In this episode of Five Minute Friday, I dive deep into one of the most overlooked growth levers in orthodontics: tracking your marketing ROI with precision. After three flat or down years in the industry, many practices are feeling stuck. I challenge you to look inward. Are you truly tracking where patients come from? Are you deploying capital intentionally? Or are you just “doing marketing” without a measurable strategy?

Quotes

“Again, you need to track everything… The key will be deploying your capital in an effective way to get a consistent return on investment.”
— Dr. Glenn Krieger

“Hi, I’m Glenn Krieger. Nice to meet you. By the way — how did you find us?”
— Dr. Glenn Krieger

Key Takeaways
Intro (00:00)
Why Flat Growth Is Happening (01:30)
The Marketing Deployment Problem (02:05)
The One Question Every Doctor Should Ask (03:00)
Tracking ROI Like a Real Business (04:30)
Stop Wasting Capital (05:30)
Leadership Alignment Matters (06:15)

Additional Resources

I’ve seen firsthand how intentional tracking and disciplined marketing deployment can transform a stagnant practice into a growth machine.
If you’re serious about increasing revenue while maintaining peace of mind, you need systems — not guesses.

That’s exactly why the Make More Money Meeting in Nashville this October exists. This isn’t fluff. It’s marketing, sales, and ROI strategy you’ve never seen before — and it’s limited to 250 doctors and key team members.

If registration is open, grab your seat. If you’re unsure how to find it, DM me directly.

Stop hoping marketing works. Start knowing it works.

Register for the Make More Money Meeting: https://ortho4m.com/home

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/