Podcast
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Hosted by Chris Schaeffer, Certified Google Ads Specialist · EN
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
88episodes
Episodes
Newest firstAll episodes
Google AI Max & AI Mode (Episode 518)
3d ago00:31:07Summary readyChris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryThis is the Best Way to Manage Keywords! (Episode 516)
1w ago00:25:55Summary readyLet's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!Try Opteo for free for 28 days - https://opteo.com/pspKeyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryResponding To A Listener’s Google Ads Challenge (Episode 516)
2w ago00:30:11Summary readyIn today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
Summary3 Big Announcements from Google This Year (Episode 515)
3w ago00:27:24Summary readyToday Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryAnswering 5 Questions from Listeners (Episode 514)
May 2500:35:57Summary readyAnswering questions from listeners this week!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryAI Audits, Free Audits, and Paid Audits (Episode 513)
May 1800:28:59Summary readyGetting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free, Paid, and AI. What should you expect from an audit and what should you avoid? All of that plus more in this week's Paid Search Podcast!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryShould You Exclude by Age & Income Demographics? (Episode 512)
May 1100:29:37Summary readyDo you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryThe State of Google Ads in 2026 (Episode 511)
May 400:29:56Summary readyThis week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide diversity in today's google ppc ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryThe Hidden Lies Of Google Ads Agencies (Episode 510)
Apr 2700:30:01Summary readyIt's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a victim.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryHow I Would Launch a New Campaign From Scratch In 2026 (Episode 509)
Apr 2000:30:42Summary readyIf you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using unique strategies and tactics that could make a huge difference in the performance of your account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
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