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Oprah Winfrey
This episode of the Oprah Podcast is presented by Walmart.
Will Guidara
I ran outside of the hot dog cart, bought a hot dog, ran back into the kitchen. Then came the hard part, convincing my chef to serve it. And then before their final savory course, I brought out what we in New York call a dirty water dog to the table. And they freaked out.
Oprah Winfrey
Hi there. It's great to be with you all here on the Oprah Podcast. We are stepping out of my teahouse for a little change of pace. We're in New York City.
Audience Member / Zillennial Guest
New York City.
Oprah Winfrey
With an audience of our listeners. It is so fun to be with you all. I'm so glad you're enjoying the podcast. People stop me on the street and tell me about it. I talk to a lot of people, and sometimes when I interview really smart or successful people, I will ask them this question. What is the book that you think everybody should be reading? A book that we can actually learn from? Because I still love learning new things and sharing the lessons that I learned with all of you all. So when I asked that question recently, the same book kept coming up.
Will Guidara
Your book, Will.
Oprah Winfrey
Your book.
Daniel Boulud
Thank you.
Oprah Winfrey
So I did a podcast recently with Melody Hobson, and I said, what is the book? And she said, well, have you read Unreasonable Hospitality? I said, no, I haven't read it. Then I asked that question. David Brooks said he read Unreasonable Hospitality. Someone else said, I go, what is this Unreasonable Hospitality? Well, this is what it is. The book Unreasonable Hospitality by Will Guidera. Now, if you're a foodie, you know about will and 11 Madison Park. Those of you who are here in New York. Oh, you go, oh, that Will. Okay. It's the three Michelin star restaurant that he ran here in New York. With Will at the helm, eleven Madison park rose to be named the best restaurant, not just in New York City, but. But in the world. The best restaurant in the world. And Will says that the secret sauce wasn't just an extraordinary dining experience. It was what he calls the selfish pleasure of creating profound moments of connection and delight for their guests. So welcome Will Guerra.
Will Guidara
Thank you. Thank you, guys.
Oprah Winfrey
Will Guiderret's New York Times bestseller Unreasonable Hospitality has sold over 1 million copies. You say here on page 99, without exception, no matter what you do, you can make a difference in someone's life. You sound like Maya Angelou. In the book, Will shares his abiding philosophy that living in service to others can transform your work, your business, and your life. You must be able to name for yourself why your work matters. Doesn't that Resonate with you all. It's a lesson he learned as general manager of New York's legendary eleven Madison park when it was named the number one restaurant in the world, by the way.
Will Guidara
That's so freaking cool.
Oprah Winfrey
I love it that you start the book with this story that I. The scene of you and your partner, Daniel Humm. You're sitting at the 2010 World's Best 50 Best Restaurants event. And it's in London.
Will Guidara
Yes.
Oprah Winfrey
It's like the Olympics for restaurants or the Oscars. Right. And you all are doing what people do. Like, do you think I'm gonna. We're gonna come in. How are we gonna place. And you thought you were gonna place what, like 35. 35 out of 50.
Will Guidara
And an expression of humility, but also confidence. Right. It was our first year on the list.
Oprah Winfrey
Right. And then your partner said no. 40.
Will Guidara
Yeah, something like that. Yeah.
Oprah Winfrey
Y. So picture this. It's gotta be exciting to get the call though, right, that you're one of the 50 best restaurants in the world. Yeah, that's pretty good.
Will Guidara
Yeah. I think everyone has one of these moments, right? Those that they can recall with extreme detail because they were that profound in their story. And I remember getting the letter inviting us to London and celebrating that we were on that list. And so of course we went.
Oprah Winfrey
Yeah.
Will Guidara
Now the awards, they're a lot like the Oscars. Okay. You're in this larger than life auditorium surrounded by your heroes in your fanciest tuxedo. The whole nine.
Oprah Winfrey
Yeah.
Will Guidara
But different from the Oscars in one notable way. At the Oscars, I'd imagine when you're nominated for an award, once they get to your category, you're desperate that they call your name.
Oprah Winfrey
Yes.
Will Guidara
Here, if you're in the room, you already know you're one of the best. The 50 best. You just don't know where in the list you fall.
Oprah Winfrey
I think that too about the Oscars. Everyone in here is great because you're nominated like, and there's just five people in your category.
Will Guidara
But at those awards, you're desperate that they call your name.
Oprah Winfrey
Yes.
Will Guidara
Here they start at 50, they slowly count down to one. Here you're desperate that they do not call your name for as long as humanly possible. And I remember, I'm all fired up. And then the big British MC at the front of the room, he says, all right, ladies and gentlemen, it's time to start the countdown. At number 50, a new entry from New York City, 11 Madison Park. I was like, gosh darn. It turns out where you're seated has nothing to do with where you place. We had come literally in last place.
Oprah Winfrey
And did you realize at the time your face is up on the screen?
Will Guidara
Yeah.
Oprah Winfrey
So you all didn't have that. Oh, it's fine.
Will Guidara
Yeah, exactly. Everyone else knew to at least pretend to smile and wave. Guys, I looked like I'd just gotten kicked in the groin. One of my dad's favorite quotes that I cherish and reference often is, adversity is a terrible thing to waste. And that night, we were one of the 50 best in the world. But in that room, we were last. And I was angry, frustrated, sad. But now I look back on that last place finish with gratitude, because I don't believe we would have gone on to do what we did next had it not been for that dose of disappointment.
Oprah Winfrey
So you and your partner left, and I think one of the other chefs saw you and started, you know, chuckling. When he saw you, he's like, oh, gosh, you guys didn't take that so well. And then you guys went and got a bottle of bourbon.
Will Guidara
Yeah. Yep. As one does.
Oprah Winfrey
As one does. And during the process of drinking the bourbon and talking about why you came in last place, something happened.
