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In this episode of the Optometry Money Podcast, Evon Mendrin talks with Dr. Neda Gioia, the owner of Integrative Vision. Dr. Gioia shares her journey into optometry, what led her to cold-start her own practice, and how a personal health crisis inspired her to adopt an integrative healthcare approach within optometry. She discusses how she blends traditional eye care with holistic health practices, addressing root causes of dysfunction rather than just treating symptoms.

Dr. Gioia also dives into her transition from insurance-based to a concierge model of care, the challenges of integrating holistic healthcare into an optometry practice, and how she navigates patient education and staff training to make her practice unique and impactful.

Key Takeaways:

Integrative Healthcare in Optometry: Dr. Gioia explains how addressing root causes rather than just symptoms benefits patients holistically.
Transition to a Concierge Model: She shares insights into moving away from insurance and creating a more personalized, patient-centered approach.
Education and Patient Engagement: Learn how Dr. Gioia educates her staff and patients about the benefits of holistic health practices.
Practice Management Tips: Practical advice on starting small, trial and error, and gradually building a holistic model within an optometry practice.
Overcoming Challenges: Discover the biggest obstacles Dr. Gioia faced, from patient communication to system integration.

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The Optometry Money Podcast is dedicated to helping optometrists make better decisions around their money, careers, and practices. The show is hosted by Evon Mendrin, CFP®, CSLP®, owner of Optometry Wealth Advisors, a financial planning firm just for optometrists nationwide.