Podcast
The Neighborhood Real Estate Agent
Hosted by Matt Muscat · EN
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
19episodes
Episodes
Newest firstAll episodes
Achieving Impossible: 132 Listing Appointments in Nov – Maria Quattrone, PA
Jan 2700:37:17Tap to summarizeWhat if focusing on listings could transform your real estate business from chasing clients to having them chase you? In this episode I sit down with Maria Quattrone, Philadelphia's "expired queen," who's built a machine that consistently delivers over 100 transactions per year.We unpack the exact strategies behind her listing-focused approach, from her three-step expired letter system to the relationship-building tactics that turned cold leads into a thriving referral network. Inside this episode:How Maria transitioned from radio sales to real estate powerhouse in 22 yearsThe expired listing system that made her Philadelphia's go-to agentHer three-step letter strategy that gets sellers calling herWhy perceived value matters more than actual value in today's marketHow to build genuine relationships that lead to repeat business and referrals Want the resources Maria mentioned? Follow Maria on Instagram: @mariaquattrone . https://mqrealestate.com/The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.🔑 Treadstone Funding: https://www.treadstonemortgage.com/🔑 Neighborhood Loans:https://neighborhoodloans.com🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Transcribe →Low Stress, High Volume: Building a Referral Engine From Paid Leads — Mickey Larson, MI
Jan 700:30:56Tap to summarizeMost agents treat online leads like a necessary evil. Mickey Larson turned them into a $15 million business in just two years.In this episode, I sit down with Mickey, a former attorney and entrepreneur who ditched the courtroom stress for real estate and never looked back. While other agents complain about lead quality, Mickey has built an 85% online lead-based business with almost zero no-shows, consistent referrals, and a simple goal: one deal per week under contract.We break down his counterintuitive approach to working leads, why he spends more time talking clients out of buying than into it, and how treating every lead like a lifelong relationship turned Zillow clicks into a thriving referral machine.Inside this episode:•Why Mickey keeps his first contact minimal and gets to the showing fast • The psychology behind earning trust by saying no • How to turn vacant land leads and long nurture cycles into goldmines • Why he counts contracts, not closings, for instant gratification • His plan to scale by bringing his family into the businessFollow Mickey on Instagram: @larsmd09 Whether you’re buying leads and struggling to convert, or wondering if paid traffic is worth it, this episode will change how you think about online lead generation. Subscribe, share, and follow for more interviews like this.The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.🔑 Treadstone Funding: https://www.treadstonemortgage.com/🔑 Neighborhood Loans:https://neighborhoodloans.com🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Transcribe →Selling Properties That Won't Move — Kevelyn Guzman, NY
Dec 300:30:46Tap to summarizeThe market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City.Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate.Inside this episode:What's really happening with luxury inventory and how long properties are actually sittingThe listing presentation framework that sets expectations and prevents seller meltdownsHow to expand your business geographically without confusing your brandWhy your database shouldn't change just because someone moves out of stateThe psychology behind multiplex connections and why being known for more than real estate mattersHow to find and launch events that build relationships and generate referrals This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition. https://www.instagram.com/kevelynguzman/https://cbwarburg.com/
Transcribe →The Secret to Finding Hidden Deals in Your Database — Ryan Young, OH
Nov 400:36:23Tap to summarizeWhat if the biggest opportunity in your real estate business isn't the next lead you buy, but the database you already have sitting in your CRM? In this episode, I sit down with Ryan Young, who scaled his family's real estate team from 30 homes a year to over 500, and then built one of the hottest CRM companies in real estate.Ryan shares the exact mindset shift that took him from grinding through open houses and door knocking in 2009 to building a systematic, data-driven approach that extracts maximum value from every contact in your database. We dive deep into why most agents are terrible at database marketing and how the right technology can find hidden opportunities you never knew existed.Inside this episode:How Ryan muscled through the 2009 recession to build unshakeable lead generation skillsThe psychology difference between working with buyers vs sellers that most agents missWhy "spray and pray" database outreach kills your conversion ratesThe segmentation strategy that turns cold contacts into warm opportunitiesHow AI can identify which contacts in your database are actively shopping with your competitionWhy leading with value beats asking for referrals every single timeThe exact conversation framework Ryan uses to create off-market opportunitiesWant to connect with Ryan? Check out Fello AI: https://fello.ai/Contact The Young Team: theyoungteam.comWhether you're struggling to get past 30 transactions or looking to scale beyond 100, this episode will change how you think about the goldmine sitting in your CRM. Subscribe, share, and follow for more interviews like this.
