High achievers aren’t held back because they don’t know what to do. The challenge is always consistency. Habits are so powerful because they are automatic - and in this episode, you’ll learn how to harness the power of habit to help you hit your most elusive goals.

Today, Jay sits down with Kim Zuroff, Director of Growth and Executive Coach at The ONE Thing, to talk about the art and science of habits. Kim walks through the habit loop of cue, craving, response, and reward, and explains why habits are often a design problem, not a discipline problem.

Jay and Kim discuss how distractions like phone notifications and inbox checking can derail your ONE Thing, why tracking your time creates awareness, and how to start small enough that you can keep going even on your worst days. They also explore habit stacking, evening routines, and why the 66-day journey matters when building lasting change.

Challenge of the Week:

Pick one habit you want to build. Identify the cue, the craving, the response, and the reward. For the best chance of success, attach it to something you already do automatically, such as “After I brew my coffee, I will…”

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To learn more, and for the complete show notes, visit: https://the1thing.com/pods.

We talk about:

[00:00] Why High Achievers Struggle With Consistency

[02:59] The Habit Loop Reveals What Drives Behavior

[07:45] How Habits Show Up in Coaching

[11:03] Why the First Domino Has to Be Small

[15:22] How Email Becomes Someone Else’s Agenda

[20:37] Better Mornings Begin With Better Evenings

[39:12] The ONE Thing Challenge

Links & Tools from This Episode:

The ONE Thing Operating System: https://the1thing.com/os

Kim Zuroff’s previous episode on The ONE Thing Podcast, “Is Your Serial Achievement an Addiction?”: https://podcasts.apple.com/us/podcast/is-your-serial-achievement-an-addiction-heres-how-to/id1191482456?i=1000678146322

Free Resources: https://the1thing.com/free-resources-v2

Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at https://www.speakpipe.com/the1thing.

Produced by NOVA: https://novapodcasting.com/