The Exact Systems Behind a $1m YouTube Channel | 123

Summary

The Nathan Barry Show

Episode 123: The Exact Systems Behind a $1M YouTube Channel

Air date: April 9, 2026
Host: Nathan Barry
Guest: Tintin Smith (YouTube strategist & coach, ex-head of YouTube at Ali Abdaal)

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Episode Overview

This episode is a comprehensive masterclass with YouTube strategist Tintin Smith. It dives into the specific systems and strategies for running a $1M+ YouTube channel, not through viral videos, but through intentional content, robust business backends, and efficient team operations. Tintin shares firsthand experience from working with Ali Abdaal and coaching educational creators, showing how audience curation, leverage, and business flywheels come together in a scalable YouTube model. The discussion details the production workflow, team structure, what founders should (and should not) do, and actionable approaches for creators who mean business.

“You don’t rise to the level of your goals, you fall to the level of your systems.” (James Clear quote, cited by Tintin at 10:14)

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Key Discussion Points & Insights

1. How Many Subscribers for $1M a Year? (01:09–04:38)

• There is no magic number; revenue depends more on a targeted audience and high-ticket offers than on raw subscriber counts.
• Real-world example: Aman Menazer built a 7-figure channel (helping software engineers land jobs) with just 50–60k subscribers.
  • “If those 500 or 1000 people are the right people and you have a high ticket business...then you only need 1,000 of the right people following your channel.” — Tintin (01:17)
• Audience ≠ Crowd: The right people and right offer matter more than scale. (02:58)

2. Monetizing Beyond Ad Revenue (04:38–06:48)

• For most creators, ad revenue is not the main income source.
  • YouTube AdSense typically pays $5 per 1,000 views—hard to scale.
  • High leverage comes from own offers, brand deals, and sponsorships. Custom offers can bring $100, $500, or even $1,000 per 1,000 views.
• Example: Amy (45-50K subs, somatic healing niche) brings in multiple six figures through a high-ticket coaching business.

3. YouTube as an Evergreen Flywheel (08:03–08:51)

• A viral spike is less important than building a bingeable library focused on a singular transformation (from point A to B for the audience).
  • “The goal is to make a library of bingeable content around one specific transformation.” — Tintin (08:22)

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4. Production System Breakdown: The 7 Essential Steps (10:14–39:01)

(i) Positioning & Strategy (10:42)

• You, Avatar, Niche:
  • You: Your credibility, story, personality. “You are the differentiator…dial up as much of you as possible.” (11:44)
  • Avatar: Who exactly is the channel for? Tailor content intentionally to them.
  • Niche: Understanding your space, analyzing competitors, finding patterns and gaps.

(ii) Ideation (10:52)

• Generate lots of ideas; volume leads to better selections.
• Use past performance, research, and tools to pick the best opportunities.

(iii) Packaging (Titles & Thumbnails) (13:00)

• Decide these before heavy production work.
  • “If they don’t click, they don’t watch.” (13:15)
• Outsource thumbnails; a good designer costs $50–$200/video (17:17).

(iv) Scripting & Planning (19:14)

• Always script the intro word for word to maximize retention. (23:33)
• May or may not want full video scripts (differs by creator & style).
• Consider integrating lead magnets or offers naturally (25:49).
• Two types of calls to action (CTAs): lead magnets (email capture), or direct offer (26:51).
  • Place CTA ~3 minutes in; intro should confirm the promise and your authority.

(v) Filming (29:45)

• Batch recording is high leverage; align filming schedule with your personal rhythm.
• Filming is a core responsibility—only you can be the on-screen talent.

(vi) Editing (35:35)

• Must be delegated. “Definitely not something you should be doing yourself.” — Tintin (36:16)
• Editors: $150–$1,000+ per video depending on complexity.

(vii) Admin & Analytics (39:08)

• Scheduling, uploading videos, managing descriptions.
• Business analytics > view counts. Measure leads and sales as primary KPIs via tools like Segmetrics or Rev Track (55:51).

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5. Building the Team: Roles & Costs (16:10–45:36)

• You (the Entrepreneur): Vision, on-camera presence, approvals.
• YouTube Producer: Ops lead—manages ideation, coordinates team, reviews edits, keeps systems running ($60k–$120k salary, or $250–$500/day as freelancer/part-time).
• Designer: Thumbnails ($50–$200/video).
• Editor: $150–$1,000/video.
• Scriptwriter: $500–$1,000/video (optional or AI-assisted).
  • Tip: Recruit from your own audience when possible.
• Note: If money is the main constraint, founders can combine several roles, but should prioritize high leverage tasks and not get bogged down in details.

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6. Founders’ Time & Focus: What to Do vs. What Not to Do (46:57–65:26)

Five Things Founders Should Do (46:57–57:11)

1. Filming: The non-negotiable—only you can do this well.
2. Positioning & Strategy: Set the direction; no one else should define your brand.
3. Ideation: Be an idea machine. Always write down or share ideas.
4. Scripting & Planning: Involve yourself—inject your expertise and review/finalize scripts.
5. Performance Review: Regularly review what’s actually working (focus on sales/leads).
   • Schedule monthly performance reviews with your team (56:34).

Five Things Founders Should Not Do (58:27–65:26)

1. Editing: Don’t edit or overly review video cuts—delegate fully (58:37).
2. Titles & Thumbnails: Outsource; focus only on giving approval or strategic guidance (59:00).
3. Admin: Avoid uploading files, managing descriptions—delegate or automate (59:41).
4. Reviewing Edits: At scale, rely on your YouTube producer or editor (60:01).
5. Expecting Quick Results: “It takes time for YouTube channels to get working.” Set a 3–6 month window before judging results; improvements are a lagging indicator (63:14).

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7. Production Scheduling (31:29–54:35)

• Batch filming is optimal—a regular, predictable cadence keeps skills sharp and ensures continuity.
• Break up ideation, scripting, filming, and review into focused blocks (use different days or well-defined sessions for each).
  • “Go get lunch between ideation and scripting—they’re different head spaces.” (54:40)
• Posting frequency: Once per week is baseline; twice per week is pushing it unless you have robust systems (62:31).

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8. Case Studies & Memorable Moments

• Joanna Wiebe went from low-key, random videos to a targeted, systematized approach: “The first video that she did...got over 200,000 views overnight.” (65:57)
• Azul Wells grew by filming daily—simple and unscripted—reaching 100,000 subs in a year (34:47).
• Ali Abdaal’s system: All he did was create and approve content—his team handled everything else (38:36).

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Notable Quotes & Moments

• “You don’t get to the good ideas by trying to just focus on a few. You get to the good ideas by coming up with tons.” — Tintin (52:00)
• “If you don’t like filming, YouTube’s going to be hard. Pick something else.” — Tintin (47:06)
• “A good thumbnail designer is worth their weight in gold.” — Tintin (18:16)
• “You can expect results if you put in the work, but set that timeframe: around 3–6 months.” — Nathan (65:08)
• “I have never met the person who was grinding, learned continually for multiple years, and didn’t find substantial success.” — Nathan (64:38)
• “The 80/20 of YouTube is all in the preparation. What videos are we making, what’s the packaging, what’s in the content?” — Tintin (70:06)

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Timestamps for Important Segments

• 01:09 — How many subscribers for $1M/year
• 04:38 — Ad revenue vs. business revenue
• 10:14 — Masterclass: the 7-step production system
• 11:36 — Positioning: You, Avatar, Niche
• 13:00 — Packaging: Thumbnails & Titles
• 16:10 — Team roles & outsourcing
• 19:14 — Scripting, lead magnets, CTAs
• 29:45 — Filming strategies & batching
• 35:35 — Editing (outsourcing)
• 39:08 — Admin & analytics
• 46:57 — What founders should focus on
• 58:27 — What founders should avoid
• 63:14 — Results timeline: how long to judge success
• 65:57 — Joanna Wiebe case study: system overhaul success

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Where to Find More

• Tintin Smith on YouTube: [search "Tintin Smith"]
• His Coaching Program: 100kyt.com
• Done-for-you YouTube Agency: Saf Mohammed (LinkedIn: SAF1Mohammed)
• Newsletter: Link in Tintin's YouTube channel description

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Final Takeaway

Building a $1M YouTube channel is about creating systems, focusing on leverage, curating the right audience for intentional offers, and only doing the work that moves the needle. Implement the system, play the long game, improve 1% each week, and delegate everything else.

“You don’t rise to the level of your goals, you fall to the level of your systems.”

Transcript

[A]

This is the thing that's actually going to get you the outcome that you want. Joanna V. She started to implement a system. The first video that she did has got over 200,000 views overnight.

[B]

Tintin Smith is a YouTube strategist and coach who helps educational YouTubers turn their channels into six figure businesses. What exactly should I be spending my time on?

[A]

Obviously number one is filming, positioning and strategy, ideation, scripting and planning. And finally number five is just what's

[B]

number one on your list of what you should not do?

[A]

Number one is he spent two years

[B]

as Ali Abdaal's head of YouTube running the entire operation while the channel grew from 3 to 6 million subscribers and generated millions of dollars in revenue.

[A]

Whilst I was there he was typically averages around $5 million in revenue and a few million in profit. The YouTube channel is like the number one traffic source and core driver behind all of that revenue.

[B]

If you have a channel and you're trying to scale into serious business, this episode is a masterclass.

[A]

You don't get to the good ideas by trying to just focus on a few. You get to the good ideas by coming up with tons. And the way that you actually select the best ones is incredible. I'm hooked.

[B]

Welcome to the show.

[A]

Thanks Nathan. Happy to be here.

[B]

So I want to start with a question that I've been curious about, which is how many subscribers do you need to earn a million dollars a year on YouTube?

