This week, I'm absolutely buzzing to introduce you to my friend, the incredibly dynamic Jordan Basham! Jordan is the driving force behind the hyper-local phenomenon that is Where To Geaux, your ultimate guide to all things Baton Rouge and beyond. If you've ever wondered where to eat, what to do, or how to truly experience our amazing community, you've likely stumbled upon her fantastic content.

But Jordan isn't just about showcasing the best of where to "geaux" for fun – she's also the brains behind Where To Geaux Social, a thriving social media marketing agency dedicated to helping local businesses shine online. As someone who's been navigating the entrepreneurial waters for almost 15 years, I know firsthand the challenges small businesses face when it comes to marketing. That's why I wanted to bring Jordan on. Whether you're just starting out, juggling a side hustle with a full-time job, or you're a seasoned business owner ready to invest in your marketing strategy, this episode is packed with valuable insights.

Jordan shares her journey from building a popular local Instagram account fueled by a genuine love for supporting small businesses, to launching a successful social media agency that's now helping over 30 diverse clients – from restaurants to doctors – navigate the ever-evolving digital landscape. We dive into the questions every business owner grapples with: How do you know where to invest your marketing dollars? How do you cut through the noise and truly connect with your audience? And is TikTok the answer to everything (spoiler alert: maybe not for everyone!).

Jordan's approach is refreshingly honest and grounded. She emphasizes the power of building a real community, the importance of consistent effort over chasing viral trends, and the freedom that comes from outsourcing your social media when you're already wearing too many hats. We even touch on the rollercoaster of emotions that comes with social media success and the crucial reminder to celebrate the small wins.

If you're a local business owner looking to level up your marketing game, gain practical advice from someone deeply rooted in our community, and maybe even find the courage to take that leap of faith in your own entrepreneurial journey, then get ready to geaux listen!

You can follow her at @wheretogeaux225 & @wheretogeauxsocial

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.