Podcast
The Needle Movers
Hosted by The Needle Movers · EN
Join your hosts Mark Jasons and Valerio Tomasso as they discuss the concepts, books and lessons we all wish we'd known when we were younger.
10episodes
Episodes
Newest firstAll episodes
It's a marathon not a sprint - Part I
Apr 26, 202400:24:03Tap to summarizeEver wondered how the roar of a crowd or a cheerleader's chant could coax your weary legs across a marathon finish line? I'm living proof of that force, powered through the London Marathon by the electrifying support from Macmillan and St John Ambulance's cheering squads. This episode is a testament to the incredible strength we find in the kindness of strangers and the shared human spirit that propels us forward. My co-host Valerio, whom I fondly call the accidental half-marathoner, chimes in with his own tale of transition from Peloton pedals to pavement pounding—sparked by a fortuitous discussion at an Indian wedding no less!Lacing up their running shoes, Valerio and I guide you through the intricate dance of discipline and resilience, both of which crisscross the paths of marathon running and entrepreneurship. While I recount the myriad of challenges faced during marathon training—from injury management to the psychological warfare on race day—Valerio reflects on his own journey of habit formation and the surprising allure (and expenses!) of running. It's a conversation that goes beyond the miles, touching on the parallels between the grueling and often solitary miles of marathon prep and the equally relentless journey of building a business from the ground up.We wrap up the episode with a deeper look at the power of discipline. Valerio shares an inspiring story about facing and overcoming the hurdles thrown our way, whether it’s the financial pinch of running gear or the unexpected extra mile that tests our mental fortitude. Our dialogues weave through personal anecdotes and advice, offering a blend of laughter, encouragement, and raw insight into the transformative journey of marathon running and the relentless pursuit of one's passions. So hit play and join us on this marathon of an episode—because whether you're running a race or chasing a dream, it's the discipline that takes you across the finish line.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →How not to go to market
Apr 17, 202400:26:20Tap to summarizeEver cringed at your early entrepreneurial exploits? That's where Valerio Tommaso and I, Mark Chasins, kick off a hearty discussion about the rollercoaster ride of finding our footing in the business world. With a good-humored nod to the days when "market research" meant a mishmash of reality TV lessons and overly ambitious collegiate networking, we share tales that are as hilarious as they are enlightening. From the misconstrued concept of a target audience to the comical yet critical realization that even the most enthusiastic hustle can lead to lessons learned the hard way, our conversation is a treasure trove of entrepreneurial do's and don'ts.Remember when university email directories were the Holy Grail for guerrilla marketers? We take a stroll down memory lane to dissect the good, the bad, and the legality-questionable strategies that peppered our journey – all before the drama of GDPR. The episode is peppered with reflections on the psychological impacts of 'free' services and the undeniable allure of exclusivity in creating lasting client relationships. We wrap up by exploring the paradox of 'skin in the game' and its role in engagement. So, grab your headphones and join us for a candid, comedic jaunt through the trials and triumphs of entrepreneurial strategy.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Pivot! When and how to
Apr 10, 202400:30:12Tap to summarizeHave you ever faced the daunting task of steering your business in a new direction? Join Mark and I as we bare our souls, recounting the rollercoaster of emotions and strategic decisions that came with introducing a new brain to our team, a shift that took our project down an unforeseen path. We're serving up an honest discourse on the critical moments that shape a company's evolution, sharing the gritty details of the mistakes made and the wisdom gained from our own pivot story.Strap in for a tactical deep-dive into timing the perfect business pivot, where we juxtapose the theoretical with the practical by drawing parallels to a fictitious protein powder company. This episode isn't just about change; it's about smart change. Learn from our candid conversation on how to harness customer feedback and sales data to realign your business compass, ensuring every maneuver keeps you true to your core mission and values.To cap it all off, we dissect the art of understanding your target audience, underlining the significance of zeroing in on their needs to drive your marketing and product innovation. We'll reveal how homing in on specific niches, like the unsung heroes in engineering, can open up new realms of opportunity. Plus, get a peek behind the curtain of our guerrilla marketing exploits and the wisdom behind knowing when to make a swift market exit. This episode is one for the books, loaded with anecdotes and insights that might just be the catalyst for your business's next great leap forward.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →The Consequences of Ignoring Red Flags in Relationships and Business