[A]

Really good question. Makes a lot of sense. I think it's probably what a lot of your audience are thinking about. The real answer is that there is no specific number and it can be as low as 500 or a thousand subscribers on your channel. I think because if those 500 or a thousand people are the right people and you have a high ticket business where you have a very expensive product, then you only need a thousand of the right people following your channel. So yeah, I mean I've seen seven figure channels with tens of thousands of subscribers all the way up to obviously millions of subscribers. So there's no right answer.

[B]

Who comes to mind as someone maybe outside of the like business or making money online niche who has a smaller following and then an outsized revenue from from that.

[A]

I think the one I know personally the best is a friend of mine called Aman Menazer who actually went through Ali Abdoul's kind of YouTube course and his channel is all about helping software engineers land jobs. So it's a great niche because obviously software engineers typically get paid quite well.

[B]

Yeah, it might be a hundred Thousand, few hundred thousand dollars.

[A]

Exactly. And so they can, he can charge quite like a high price for his coaching program where he helps people land those jobs. And he started to hit seven figures in revenue when he was around, I think 50, 60,000 subscribers.

[B]

Yeah, it's a lot fewer than I would expect.

[A]

Yeah. And so. And he's as like 24 as well. He's a very impressive guy. So, you know, not necessarily the average example, but it really doesn't matter. Oh, it matters less how big the audience is. It just matters how intentionally you're creating that audience. And the kind of offer that you have on the back of your YouTube channel.

[B]

Yeah. Something that I talk about is the difference between an audience and a crowd, where an audience is the right people paying attention and a crowd is just any, any views, anything. And so if you get the right people and you have the right offer in front of them, you can actually earn quite a bit.

[A]

Yeah, absolutely. I think that, I mean that's what I do is help YouTubers turn their audiences into businesses. And sometimes that involves like shifting from this mindset of building an audience to, or just building a crowd to intentionally curating your audience to be full of people who actually want to buy from you. Yeah.

[B]

And we'll get into all of that before we do that. You spent a couple of years as the head of YouTube for Ali Abdal.

[A]

Yeah.

[B]

So Ali is someone who's built a very, very impressive business. I feel like anyone who is studying YouTube, studying entrepreneurship, like knows him, knows his content and all that, you have like a behind the scenes look at. I'm curious first, are there any numbers that you can share Ali's fairly public with?

[A]

Yeah, he's fairly public. Yeah. I won't, I won't claim too much credit behind any of these numbers. You know, Ali's like a very unique and impressive guy and I obviously loved working for him. But whilst, whilst I was there he was, and I think still to this day typically averages around $5 million in revenue a year and a few million in profit. And over 50% of his revenue comes from his own offers and products. So for a long time the part time YouTuber Academy. And these days he's got a new one called the lifestyle Business Academy where he helps people kind of build a lifestyle business. And the YouTube channel is the main traffic source behind the business. So he's obviously on Instagram, on LinkedIn, a little bit of paid ads, but until recently especially he wasn't actually running any paid ads. And so the YouTube channel is like the number one traffic source and core driver behind all of that revenue.

[B]

Yeah, yeah, it's the, the top of the funnel, the main thing that draws everyone in. And he's got all the other aspects to it in. I think a lot of people see YouTube and they get excited about it because of the, the ad revenue.

[A]

Right.

[B]

Most platform, Instagram, these other platforms, they don't really pay you money, whereas YouTube will actually pay you on ads.

[A]

Yeah.

[B]

And so people have this assumption that if you get really big on YouTube, then you're going to be making all your money from ads and going from there. People make money that way. But the, the channels that you're talking about, that is not the main way they monetize, right?

[A]

Yeah, absolutely. So typically on YouTube, you can earn an average, let's say somewhere around $5 for every thousand views that you get, which means that if you get a million views, you might get 5, $5,000 from YouTube itself, which is way better than any other platform. But the trick there is, or the catch is that it's very hard to get a million views. And increasingly so it gets harder and harder. And the whole game with content creation really, or kind of with just with, with ads and with marketing, is how much money you're getting back for how many eyeballs you get. And YouTube give you that stat with AdSense, which is RPM revenue per meal. So how many, how much money do you make for every thousand views? And you can increase that with like, you know, a sponsor or brand deal. You might be getting, let's say $30 for every thousand views that you get. That's kind of maybe the deal that you set up, or maybe that's roughly how they price your channel is like you get around 20,000 views per video. So we're going to give you this much for a video, but then you can increase that, that return that RPM even more by selling your own offers and products. And you can start to get into territory where if you get a thousand views, you might get a hundred dollars or five hundred dollars or a thousand dollars if you have a really good audience and high quality audience and also the right offer behind it.

[B]

So now what you're doing, now that you're out on your own, separate from Ali and his team, give me a little breakdown of that. And then if there's an example of one of your students who has like a really high, you know, revenue per thousand subscribers or views based on having a really good offer.

[A]

So after leaving Ali's team, I decided to launch this coaching program, Accelerator to help educational YouTubers with audiences, but without massive audiences like Alibda, turn it into a business. Because that's what Ali did. He kind of, he grew this audience and then he turned it into a business. And I wanted to help smaller YouTubers without as big a followings do the same and build like six figure businesses rather than trying to, you know, build something crazy like seven figures, Just help people make that initial leap. And one very interesting channel or client that I work with is called Amy. She has a channel all about breaking unhealthy relationship patterns through somatic healing as well. Like in. In the dealing with like your body and the kind of nervous system and things like that. And she has a high ticket coaching business off the back of her channel where she helps people kind of overcome those hurdles. And she only has, I think at the time, 45,50,000 subscribers. And she makes a multiple six figures, which is amazing return on that channel. And considering she doesn't work like insane hours, she puts a lot of effort in, but it's not like an overwhelming business. And so she's just very intentional about the content that she makes and then the offer that she presents to those people.

[B]

And what I love about that is it's not like she just went viral or something. There's actually a system behind it.

[A]

Yeah.

[B]

And then these videos, they go out, they keep working for you.

[A]

Yeah, right.

[B]

These videos, they might get a lot of traffic initially and then level off or dip.

[A]

Yeah.

[B]

But they're going to continue to get traffic and views and drive leads and all of this towards a sustainable business for a long time. So it's like these little assets or annuities that continue to pay you a little bit.

[A]

Yeah, absolutely. I think one of the best ways to think about your channel is the goal over time is not to go viral every single time. The goal is to make a library of bingeable content around one specific transformation. So I think most of your audience are probably gonna have channels where they're like teaching something or helping people go from A to B in some way. Like not entertainment channels basically. And we wanna make our YouTube channel a bingeable library of content. Helping people go from A to B and covering all the different things that they might need to know about.

[B]

All right, so you have flown halfway around the world to my studio here in Boise, Idaho in order to teach a masterclass on YouTube. Like, what are we gonna cover today?

[A]

So we're gonna cover the ins and the outs of the production systems behind a product, a $1 million YouTube channel from the perspective of the founder or entrepreneur. I love that.

[B]

I'm super curious to learn this myself. So let's jump up to the board and cover it.

[A]

Awesome.

[B]

All right, so this might be the most pre prepared board that we've had coming into an episode. What do we have going on here?

[A]

Yeah, so I mean I thought, I thought a bit about it before coming in. So we've got first of all on this side of things is really like essentially the inputs from you and your team. So what's the team behind one of these channels? And like that can be scaled up or down as well, depending on whether you want to go all out like someone like Dan Martel or Alex Hormozi, or whether you just want to have like one video editor and it's just you and them. And so we can talk about why you might want to do things there. Then the schedule. So what does your schedule look like as an entrepreneur trying to build a successful YouTube channel and how much time is it going to take you then what is the overall production system? So we've got seven steps here. The different things that is going to take to actually build one of these channels and where you're going to be involved in it. And then we've just got five things to do and to not do as, as the entrepreneur, just to kind of guide you on where's going to be the highest leverage use of your time.

[B]

Incredible. I'm hooked. Where do we go from here?

[A]

Okay, so why don't we just start with the YouTube production systems because that's going to give us the overall picture of what we need to do and what team members we might need to have in place as well. And you know, there's that famous James Clear quote which is like, you don't rise to the level of your goals, you fall to level of your system. So this is the thing that's actually going to get you the outcome that you want. You don't just get views or whatever by thinking about getting views, you think you have a system in place. So I think let's cover that.

[B]

What's number one in the system?

[A]

So number one is positioning and strategy. Okay, so positioning strategy is a core pillar behind your YouTube channel obviously is like, what are the kind of videos you're going to be making? What is the overall picture of your channel? And there are three things that I think make this up that people want to be thinking about. Keep it nice and simple. We just have you, your avatar and your niche. So those are the three things we can just quickly explore each of those, keep it nice and simple. This is also something that, that really evolves as you make videos. You don't want to like, really overthink it to begin with because as you start to make videos, you start to get into the YouTube process, these things will change. But to start with, you want to have a clear idea of, of you. So your backstory, your credibility, and fundamentally answering this question, why should I listen to you? So your viewers, like, why should they care about what you've done? In your case, if you're starting like a typical talking head channel like Dan Martel or whatever, Alex Hormozi, you'd be saying, I'm the founder of Kit, and it does this much in revenue.

[B]

We have a team of 100 people. We built it to 50 million a year in revenue. And we serve clients like James Clear, Dan Martell, Matt McConaughey.

[A]

Immediately I'm going, okay, I'm going to listen to this guy. That's incredible. What an amazing kind of story. And so being really clear just about what is your credibility, what's your backstory, but also what are the elements of your personality that you want to bring into the content. So just like dialing up as much of you as possible because it's going to be a key thing. You are obviously the differentiator from Daniel Priestley, Alex Hormozi, or any other channel in your niche.

[B]

I'm just using those examples the same. So I might bring in like, like contrast some things. I don't live in a Las Vegas high rise. I live on a little hobby farm in Boise, Idaho.

[A]

Idaho.

[B]

You're gonna find me woodworking, playing volleyball and yeah, you know, gardening.

[A]

Absolutely. When I'm not building a software. Exactly. Yeah, exactly. And I think that that's what makes you likable, is what makes people relate to you and differentiates you from the other guys in your space. And obviously we've been talking about these guys in the make money niche. All of this stuff applies to any channel, whatever niche you're in. And so then the next thing is Avatar. So just being very clear on who it is you're targeting. Now, if you're an entrepreneur already, you're going to be pretty clear on who is your ideal customer. And that's the same person that you want to be targeting in your content. So hopefully you have a reasonably clear idea of that. But that's just because when you're making your videos, when you're going through the rest of these steps, you want to Be super clear on who are we actually making videos for, who do we want to be watching these? And yeah, that can be the same as in your, as in your business. And then your niche is when you are coming to building your channel and taking your channel more seriously, you want to have an understanding of what's going on in your space. So if you're in the relationship space, the health space, the kind of like software engineering space, you want to understand who are the other channels. And the most important thing is to look for patterns in what's working. So we don't want to just copy people, but we want to understand or get a picture of what's working, what's not working, what are people typically looking for, what are they not looking for? And through that research, you're going to get a clear idea of, okay, where are the gaps? Where can I come in? Where does my experience and background lend itself to filling the gaps and the opportunities that I've seen that I see from this research? Yep, that all makes sense. Yeah, that does. Cool. Okay, so next thing, after positioning, a strategy is just going to be ideation, so generating and then selecting video ideas for your channel. So, yeah, ideation are two really simple steps here. It's just generating lots and lots of ideas. You know, you don't get to the good ideas by trying to just focus on a few. You get to the good ideas by coming up with tons. And what are all the different things I might want to talk about on my channel? And then the second thing is just selecting the best ones. And the way that you actually select the best ones is through doing a bit of research what's working well in your niche, finding those patterns. But also if you've got videos on your channel before what's worked well before, it's going to be important data for selecting the next ones to make. But those are the two simple steps to go through. That sounds good. Then the third step here is packaging. So titles and thumbnails. So titles and thumbnails, in case people don't know, they're the first thing that viewers see when they come onto YouTube and they come to the platform. You don't see videos, you see the little image, the thumbnail and the title of the video. And so we want to be thinking about before we commit to a video, before we actually commit to making anything and putting time into something we want to have thought about, what is the thing that the viewer is going to see first? Are they actually going to be interested in this and click on it? If they don't click, they don't watch. It's a good thing to just have in your mind, and this is where it can be very helpful to have your first team member, particularly outsourcing your thumbnail. So everyone in your audience, because they're all entrepreneurs, they should definitely be outsourcing their thumbnails. You're going to want to outsource your thumbnails, which we can come over to the team here to have a look at what the overall team picture might look like and then come back to the system as well. So at the top, you've obviously just got you as the entrepreneur, and you're in a little box like that. Yeah. And we're going to assume that to build a $1 million YouTube channel, you don't need to have this, but you might want to have a YouTube producer. So that is the role that I had while I was working with Ali Abdaal. And what I would do is then communicate with Ali, his main. His, like, really his only source of communication, to keep it simple for him. And then I would communicate with all the other team members involved. So let's put YouTube producer below you. So you definitely don't need this role. You, like, if you've got, you know, free time as an entrepreneur, which, like, some people can do, like, have, you know, less time spent on delivery. Depending on the nature of their business, they might just have the time to do the YouTube producer role themselves. But you're going to get a lot of return with someone who's very good in this role. And so the YouTube producer will be coordinating with the thumbnail designer.

[B]

Okay, so where do I put them? Are they thumbnail designer? Right here.

[A]

Let's put them over to the left. Let's put them over to the left.

[B]

Yeah, we're just gonna say designer.

[A]

Just designer. Yeah. Nice. And again, you know, there are lots of different variations of what a successful team might look like, but the YouTube producer could be doing the thumbnails themselves. I did that for Ali for a while, and then we decided to outsource them because I'm not a particularly good designer. So, you know, again, if you happen to be, like, your background is in graphic design, you might be good at designing thumbnails, but it's just not gonna be. It's a skill set.

[B]

Yeah. And it's like being immersed in that world. Having someone who specializes is a good idea.

[A]

It's a very high return on your time because it can be the difference between a successful channel and how expensive is this role? So Thumbnail designers, the benchmark really is, like, typically you're paying per thumbnail, and you'll start to find good ones at, like, $50 per thumbnail, and they can be harder to find. Obviously, the more you're willing to pay, then the easier it is to find someone. But the best ones, they will start to charge up to, like, $100, $200 per thumbnail.

[B]

And is that per thumbnail concept they develop or per video that they do a finished thumbnail for?

[A]

It's typically like, per finalized thumbnail. So if you want, like, multiple concepts, then it might be a little bit more. Maybe you get some kind of package deal. But, you know, I work with a designer who I pay $50 per thumbnail, but they will do a few variations for me. Like, they change the text, and maybe it's like a slightly different concept and things like that, but let me write that down.

[B]

And so you're saying basically 50 to 150.

[A]

I think 50 to 200 is, like, just to give that range for. For your audience, because there are going to be some people watching who have the budget to spend on, like, the top designers. But again, this can. You can.

[B]

It's not that expensive. Right. If we're talking about a video a week, we're in the 200 to $800 a month on this cost year.

[A]

Yeah, exactly. And.

[B]

And you're saying this is worth it. You know, titles and thumbnails matter.

[A]

Yeah.

[B]

So getting someone who.

[A]

Yeah, it can be the difference between a channel that gets a thousand views and 50,000 views a video, just because people are clicking on it and people want to click. But it is important to say that with AI Getting better and better, there are tools that help you do both titles and thumbnails with AI so something like 1 of 10. Oneoften.com is probably the best one out there at the moment. It doesn't yet make your finalized thumbnail, but it can give you, like, great inspiration and great concepts that you can kind of tweak a little bit. And so the cost is going down, but a good designer is still, like, worth their weight in gold. So definitely something to consider trying to find. Okay, that sounds good.

[B]

What's the next role?

[A]

Let's just go to the next step in the systems, because that's going to then bring out another role, which is script writing and planning. So that's the next thing. Once you've come up with a video idea and a title thumbnail for that video idea, then it kind of goes officially into production.

[B]

Okay.

[A]

And that's where you then want to start writing and planning the video. And so things.

[B]

Can I stop you there? Because me not being a YouTube expert. Yeah, these steps are backwards from what I would do.

[A]

Yeah.

[B]

I would come up with the. I would write the script. I would. I would actually have titles and thumbnails much later in here.

[A]

Yeah.

[B]

Talk to me about why it's number three.

[A]

So there's, I guess, the theory here and then also the reality and, like, what actually happens in your experience as an entrepreneur or just as a YouTuber. So the theory is that it's the first thing that the viewer sees, kind of as we. As we discussed. And so we want to start with something that viewer wants to click on and then think about the content that comes afterwards. Because sometimes you come up with, well, if you make a video and then think about the title thumbnail afterwards, you realize, I can't figure out a way to package this very well. And therefore you've made this amazing video, but no one's clicked on it in the first place. And that's when you get let down. The performance doesn't work. Performance doesn't go very well, and you kind of get a bit despondent. So it makes sense to just start with that. But the reality is that it's very hard to finalize titan thumbnails every single time before you commit to writing and planning. They can be a little bit more like, these aren't just like 100% completed one after the other. You sometimes go like, as you write and plan, you're like, oh, actually, maybe we should tweak so I can thumbnail a little bit to this.

[B]

So it can be fluid between.

[A]

They can be a little bit fluid.

[B]

Start with. I mean, you said packaging. I wrote titles and packaging.

[A]

Yeah, that's fine.

[B]

You're saying start with packaging. So, you know, exactly did I have. We come up with a concept that is going to get people to click. Yeah, because if not, like, let's not go spend the next 20 hours on the video.

[A]

Exactly. Yes. And this can really depend on the channel that you have as well. Like for this podcast, we're posting this on YouTube. We put a lot of time into me coming out here, you organizing it, giving up your time. And we want it to succeed and work. And so we spoke about the title a little bit and even the thumbnail beforehand because we want to know that this is going to be something. That this conversation is going to be something that people are interested in. And so you want to have, as best you can, a Finalized title and a finalized thumbnail concept. It doesn't have to be completely ready, but it's just like we kind of know what we're doing here. We know what the thumbnail text might be and, and then we can go into production and the writing and planning. Okay. And so once it's kind of in production again, you can do this all on your own. You don't need a team for this. And it's easy to overcomplicate YouTube. However, if we're trying to recreate maybe like, you know, a very successful channel like Ali Abdaal or something like that, you might have a scriptwriter or someone to help you with research and planning as well. So we can add that to the team. So an example we mentioned earlier was Armand Manaza, who has a channel about software engineering, landing software engineering jobs now. He kind of wrote and planned all of his content for a while, like a year to two years, where he was just kind of sitting down thinking about what are the things I want to share in this video? And obviously this is the preparation for the video itself. This is really important. You want to put time into this effort into this. However, recently he has hired a scriptwriter and someone he's trained through like over several weeks and months and someone who also had a background in this already to help him systemize that side of things. So what they'll probably do is they'll have a meeting where they come up with or they agree on the video that they want to go ahead with. And then Aman might brain dump some kind of like interesting things to talk about and then they'll turn it into a word for word video script. But you obviously don't have to have a word for word script. Like, you know, in your, in your niche. If you were to do a YouTube channel, your competitors like Daniel Priestley, Alex Hormozi, Dan Martel, they don't have word for word scripts. They're kind of just explaining the ideas and concepts that they've had in their brain for years.

[B]

Okay.