Will Guidara
Yeah. We went through all the stages of grief, but ultimately landing on acceptance. Because here's the deal. At that point, our food was pretty extraordinary. Our service was about as close to technically perfect as possible. The dining room was amazing. And it was for those reasons that we were on that list. But when we paused for long enough to really think about it, it became quite clear we had not done anything impactful. And I think, listen, it's absurd to say one restaurant is the best in the world. When you earn the top spot on that list, what it really means is you are a restaurant making an impact. And so I thought about the restaurants that had been number one. They were all run by chefs, chefs who were unreasonable in pursuit of the food they were serving their product and relentless in pursuit of innovation. What new ingredients could they cook with? What new techniques could they develop? And each of them, in their own way, has influenced how restaurants around the world approach cooking. That night, I wrote on a cocktail napkin, we will be number one in the world. But a goal without a strategy, that's nothing more than a pipe dream. And so I thought about those chefs. If they were unreasonable in pursuit of product and relentless in pursuit of change, we were gonna be unreasonable in pursuit of people and relentless in pursuit of the one thing that will never change, which is our human desire to feel seen, to feel Cared for.
Oprah Winfrey
Yeah, yeah, yeah.
Will Guidara
And so that's when I wrote Unreasonable Hospitality.
Oprah Winfrey
So you wrote this on a napkin?
Will Guidara
Yeah, yeah.
Oprah Winfrey
After a lot of bourbon. But it turned out to be a book.
Will Guidara
Yeah.
Oprah Winfrey
Something very meaningful. Let's share with our audience this moment. You were 12 years old, and your dad took you to Four Seasons. Because I always love how a seed is planted, you know, and all of us, you know, start out as little acorns and blossom into our own version of the oak tree. And this happened with you at the first time your dad took you to the Four Seasons restaurant here in New York.
Will Guidara
Yeah.
Oprah Winfrey
Tell us about that.
Will Guidara
Well, so I grew up in hospitality. My dad was a restaurateur. My mom was a flight attendant with American Airlines. And it's just all I've known. But when I was a little kid, my mom was diagnosed with brain cancer, and the radiation treatments she received ultimately rendered her to becoming a quadriplegic. And, gosh, my dad, he is just amazing. I mean, watching him work restaurant hours, watching him be a good dad to me, watching him care for her, he was my hero. And it honestly did not matter.
Oprah Winfrey
When you say restaurant hours, explain that to the rest of the audience.
Will Guidara
Who doesn't know? For people who don't know, restaurateurs work a tremendous number of hours. Like, 14, 15 hours a day.
Oprah Winfrey
Yeah.
Will Guidara
It didn't matter what he did for a living. That's what I would have wanted to do. But it just so happened I started falling in love with it by going to work with him. And when I was 12, he said, hey, if you really want to do this, you need to experience the best. And so he took me to the Four Seasons for dinner, and I honestly don't remember a ton about that night. I remember the blazer I made him get me, that Brooks Brothers blazer with the gold buttons.
Oprah Winfrey
Yeah.
Will Guidara
I remember it was the first time in my life that I dropped a napkin and someone gave me a new one and called me sir. I remember they carved a duck for us tableside. But what I really remember was how they made us feel. Because for whatever it was a couple hours that I was there across that table from this man who meant everything to me, the entire world was put on pause, and I felt so very connected to him. And it was the first time I realized firsthand the extent to which, through hospitality, whether it's in restaurants or any industry, you can create magic for people.
Oprah Winfrey
Yeah.
Will Guidara
And literally, at that age, I knew that's what I wanted to do with my wife.
Oprah Winfrey
Well, you know, I loved reading this book, and one of the reasons I appreciated it so much is because it reminded me of our years on the Oprah show with my team, the Producers. Best team in television.
Will Guidara
Yes.
Oprah Winfrey
And this is the way we viewed our audience, as though our audience were guests who were coming to see us. And the experience from the toilet paper in the bathroom being, you know, rolled under and not over and everything being like you were coming to visit us. And this is our welcome to you to be a part of our conversation, our family of conversation in that moment. Yes.
Will Guidara
When you introduced surprise and delight into a world that was not accustomed to receiving it.
Oprah Winfrey
Yeah. Well, that's what Favorite Things was all about.
Will Guidara
Yeah.
Oprah Winfrey
Surprise and delight.
Will Guidara
Yeah.
Oprah Winfrey
And I know a lot of people who were in those audiences for Favorite Things. Everybody wanted to be in there to get the stuff. You don't remember the stuff, but you remember the moment.
Will Guidara
Yeah.
Oprah Winfrey
You remember the surprise, and you remember the delight.
Will Guidara
It's the quote by Maya Angelou.
Oprah Winfrey
Yes.
Will Guidara
People will forget what you say, they will forget what you do, but they will never forget how you made them feel.
Oprah Winfrey
Yes.
Will Guidara
And I think that is, in a nutshell, hospitality and what we all have an opportunity to give to, well, everyone around us every single day. Yeah.
Oprah Winfrey
You know, actually, in the book, you say this quote by Maya Angelou. That probably wasn't even her quote. I will tell you. That actually is her quote.
Daniel Boulud
Okay.
Oprah Winfrey
I remember sitting at the table when she first said that, and I was like, oh, my God, I'm going to write that down, Maya. Yes.
Will Guidara
So that, by the way, that's so freaking cool. That's just amazing. Yeah.
Oprah Winfrey
You know, another great one she said. She. Another great one she gave me when I came back from opening my school in South Africa, and she had had a cold and wasn't able to come. And I flew from South Africa directly to her house to check on her and also to tell her about the whole experience of opening my school. This is in 2007. And she was making biscuits. And I said, maya, oh, my God, that school. It was just the greatest experience. Nelson Mandela was there, and these girls are going to be my greatest legacy. And she said, you have no idea what your legacy will be. And I said, yeah, well, I do. I think these girls, this school is going to my greatest legacy. And she put the dough down and she said. I said, you have no idea what your legacy will be, because your legacy is never one thing. She said, your legacy is every life you touch.
Daniel Boulud
Mm.
Oprah Winfrey
So it's everybody who has ever watched.
Will Guidara
A show they almost started clapping. I think that's like. Yeah.
Oprah Winfrey
She said in that moment. She said, it's never one. It's not one thing. It's everybody who ever watched a show and decided to go back to school because of something they heard or decided they were gonna get a divorce because they were in abusive rela. It's every life. It's every person who you've ever left a heart print with, by the way.
