's working, what's not working, what are people typically looking for, what are they not looking for? And through that research, you're going to get a clear idea of, okay, where are the gaps? Where can I come in? Where does my experience and background lend itself to filling the gaps and the opportunities that I've seen that I see from this research? Yep, that all makes sense. Yeah, that does. Cool. Okay, so next thing, after positioning, a strategy is just going to be ideation, so generating and then selecting video ideas for your channel. So, yeah, ideation are two really simple steps here. It's just generating lots and lots of ideas. You know, you don't get to the good ideas by trying to just focus on a few. You get to the good ideas by coming up with tons. And what are all the different things I might want to talk about on my channel? And then the second thing is just selecting the best ones. And the way that you actually select the best ones is through doing a bit of research what's working well in your niche, finding those patterns. But also if you've got videos on your channel before what's worked well before, it's going to be important data for selecting the next ones to make. But those are the two simple steps to go through. That sounds good. Then the third step here is packaging. So titles and thumbnails. So titles and thumbnails, in case people don't know, they're the first thing that viewers see when they come onto YouTube and they come to the platform. You don't see videos, you see the little image, the thumbnail and the title of the video. And so we want to be thinking about before we commit to a video, before we actually commit to making anything and putting time into something we want to have thought about, what is the thing that the viewer is going to see first? Are they actually going to be interested in this and click on it? If they don't click, they don't watch. It's a good thing to just have in your mind, and this is where it can be very helpful to have your first team member, particularly outsourcing your thumbnail. So everyone in your audience, because they're all entrepreneurs, they should definitely be outsourcing their thumbnails. You're going to want to outsource your thumbnails, which we can come over to the team here to have a look at what the overall team picture might look like and then come back to the system as well. So at the top, you've obviously just got you as the entrepreneur, and you're in a little box like that. Yeah. And we're going to assume that to build a $1 million YouTube channel, you don't need to have this, but you might want to have a YouTube producer. So that is the role that I had while I was working with Ali Abdaal. And what I would do is then communicate with Ali, his main. His, like, really his only source of communication, to keep it simple for him. And then I would communicate with all the other team members involved. So let's put YouTube producer below you. So you definitely don't need this role. You, like, if you've got, you know, free time as an entrepreneur, which, like, some people can do, like, have, you know, less time spent on delivery. Depending on the nature of their business, they might just have the time to do the YouTube producer role themselves. But you're going to get a lot of return with someone who's very good in this role. And so the YouTube producer will be coordinating with the thumbnail designer.
