Podcast
The Next Big Idea
Hosted by Next Big Idea Club · EN
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday.
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57episodes
Episodes
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How to Be a Super Ager
2d ago01:44:05Tap to summarizeFor years, cardiologist Eric Topol hunted for the rarest people in America: those over 80 who had never been sick. When he finally found 1,400 of them, he made a shocking discovery. It wasn't their genes. These "super agers" were often the last ones standing in families where everyone else died decades earlier. So what separates people who live into their 80s or 90s feeling great from those who battle chronic disease? In his new book, Super Agers, Eric reveals what the science actually shows, shares practical advice you can use at any age, and takes on the bro scientists selling false promises along the way. This episode first aired in July 2025. 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at shopify.com/nbi
Transcribe →What If Saving the Planet Could Be Fun?
6d ago00:58:24Tap to summarizeDespite decades of urgency and alarm, progress on climate change has felt frustratingly slow. What if we've been going about it all wrong? Elizabeth Dunn and Jiaying "JZ" Zhao think there's a missing ingredient in the conversation: joy. In their new book, Leave the Lights On, Liz and JZ draw on psychology, behavioral science, and sustainability research to argue that the most effective climate solutions aren't rooted in guilt, fear, or self-denial. They're rooted in easy choices that also make your life better. Today on the show: why doom-and-gloom messaging backfires, what bacon dipped in maple syrup has to do with saving the planet, how buying more underwear might just protect our species, and why the choices that help most are also the ones that make us happier. *** Chapters: (00:00) Introduction (02:23) Why Climate Fear Backfires (09:24) The Case for Making Meat a Treat (17:44) The BLT Climate Paradox (20:53) The Hidden Climate Cost of Your Bank Account (23:50) Fast Fashion, Slow Happiness (31:10) Why Driving Makes Us Unhappy (39:08) The Best Trips Are Closer Than You Think (45:24) The Science of Social Tipping Points (49:41) The Climate Power of a Single Vote About the Guests: Elizabeth Dunn is a professor of psychology at the University of British Columbia and one of the world's leading researchers on happiness and well-being. Her work explores how people can use their time, money, and relationships to build more satisfying lives. Jiaying Zhao is a professor of psychology and the founder of the Behavioral Sustainability Lab at the University of British Columbia. Her research focuses on climate action, behavioral change, and the role of psychology in accelerating the transition to a more sustainable future. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at shopify.com/nbi
Transcribe →How to Live a Long and Useful Life
1w ago00:57:42Tap to summarizePublisher, scientist, humorist, diplomat — Benjamin Franklin was America's first polymath. Today, with help from Eric Weiner, we revisit Franklin's life, searching for tips about how to be healthy, wealthy, and wise. This episode first aired in July 2024. 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at shopify.com/nbi
Transcribe →As America Turns 250, Are You in the Mood to Celebrate?
2w ago01:08:30Tap to summarize"We’re entering our 250th birthday, and we’re not quite in the mood for a birthday party. We’ve been tearing ourselves apart." That's what Walter Isaacson told Rufus when they sat down last year. But, he says, it doesn't have to be that way. "Let's use this birthday party as a chance to try to heal some of the divides." Walter's latest book is The Greatest Sentence Ever Written. That sentence? “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Yes, it’s eloquent, but more than that, it gave the United States a mission statement, one that we are still striving — fitfully, imperfectly — to meet. With America's 250th birthday just a few days away, we think it's the perfect time to revisit this conversation with Walter about how that sentence came to be written, what it meant to the founders, and why it still matters today. 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at shopify.com/nbi
Transcribe →THE GOD TEST (Part 2): Can Humanity Pass the Cosmic Reckoning?
2w ago00:34:01Tap to summarizeOn Thursday, Rufus and Robert Wright (The God Test) talked about AI as a new stage in the evolution of intelligence — and about the very human traits already showing up in our machines: empathy, deception, power-seeking, seduction. Today, they ask the harder question: what happens when these machines become the object of a geopolitical arms race? 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi
Transcribe →THE GOD TEST (Part 1): Are You Ready for Superintelligence?