Will Guidara
Is all about what I wrote about.
Oprah Winfrey
Exactly.
Will Guidara
I mean, it is perfectly.
Oprah Winfrey
That's why it resonated so profoundly with.
Will Guidara
Me, because I think that we underestimate dramatically the impact we have on other people all day, every single day. And we don't understand that outsized.
Oprah Winfrey
And that's what unreasonable hospitality is about. We need to take a quick break. And when we come back, Will's good friend, world renowned chef Daniel Beaulieu joins the conversation, just like we've been hearing from Will Guidera.
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Oprah Winfrey
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Oprah Winfrey
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Oprah Winfrey
A warm welcome back to the Oprah podcast, y'. All. Thank you so much for being here. I'm with Will Guerdera with an audience in New York. Okay, so let's start with the story of the family who comes in. They're on their way back to Europe. This is their last restaurant they're visiting in New York and you overhear them say yes.
Will Guidara
So I'm in the dining room clearing dirty plates at this table. And it was a table of four. They were foodies on vacation to New York just to eat at great restaurants. And this is their last meal. They're Literally going straight to the airport. And they're raving about their trip. They'd been to Le Bernardin and Jean Georges and Daniel and Per Se. And if everyone in this room doesn't know what those restaurants are, just trust in how fancy they sound. They're the good ones.
Oprah Winfrey
Yes, Daniel.
Will Guidara
And now 11 Madison Park. Trip of a lifetime. But then one woman jumps in and said, yeah, but you know what we never got to have was a New York City hot dog. And it was one of those light bulb moments. And I dropped off the plates, ran outside of the hot dog cart, bought a hot dog, ran back into the kitchen. Then came the hard part. Convincing my chef to serve it. But I asked him to trust me. And eventually he cut it up into four perfect pieces, putting one on each plate with a little swish of ketchup, one of mustard, a quenelle of sauerkraut, a little scoop of relish. And I think he topped it off with like a micro herb to make it look fancy. And then before their final savory course, which at the time was our honey lavender glazed muscovy duck that had been dry aged for two weeks, I brought out what we in New York called a dirty water dog to the table. And I explained it. I said, hey, I overheard you talking. We could not let you go home with any regrets. Here's that New York City hot dog. And they freaked out. I've been working in restaurants my entire life. I'd served tens of millions of dollars worth of wagyu beef and lobster and caviar. And yet I can confidently say that I had never seen anyone react to anything I'd served them. Like they did to that hot dog.
Oprah Winfrey
To that hot dog. Yes.
Will Guidara
And I think in moments like that, you need to go back to the tapes, see what you did. Well, to make sure you keep on doing that thing. That's how you put intention to intuition.
Oprah Winfrey
Well, you know, intention, I live by that. That's my principle. And you learned that from your father? I learned that from a thought leader that I had on in, like, 1989. Gary Zukoff writes about it in Sea of the Soul. Whole chapter on intention. How it's one with cause and effect, and intention is what determines the outcome. So tell us your experience of learning intention, that principle from your father. Yeah.
Will Guidara
I mean, when you think about what my dad did, working 15 hours a day, being a good dad to me, taking care of a handicapped wife, it required an unbelievable level of intentionality. Yeah. Every move mattered, every decision counted. Nothing could just be Happenstance. And because he was so intentional, not only in managing his time, but in pursuing the relationships that mattered most to him, he was able to thrive in all three of those roles. And, I mean, I think unreasonable hospitality happens at the intersection of intention and creativity. And I learned the intention part definitively from him.
Oprah Winfrey
So unreasonable hospitality is really about going the extra, extra, extra mile and being conscious of that, paying attention to how you use service in a way that really alters an experience for a person.
Will Guidara
Yeah, I think. I mean, I think it requires three things fundamentally. One, just being present, which I define as caring so much about the one person in front of you that you stop caring about everything else you need to do. And these days, with phones in our pockets as perpetual distractions, it's really hard even for the best of us to do well. And yet one of the most powerful things is learning that we need to slow down in order to speed up.
Oprah Winfrey
Yeah, you write that in unreasonable hospitality that there is nobility in service. Can you expand on that? Because I think a lot of people don't get that there's nobility here.
Will Guidara
Yeah, well, I mean, when I was a kid, most of the people my age, they were being strongly encouraged to be doctors or lawyers and bankers. No one wanted their kid to go and serve other people. That was almost like putting yourself below others. And yet, gosh, I think there is no ability in service. I think, by the way, just naming the importance of your work is a valuable exercise for everyone. Because I don't care how much you love your job, sometimes work stinks. And if you don't know that you're making an impact, it's hard to bring your fully realized self to the table. And so in hospitality and service, gosh, what happened with me and my dad of the Four seasons, we have the ability to help people celebrate some of the most important moments of their lives.
Oprah Winfrey
You say here on page 99, without exception, no matter what you do, you can make a difference in someone's life. You must be able to. You sound like Maya Angelou. You must be able to name for yourself why your work matters. Doesn't that resonate with you all? You must be able to name for yourself. And if you're a leader, you need to encourage everyone on your team to do the same. Why must you be able to name for yourself why it matters?
Will Guidara
Because I think if you're simply repeating back words that someone else has given you, they. They cannot fully be your own. I think people need to. To pause for long enough to think about what they do. And identify all the many people they can impact so beautifully through that work. Because once you have. I just think that's when you are fully called to greatness.
Oprah Winfrey
Called to greatness. You actually were inspired by greatness early on.
Will Guidara
Yes.
Oprah Winfrey
When you were at Cornell.
Will Guidara
Yes.
Oprah Winfrey
And there was a program there called Guest Chefs.
Will Guidara
Yes.
Oprah Winfrey
And Daniel Boulud. Daniel Boulud came as a guest chef, and he was one of those people that you, you know, admired and the whole world knew.
Will Guidara
Yes.
Oprah Winfrey
And he. How did you get him to come there?