Apr 3, 202400:40:56Tap to summarizeHave you ever found yourself justifying a concerning behavior in a partner or a business deal, only to later realize it was a massive red flag? That's exactly what we tackle in our latest episode, where we dissect the emotional biases that often blind us to warning signs in our relationships and business ventures. We share tales from high-profile figures like Elon Musk to the notorious collapse of WeWork, and even recount a personal mishap involving an electric car purchase, to illustrate how the sunk cost fallacy can lead us to make even more questionable decisions.Then, we explore the silent alarms that we often ignore in our personal and professional lives. Through candid anecdotes, we discuss why individuals shy away from discussing red flags with those who could lend a fresh perspective. We emphasize the importance of breaking through denial and the stark contrast between opening up too late and the benefits of early intervention. It's a conversation that hits close to home, as we address the fears that keep us from confronting the potential loss of our emotional investments.Rounding out the conversation, we confront the delicate art of handling feedback and the importance of market research. We reflect on our own experiences with feedback during our course creation process, unpacking the challenge of not taking criticism as a personal attack. Drawing parallels between personal growth and the malleable strategies of giants like Facebook and Twitter, we stress the significance of seeking external perspectives. This isn't just about business—it's about the adaptability needed in every facet of life, and why opening up to diverse viewpoints can steer us clear from the pitfalls that threaten our success.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Imperfection is perfection
Mar 27, 202400:27:38Tap to summarizeEmbark on a myth-busting journey with us as we reveal the unexpected truths behind launching a successful new venture. Forget the glossy business cards and fancy office spaces; it's the relentless pursuit of an idea and the hustle to make it a reality that truly define the entrepreneurial spirit. Through a series of personal anecdotes and hard-earned wisdom, we illustrate why getting bogged down in corporate formalities can be a distraction and how the magic really happens when you focus on creating value and finding your market fit. Whether you're an aspiring entrepreneur or a seasoned business owner, prepare to have your perspective shifted and your passion reignited.As we delve further, the conversation turns to the vital importance of early adopters and the bravery required to introduce a Minimum Viable Product to the world. Embracing agile methodologies, we share stories of early-stage product evolution and the pivotal role of customer feedback in refining a vision. By celebrating content that truly resonates over sleek production, we uncover the real connection that draws an audience in. You'll walk away from this discussion with a newfound appreciation for the substance over the superficial, and a clear understanding that polished perfection often trails behind success, not the other way around. Join us for a reflective look at the real challenges and triumphs of entrepreneurship, where the true reward is found in the journey, not just the destination.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Tackling Imposter Syndrome
Mar 20, 202400:17:02Tap to summarizeStruggling to find your place at the business table can feel like showing up to a gourmet feast with a bagged lunch. Yet, it's this very underdog perspective that Charles Young and I dissect, recounting our turbulent journey of breaking into the industry—helping students land coveted spots in elite graduate programs—without the backing of a big name. Buckle in as we candidly spill our trials and epiphanies, shifting the lens from our own self-doubt to the real potency of our service, and revealing how we turned our unique experiences into an entrepreneurial advantage.This isn't just another tale of rags to business riches; it's an intimate map through the maze of self-doubt that plagues many creators. Together with Charles, we peel back the layers of imposter syndrome and lay bare the transformative power of genuine market research and the art of the pitch. You'll walk away with a fresh perspective on how to trust the value you bring to the table, even when your name isn't up in lights—yet. Join us for an episode that looks impostor syndrome in the eye and says, "Not today.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Why does goal alignment matter?
Mar 13, 202400:26:56Tap to summarizeEver embarked on a business venture with a friend only to find your goals drifting apart like two ships lost at sea? We've been there, and in this episode, we spill the beans on aligning objectives to avoid that very shipwreck. With a blend of humor and hard-earned wisdom, we share how essential it is to synchronize your vision with your partners from the get-go. You'll discover not just the joy of those "Eureka!" moments when pitching to pals, but also the critical pivot points that can make or break your joint journey.Dive into the heart of transparent communication and its role in steering the ship of collective ambition. We unravel the complex threads of project management, illuminating how open dialogue about expectations can prevent a mutiny on your entrepreneurial voyage. Reflecting on personal anecdotes, we navigate through the intricacies of hiring, whether for a goliath corporation or a scrappy startup, and how these decisions can chart the course toward success or leave you marooned.To cap off our odyssey, we cast a lifeline on formalizing business relationships, especially when friends and family are on board. It's a candid look at the storms that can arise from casual agreements and how to batten down the hatches with clear contracts. By sharing tales of choppy waters and the surprise squalls that can hit even the closest of crews, we arm you with the navigational tools needed to sail smoothly into the harbor of a thriving business partnership. Join us for a compelling discussion that's as much about preserving friendships as it is about profits.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Well what's team spirit?
