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Series Four

This episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School.

He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights.

Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and debates, leading thinking and enduring challenges in brands and branding, including historical context, cultural & critical perspectives).

We discuss all of the above, therefore including issues such as classic and leading-edge thinking relating to branding / strategy / marketing, along with how these subjects are currently taught in business schools. Michael is an expert in his field, so I hope you enjoy listening to (and learning from) him as much as I did!

2e:T434,

#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the stories and viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and public speaker. My first book went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. ('The New Abnormal' is bought to you in partnership with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series! Please note that the podcast was set up during the early days of Covid, and is divided into Series One [2020-21] Series Two [2022] Series Three [2023] Series Four [2024]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020

2f:T434,

#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects v

Michael Beverland 'Brand Management: Co-creating Meaningful Brands'

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