Will Guidara
Well, so I was not responsible for getting him there, but I was one of the students in the class that ended up serving him when he was there. And we had an amazing time, which. Maybe we'll unpack that in a little bit. But I was nobody. Danielle had no reason to care about me, except.
Oprah Winfrey
So explain this. You're at Cornell, and Cornell has a guest chef program where they bring in a guest chef, and the guest chef comes in and he cooks a meal.
Will Guidara
And the students run the restaurant around him, and you serv paying guests. And it's a great exercise to actually learn what it's like to properly run a restaurant. And we had an amazing dinner, and Danielle and I really ended up bonding that weekend to the point that he invited me to go to his restaurant. Danielle in New York City one day. My mother was not supposed to live past me being, like, 12. And yet she kept on living. She was so focused on seeing me graduate college that she lived seven years longer than any doctor said she would. But she did pass, literally the day after I graduated college. And I was going to Spain that summer for.
Oprah Winfrey
And there was this remarkable moment with her in the hospital where she had not been speaking. Hadn't spoken for a long time. And it makes me want to cry. And you came to see her.
Will Guidara
Yeah.
Oprah Winfrey
And she comes out of her coma and she speaks.
Will Guidara
Yeah. So she fell into a coma. She ended up missing my graduation. And so I threw my cap in the air, jumped in my car, drove. They were in Boston at that point, went straight to the hospital, fell asleep on her hospital bed. And she had been in a coma. She also couldn't speak intelligibly for, like, five years.
Oprah Winfrey
Yeah.
Will Guidara
And I woke up in the middle of the night that night, and she was awake. And we had, like, the first proper conversation I'd ever had.
Oprah Winfrey
She turned to you and said, you graduated.
Will Guidara
Yeah. You graduated college. And we talked for a while, and then she went back out. And then she passed later that morning. But listen, I don't know what I Believe about certain things. But that night, I believed in a lot. And, yeah, I'm gonna get. But that was one of the greatest gifts I could have ever hoped to have received.
Oprah Winfrey
And then you took your father to Daniel's.
Will Guidara
Yeah. So then I'm going to Spain.
Oprah Winfrey
Yeah.
Will Guidara
For this job, which I almost canceled in mourning. But my dad encouraged me to do it. And by the time I changed my mind back to doing it, the only flight we could find was out of New York City. And so my dad and I drove from Boston down 95 to Danielle. And we were running late. Like, we had to change into our suits in, like, a rest station bathroom. And we show up at Danielle, and we walk in, and they greet us. They walk us through the bar. I thought they'd seat us in the bar, but they didn't. They walked us into the dining room. I thought they'd seat us in the dining room. They didn't. They walked us into the kitchen, up the set of stairs, into this very special room called the skybox.
Oprah Winfrey
Wow.
Will Guidara
Table for two overlooking the kitchen.
Oprah Winfrey
You were in the skybox?
Will Guidara
We were in the skybox.
Oprah Winfrey
Wow. Okay.
Will Guidara
Yeah. I didn't, like, hang out with Maya Angelou, but I went to the Skybox. And Daniel, himself, the greatest chef in the world to me at that point in time, proceeded to send us up 16 courses, explaining every dish himself. We were the last people in the restaurant. My dad, me, and Danielle. He stayed until the very end, gave us a tour. There was no check. And in that moment, while at the Four Seasons, I was inspired on the power of hospitality to help people celebrate. That was the saddest season of my life. And yet he gave my dad and I one of the best evenings of our entire lives.
Oprah Winfrey
And also in that passage, when you write about that experience at Danielle, I'm going to introduce you any moment. We keep talking about you and talking about. But I learned something, too. I just had a big aha. And you all are going to love this moment. You say you drink your finest wine, your most expensive wine on your worst day. A lot of people keep their wines and they keep their best meals, and they keep their best china and their best things for when there's something to celebrate or when there's a big deal happening, but you say do it on your worst day.
Will Guidara
Yeah, those days are already good. You don't need a good bottle of wine. Drink the best bottles on the worst days.
Oprah Winfrey
Don't you think that's a good adage? I think that's good. That's good. So he's the world renowned French chef behind the legendary restaurant. Daniel, here in New York City. Chef you met when you were still in college, what did you see in this young. Welcome, Daniel Ballou.
Daniel Boulud
Thank you, Oprah. Well, what did I saw in him? Yeah, I think, you know, when you get to Cornell, there's hundreds of students that are studying hospitality.
Oprah Winfrey
Yeah.
Daniel Boulud
And Will was certainly the most animated, the most passionate, the most interested by what was happening that week. And while I don't remember who brought me there. But you were in charge of some part of the dinner.
Will Guidara
Well, I was in charge of marketing, but his dinner sold out so quickly.
Oprah Winfrey
There was nothing in the market, so.
Will Guidara
I decided that I was in charge of entertaining. Daniel.
Daniel Boulud
Exactly. That's what happened is that after a wonderful dinner we had and this interaction with all the students and the guests there, then we went out and so we went out for a drink. Typical after work, we all gather into a bar, a dive bar somewhere on Cornell's main Avenue. And then after we all say, well, let's go to my home. It's getting. The bar is going to close. Let's go to do the after in my home. And I got into this frat house that I don't know how many people were living into.
Will Guidara
This small house was not the nicest house.
Oprah Winfrey
Didn't you all end up raiding some kitchen and making eggs and truffles in the middle of the night?
Daniel Boulud
And now it's 2:30 in the morning or 2:00 clock in the morning, and we all want a bite. And so we go back to school, we go and bribe the security in order to get to the kitchen to take some eggs, some caviar, some truffle, and I bring that back. Now I'm in the kitchen, There's a mountain of dirty dishes everywhere. The closets are all broken. There is no plate, nothing. But there's a big pan that I clean up and I start to make my scrambled eggs inside. And I have one spoon, one pan. I fed 30 people. That was pretty good.
Will Guidara
It was amazing.
Daniel Boulud
They did good.
Oprah Winfrey
Unbelievable. What have you learned from him over the years?
