I’ve had hundreds of conversations with orthodontists about DSOs, OSOs, and private equity—and here’s the truth: most of you are making decisions based on incomplete, outdated, or just plain wrong information. In this episode, I sit down with Connor Jorgensen, Director at Tusk Practice Sales, to cut through the noise and talk about what’s actually happening in today’s market.

If you’ve ever wondered what your practice is worth, how equity really works, or whether you’re leaving money (or opportunity) on the table… This episode will give you clarity—and probably challenge a few assumptions along the way.

Quotes

“When someone tells you you’re going to get a 5–7x return on your equity… that’s unrealistic. If you’re making decisions based on that, you need to run for the hills.”
— Connor Jorgensen

“If you’re going to count DSO equity as zero, then you have to count your private practice as zero too. You’re just trading one form of equity for another.”
— Connor Jorgensen

Key Takeaways

Intro (00:00)
Why “just say no to DSOs” is bad advice (00:16)
Connor’s background and insider perspective (04:08)
OSO vs DSO vs multi-specialty: what actually matters (06:24)
How brokers work—and who they really represent (09:09)
Equity vs cash: what orthodontists misunderstand (11:19)
Why 5–7x equity claims are misleading (13:12)
The biggest mistake advisors make about equity value (16:18)
Why selling often beats holding long-term (18:07)
How OSOs improve profitability overnight (24:55)
Cultural myths: what really happens after you sell (28:02)
Why education—not opinion—should drive your decision (29:57)

Additional Resources

Connor and the team at Tusk Practice Sales will walk you through a complimentary orthodontic valuation analysis—no pressure, no obligation, just real numbers and real insight so you can make the right decision for your future.

👉 Reach out directly:
Email: connor@tuskpracticesales.com
Website: https://tuskpracticesales.com
Phone: 704-302-1043

Register for the Make More Money Meeting: https://ortho4m.com/home

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