Podcast
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Hosted by Chris Schaeffer, Certified Google Ads Specialist · EN
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
91episodes
Episodes
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HUGE News! Search Partners Revealed (Episode 521)
4d ago00:20:46Summary readyGoogle just made one of the biggest Search Partner Network changes in years… but is it actually useful?Try Opteo for free for 28 days - https://opteo.com/pspFor the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.So why am I still frustrated?In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryGoogle is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)
2w ago00:26:37Summary readyGoogle Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.Try Opteo for free for 28 days - https://opteo.com/pspIn this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.You’ll learn:* The critical difference between keywords and search terms* Why search terms are the first step in measuring paid search quality* How hidden search terms make optimization more difficult* Why less visibility leads to more wasted ad spend* How this shift especially impacts small advertisers* Why transparency has always been one of Google Search’s biggest advantages* How broad match negative keywords can help reduce unwanted trafficGoogle Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.That’s why understanding what people actually searched is so important.Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryDid You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)
3w ago00:31:20Summary readyThis week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryGoogle AI Max & AI Mode (Episode 518)
4w ago00:31:07Summary readyChris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryThis is the Best Way to Manage Keywords! (Episode 516)
Jun 1500:25:55Summary readyLet's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!Try Opteo for free for 28 days - https://opteo.com/pspKeyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryResponding To A Listener’s Google Ads Challenge (Episode 516)
Jun 800:30:11Summary readyIn today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
Summary3 Big Announcements from Google This Year (Episode 515)
Jun 100:27:24Summary readyToday Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryAnswering 5 Questions from Listeners (Episode 514)
May 2500:35:57Summary readyAnswering questions from listeners this week!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryAI Audits, Free Audits, and Paid Audits (Episode 513)
May 1800:28:59Summary readyGetting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free, Paid, and AI. What should you expect from an audit and what should you avoid? All of that plus more in this week's Paid Search Podcast!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
SummaryShould You Exclude by Age & Income Demographics? (Episode 512)
May 1100:29:37Summary readyDo you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com
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