Daniel Boulud
Well, what I've learned is, and that's what the book is so unreasonable in a way, that is explaining how to take the codes of hospitality that we all know and do well and all that, and recode it for his own vision of what hospitality should be in his own mind and in his own. And what I've learned is his leadership among. Because he didn't achieve everything by himself. We don't achieve anything by ourselves.
Oprah Winfrey
Yeah.
Daniel Boulud
Especially in the restaurant business. It's about the team. It's about. Of course, we are there all for the customer, but the team first. And I think we had this power of leadership that make people think and people do things that they would have not conventionally do. For sure.
Oprah Winfrey
Yeah.
Will Guidara
Thank you.
Daniel Boulud
You're an amazing example. I don't know if I could work for you, but.
Oprah Winfrey
Thank you, Danielle. Thank you.
Will Guidara
You're welcome.
Daniel Boulud
Thank you.
Will Guidara
Thank you so much.
Walmart Sponsor Voice
Thank you.
Will Guidara
And I. I really. I just want to say one thing. I think we are ultimately a compilation of all the people that we find ourselves lucky enough to be around as we grow. And it's a little bit of a. Aligns with that whole idea of our legacy.
Oprah Winfrey
Is not one thing.
Will Guidara
Is not one thing. Nor are we. We are a addition of all the relationships. And I've learned so much from you. But of every person I've met in restaurants who has achieved the level of success that he has, there's no one that comes anywhere close to being so generous with the next generation.
Oprah Winfrey
Oh.
Will Guidara
People who, in the moments where they're on the receiving end of his generosity, have nothing to give him in return. And yet he gives because not only is it the right thing to do, but I think we. Of the many things we have in common, one is that we just derive so much pleasure from being generous with others.
Oprah Winfrey
Yes. That's what's so interesting about this. I find this to be very inspiring, and I think that after reading it, a lot of people want to know, okay, how do I apply that to my work?
Will Guidara
Yes.
Oprah Winfrey
I mean, as I said to you, Melody Hobson, big businesswoman, said to me that she uses it in her work with her employees. So you believe that this principle of being unreasonable in your generosity in your hospitality can apply to any service, any organization?
Will Guidara
I mean.
Oprah Winfrey
And the Field Guide, which is coming out next year, is to tell us how to do that.
Will Guidara
Exactly. Unreasonable hospitality is the why. The Field Guide is the how. Oh, but it's been wild over the past three years, hearing stories from NFL teams and financial organizations, prison systems, school systems, retirement homes, hospitals, UPS stores.
Oprah Winfrey
Yes.
Will Guidara
Of the experiences they've created for others that have been inspired by the book. And it's so cool when you hear a story about something that I don't think I ever would have been able to do.
Oprah Winfrey
I just thought that paying the parking meters was a great idea. Share that with our audience.
Will Guidara
So one of the real paradigm shifts in the book is you can systemize hospitality if you have your eyes Open wide enough to identify simple pattern recognition, the things that happen over and over again, and then decide what is the most awesome way to respond every time that happens. You can create magic all the time. And so when people. This is back in the day when meters in New York City were still coin operated, we realized that guests would have to run out in the middle of their meal to go fuel the meter. And that breaks the bubble that we're trying to create. And so we just implemented a system when we were bringing people to the table, we'd ask them how they got to the restaurant and if they took a subway or they drove and parked in a garage. Okay, we don't do anything. But if they drove and they parked in a meter, we would just say, hey, you know what? Just let us know where your car is parked and we're going to keep the meter fueled the entire time. Just sit here, enjoy the night, and just a little.
Oprah Winfrey
Isn't that a nice thing? Thinking that never happened to me, but okay, that's nice.
Will Guidara
But here's the thing. It's so simple, it's not hard.
Oprah Winfrey
Yeah, that's not hard. But this was a hard one. Remember the time when someone came and they had not gone sledding and you got the sleds and the. I said, what?
Will Guidara
So there was a family of four from Spain. We had these big, big windows. It started snowing. We overheard that it was the kids first time seeing real snow. And so, I mean, it feels pretty obvious, right? You send someone out to a store, find sleds, send them up to Central park after their meal to go sledding. And here's the thing, we were serving some of the best food in the world. And I've talked to so many people who do not remember a single thing they ate. But they will never forget how we made them feel through gestures like that.
Oprah Winfrey
Well, I wouldn't forget a sled either if you sent me to Central Park. And also, there was this moment, too. I thought this was a simple moment that you share in unreasonable hospitality about. A couple was celebrating their anniversary and they said to the maitre d that they had a bottle of champagne in their freezer at home. And they said, do you think it will burst before we get home, tell us what happened.
Will Guidara
Psa. If you leave a bottle of champagne in the freezer, it definitively will burst. And so we did these things, like the kind of things you would do for any close friend. We got their address, we went back to their house, we took the bottle out of the freezer put it in the fridge, and left some caviar in a note saying, thank you so much for joining us. But here's the thing. Anyone. Sometimes people listen to this, and this is important. And they say, well, yeah, of course you can afford to do it. You're a fancy restaurant. Two things. One, it's not about how much these things cost. It's about how thoughtful they are. That hot dog cost two bucks. But look at the impact it had. Yeah, but also, I would actually go so far as to argue that you can't afford not to, because every dollar I ever spent on unreasonable hospitality was far more impactful than. Than any dollar I ever spent on traditional marketing. Because when you give people stories like this to tell, what do you think they're going to do? They're going to tell them all the way.
Oprah Winfrey
Those people are still talking about that sled, that hot dog. Yes.
Will Guidara
And you end up with legions of ambassadors out there doing your marketing on your brand.
Oprah Winfrey
There's your marketing.
Will Guidara
Okay.
Oprah Winfrey
Thank you for listening. It means a lot to me that you chose to join all of us here. And I was really supercharged by this conversation with Will. I hope you stay with us for more unreasonable hospitality lessons.
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Oprah Winfrey
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Oprah Winfrey
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Oprah Winfrey
I welcome you back to the Oprah Podcast. I wonder if this conversation will move you to bring a new spirit of hospitality into your life and work. Let's jump back into it. Destiny, where are you? Okay, right here. What do you want to say? Hi.
