I’ve seen firsthand how practices double production, retain team members long-term, and charge more than their competitors—not because they bought more ads, but because they built a culture that people want to be part of.

In this episode, I sit down with Brian Wright, founder of New Patient Group, serial entrepreneur, and one of the sharpest business minds working in orthodontics today. We go deep into what truly separates average practices from elite ones. And spoiler alert—it’s not brackets, aligners, or even clinical skill alone.

If you’ve ever struggled with team turnover, price shoppers, inconsistent case acceptance, or feeling stuck at the same production number year after year… this episode will challenge your thinking in the best possible way.

Quotes

“If you’re struggling with team issues, it’s not an HR problem. It’s a leadership problem.”
— Brian Wright

“There’s a difference between being a business owner and being an entrepreneur. Entrepreneurs implement ideas even when everyone else says no.”
— Brian Wright

Key Takeaways

How elite practices “destroy competition” without talking about competition (01:00)
Entrepreneur vs. business owner mindset shift (13:00)
Why orthodontists misuse the word “scale” (16:00)
The real reason price shoppers exist (24:00)
Why culture—not advertising—is the true growth engine (29:00)
Expense vs. investment: The accounting mistake killing growth (20:00)
How leadership determines team retention (33:00)
Why good orthodontics alone won’t justify premium fees (39:00)
What iconic practices do differently than everyone else (44:00)

Additional Resources

Growth doesn’t start with ads. It starts with leadership. Are you running a practice… or are you building a business?
And if you’re serious about becoming the latter, start investing in yourself the way elite entrepreneurs do.

NPG Iconic: https://iconic.newpatientgroup.com

Brian Wright: https://newpatientgroup.com/book-brian-wright/

Register for the Make More Money Meeting: https://ortho4m.com/home

- For more information, visit: https://orthopreneurs.com/

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