Mar 6, 202400:25:47Tap to summarizeEver felt the thrill of cracking open an autobiography that reshapes your view on life? That's what we experienced with Lee Max Um's revealing tale, which stirs our conversation today alongside James O'Brien's piercing critique of British politics in "How They Broke Britain". But it's not just the pages of books that have us hooked; the podcast "Alex and Mozi" is a gold mine for business acumen paired with a dash of humor, as showcased in Alex Hormozi's quirky cooking date anecdote. We're not just sharing laughs, though; we're serving up substantial guidance on niche marketing and the potency of impactful, knowledge-rich content. Strap in as we navigate the complexities of crafting a dynamic team, inspired by the journeys of Alex Blumberg and Steve Bartlett. From solo ventures to diverse powerhouses, we dissect the evolution of team building and the value diversity brings to the entrepreneurial table. Then, we shift gears to a crucial element for any business's success—accountability. We unpack the game-changing role of coaching and the strategic finesse required when expanding a team. Learn from our candid reflections on our beginnings as a trio and how this shaped our mindset towards team growth, including the strategic addition of a fourth member with a knack for recruitment to enrich our business.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →Niche to meet you
Feb 28, 202400:33:44Tap to summarizeHave we been underestimating the sheer force of niche marketing all along? Join us as we confess our early entrepreneurial missteps and share the powerful lessons learned on honing in on a specific audience. It's a tale of transformation that saw us evolve from trying to please everyone to mastering the art of addressing the exact needs of a distinct group. We dissect the surprising discovery that a focused approach not only cultivates a loyal community but can also be more profitable than a broad appeal. Our candid exchange, complete with guest insights, unveils the strategic shift from our younger, know-it-all selves to the humbler, ever-learning business minds we are today.Embark on the journey of our podcast's metamorphosis, bearing witness to how we refined our initially broad educational content down to a specialized, career-oriented theme. We lay bare the process of balancing detailed planning with the necessary agility to snatch up emerging opportunities – a delicate dance we initially miscalculated. As we share anecdotes of our Charles Young days, the pivotal changes in our strategy, and our newfound emphasis on branding and marketing, we invite you to glean from our hard-earned wisdom. This episode isn't just a walkthrough of our growth; it's a treasure map for anyone eager to carve out their niche in the bustling marketplace of ideas.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →What's in a name?
Feb 21, 202400:28:47Tap to summarizeEmbark on a journey through the entrepreneurial maze as I pull back the curtain on the sometimes thrilling, often challenging world of starting your own business. Discover the highs, lows, and side-splitting anecdotes—like the infamous 'doodoo with a love heart' that somehow became a symbol of our brand's quirky image. In the trenches of LLC formation, taxes, and vendor hunts, you'll learn that a little humor and a lot of flexibility are your best friends. James Khan drops by to share strategic insights, ensuring that our candid chat is not only informative but also sprinkled with laughter as we tackle the rollercoaster of entrepreneurship.The path to a successful startup is littered with potential missteps, but fear not, for this episode is your compass. From the overlooked power of network leveraging—think university communities brimming with feedback—to the harsh reality of bootstrapping, we dissect the delicate balance between dream-chasing and pragmatic decision-making. I'll reveal how the wisdom from campus life and the necessity of adaptability informed the strategic pivots that kept our entrepreneurial ship afloat, proving that sometimes, the best lessons come from the school of hard knocks.Wrapping up, we zoom in on the importance of prioritizing and setting clear goals, sharing tales of our own misplaced focus—like the saga of picking the perfect project name. If you’ve ever wondered whether your strategic planning is more like throwing darts blindfolded, this chat will help sharpen your aim. So, grab your headphones and a notepad, because this episode is chock-full of insights that promise to steer your project towards triumph, with plenty of chuckles along the way.Support the showCheck us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moverswww.theneedlemovers.xyz
Transcribe →