Audience Member / Zillennial Guest
Hi, Oprah.
Oprah Winfrey
Hi, Will.
Will Guidara
Hi.
Audience Member / Zillennial Guest
I like to consider myself a zillennial.
Oprah Winfrey
Right.
Audience Member / Zillennial Guest
So in between millennial and gen. On the cusp.
Will Guidara
So we're the same age.
Audience Member / Zillennial Guest
Yeah, we're the same age.
Oprah Winfrey
We're here. We're here.
Audience Member / Zillennial Guest
Both 21. Yeah. But I was brought up very old school, so traditional beliefs, values. I'm loving this conversation today because I truly believe that everyone's first job should be in customer service, whether it's retail or waitressing. I was a waitress Myself in college, and I developed customer service skills. However, you might not like this. I wasn't the traditional waitress.
Oprah Winfrey
Right.
Audience Member / Zillennial Guest
Cause I would actually sit in the booth with my customers and take their order and just get to know them. And because of that, I really develop, like, those personal stories. And I use those customer service skills today as my career as a journalist. However, sometimes you don't meet the nicest people. So my question to you is, what advice would you give to kind of have hospitality to people who are kind of difficult?
Will Guidara
Well, first of all, I love that you sat at the table. I mean, when I first got to 11 Madison, I did not have a ton of crazy, high end fine dining experience. And there was a regular from one of my other restaurants that came in, and I went over and put my hands on the table and leaned in to engage with them. And when I went back to the service station, the service director, who did have a lot of fine dining experience, started yelling at me in the way that you yell at your boss. You know, like, very upset that I'd done that. Because the rule of fine dining is you don't touch the table. The table is theirs.
Oprah Winfrey
Oh.
Will Guidara
But A, any rule, if you ask why it exists, and the only answer is that that's how it's always been done, that's a rule that no longer deserves to exist. And B, I believe the service, the food, the design, they're all merely ingredients in the recipe of human connection. And I believed by breaking the plane, I was able to connect more deeply with him, as it sounds like you were able to by pulling up a chair. I learned so many lessons from Danny Meyer. I think Danny Meyer is one of the true greats, not just in restaurants, but just he's one of the great men. One of my favorite lessons I learned from him was the charitable assumption. The charitable assumption is a different way of saying give people the benefit of the doubt. Yeah. In restaurants, sometimes people come in and they are acting like jerks. Right. That's just a real thing.
Oprah Winfrey
The Felix story.
Will Guidara
Well, yeah, a little bit. The Felix story, yeah.
Oprah Winfrey
Yeah.
Will Guidara
And it's a totally fine expression of human nature to decide that the people acting like jerks no longer deserve our most profound hospitality. And yet the charitable assumption would have you instead say, maybe they're acting like a jerk because on their way to the restaurant tonight, they just heard that their wife was filing for divorce or someone in their family had died. And maybe the person acting like a jerk actually needs our love more than anyone else in the room. And by the way. Sometimes they're just jerks.
Walmart Sponsor Voice
Yeah.
Will Guidara
Yeah. But I'd always rather err on the side of assuming the best in someone than the other way around.
Oprah Winfrey
So I mentioned the Felix story because he was a jerk.
Will Guidara
He was a jerk.
Oprah Winfrey
He was a jerk. But when he comes in late, no explanation.
Will Guidara
Yes.
Oprah Winfrey
The first thing you say is not, oh, my God, why are you late? Well, you say, is everything okay?
Will Guidara
Is everything okay?
Oprah Winfrey
That's a charitable assumption. Is everything okay? Are you all right? Is your family all right?
Will Guidara
Felix was a guy that worked for me that I gave him the charitable assumption when he was late, very, very late into a service that was a very busy one for us at that restaurant and said, hey, are you okay? Like, is everything okay? What's going on? He goes, no, I just. I just didn't want to come in until right now. Daniel, spoiler alert. I fired Felix because here's the thing. I think when you work so, so, so hard to build a culture and to embody and celebrate what right looks like, and someone is that reckless with that culture, they cannot continue to be a part of it.
Oprah Winfrey
You fired him, but didn't corporate rehire him? Yes, yes, yes.
Will Guidara
I got a call three days later from someone at corporate. This was not Danny Meyer's company. And rather than even ask for my side of the story, they said, hey, we talked to Felix. Like, he makes us a lot of money. We rehired him without even consulting with you, the manager, without even consulting me. And when you give as much of yourself to a job as I've always given to the ones I've had, and you feel that disenfranchised, there's only one thing you can do. And so I put in my notice there, and it was from there that I ended up one step away from 11 Madison Park.
Daniel Boulud
Yeah.
Oprah Winfrey
So is it true that when you no longer have trust in the people who are over you, who like the corporate office, you no longer trusted them because they didn't trust you? And so you know that is not gonna be a workable situation. That's when it's time to go.
Will Guidara
I think it's impossible to trust people from whom you don't feel you are receiving trust.
Oprah Winfrey
Mm.
Will Guidara
And I do. Like, the more trust you give people, the more trustworthy they become. Right. It's like this self fulfilling idea. Now, I always try to give people, whether they're the ones I work for or the ones that work for me, one more chance than might seem appropriate to earn that trust. But I think some violations are hard to Wind back.
Oprah Winfrey
Felix was one of them.
Will Guidara
Yeah.
Oprah Winfrey
Kyle, what did you want to say?
Kyle, SoulCycle District Manager
Well, I had the privilege of attending the Unreasonable Hospitality Summit back in May in Nashville, and it left a huge mark on me.
Will Guidara
Thank you.
Kyle, SoulCycle District Manager
I'm a district manager at SoulCycle, and at our core, we are an indoor cycling studio. But we really consider ourselves to be a hospitality business first. When I first found SoulCycle, I was newly sober and, you know, looking for. I didn't know it at the time, but I was really looking for a new community and a sense of belonging, and I really found it in our studios. I believed in the experience so much that I actually started working as cleaning staff just so I could get free.
Will Guidara
Rides just to get in.
Kyle, SoulCycle District Manager
Yeah. And today I have the honor of leading several of our markets and the teams that bring that magic to life. What drives me from cleaning stuff to that.
