I’ve had the privilege of working with some of the world’s greatest marketing minds—Gary Vaynerchuk, Todd Brown, Russell Brunson—and let me tell you, the deeper I go, the more I realize how most orthodontists, myself included, haven’t been taught how to market effectively.

In this episode of 5 Minute Friday, I walk you through a powerful framework I’ve learned: marketing as a pyramid. At the bottom of that pyramid are people who don’t even know they have a problem, and at the top are the ones ready to take action. But here’s the catch—most of us are marketing to the wrong level of awareness, with the wrong message, in the wrong place. That’s costing us real money.

Quotes

“When you put a $500 discount in front of people who don’t even know their kid needs ortho, you’re wasting money—and missing the mark.”
— Dr. Glenn Krieger

“Pair the message you’re sending with the awareness they have of your office. That’s how you make marketing work.”
— Dr. Glenn Krieger

Key Takeaways

Intro & Why Money Talks (00:00)
The Marketing Pyramid Explained (01:10)
Different Awareness Levels & What to Say to Each (02:15)
Why Most Discounts Fall Flat (05:20)
A Real-World Breakdown: $500 Off Doesn’t Work Here’s Why (05:40)
The “Make More Money” Meeting Announcement (06:45)
8–10 Proven Ways to Boost Case Acceptance & Revenue (08:15)
Why You Must Bring a Team Member (08:55)

Additional Resources
If you’ve ever wondered why your practice isn’t growing the way it should—despite all the ads and discounts—this is your wake-up call.

🚨 The Make More Money Meeting is coming. A day-and-a-half deep dive into marketing, funnel optimization, objection handling, and case conversion strategies that actually work. Bring one or two of your key team members and walk away ready to grow.

Register for the Make More Money Meeting: https://ortho4m.com/home

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/

Mastering the Marketing Pyramid in your practice l 5MF