Transcribe →Data Domination: How One Agent Won 95% of Competitive Offers — Steven Wynands, DC
Oct 1400:22:58Tap to summarizeWhat if you could win nearly every competitive offer by simply including one overlooked piece of data? In this episode, I sit down with Steven Wynands, a top-producing Washington DC agent who cracked the code on using data to build trust through transparency in one of the nation's most competitive real estate markets.Steven shares the exact strategy that helped him secure million-dollar listings and get his buyers' offers accepted within the first three attempts, even when competing against 20+ bids. From there, he scaled this data-driven approach into RETR, a mortgage and real estate data platform that helps real estate professionals to work smarter.Inside this episode:The "agent resume" strategy that gets offers accepted in competitive marketsHow to research and vet other agents to protect your clientsWhy new agents should leverage their mentor's track recordThe data points hiding in your MLS that you're not using for marketingHow to set realistic expectations using comparable sales dataWhy automated marketing is failing agents and what to do insteadWant to connect with Steven? Check out RETR for real estate data insights Follow Steven's strategies for data-driven real estate successWhether you're a new agent looking to compete or a veteran wanting to leverage data better, this episode will change how you think about using information to win more business. Subscribe, share, and follow for more tactical real estate interviews like this.https://retr.app/
Transcribe →Raising 5 Kids & Selling 60 Homes Without Burnout — Garrett Maroon, VA
Sep 3000:26:48Tap to summarizeWhat if the real estate industry’s definition of success is completely wrong? In this episode, I reconnect with Garrett Maroon, who’s back after a couple years with a radically different approach to building a real estate business. With five kids at home and a book launching soon, Garrett has cracked the code on maintaining high production while actually working less.We dive into how Garrett intentionally downsized from a large team to just one agent and a part-time assistant, yet still closed 60 homes in the past 12 months through pure referral business. More importantly, we explore his “scoreboard revolution” and why he measures success by profit goals, wife goals, and family time instead of just transaction counts.Inside this episode:• Why Garrett fired his entire team except one agent to gain simplicity over complexity• His custom scoreboard that tracks two dates per month with his wife and every seventh week off• How to redefine winning in real estate beyond just transactions and volume• The market reality check both buyers and sellers need to hear right now• Why 50% more homes are being delisted this year and what it means for agents• His PDA formula for building predictable, profitable businesses that align with who you are• How to craft win-win situations that bring enjoyment back to your businessWant Garrett’s resources?Follow him on Instagram: @garrettmaroonDownload his free PDA formula: http://thebalancedbreakthrough.com/Text him directly: 757-266-2876Whether you’re burning out from the grind, trying to build a business around your family, or questioning what success really means in real estate, this episode will challenge everything you think you know about winning in this industry.
Transcribe →Getting 50,000,000 Eyeballs on an Open House — Erwin Nicholas, TX
Sep 1600:32:11Tap to summarizeWhat if forgetting someone's name accidentally created the perfect real estate brand? In this episode, I sit down with Erwin Nicholas II, better known as "Mr. Real Estate," whose journey from nightclub networking to listing Tony Parker's $20 million estate proves that sometimes the best business strategies come from the most unexpected moments.We dive deep into how Erwin turned a client's forgotten name into a memorable brand, built relationships with NBA stars and high-net-worth individuals, and created viral marketing campaigns that generated over 50 million views using platforms like Twitch that most realtors have never heard of.Inside this episode:How an NBA client forgetting his name became a million-dollar brandThe nightclub networking strategy that landed his first major dealWhy he focuses on making clients the star instead of himselfHow he used Twitch streamers to create a 30-day open house generating 50M+ viewsHis transition from sports management to luxury real estateThe mindset shift that let him build a $150M business around family timeWhy he only invests in opportunities he puts his own money into firstCheck out the Tony Parker Property https://robbreport.com/shelter/celebrity-homes/nba-star-tony-parker-house-san-antonio-texas-1236885916/Want to connect with Erwin?Follow him on Instagram: @MrRealEstateVisit his website: MrRealEstate.globalWhether you're trying to break into luxury real estate, looking for innovative marketing strategies, or want to build a business that works around your life instead of consuming it, this episode will change how you think about branding, networking, and what it really means to add value to your clients' lives
Transcribe →Serve 1st, Scale Forever: The Strategy That Made Her #33 in the U.S. — Amy Stockberger, SD
Aug 2600:25:25Tap to summarizeWhat if your clients became raving fans for life and your real estate business paid you before you even closed a deal. In this episode I sit down (again) with Amy Stockberger whose team ranks #33 in the U.S. for units sold , not in L.A., not in Miami, but in tiny Sioux Falls, South Dakota.We unpack the exact strategy behind her Serve First, Scale Forever model, the same framework that helped her dominate a 10% market share, build a 90% referral-based business, and launch multiple scalable revenue streams that agents everywhere can plug into.Inside this episode:How Amy turned party supplies and power tools into a repeat/referral machineThe VIP Club that keeps clients coming back for lifeHer step-by-step method to monetize your vendor networkWhy most real estate businesses can’t be sold — and how Amy built one that couldHow to become a “Servipreneur” in an AI-driven, tech-threatened marketWant the resources Amy mentioned?Follow Amy on Instagram: @amystockbergerGet the Lifetime Home Support Roadmap: DM “Vendor” on InstagramGet Access to Amy’s Vendor Program Playbook:https://lifetimehomesupport.com/Whether you’re an agent, team leader, or entrepreneur looking to future-proof your business, this episode will flip the way you think about service, scale, and selling. Subscribe, share, and follow for more interviews like this.The Neighborhood Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.🔑 Treadstone Funding: https://www.treadstonemortgage.com/🔑 Neighborhood Loans:https://neighborhoodloans.com🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
Transcribe →Turning 4k into $400k with Strategic Socializing — Meg Daday, IL
Jul 23, 2024Tap to summarizeIn this episode Matt talks with the Chicagoland real estate queen of all things events – Meg Daday. Meg has built a business on her creative “big sister” approach by which she offers the advice and style that a big sister would offer, she has leveraged this style into a $20,000,000+ business that centers on women, community and events. Key take aways include:Having a clear strategy and understanding your ideal client is crucial for hosting successful events.Micro events and strategic socializing with a small group of people can be more effective than large-scale events.Partnering with other organizations and leveraging past clients can help expand your reach and attract your target audience.Focus on providing value and creating meaningful connections through your events.Consider unique and creative event ideas that appeal to your target market.For more information on Meg or to contact her check her out on social media. https://www.instagram.com/heyday.homes/The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.🔑 Treadstone Funding: https://www.treadstonemortgage.com/🔑 Neighborhood Loans:https://neighborhoodloans.com🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org
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