For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible.

But that's starting to change.

More and more shoppers are discovering products through creators rather than traditional ads, and platforms like TikTok Shop are changing the way people buy online. Instead of relying solely on paid advertising, brands now have the opportunity to get hundreds or even thousands of creators talking about and selling their products.

In this episode of The Opportunity Podcast, Greg sits down with Jordan West, founder of Social Commerce Club and host of The Unofficial TikTok Shop Podcast, to talk about why he believes social commerce is the next big thing in eCommerce.

Jordan breaks down how TikTok Shop works, why it's so different from Amazon and traditional Shopify stores, and how coordinated creator campaigns can create a powerful halo effect across Shopify stores, Amazon, and even retail.

Greg and Jordan also dive into what it takes to build a successful eCommerce business, from understanding your numbers and improving your margins to choosing the right growth channels and building a team that can scale with the business.

Whether you sell on TikTok Shop, Amazon, Shopify, or you're simply looking for your next growth opportunity, you'll walk away from this episode with practical ideas you can apply to your own business.

Topics Discussed in this episode:

02:00 - From losing everything to finding success through social commerce
11:36 - The mechanics of how TikTok Shop actually works
16:18 - The "halo effect" and how TikTok Shop drives sales across Amazon and Shopify
20:12 - How brands find and work with creators
22:00 - Jordan's "Blitz Methodology" for launching products on TikTok Shop
37:41 - Social SEO is about to take off
41:28 - Affiliate commissions, incentives, and getting started on TikTok Shop
43:37 - The types of products that work on TikTok Shop
45:08 - Jordan's advice for doubling or tripling an eCommerce business
52:40 - Scaling an agency, hiring A-players, and building the right culture

Mentions:

Sit back, grab a coffee, and learn how to scale your ecommerce business using social commerce on TikTok Shop!