[A]

And so, or they may have, they've

[B]

distilled a bunch of things down into a book or something like that. And then they're. Someone's going through, a writer on their team might be going through and saying, hey, yeah, here's something you talked about in the book. Like, yeah, I've. We have a video packaged in this way that we want to do. And you're like, okay, say no more, just roll the camera and I'll give you some good stuff.

[A]

Absolutely. Yeah, exactly. Because they're just so, they're so fluent with those ideas. But the thing that you do want to do with writing Plan is you do want to script the intro word for word. Because as I'm sure most of your audience know, with content, when people start watching it, like the Intro, the first 30 seconds is where you see most drop offs.

[B]

Retention matters.

[A]

It's worth scripting the intro word for word and to set up the promise of the video to demonstrate your credibility, to make it sound like, you know, something that people actually want to watch. And importantly, to confirm the expectations set by the Titan thumbnail as well.

[B]

Why don't you write intro right here and we put a star next to

[A]

it or something

[B]

because that's something that's really important.

[A]

Yeah. Yep. Little star.

[B]

I like it.

[A]

So that is worth scripting word for word. There are some people out there who argue that, you know, your whole video should be word for word scripted, but. But it doesn't often account for just enjoyment. It can just be really boring to read off a teleprompter. Some people are really good at it. I don't know if you've seen Ramit Sethi's channel, but he's just like, his videos are scripted word for word and they're so good. I love watching his channel. I love learning about personal finance from him. But it's all word for word. He's just so good on camera and he's so good at acting and all that kind of stuff.

[B]

He's done a lot of media training.

[A]

He's done so much. He's just been doing this stuff for 15 years now. But then, um, if you look at Daniel Priestley who's like, who's building his channel recently, he is not scripting Word for Word. He's kind of drawing stuff and he's kind of being fluid. He's just, he's just got like that natural kind of charisma that comes across very well. And so it is really personal preference, but it's also going to be revealed kind of just through time of like making videos. What's going to work for you, whether you need a writer, whether you need a researcher, someone to help you kind of like bring your ideas to life. It is just very helpful to have someone who's just to bounce ideas with, to kind of create, to help you create the content together, basically that can be your YouTube producer. So you don't necessarily need a writer. If you've got a competent YouTube producer who you can bounce ideas with and they can do a Kind of put some content together as well. So there are two more quick things we want to think about in this, in this phase as well before we commence a filming, which is calls to actions and lead magnets. So I can just go through both of those. Yeah. So there's actually going to be the things that are going to allow us to take someone from being a viewer who's found us on YouTube for the first time, they've watched one of our videos, and then we take them from being a viewer to being a potential lead, potential customer eventually as well, which is where your amazing software comes in, Kit. So let's start with lead magnets. As you're planning your video, you might want to be thinking about what is a specific resource that I can kind of bring into the content that my viewers are going to want and maybe even build the content around that. So it could be some kind of template or checklist or whatever you walk through in the video. And then you can say if you want this resource here, you can get it by going to the first link in the description. And then viewers have to put in their email to get it. And then they obviously become a lead. So I'm going to put down here kind of, I'll put down LMS for lead magnets. And then the second part of that process obviously is once you've got the. The lead magnet is planning when you're going to say your call to action. Typically you don't really want to be doing it before three minutes into the video because three minutes, we're just focused on retention. Your viewers haven't really earned that. You haven't earned that trust with them yet. They're still just like seeing if they want to watch the video. And so we want to kind of provide enough value before we make that call to action. If the lead magnet is like so specifically integrated into the content, you might want to bring it out in the intro and just be like, the thing we're going to be talking about in this video is this thing. And you can get it with the first link in the description. That could be like 30 seconds in.

[B]

Hey, so I got a comment the other day which was, what do you actually do? They'd been listening to the show for a while, been enjoying the content about growing a creator business, but didn't understand what I do. And they thought maybe you're a full time podcaster. They didn't realize that this is the side hustle. My main thing is building Kit. Kit is an email marketing platform for creators. I think One of the groups that should really pay attention to and start using Kit is anyone who's grown a lot on social but doesn't own that audience. Kit is built for the creators who mean business. So those are the people who have gotten a bunch of attention on social and then turned it into a sustainable business with a diversified revenue stream, automations, a team and more. So if that's you or you want to become that type of creator, go check out kit.com and learn what we can do for you. Okay, so what you're saying there is that the lead magnet can't come in the very beginning, but you don't want to wait to the very end. Right. You need it partway through the video. Like what, what does a timeline look like for that?

[A]

Let's draw a little timeline. But again, there's obviously nuance and context to this. So let's just do it down here. Let's say this is the length of your whole, your whole video. We have the kind of intro here, the first 30 seconds, let's put just 30 seconds there. Typically you want to script this word for word and you just want to be focusing on confirming the title and thumbnail expectation, setting up your credibility, why they should listen to you and laying out like a plan for the video, what value they're going to get. And then in terms of your call to action, again, this doesn't have to be to a lead magnet. It can be that you go direct to your offer. Unless you have a coaching business and it's just book a call down below if you want help doing this thing. So your call to action can be to direct the offer or to the lead magnet. But typically, let's say, let's put the three minute mark here. You don't want to be doing call to action before that.

[B]

Right. Because we're pure value in this section.

[A]

We just want to be winning their attention and look to there and then.

[B]

Value.

[A]

Yeah, exactly, exactly. I think that's a good way of thinking about it. And then the reason for that is like at three minutes you've still got a lot large percentage of people watching. You know, maybe 50% of people who clicked on it are still watching and lots of them are still going to see the thing that you're, that you're talking about. But the later on you do it, the call to action, then the more engaged viewers are going to be the ones who are watching. And so you do see some videos where the call to action is like right at the end. You know, it's like let's say 15 minutes in, and the people who see that are just like the most engaged viewers. So there's no, like 100% right or wrong. Can I do both? Absolutely, yeah. So if you do two call to actions, it typically does increase the number of composers.

[B]

So I might do a quick one here at three minutes.

[A]

Yeah.

[B]

Right. Especially if it's for a lead magnet that might help someone implement what's, you know, they're taking notes and, like, actually don't need to take notes. You can go to this link and download it right now.

[A]

Exactly, yeah. The one exception though, as we said, was that if the whole video is like around the lead magnet was around the template, then you can mention it in this, like, 30 second mark. Just say, you know, if you want to get the template that we're going to be using in this video, then it's the first link in the description. And I do that on some of my videos where I'm talking about, like a specific thing.

[B]

Yeah.

[A]

So, yeah, let's just put on here CTAs for call to action. So this is. These are the things you kind of might want to be thinking about in the writing and planning phase. But we spent a while on this. So let's go to the next one, which is filming. So with filming, I think it makes sense to come to the schedule down here now because this is like, obviously a key part of your responsibilities as the entrepreneur, that at the top of your team, no one else can do it for you. And I mean, all of these talking head channels are going to be. It's going to be, you're the one doing it, rather than you can't really outsource it. Right. And we don't want it to be a faceless channel either. So there's a bunch of different ways of approaching filming. But one good principle to have in mind is batching. So trying to batch record videos, so trying to record at least two in every filming session is like a good way to approach it. Some people find that hard because they find filming just like, such a tiring thing. It's a very helpful principle to bear in mind. And so this is a kind of monthly calendar for you as an entrepreneur. You're going to. Everyone's going to find their own, like, schedule that works best for them. But I mean, what I do is I actually record every single Thursday and I try to film at least one ideally too. That's kind of the rule I set for myself. And that's because I like filming on, like a Regular basis. I find that if I film once a month, I just like, lose kind of touch with the skill, I guess. And it is a skill. It's like a really key part of the system is you coming across well on camera, presenting your ideas well, articulating stuff well. Right. So that's what I do. But I know some Alex Hormozy, for example, he's shared that he just does one filming day a month and he just like batch films four or five, six videos all in one day. So they do all of this stuff, the preparation in advance and then just like knock it off in one day.

[B]

So he's going to take by single day. I don't know, let's say it's this Tuesday or something like that. Just one full day and he's got the entire day.

[A]

Yeah. Just to like, really get into it. But that, again, can be quite a lot. It's just like quite draining. Filming videos is quite tiring. So one thing that I found is

[B]

once on a trip, we tried to do four podcast episodes in a day because we had the studio, we were off site and all of that. And we actually didn't end up publishing the fourth video because we didn't. We didn't quite get the packaging right and a few things. But really, it was just. I didn't have the energy really to do it anymore. You know, I was like, I did not produce a good video because it was on hour eight of filming.

[A]

Yeah.

[B]

And the fire alarm had gone off at 5am in the hotel that morning. So, you know, there's some complicated factors, but really, like what you're saying is, or what I heard in that is two different things. One or three things. First, always batch record, even if it's means two.

[A]

Yeah.

[B]

Right. Because then if you miss a week, you end up being sick, whatever, and

[A]

you've got a little buffer.

[B]

The second thing is to keep it to a system where if you do it often enough, you stay in the rhythm and you're not like a month later, you're like, how? How do I do this? Especially if you're not a professional yet. Like Alex Hormozi doing this at such a huge scale, like, he's a machine. But, you know, maybe you or I, starting in YouTube were like, I need to actually keep this skill fresh.

[A]

Yeah.

[B]

You and I are both pilots.

[A]

Yeah.

[B]

Right. You were to not fly for a month. You like that. First thing you get back in, you're like, okay, yep. Let me. Like, the muscle memory has to come back. So same thing on the YouTube videos.

[A]

Yeah.

[B]

And the third thing I heard you say is to really align the quantity of recording with like your own output and energy levels and all of that. Because the last thing that we want is to record a bunch of videos and just notice later, you know, in the edit or something else of like, well, I just didn't have any energy. Like, those later videos just weren't good. I didn't do like. I did a huge disservice to the writing and the thumbnail and planning.

