Have you ever really looked at where the money is leaking from your practice?

In this 5-Minute Friday, I take a deep dive into one of the biggest problems plaguing orthodontic practices—and it’s happening right inside your TC room. The issue? Case acceptance. You might think you're doing well, but just a 5% improvement in conversion could mean hundreds of thousands in added revenue. Yes, hundreds of thousands.

And the kicker? Most orthodontists—and their treatment coordinators—aren’t trained on how to actually close. Not just talk. Close. Get the “yes.” As Alec Baldwin said in Glengarry Glen Ross, “Get them to sign on the line which is dotted.”

Quotes

“There’s nothing dirty about talking about money in the practice. If you believe your patients are best served by you treating them—get them closed.”
— Dr. Glenn Krieger

“One more start per week at $5,000 is $240,000 a year—and there's almost no extra cost. That’s free money you're leaking if you're not closing.”
— Dr. Glenn Krieger

Key Takeaways
Intro – Why case acceptance is broken (00:00)
How ‘leaky’ front desks and TC rooms cost you starts (00:45)
The real math behind one extra start per week (01:50)
Why doctors staying too long in the exam hurts case acceptance (03:35)
The importance of training your TC to handle objections (04:55)
Why sales skills protect your income, your team, and your sanity (06:00)
Overview of the “Make More Money” meeting (06:45)

Additional Resources

If you believe your patients are best served by being treated in your practice, then learning how to close cases ethically and confidently is not optional—it’s essential. Start by tightening every step of your sales funnel, training your TC properly, and getting out of your own way in the consult room.

If you want to go deeper, keep an eye out for my Make More Money Meeting, where we’ll break down the entire process—from marketing to objections to secondary income streams—in a way you’ve never seen before. DM me if you want details or availability.

Register for the Make More Money Meeting: https://ortho4m.com/home

- For more information, visit: https://orthopreneurs.com/

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The Real Reason Your TC Room Is Leaking Money l 5MF