In this episode, I'm joined by the incredibly insightful Lissa Daub, founder of Strong Impact Academy. We met online through a couple of mutual groups, and it was a meeting that just felt like kismet. Lissa hails from Edmonton, Alberta, and she’s a force to be reckoned with.

Lissa and I dive into some of the most critical topics for business owners, from the mindset shifts of moving from corporate to entrepreneurship, to the surprising truth about owning a restaurant (it's not always sexy!). We talk about how the pandemic actually opened up new opportunities and simplified things for business owners, and Lissa shares her biggest lesson: you can’t just build it and expect them to come.

The heart of our conversation is all about the end game. As a Certified Exit Planning Advisor, Lissa is passionate about helping entrepreneurs understand that a profitable business isn't always a sellable one. We explore why it's so important to think about the value of your business as a key performance indicator and how to avoid the "owner's trap," where you build a job for yourself instead of a sellable asset. We also talk about The Exit Lab, a workshop that helps business owners intentionally prepare for their future.

In this episode, Lissa and I discuss:

My favorite Lissa quote: "A profitable business is not always sellable, but a sellable business is always profitable."
Why entrepreneurs are notorious for chasing shiny objects and how to stop.
The biggest mistake business owners make around exit planning (and why it could cost you a fortune).
How to hire strategically so you can focus on the things you love to do.
The staggering statistic that 75% of business owners regret selling their business a year later and how you can avoid it.

Connect with Lissa:

LinkedIn: https://www.linkedin.com/in/lissadaub

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Episode 151 - Escaping the Owner's Trap: Building a Business That Works for You

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