[A]

Yeah. Prep.

[B]

Because I just. I didn't perform.

[A]

Yeah, exactly. 100%. So I think going to look different for everyone. You need to find your kind of rhythm. And, you know, it's worth saying here as well that, like, filming is a really core pillar, obviously in the whole process. And putting filming dates in the calendar is what forces all of this stuff to actually happen. Because you're like, oh, my gosh, I've got a filming day next Tuesday.

[B]

Right.

[A]

I need to get some fricking ideas down. I need to get some titles and thumbnails down. I need to plan some videos. So it's like, it's the thing that when it's in the calendar, kind of forces everything else into action, which is really helpful. So you find your filming schedule and then you commit to it. That's what then makes everything else happen. And I also think it's quickly worth mentioning here at this point, you might be like, one of your audience might be listening or watching to this and being like, oh, my gosh, there's so many things. This whole team, there's all these systems and whatever. But we spoke previously about this channel by a guy called Azul Wells. And Azul's strategy for all of this stuff was to just take out. Take out his phone and record a video every single day about 10 minutes long, and just share his experience working as a financial advisor for 20 years. And he just didn't overcomplicate it.

[B]

I think he's been to craft and commerce.

[A]

I think he's probably. He has all Lake. Right. I actually don't know where he lives.

[B]

Yeah, I'm pretty sure he's been. I've met him. I think he's recorded here.

[A]

Okay.

[B]

Studios.

[A]

He's a great, like, creator and entrepreneur. Yep. And that was his strategy. And he went to zero to 100,000 subscribers in a year. And so whatever variation of this you end up going for, it's going to take a lot of effort. But it doesn't have to be complicated. It doesn't have to Be feel heavy. You have to find your version of it. That feels fun, it feels energizing because otherwise you're just not going to continue with it. So I think we should encourage your audience to take everything with a pinch of salt here to find their rhythm, to find their approach. And this is very much the all in kind of strategy, the Dan Martel kind of approach. Like maybe you could have got a videographer in there or something. But yeah. Okay. I think that's everything with filming, I guess. Anything else you wanted to go through there or.

[B]

Yeah, that sounds good. On filming. And then we'll come back to the schedule.

[A]

Yeah. So number six is then editing. So definitely not something you should be doing yourself, which is like a little teaser for one of the things not to do. But yeah, Most videos on YouTube need to be edited. So. Yeah, I know that we just mentioned Azul. His videos aren't edited. They are a bit more now, but you know, most of them are going to need some kind of editing and is not a good thing for you to be spending your time as an entrepreneur doing. That's another. Or learning how to do. So this is another team member video editor. Cool. So I think it's worth mentioning at this point that it can be that you don't have a YouTube producer here and it's just you communicating with the writer, the editor and the designer.

[B]

Right. The trade off that I'm noticing in that there's always this. This time money trade off.

[A]

Yeah.

[B]

And I don't know how to map it out exactly. But if we, you know, if we have this trade off between time and money, there might be an element of velocity as well. So of how quickly do I want results.

[A]

Yeah.

[B]

So if I have far more time than money.

[A]

Yeah.

[B]

Then let's eliminate this YouTube producer role.

[A]

Yeah.

[B]

Right. And I can do more of this myself.

[A]

Yeah.

[B]

And all of that.

[A]

And upskill myself as well.

[B]

Yeah, exactly. Which is always a good thing, Always helpful. If I have more money than time, time is the biggest constraint in my life, then absolutely hire this role.

[A]

Yeah.

[B]

And because the other thing is it like how, how long am I willing to wait for results?

[A]

Yeah.

[B]

If I need results this year, like I'm probably going to double down on a high quality team, spend more money and do that early.

[A]

Yeah.

[B]

But if I'm like, look, I'm playing the long game and then like I'm okay with this, this curve looking pretty flat and then starting to climb and I'm money constrained, then great.

[A]

Yeah.

[B]

Go without the producer.

[A]

Exactly. And learn More of these yourself. I mean also generally like long term, you're better off like knowing more about the process. Yeah. Learning the skills anyway, like setting up the foundations for a good channel. But yeah, if you want to kind of like, I think when, when Dan Martel, I know we've mentioned him a few times when he wanted to go all in on YouTube like two, three years ago, he hired the whole thing and was like consultants and everyone and just like all in. And then, you know, surprise, his channel like really blew off. Blew off. His channel blew up. But yeah, video editing and ideal world as well. If you've got a YouTube producer, you don't even review edits. So when I was working for Ali, it was kind of amazing to watch really. He would like film the video and then he would press like the button on the, on the camera to stop recording and that was the end of his process for the whole thing. I would then take the SD card out, I would then upload the footage to Google Drive and then the editors would download the footage kind of automatically because they have access to the folder. Then they would edit it, upload it to a software called Frame IO, which is probably the most popular one for reviewing content. And then the YouTube producers are me in this scenario, I would then review the video because I'd learn the skills like, and Ali was trusting me at that point. And then it would be upload. I would do a round of feedback, just share some comments. It's great if you can get to just one round of feedback. That's like, that's what I do with my editor now is they send me the thing, I leave a couple comments and then they just upload it straight to YouTube Studio. So they have access to YouTube Studio, they upload it there. And yeah, that's kind of like what it, what it should look like from, from the entrepreneur's perspective in an ideal world.

[B]

All right, so in a minute we're going to get to the five things to do and the five things not to do. But before we do that, what is the last system?

[A]

The final part of the system is admin and analytics. So just putting them in one, in one kind of bucket. Admin is just like managing YouTube Studio, so actually scheduling the videos, making sure they've got the right descriptions and things like that. And then the analytics side of things is reviewing the video performance not just from a views perspective, but also from how many leads did it generate for your business or potentially just sales directly. And so that's kind of just like all the Stuff that comes after you've posted the video as well.

[B]

So who on the team is doing that?

[A]

So yeah, if you've got a YouTube producer, it can be them. If it's. If you don't have a YouTube producer, it can be you. It can also be the video editor because they're the one who's also uploading the video to YouTube.

[B]

They're already.

[A]

They're kind of already in there. They might as well just continue on. It depends on the relationship you have with your editor. But we also didn't mention the cost for these guys as well. Should we quickly go through.

[B]

Yeah. So what is the cost for the. Actually, let me take it. Orange. My colors to match. How do you structure payments for a writer and what does that cost?

[A]

So writers can be a tricky one because it's often like not that good a return for or not necessarily worth it for you as an entrepreneur to pay for what it takes a writer to do. And obviously we haven't really mentioned AI in that part of the process. I can obviously do quite a good job these days with like scripting something for you if you can train it and give all the context. But a good script writer these days is it might be some. Somewhere between 500 to $1,000 per video. So I think per video is typically the best way to think about it. And you. Some scriptwriters might charge per the hour or something like that. I'm sure there are some script writers out there who are like, either I'm not getting paid that much or, you know, I'm charging way more. Yeah, but like it's a general rule. It's something to go off. Yeah, but it's just because it takes like to write a good word for word script. It's going to take someone like, you know, maybe a day or two even with AI to like, you know, to kind of really actually get something high quality.

[B]

And hopefully they're reading it out loud to themselves and they're thinking like, not just is the written word great, but does it flow? Does it sound.

[A]

Exactly. And two good channels to look at there actually both in the personal finance space. Ramit Sethi, who we mentioned earlier, very well scripted videos, just like they're so good. I watched them, I said, wow, this is a work of art. And I'm sure that he pays his script writers somewhere in that range. And then the other one is Damian TalksMoney, a UK personal finance channel and he has a team something like this, but he spends 90% of his time writing because that's where he thinks the leverage is on people. He personally spends that time. He personally spends that time writing. He doesn't have a script writer, but his videos are very well produced and made and word for word scripts. So just a good example channel to look at. Okay, and then should we come to the video editor? Yeah. So this is again, there's like nuance and contacts, but typically $150 per video is the kind of lowest you probably want to be as an entrepreneur trying to take this seriously. So above that, you're going to start to find editors who have good experience and actually know what they're doing. You can go all the way up to like a thousand dollars per video here. Now, if you're getting videos that are edited, something like, you know, Ali Abdal's videos or Daniel Priestley's videos, which have lots of graphics and kind of animations, it's going to be like near a thousand dollars. But obviously if you're just getting started, you probably want someone in the like 200.

[B]

If someone's cutting a talking head video. Yeah, that sort of thing. Without the animations or the cuts.

[A]

They're just doing the basic stuff. Yeah, maybe like 2 to 300 for someone who's good. And you know, typically per video you can get people on retainers as well. You can have different setups as you

[B]

have a predictable schedule. Like, hey, we might, we could be doing. You get something really good, you might be like, okay, we're 4,000amonth for the four videos.

[A]

Exactly.

[B]

Yeah, but I mean, lock somebody because I'm making this bigger commitment.

[A]

Yeah, exactly. And a good tip actually, just for, for everyone watching, is that the best place to find all of these people typically is in your audience. So, okay, obviously if you don't have an audience, then you have to go find them elsewhere. But if you do have an audience already, the reason that's so good is because they, they already love your. They already love your stuff and they already know what, know kind of what your channel's about. They just like, they know, they have that intuitive sense of what not to do and what to do. So.

[B]

So these are all freelance roles. Do you do the YouTube producer? Yeah, part time, full time freelance.

[A]

It depends on how seriously you're taking it.

[B]

Okay.

[A]

I think if you're going all in, you know, you want to hire someone full time, it's very helpful. They're just going to be helping you make the channel better from like, well, yeah, from day one. But you can get someone kind of fractional or like part Time to start with and best way probably is just like a day rate to start with. Like, think about what should that be.

[B]

And so from the fractional side, how would you structure that?

[A]

So maybe it's just they're doing like a certain number of hours or certain days per week. And transparently I actually have less experience with knowing exactly what someone who's doing that would charge. Even though I was doing it myself, I was on a full time salary. From, from the full time perspective, I can share that. You know, salaries for the YouTube producer role, someone who's good might range between like in dollars, $60,000 to like all the way up to like 120,000. If you've got like a really serious channel and you've got like someone who's got tons of experience in the YouTube space, it might be somewhere in that range. Like, you know, hormozy is probably up at that top end kind of thing, maybe even higher than if you're just like, yeah, on the lower end of, of that spectrum, it's probably going to be somewhere on there. But you want someone who's got experience doing this stuff.

[B]

What if on the fractional side, if you're just like, look, I need someone part time to do all of this. Is that like a monthly retainer?

[A]

Yeah, I think I'd probably structure with like a monthly retainer, maybe a day rate to start with and then transition into a monthly retainer as well. And the day rate, like, you know, different people come to you with different, obviously asking for different things, but like you might say could be somewhere between like 250 to $500 a day potentially. Again, take that with a pinch of Salt.

[B]

There's a 250 plus.

[A]

Yeah, okay. And all of these roles, actually not all of these roles. These roles, editor, writer, designer, you want someone with experience. Typically you can train people, but you'll just obviously move faster with someone who's done it before. And with YouTube Producer, that role is quite trainable. So you can find someone who just loves YouTube, has a good sense of what content, loves your content. It's like someone should just help, help you with the channel and then they can learn the skills of like ideation, types of thumbnails, all that kind of stuff. Okay.

[B]

Because they're following a system that someone like yourself has put together and said, yeah, you know, like watch this video.

[A]

Here's the role in theory as the

[B]

producer, you're working on these, these things.

[A]

Yeah, exactly, yeah.

[B]

So the things I would look for in that producer and add to this or correct anything, I would look for a love for the niche that you're in.

[A]

Absolutely.

[B]

You know, your content, specifically a love for YouTube, where, like, on their free time.

[A]

Yeah.

[B]

They're studying all of this stuff. Like a high aptitude for learning.

[A]

Yeah.

[B]

Where they tend to learn something once and it sticks with them or that kind of thing. You don't have to tell them, like, go learn this exact. They're like, oh, yeah, I was already watching videos about that, learning it. And last thing is someone who's good at systems and follow up of like, is this schedule running on time? Can I coordinate between these people? Did we make sure the editor hit their deadline?

[A]

Yeah, Exactly. A good YouTube producer is like. Is like a manager of a business, like a general manager. They're like, okay, this is the system that we have. Like, is everything working? What needs improvement? Where are we kind of falling short? Like all that kind of stuff and they're just taking a ton of stuff off the entrepreneur's plate.

[B]

All right, so this gives a clear view on the team. What I'm most curious about is this list of 5 things to do and then what not to do. Because I'm like, okay, I can jump into all of this. Like, okay, but what exactly should I be spending my time on versus what things should I not touch at all?

[A]

Cool. Yeah, let's. Let's just go through the first. The five things to do first. Then we can come to not what not to do. So obviously, number one is just filming.

[B]

Right. That requires me as the.

[A]

Yeah, you can't really replace it. And if you don't like filming, then YouTube's going to be going to be hard. Pick a different or just pick something else. Yeah. But, yeah, you're not going to be able to remove yourself from that. And so obviously you want to put that into your calendar, have those blocks of time, like, very much cemented in there. So then after filming, the next thing is going to be positioning and strategy. So you want to be involved in that. Obviously you don't want someone making that up for you. And that's just like a conversation either with yourself or with your YouTube producer where you're just like, you know, how am I fitting into the space? Is it the space space? And obviously thinking about these things, like you, your avatar, your niche, just like, you know, being very clear about those things in your mind when you're kind of approaching the channel, then the next thing is ideation. So I even noticed, like, before this, this session we're doing now, you were Talking to your kind of Instagram person about, you know, different ideas that you have, Instagram reels, it's just very much like a natural thing for the entrepreneur to be doing. It's just like you're gonna have ideas about the content you wanna make. And so the way that I would be thinking about this is, number one rule is whenever you have an idea for a piece of content, YouTube or anything, just write it down or tell someone about it. So either tell someone on your team or just write down your phone. It's gonna come, come to you later. But then. But you don't wanna be doing the deep research into what's performing well, trying to really understand your niche, trying to, like, use tools like 1of10 to try and find video outliers, to, like, get inspiration of what's working that you want, ideally want a YouTube producer to be helping with or potentially a consultant that can help with that. If, obviously, if you're on your own, you can, you can do on your. You can do it like by yourself, but with the more complicated team set up, really, you want to be in like the approvals process here. So you come up with video ideas, you pass them on, and then you have like a dedicated meeting, potentially once a month or once every two weeks.

[B]

Yeah, where would we fit that schedule?

[A]

I think you can just put like maybe once every two weeks or something like that. You have like an intentional ideation meeting. Exactly like that. Yeah, you have an ideation meeting, which is where you just discuss the video ideas that you want to make on the channel. And it can be half an hour, can be an hour or something like that. And your producer or you and someone else, you can just go through the list of ideas that you've got. It might spark some new ones, and then you can just like choose the ones that you're actually gonna commit to production. So it's very helpful to have an ideation meeting. It can be once a month and you just like set the videos that you're gonna do for that month on one day. That's kind of nice and simple as well. But, yeah, that's kind of how it would work from the entrepreneur perspective. And then the fourth one was scripting and planning. So you're involved in that. You're involved in it in the sense that obviously you are like the source of all the. The knowledge and experience. This channel is about you and your.

[B]

Right, your 25 years of personal finance.

[A]

Exactly. You can't just like, what drives. You can't just outsource that To a writer completely. As much as you might want to.

[B]

A lot of these creators who are really successful, like, they come on the scene and they blow up in a big way. They have expertise already. They're not like, trying to learn being a creator and.

[A]

Yeah.

[B]

Become a neuroscientist.

[A]

Yeah.

[B]

It's like Andrew Huberman already had all this credibility and he's like, cool. So this podcast thing, how, like. Yeah, they're just talking to the mic.

[A]

Yeah.

[B]

You know, like, great.

[A]

Exactly. Yeah. And he can't just get someone to, like, script his content right for him or plan his content. So an interesting channel.

[B]

It's gonna be like 7 viral ways to it. He's like, this is no credit.

[A]

Like, yeah, exactly. A channel that's, like been blowing up recently is a guy called Callaway. Have you come across him? So he's got like 300,000 subscribers maybe in the last 18 months or something like that. And his videos are scripted word for word, but his content is about his experience in the social media game. So he helps people kind of blow up on social media. And so he's working with a script writer, but he'll be sharing, like, brain dumping, kind of what he wants to talk about, maybe an interesting anecdote that he's like, well, we should get that into the video and then someone can take that from him and turn it into a script, if you want to turn it into a word for word script. But then Alex Hormozi is just an example. Your audience know he has unscripted videos. But what he'll probably be doing is having conversations with his team about like, okay, we're going to go through these specific points, these, maybe these diagrams I'm going to draw. And his team like, oh, I wouldn't do that, I would do that, all that kind of stuff. But you need to be involved in the scripting planning process. You don't want to turn up to a filming day that you've got in the calendar and see a script that you've not read. So that is a mistake that me and Ali made a bunch of times was that I'd be like, ali, we've got this script, we're going to film it today. And then he would read the script and be like, I wouldn't quite say it like that. Or like all this kind of stuff. We'd approved the idea, but then the script wasn't what he was expecting.

[B]

And so these scripting days, like, review days are really, really.

[A]

Yeah. So these ones, we had them in for ideation. But they can be.

[B]

Would you do it together?

[A]

Well, actually what I did with Ali was we had a separate then like script review session. So from Ali's perspective, all he was doing was the filming day, which he actually did every week, an ideation session or kind of an approval session and then a script review. And the reason we kept them separate was just to kind of have like just distinct stages.

[B]

Well, in ideation there's no bad ideas. You're in different modes in scripting and writing and planning. There's lots of bad ideas. Like don't say that, that's terrible. And so to say, step into the space.

[A]

Yeah. So.

[B]

So then what am I doing here?

[A]

So we can put again. Oh yeah, maybe. Where am I, I guess putting it? It depends on your filming schedule. But you just want to make sure that for the filming day that you've got in, that you have seen, you know what you're going to do.

[B]

Would you do it on a different. Actually I'm going to say with yellow.

[A]

A different shape. Yeah.

[B]

Would you do it on a, like, let's see, we're on scripting. Would you do scripting every week if we're recording every week or would you batch that more and like we could review and improve three to four scripts.

[A]

Yeah. I think it obviously depends on your team and your setup, but I would batch script writing as much as you can. Okay. So yeah, why don't we put in

[B]

like 2 for the month?

[A]

2 for the month? Yeah, something like that.

[B]

So I'm. Yeah, here's our. I'm gonna have to draw a key laser so people can understand this.

[A]

So every. So essentially what we've got going on here is like potentially the entrepreneur in question. They every two weeks they are deliberately coming up with some video ideas, connecting to a few. Then they're scripting and planning their videos. They're batching it. Maybe they're doing that just like a whole morning or a whole day. They're just like getting all the content down that they want to talk about. Maybe turning into a word for word script. And then they're filming once a month, twice a month or four times a month. Whatever works for them. Yep.

[B]

So if I were to map these out here and if I just put my legend on here, the film is a check mark or our all day filming was our grid. That's our Alex Hermosi where it's like,

[A]

yeah, yeah, he's just going for it.

[B]

Do the full batch then. Ideation was our circle and scripting is our axe. And so there's sort of the key for anyone watching of like what those align to.

[A]

Yeah.

[B]

And you could put these on some of these on the same day or some other things. But what we're getting at is that these are ideation and scripting are two separate things.

