Want Nicholas' 3-step AI framework for businesses? get it here: https://clickhubspot.com/pge

Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who’s spent nearly a decade driving innovation and building applied AI solutions in real-world business settings.

In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You’ll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas’s practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs.