Episode: The Real Bottom Line with Wendy Brookhouse
Guest: Jennifer Williams, Founder of Firefly Insights

In this episode, I sit down with Jennifer Williams, founder and partial owner of Firefly Insights, to unpack one of the most exciting developments for Canadian entrepreneurs — Employee Ownership Trusts (EOTs).

If you’re a business owner starting to think about succession, exit planning, or legacy, this episode will open your eyes to a whole new way to transition your business — one that rewards your team, sustains your community, and can even save you millions in taxes.

We talk about:

Jennifer’s unique path from nonprofit work to social entrepreneurship and employee ownership
The tough mindset shift around profit versus mission
How to find the right scale in your business without burning out
The new Canadian EOT legislation and what it means for small and mid-sized companies
Who qualifies, how the trust is structured, and the real financial and cultural benefits

My favorite moment: when Jennifer breaks down how profit can amplify your mission rather than distract from it.

If you’ve ever wondered, “What’s next for my business when I step away?”, this conversation might just change the way you think about exit planning.

Connect with Jennifer: fireflyinsights.ca

Email: jennifer@fireflyinsights.ca