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Founders are inherent optimists - that's why (despite all the warnings of battle-scared entrepreneurs) we continue to start businesses. It is the cheerful burden we carry as we march into the abyss.

But GIVEN THAT'S THE CASE - how can we avoid that optimism crippling our chances at finding product-market fit? In this convo, Rob discusses the cold, harsh reality of launching a startup, the risks that optimistic founders run, and how to avoid them.

Also, Rob deadlifted 400lbs.

Check out Rob's full lecture: "Notes on the physics of startups": LINK

Preorder Rob's book: LINK

----

Rob's website: www.robsnyder.org

Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

Rob's (free) Substack: https://thephysicsofstartups.substack.com/