Welcome back to The Nouveau Podcast, everyone! This week, I'm so thrilled to introduce a guest whose entrepreneurial journey has been truly inspiring to witness.

Please give a warm Nouveau welcome to the incredibly talented Lydia Matthews! Our paths first crossed maybe back in 2020 or 2021, right around the time she started to build the amazing Esther Clothing brand, when she joined us as a vendor for our Sweet Baton Rouge Ultimate Tailgate. And since then, I've had the wonderful opportunity to watch her business truly grow and blossom over the years.. Tune in for an inspiring story with Lydia!

You can connect with her at @esther_clothingbrand. Lydia Matthews is a certified personal stylist and custom color consultant through Esther Clothing brand, found here for more info; https://esther-clothing.com.

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.