[A]

Yeah.

[B]

Like go get lunch between those two activities. Like go, you know, like get in a different head space.

[A]

Different headspace. Yeah. And finally, number five is just performance. And so as the entrepreneur, you want to be reviewing whether all this effort that you're putting in the team potentially that you've put together is actually generating return, is actually performing for you. And obviously the most important metric behind all of that is sales. So we don't care about views for views sake. It's nice because it builds our personal brand. More people know about us, more views is nice. But ultimately entrepreneurs care about sales. And so is the work that we're doing driving sales for our business. And so a big part of this, we didn't actually talk about this too much up here, but in analytics is tracking your links. So that was one thing that we actually we missed was being able to track how many links, how many clicks are your links getting to our lead magnet, to a lead magnet or to an offer, and potentially how many sales are those clicks generating as well. Cause there are tools out there that do that. So one popular one is Segmetrics, which is like a very popular software for just tracking your marketing costs. So seeing where people come from, if

[B]

you're on the pro plan for kit, you get a free license to Segmetrics.

[A]

Amazing idea.

[B]

Yeah, that's a great piece of stuff.

[A]

So that's probably integrates super nicely with using kit for your lead magnets and stuff like that. There's one from Ed Lawrence, who has a channel about a lot of this stuff called Rev Track, which is I think a little bit more expensive and a little bit newer. But yeah, ultimately you want to be like keeping a pulse on like, is this effort worth it? Are we getting a return? Checking how the videos are performing, not obsessing over YouTube Studio and the analytics you get in there because you can waste hours.

[B]

So you're saying this is at a higher level.

[A]

This is a higher level. Are we actually generating a return?

[B]

Is, are, are these thumbnails actually working?

[A]

Like, let's look at it.

[B]

A monthly view is.

[A]

Oh yeah. And like assessing the like team members performance, all this kind of stuff. But like ultimately, like, yeah, a week.

[B]

Would you put this on the schedule as well?

[A]

Yes, actually, that's a very good question. I think I would probably set aside like an intentional like hour a month or something like that to look into. To look into performance review. I love that. So just thinking about what could be improved. Maybe it's a conversation with your YouTube producer, if you've got one, it's a meeting with them. It's just like, look back at everything.

[B]

How is the business performing?

[A]

How is the business performing?

[B]

Basically all this time and money that

[A]

we're putting in isn't paying off. Yeah, I like that. And Ali would often ask me for like a kind of. Well, I would do monthly reports actually, is what I would. I would do as a YouTube producer. I would kind of be like, this is how many views we got, this is how many leads we got. This is the best performing videos, the worst performing videos. And this is how many clicks we got to our links, how many, like all this kind of stuff. And so just like a wrap up of like, you know, weather's working.

[B]

That also helps. Getting that from your YouTube producer helps you understand how well are they seeing the big picture?

[A]

Yeah, they're like, oh, this is great,

[B]

we're getting more views. And you're like, wait, we're up by a hundred more views than last month.

[A]

Oh, we're getting tons of views. But like we're not gonna get any sales. And so that's why tracking is like part of the flywheel. Maybe we have time for that or not, but like the flywheel of making videos, sending people to your offers or your lead magnets and then kind of making sales and, and stuff like. So depending on which videos perform well, actually drive sales, you can obviously want to make more of those videos and less of the videos that don't drive sales. So that's a very key piece that actually we should have come to in that kind of step seven.

[B]

That would be coming back to the admin analytics is tying it back. Those underlying analytics here because they're tying it back to the performance not just of that video, but of our broader business.

[A]

Exactly. Understanding which videos actually move the business forwards and which videos are just like getting views but not generating leads or. Yeah, exactly. Vanity metrics. That sounds good.

[B]

Let's dive into what not to do. Because I think the tendency for a lot of entrepreneurs, creators, all of that is to be like, I can do it all. I can learn all these skills. I can dive right in. What's number one on your list of what you should not do?

[A]

Number one is for every entrepreneur just editing. You don't need to be doing the video editing. So it's a simple one. Like it's just worth being on the

[B]

list because let me write that down in orange of the like, don't do this.

[A]

And just to expand on that slightly, you obviously shouldn't be reviewing the edits as well. In an ideal world you can obviously do that if you have the time, but if you have a YouTube producer, they should be able to do that. If you don't have a YouTube producer, then obviously it's going to be you. But then the next one is titles and thumbnails. Titles are obviously a simpler skill and you can see how good the titles are so you can contribute to them. But then thumbnails are the big one that you definitely don't need to be doing. And you don't really need to have like a skill set in it either. It's helpful if you understand like you know, what makes people click. But it's not something you need to be worrying about. If you've got a good thumbnail designer and a good YouTube producer. If you don't, you do want to know if your thumbnail designer is doing a good job or not, then the next one on here, number three is just admin. So kind of uploading files, uploading stuff to YouTube, doing the video descriptions, being

[B]

in the weeds on YouTube Studio, you

[A]

don't need to be doing that either. It can be your editor, it can be your designer, it can be a YouTube producer, it could even be a personal assistant who just helps you with like a bunch of other things. And they just do all the like setting up the links. You're working with Segmetrics, all this like admin based stuff. You don't need to be doing it. You definitely should be.

[B]

You actively should not be doing it.

[A]

Actively should not be doing it because it just takes you out of your sort of, you know, your creative headspace as an entrepreneur in general. And it's just like low leverage work. So someone in the team can be doing it. Okay, and then the next one. I know we've touched on this already, but it was reviewing edits, so just want to kind of reiterate that point. It's not an essential thing for you to be doing. Now obviously your videos are very, very important. This is the whole thing. It's like the videos are the actual thing that's driving the whole system forwards. But you can watch your videos, you know, analyze them and intentionally review them in the performance, meeting or whenever it is. But you don't actually need to be like reviewing the edits at some point if you have a YouTube producer. So in this system, if you don't, obviously it makes you trying to get

[B]

everyone to operate at a higher level. Like stay at this higher altitude, focus on the performance, the, the quality of the business. You know, what's the impact having there, the quality of your performance when you're recording on screen? Like.

[A]

Yeah.

[B]

What I hear you saying is I would far rather have a content creator or a founder spend the time looking back at like, okay, how can I have a better on screen presence?

[A]

Yeah.

[B]

Then, well, hold on. That exact cut isn't what I would make. Why did you run it for three seconds there instead of five, you know?

[A]

Yeah. And being like, oh, there's a spelling error in that text or like that kind of stuff, because that's a flaw in the system. Don't.

[B]

Yeah, don't try to be a cog in the machine.

[A]

Yeah. And your editor should be good enough that like, there aren't many mistakes or you're working to that point where you have an editing guideline document where the editor just like it knows what they're doing and they know what they're doing. And when they send you the video, if you don't have a YouTube producer and you are reviewing the edit, you're just like, nice. Yeah, looks good. And you know, it's not taking up a ton of your time, but in general, yeah, if you want to avoid these kind of like lower leverage tasks. And then the final one here was expecting results too soon. So it's obviously less like a weekly task that you're going to be having on your schedule, which is a kind of mindset point. It takes time for YouTube channels to kind of get working and sometimes it doesn't. You know, there's, there's obviously all of this is just like, there's so much context to apply to your own business and channel stuff. Sometimes YouTube channels can take off very quickly if you get the right team behind it, you have the right strategy, all this kind of stuff. But a good mindset to have is like, okay, I'm going to take YouTube seriously. I'm going to commit to a filming days and a posting schedule of once a week or, or every two weeks. That was actually something we missed was how often should I post?

[B]

Yeah.

[A]

Which is like, ultimately once a week is like just the staple that'll work just fine. I wouldn't go less than once every two weeks because you're just not making enough content to grow. And if you want to be Gold standard or you want to like push, then twice a week is going to be like a reasonable maximum. Going beyond twice, twice a week is just like the content quality starts to dip, your audience can't keep up and the returns aren't there. So that's.

[B]

So we're talking about expecting correct results. So what time period am I allowed to take a step back? I implement the system. When can I take a step back and be like, is this working? And start to see based on results?

[A]

Yeah. I think three to six months is like, okay.

[B]

The first time that you're online.

[A]

Yeah. I think within three months you're like, we're just. I'm just trying to make videos and get the system kind of going here. Whether it is with the team or without one, where it's just you or you've got a little bit of help. You're just like, I'm just finding my feet. I mean, I'm taking this seriously. I've got my filming days scheduled in and I'm putting. And all the inputs are in place for at least three months. Because that's that saying, you know, results are a lagging indicator of, of inputs. We want to, we want to have the inputs for like at least three months. Yeah. Six months would be a better frame. Even better than that would be like, I'm doing this for, you know, two, three, four years, no matter what. Or just like, for the long term,

[B]

I will try to be 1% better

[A]

and I'm just going to keep going. So, yeah, there is, there is that mindset as well. And yeah, it's very tempting to start YouTube, put in lots of effort, realize how draining filming is, planning content, like how intense this stuff can be, and then just be like, I'm not seeing any results after two months and I'm going to give up because I'm not enjoying it. And obviously that's a totally fabulous business decision, but it can take time to say so.

[B]

I've talked to literally thousands of creators.

[A]

Yeah. In my.

[B]

The last 13 to 15 years that I've been in this business and I have never met a single creator who showed up every single day.

[A]

Yeah.

[B]

For at least 30 minutes or an hour.

[A]

Yeah.

[B]

Like actively tried to get better.

[A]

Yeah.

[B]

And did that for multiple years.

[A]

Yeah.

[B]

And was not like substantially successful. Like six figure to seven figure.

[A]

Exactly.

[B]

I've met tons and tons of creators who tried it for two weeks, two months.

[A]

Yeah.

[B]

That sort of thing. And died out and never found success.

[A]

Yeah.

[B]

But I have never met the person who's like, I Was grinding it out. I did all of the things.