Will Guidara
Congratulations.
Oprah Winfrey
Thank you so much.
Kyle, SoulCycle District Manager
Thank you.
Oprah Winfrey
Thank you.
Kyle, SoulCycle District Manager
What drives me is the hope of being able to create that same kind of transformative experience for others that SoulCycle created for me. So, you know, I always say that I found my passion at SoulCycle, but I found my purpose in the work that we do every single day. So my question for you is, since hospitality is always evolving, what are some mindsets or practices leaders like myself could adopt to keep making people feel seen in new ways?
Oprah Winfrey
It will be in the unhoused hospital.
Kyle, SoulCycle District Manager
I can't wait.
Will Guidara
Yeah, I'd love to answer that, but you do need to buy the book. One of my favorite quotes of my dad is, keep your eyes peeled. What he meant when he said that was, no matter where you are, there's inspiration all around you if you are, well, looking hard enough and there to grab it and hold onto it when you find it. I found that I was able to bring fresh perspectives to the work I was doing in the restaurant because of things that inspired me in other places. And I've been inspired on airplanes or I was inspired at Rocky the Musical. I was inspired at barbershops and in each one of those things because I was able to see the thing that was happening, take it home, make it my own. I was always able to come up with new, new, innovative ideas. It's actually another Maya Angelou quote. The more creative you are, the more creative you become. Right. If you create a practice of observation, a practice of reflection, I just don't think there's any end to the amount of inspiration we can receive and, by definition, the ideas we can create.
Oprah Winfrey
Kyle, can you give us an idea of how you're on the cleaning staff. And you get noticed enough because usually people don't pay attention to people on the cleaning staff. And you're not even in the peripheral vision of anybody to even recognize that you have other talents.
Kyle, SoulCycle District Manager
Well, a lot of our roles at SoulCycle are rider facing. So, you know, I'm just a firm believer that if you give good hospitality and you make people feel seen, it'll come back tenfold. So I believe in that, and I stand by it, and I believe that that experience came true for me.
Oprah Winfrey
Wow.
Will Guidara
And yeah. And by the way, obviously, I remember you from the summit. Your energy is unforgettable.
Kyle, SoulCycle District Manager
Thank you.
Will Guidara
And I would imagine, knowing you only as much as I do, that you got promoted because you acted like the role you wanted to be in, and people saw the initiative you were taking and wanted to just give you more.
Oprah Winfrey
I was going, mm, he's like an amen choir. Well, you and I have something else in common. Here's what you say about gifts on page 217. That gifts are a way to tell people you saw, heard, and recognized them that you cared enough to listen and to do something with what you heard. What's your idea of the perfect gift?
Will Guidara
I mean, I think, first of all, that last line, I think, is such an important one. So many people have great ideas. They listen, they hear something, they come up with an idea. And yet the difference between the good and the great is the simple decision to decide to do it, to do it.
Oprah Winfrey
To do something with what you heard.
Will Guidara
Do it with a gift, with an idea, with whatever it is. My perfect gift, it could look like a thousand different things. It just needs to. One of my favorite kind of articulations is one size fits one. That it's a gift that almost wouldn't make sense for anyone else to receive. But for that person, it's perfect that it is completely bespoke, and it could cost $3 or it could cost $3,000. The impact of a $3 one size, one fits one gift will always be bigger than the impact of a 3001 size fits all gift.
Oprah Winfrey
Wow.
Will Guidara
In my view, what's one of the.
Oprah Winfrey
Best gifts you've ever received?
Will Guidara
I'll tell you. I just received an amazing gift four days ago. I do a lot of speaking about unreasonable hospitality. I'm very fortunate to be on the receiving end of some pretty cool gestures when I go to do a talk. I did a talk in Nashville, where I live now, and my mom was sick. My dad was working a lot, so we had a nanny who was My cousin who lived with us for years, and Liz is her name and she is like my second mom. Liz is one of the most important people in the world to me. And yet since I moved to Nashville, I haven't seen her in a couple years. The people hosting me called my dad and said, hey, what's a gift that we could give Will that no one else would ever think of? And he said, get Liz. And so I walk into the room to do my pre conversation with the person that was interviewing me and Liz is sitting at the table that I'm going to sit at. And Liz doesn't dress up, so she's wearing like fancy pants and a button down shirt. And I'm looking at her like, is there a lady that works in this hotel that looks exactly like Liz? Turns out it was her. They just flew her down and we got to spend three days together. And that with everything that's going on in my life right now, there is no greater gift I could have received.
Oprah Winfrey
Well, thank you for the gift of this book.
Will Guidara
Thank you.
Oprah Winfrey
Unreasonable Hospitality. There's so much more phenomenal business and life advice in this book that I think that our audience. You're gonna leave with the book?
Will Guidara
Yes.
Oprah Winfrey
Yes.
Will Guidara
Can I?
Oprah Winfrey
Yes.
Audience Member / Zillennial Guest
Yeah.
Will Guidara
Evie, do you realize what I'm experiencing right now? I believe you can talk things into existence. This is a pinch me moment. Being up here with you right now. I just want to make clear that I don't take moments like this for granted, nor do I think any of us ever should. And the fact that my book was just the book that you gave away. Hell yeah. Hell yeah.
Oprah Winfrey
An absolute delight.
Walmart Sponsor Voice
Thank you.
Oprah Winfrey
Will Guidera's fantastic book, Unreasonable Hospitality will make you a more generous, more present, sensitive, and available person to use your gifts, your talents, your offerings to uplift someone else's life. That's what I love about this book.
Will Guidara
Thank you so much.
Oprah Winfrey
It's available wherever you buy your books. And keep an eye out for Unreasonable Hospitality, the field guide coming in April of 2026. Chef Daniel Boulud. Thank you so much. Thank you so much for being here. And a big thank you to this wonderful audience for being with us in New York. Thank you. Thanks to our friends at Walmart for supporting this episode and for providing us with this very pretty set. Go well, everybody. Go well. You can subscribe to the Oprah Podcast on YouTube and follow us on Spotify, Apple podcasts or wherever you listen. I'll see you next week. Thanks, everybody.