3w ago00:59:47Tap to summarizeDoes the logic of human destiny now lead to artificial intelligence? Are we creating a higher form of intelligence in our own image? And, if so, what kind of image is that? These are the questions celebrated author Robert Wright asks in his new book, The God Test, which was published this week. Bob argues that we should not be surprised to see signs of deception, power-seeking, flattery, and autonomy in AI systems. These are not alien traits; they are behaviors that show up again and again in intelligent systems — including us. And if there is an evolutionary process at work in AI, then we are not just observers: we are part of the selection pressure. In the end, we may get the AI we deserve. This was such a wide-ranging conversation that we’ve divided it into two episodes. Today, we begin with the cosmic story: how life became mind, how mind became culture, and how culture has now begun to build a new mind — one that may surpass us. 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi
Transcribe →You Have 72 Free Hours a Week. How Do You Want to Spend Them?
3w ago00:56:56Tap to summarizeMost of us swear we have no free time. But the week is 168 hours long. Subtract a 40-hour job and eight hours of sleep a night, and you're left with 72 hours. So where do they go? Today, Laura Vanderkam, author of the new book Big Time, shares her system for reclaiming her free time, including her method for knocking out "someday" projects in small daily bites. 🎬 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi
Transcribe →Are You Playing Someone Else’s Game?
4w ago01:14:44Tap to summarizeGPAs. Citations. Step counts. Likes. We love a good metric, don't we? It tells you exactly where you stand, no arguing. Mention a 4.0 to a high schooler and they'll know exactly what you mean. Tell a fellow Fitbit-wearer you just hit 10,000 and they'll nod approvingly. But that clarity has a price. To make a metric that clean, that portable, you have to sand off all the nuance, all the context, everything that made the thing worth measuring in the first place. And philosopher C. Thi Nguyen thinks that's quietly rewiring us. In his book The Score: How to Stop Playing Somebody Else's Game, he argues the metrics we chase have stopped measuring our values and started setting them. 🎬 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi
Transcribe →This World Cup Is Messy. Watch It Anyway.
Jun 1500:43:22Tap to summarizeThe World Cup kicked off over the weekend, and so far the mood is meh. Fans are fuming over sell-your-kidney ticket prices, frightened by reports that ICE may target matches, tailgates, and sports bars, and generally feeling down on this quadrennial celebration. We wanted to know: Is there any joy left in this thing? So we called up Simon Kuper. He's a columnist at the Financial Times, "one of the best sportswriters in the English language today" (The New Yorker), and author of the Next Big Idea Club must-read World Cup Fever. He's also attended every World Cup since 1990. Simon tells us how the tournament bridges political divides, why suicides decline during the World Cup, whether “sportswashing” really works, and which storylines to follow, no matter if you're a die-hard footy fan or a first-time viewer. 🔗 SPONSORED BY: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi
Transcribe →The Case for AI Optimism with Peter Diamandis and Steven Kotler
Jun 1101:06:27Tap to summarizeNearly half of all Americans believe AI is bad for humanity. Peter Diamandis is not one of them. On his podcast, Moonshots, and in his new book, We Are as Gods, co-written with the inimitable Steven Kotler, he makes the case that artificial intelligence is already ushering in a world of abundance — think radical life extension, 10 billion humanoid robots, and agents that do your job while you're sipping a latte. He knows it may not be all sunshine and hydroponic roses, but he believes our future is incredibly bright. And he's putting his money where his mouth is: XPRIZE, the nonprofit he founded more than 30 years ago to bankroll breakthroughs, just announced it's giving $3.5 million to filmmakers who conjure convincingly optimistic visions of the future. Rufus and Caleb don't have their film treatment ready yet, but they do have plenty of questions for Peter and Steven about flying cars, the future of work, worst-case scenarios, and the new commandments for working with AI. 💬 LINES WE LOVE: “If you’re in ninth grade and you’re using AI to do your homework, that’s just stupid, and you shouldn’t be allowed to do that. But if you’re in ninth grade and you’re using AI to help you build a starship to go to Alpha Centauri, or create a new form of energy, or something that’s way beyond your dreams — and it’s enabling you to up-level your ambition and your abilities — then that’s amazing.” —Peter Diamandis “Human writing is weird, it's surprising, it's idiosyncratic, it has high prediction error. An LLM optimizes towards the mean, towards the average. It standardizes output... [It] may make your writing look a lot cleaner to you, but it's actually hurting communication and it's hurting persuasion. Average gets ignored; remarkable gets remembered.” —Steven Kotler "I'm not worried about artificial intelligence. I'm worried about human stupidity.” —Peter Diamandis 🎬 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi
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