What if ride-sharing companies stopped taking a cut of every ride? What if drivers owned more of the value they create?

In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Kay Woo, Founder and CEO of Throo and TADA, to discuss how he's challenging the traditional ride-sharing model with a zero-commission platform built around driver ownership, blockchain infrastructure, and the future of mobility.

Kay shares the entrepreneurial journey behind building one of the world's first zero-commission ride-hailing platforms and explains why defining drivers as the primary customer changes everything. From creating trust-based driver communities to navigating global expansion and regulatory challenges, Kay offers a fascinating look at what it takes to disrupt an industry dominated by some of the world's largest technology companies.

The conversation also explores where transportation is headed over the next decade. Kay discusses how AI, blockchain technology, and autonomous vehicles could fundamentally change the way we think about ownership, mobility, and ride-sharing. Rather than a future controlled by centralized platforms, he shares his vision of distributed ownership models that could give drivers and communities a greater stake in the networks they help build.

Whether you're an entrepreneur building a disruptive company, interested in the future of transportation, or simply curious about how technology is reshaping business models, this episode offers valuable lessons on innovation, leadership, and challenging conventional thinking.

In This Episode:

Why TADA operates on a zero-commission ride-sharing model
The entrepreneurial challenges of disrupting established industries
Building trust and community among drivers at scale
How blockchain technology powers modern mobility platforms
Why drivers should be treated as customers, not commodities
The future of autonomous vehicles and distributed ownership
AI's role in the next generation of ride-hailing services
Navigating regulation while expanding globally
Lessons learned from building technology businesses that challenge incumbents
Why entrepreneurship requires rethinking long-held assumptions about value creation

If you've ever wondered what comes after Uber and traditional ride-sharing, Kay Woo offers an ambitious and thought-provoking vision for the future.

👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses.

📌 Connect With Us: Website: https://www.thenecessaryentrepreneur.com/ YouTube: https://www.youtube.com/@thenecessaryentrepreneur Instagram: https://www.instagram.com/thenecessaryentrepreneur/ Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod X (Formerly Twitter): https://twitter.com/MPerkinsTNE LinkedIn: https://www.linkedin.com/company/tnepod/ TikTok: https://www.tiktok.com/@tneclips Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15 Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167 📌 Find Out More About Kay Woo, throo, & TADA: https://www.linkedin.com/in/mvlkay/ https://x.com/climbingK https://www.facebook.com/kaywooe6/ https://ridethroo.ai/ https://www.instagram.com/ridethroo_official/ https://www.tiktok.com/@tadaamerica_official?is_from_webapp=1&sender_device=pc https://www.youtube.com/@TADA-America-2026 https://www.facebook.com/profile.php?id=61587235988109 https://x.com/throo_official https://tada.global/ https://www.linkedin.com/company/tadaglobal/