Podcast
The Overthinkers
Hosted by Lynette Wong & Shann Biglione · EN
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy / Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.
PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.
Available on Apple Podcasts and Spotify.
29episodes
Episodes
Newest firstAll episodes
Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole
Aug 29, 202300:43:38Tap to summarizeAs global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception have made them questionable clients to support. In an effort to stop the support provided by advertising to the industry, Clean Creatives has been ramping up efforts to pledge our industry to move away from those contracts. Joe Cole tells answers our tough questions and shares how the initiatives has succeeded from idea to a massive movement that is now permeating the industry.
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Can Social Media Platforms Outlive The Generation That Defined Them?
Aug 22, 202300:22:48Tap to summarizeSocial Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that generational gap make it harder, and what might allow them more trans-generational success?
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Is Strategy A Creative Or Rational Process?
Aug 15, 202300:21:55Tap to summarizeStrategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?
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How Would You Launch A New Agency Today?
Aug 8, 202300:25:15Tap to summarizeIf you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How would you stand out from competitors? Would you try to stay small and niche, or try to create the next WPP? This week's question is courtesy of listener Ian Barnard.
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Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash
Aug 1, 202300:43:23Tap to summarizeOn the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renaming) should never be taken lightly, often costing valuable equity to companies, but as you'll hear on this episode, it doesn't mean there aren't valuable moments to go through the exercise.
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Can Marketers Be Good At All Forms Of Advertising?
Jul 18, 202300:21:00Tap to summarizeBrand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There is a myriad of specialties in the world of advertising, and marketers are increasingly expected to be able to navigate any of them. Is it possible for them to be good at both the long and the short of it?
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Threads Is Out... So What? With Grace Freeman
Jul 11, 202300:41:12Tap to summarizeThreads has taken the world of social media by storm last week, growing in ways we'd never seen before. To discuss the platform's launch, its impact on marketers (and on Meta's product teams!), we're joined by Grace Freeman, Strategy Director and social media expert at Barbarian. The chance to share our hopes and fears for a platform that is breaking all sorts of records.
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Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian
Jul 4, 202300:41:54Tap to summarizeBarbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand Strategist, to talk about what's great about this campaign, and how it may rekindle a flame that has been somewhat lost in entertainment marketing.
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What Makes A CMO A Great CMO?
Apr 19, 2021Tap to summarizeOften debated, decried or revered, but rarely tenured. That's the reality of CMO, a job many of us aspire to as the ultimate goal, but one that is often hard to navigate. In this episode, Rachel and Shann discuss the traits they think define the best CMOs, as well as some of the realities they have to contend with.
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