[A]

Yeah.

[B]

And I learned continually and I didn't find success. I. Yeah, I just, I've never met that person and.

[A]

Yeah, exactly. So you can expect results if you put in the work.

[B]

But set that time frame around in three to six months. I'm looking at how well is my system, my inputs, am I checking all these boxes? I've been doing all that. And then six plus months is when I'm allowed to start to see, okay, are the results, are we improving in results based on the inputs that we have?

[A]

Exactly, yeah. And we actually driving sales to our business, which is what this is all about. We're getting the return that we were hoping for for when we started to take this really seriously. And an interesting channel who's actually gone through a very kind of gone through this shift very recently is a woman called Joanna Veeb or wyb. I'm not sure how to say her name, but she has a channel about copywriting. Do you know her?

[B]

She's a friend of mine from like 10 years ago.

[A]

Oh, okay. Okay. So have you seen her YouTube channel?

[B]

I have not. We used to speak at the same conferences and all of that, but I haven't seen her like YouTube.

[A]

I don't really know much about her. I just have. I've just like one of her videos popped up on my feed. I was like, look at her channel. I was like, whoa, this is super interesting. So she, for a couple years on her channel was just posting like two minute long, three minute long videos, like clips of stuff or just like little talking head bits. The titles were really just like descriptive and boring and they just weren't following like basic title principles. The thumbnails were like really amateur. Look, they'd be designed in Canva without any kind of thought in them. Not that Canva's actually a bad thumbnail tool, but she was making these kind of basic mistakes. Then you can see the video where she clearly got some help. She started to understand the platform. She started to put in some regular filming sessions. She started to implement this system and the first video that she did kind of with her new approach to YouTube has got over 200,000 views overnight. So she implemented the system and it just went like her leads skyrocketed, her business skyrocketed and she has got like a bunch of unqualified leads coming through because she was getting so many views. But her business is also like flourishing as a result. And so she did like, it doesn't have to be complicated. You Know, it can feel super overwhelming, especially looking at this board right now. But you know, ultimately it's, it doesn't, it's. The more seriously you take stuff, the more effort you put in for the longer time frame and just 1% improvements, like you're going to get the results that you're looking for eventually. Yep. I love that.

[B]

Okay, I want to ask you a couple rapid fire questions and I want to recap this thing.

[A]

Yeah.

[B]

And let people know where they can find you and all of that.

[A]

Oh yeah.

[B]

So first rapid fire question, how much time as the founder, let's say I hire this team and all of that.

[A]

Yeah.

[B]

What is the amount of time I should expect to spend per week to bring this to life?

[A]

Cool. I think per week you should expect like a day, I think of your working week around that at least is going to go towards growing the YouTube channel.

[B]

You think eight hours a week I can get this done?

[A]

Yeah, eight hours a week is going to be kind of at least probably what you need to do to implement this. It might, to start with, take up like two days a week of your time. If you're getting into three days a week, then you're probably spending too much time.

[B]

Something's wrong with your system.

[A]

Yeah. I mean, maybe to start with it is a bit heavy and hard and you're trying to figure everything out. But ultimately it doesn't have to be two full days as well. It can be like mornings or different blocks here and there as we've got. But yeah, one to two days. When I was working with Ali, he had one filming day per week and then these two ideation and scripting meetings which were like an hour each, let's say. So it was kind of amounted to like a day and a half per week.

[B]

So he's also like at the top of YouTube. Someone who's running a full time business could be doing it in less time. But it's important to call out that is a meaningful commitment.

[A]

It's a meaningful commitment. But as we discussed before the episode, you can set the constraint. I don't want this to take more than a morning a week. And that's an interesting kind of thought experiment. It's like, okay, if I had to do YouTube in a really fun, light way, that was going to energize me in a morning a week, or maybe even like two hours a week, what would that look like? You're going to go through all these steps kind of regardless because I just how you make a YouTube video in whether it's you're spending five minutes on one of them. You're going to be doing them. But that's also an interesting thought experiment. It's like, okay, I don't want to spend eight hours a week, but I'm kind of interested if I spend, you know, two hours a week, what does that look like? And, you know, that was going to be.

[B]

My next question is like, what constraints could you put on it? And one of my favorite questions to ask is, what would have to be true?

[A]

Yeah.

[B]

And so you say, like, what would have to be true for me to. To hit 10,000 subscribers on YouTube from zero in 12 months.

[A]

Yeah.

[B]

With only three hours a week of my time. And you could map it out. And you're like, well, I have to, you know, spend more money than time.

[A]

Exactly. Just play with the pieces. Because it's a production system. It's just like, okay, this here, this there, like, just moving it around. I think that's an awesome question. And that is the one that people should be asking is like, what outcome do I want? And what would have to be true to get that outcome?

[B]

Okay, final question of everybody that you hire.

[A]

Yeah.

[B]

What is the, like, highest leverage role that you bring in?

[A]

I think the best way to answer that is to think about. Just look at the production system here. These first four steps are really where your gains are to be had. It's like the 80 20. This is the leverage, and that comes before filming. So the 8020 of YouTube is all in, like, the preparation. So what videos are we actually choosing to make? What. What titles and thumbnails are we gonna put on them? And then what is gonna be in the content right before you even get to filming? That's what the 8020 is. And so whereas most people do the reverse. Yeah.

[B]

They're, like, obsessed. They spend all their time filming, and then tons of time editing.

[A]

Yeah.

[B]

And then they're like, oh, and the analytics and all of that. And you're like, well, the analytics aren't good because your ideation, your positioning.

[A]

Yeah.

[B]

Your thumbnail, those were all not good.

[A]

Exactly. There's a channel I love by a friend of mine called Lewis. He has a channel called Newell of knowledge and 600,000 subscribers or something. He teaches, like this on a whiteboard. His videos are like, 15, 20 minutes. No editing, no cuts. Like kind of like a zool. But he spends so much time thinking about, like, how do I want to explain these concepts he's talking about kind of like psychology, mindset, being a social person dealing with social anxiety. And he like it's all just on a whiteboard. Like you're in a classroom with him. There's no editing, but his camera presence is just so good that he doesn't really need it. But all of his returns are in this like writing and planning and ideation phase and not in the, like in the editing and stuff like that.

[B]

Dude, that's something else that has stood out to me about Dan Martell. He's been a friend of mine for, I don't know, 10 plus years now. And I once went and spoke at his mastermind for like his SaaS founders group.

[A]

Right.

[B]

So it's the top people in his group, maybe 25, 30 people there. And I spoke about a concept and shared it all. And he jumps up and he's like, you know what you need? You need a diagram. And he's like, put in a triangle, here's these. And. And he had that ability, like your friend, to say, let me take this complicated idea that you know, I talked about for like six minutes or so.

[A]

Yeah.

[B]

And then he like heard that, distilled it down, put it in the diagram that everyone could walk away with and Dan Martel talking more. A few of these people who are, yeah. Really influential have gotten very, very good at that.

[A]

Yeah.

[B]

And like that's in the 80, 20.

[A]

Exactly. Yeah. I've started to watch Takima's videos as well, so.

[B]

Good.

[A]

I don't quite have the problems that he's like talking about in terms of like, you know, eight figure entrepreneurs, but it's a lot of it is just in these first four steps, isn't it? Like he's very good on camera. He's not really editing the videos, he's just, you know, so he's definitely thinking about these things. Even though it looks simple on camera when you're watching.

[B]

I love that. Okay, so we've got a bunch of things here. What I love about this overall is you've mapped out the entire system, given people a playbook that they can clone directly into their business and say, okay, if I'm willing to put in this level of commitment, you know, the money that we've outlined, like all of the steps are here. I think this is fantastic. Now if people want more help going through this process, right. And they're saying, okay, this is good. Yeah, you know, in an hour and whatever. Hour and 15 minutes. You gave me the breakdown. But talk for a second about like one, where people can find you and your content and then two, the program that you run to help people with this.

[A]

Exactly. Yeah, so what I do is actually I help people who have built audiences on YouTube already. So YouTube is first and help them build businesses kind of off the back of it a bit more of the monetization side. And that is a program called the 100K YouTuber or $100,000 YouTuber. It's just like a fun name. And so you can find [e-mail] is the URL. But my YouTube channel is Tintin Smith. And then so yeah, I can definitely help people kind of like I can coach people to implement this system kind of through that program if they're the right fit. If you want this actually like done for you, there are people who do just come along and like we will take all of this off your hands except for like filming and a bit of scripting and stuff like that. A friend of mine, Saf, I don't know if you've come across him, but he's not my business partner. He's just like a best mate and I'm going to give him a plug because he has a done for you YouTube agency and it's like one of the best in the space. And you can just go to his LinkedIn like SAF1Mohammed and book a call there with SAF if you want like a done for you version, which I don't offer. So I think it makes sense. I love that.

[B]

Well, everyone should go search on YouTube. Just Tintin Smith. Tintin Smith, yeah, go find you there. And then for anyone who's watching who is obsessed with YouTube, maybe already has an audience and is like, well, hold on, you're talking about numbers that are far beyond, you know, the revenue per video that I'm getting. Then that's where your program comes in. You can say, hey, let me help you build the business.

[A]

Yeah, exactly, yeah. And I have a weekly newsletter which I send on Kit obviously as well. So we can put that in the link in the description or something to that as well in case people want to kind of read my my weekly Updates on, on YouTube and building one of these businesses and stuff.

[B]

Perfect. Well, thanks so much for coming on.

[A]

Thank you very much, Nathan. I really enjoyed it.

[B]

If you enjoyed this episode, go to YouTube and search the Nathan Barry Show. Then hit subscribe and make sure to like the video and drop a comment. I'd love to hear what some of your favorite parts of the video were. And also just who else do you think we should have on the show? Thank you so much for listening.