In this captivating episode recorded with a live audience in New York City, Oprah Winfrey sits down with restaurateur and author Will Guidara, widely acclaimed for leading New York’s Eleven Madison Park to be named the best restaurant in the world, to discuss his best-selling book, Unreasonable Hospitality. Together, they delve into the philosophy of transforming ordinary moments into extraordinary ones through radical generosity, intentional service, and a deep commitment to making others feel seen and special. Special guest, legendary chef Daniel Boulud, joins to share his perspectives on hospitality and leadership, while lively audience Q&A connects Will’s lessons to everyday life and work.
The “Hot Dog” Story (00:04–00:22, 15:38–17:17): Will recounts an iconic moment when he bought a hot dog from a street cart to fulfill a European family's wish for a real New York experience—demonstrating how small, thoughtful actions can eclipse the fanciest offerings:
"I had never seen anyone react to anything I’d served them like they did to that hot dog."
—Will Guidara (17:19)
Defining the Book’s Mission (01:31–02:41): Oprah highlights that Will’s core belief is that “living in service to others can transform your work, your business, and your life.”
“You must be able to name for yourself why your work matters.”
—Oprah Winfrey (02:41)
The “Oscars” of Restaurants and Coming in Last (03:34–06:22): Will shares the humbling story of being named number 50 at the 50 Best Restaurants event, a turning point for him and his partner to pursue not just technical excellence, but emotional impact:
“Adversity is a terrible thing to waste.”
—Will Guidara (05:48) “That night, I wrote on a cocktail napkin, we will be number one in the world...But a goal without a strategy, that’s nothing more than a pipe dream...We’re going to be unreasonable in pursuit of people.”
—Will Guidara (06:44)
Seeds of Hospitality—The Four Seasons Memory (08:22–10:42): Will describes an early dining experience with his father, which taught him the power of hospitality to create magical, connected moments, amid personal family struggles:
“For whatever it was, a couple hours...the entire world was put on pause, and I felt so very connected to him. And it was...the first time I realized...through hospitality...you can create magic for people.”
—Will Guidara (09:58)
Surprise & Delight (11:21–11:59): Oprah draws parallels to her own career, particularly the “Favorite Things” shows, noting how the memories and emotional resonance far outweigh material gifts.
The Maya Angelou Principle (11:42–12:15):
“People will forget what you say, they will forget what you do, but they will never forget how you made them feel.”
—Maya Angelou via Will Guidara & Oprah (11:44–11:50)
Legacy is Every Life You Touch (12:24–13:47): Oprah shares another Maya Angelou lesson—your legacy is never one thing, but “every life you touch.”
Intentionality Learned from Family (17:30–18:41): Will credits his father, who managed immense responsibilities, with teaching him to approach everything with care and intention.
Three Fundamentals of Unreasonable Hospitality (18:57–19:26):
The Nobility in Service (19:26–20:59): Will and Oprah challenge the perception that service work is “beneath” others, emphasizing its profound impact and dignity.
Celebrating in Sadness: The Skybox Story (25:03–26:27): After losing his mother, Will and his father are given a once-in-a-lifetime meal at chef Daniel Boulud’s restaurant—a transformative act of kindness during grief.
“He gave my dad and me one of the best evenings of our entire lives.”
—Will Guidara (25:54)
Drink Your Best Wine on Your Worst Day (26:27–26:34): Will’s motto—don’t save life’s joys for only celebrations.
Systemizing Thoughtful Gestures (32:25–33:25): At Eleven Madison Park, staff would refill parking meters for guests—a small but impactful act to preserve the guest experience.
Extraordinary Moments: Sleds & Champagne (33:37–35:47): From arranging sledding trips for children seeing snow for the first time, to saving a guest’s bottle of champagne from bursting, Will explains,
“It’s not about how much these things cost. It’s about how thoughtful they are.”
—Will Guidara (34:41)
Will shares that Unreasonable Hospitality principles have been adopted in arenas from NFL teams to retirement homes and even prison systems, emphasizing its universal applicability.
Marketing Through Meaningful Gestures:
“Every dollar I ever spent on unreasonable hospitality was far more impactful than any dollar I ever spent on traditional marketing.”
—Will Guidara (34:41)
On Guidara’s Leadership:
“He didn’t achieve everything by himself...It’s about the team first. He had this power of leadership that made people do things they would have not conventionally done.”
—Daniel Boulud (29:02)
The Joy of Generosity:
“We just derive so much pleasure from being generous with others.”
—Will Guidara (31:11)
Will underscores Danny Meyer’s “charitable assumption”—always give people the benefit of the doubt, as challenging guests may need kindness most.
“I’d always rather err on the side of assuming the best in someone.”
—Will Guidara (39:51)
The “Felix Story”: Even when extending trust, sometimes boundaries must be enforced for the sake of the team culture.
“The more creative you are, the more creative you become.”
—Will Guidara (44:49)
Ideal gifts are deeply personal, unique, and “one size fits one”—acting on specific things you hear or notice.
“The impact of a $3 one-size-one gift will always be bigger than the impact of a $3,000 one-size-fits-all gift.”
—Will Guidara (46:35)
Will shares a moving story about being surprised with a visit from Liz, his childhood nanny/cousin, as an example of an incomparable, thoughtful gift.
The episode is warm, energetic, and deeply personal—mixing inspiration, humor (with stories like the late-night scrambled eggs), and vulnerability about personal loss. Both Oprah and Will speak with infectious enthusiasm for the ways small gestures and heartfelt service can ripple outward and transform workplaces, families, and communities.
Oprah and Will Guidara’s conversation is a masterclass in leadership, service, and human connection. Whether you’re in hospitality, business, education, or simply want to make the people around you feel special, Unreasonable Hospitality offers actionable wisdom: be intentional, look for the little moments, challenge outdated rules, and remember—your legacy is not one thing, but every life you touch.
“I just want to make clear that I don’t take moments like this for granted, nor do I think any of us ever should.”
—Will Guidara (49:07)