The Lightspeed-funded startup Rocksalt had some traction, but it wasn't clear they had really found Pull. They had sales, but there was friction in the sales calls. They were trying to decide between three different ICPs. And retention and consistent use wasn't as consistent as they wanted.

In this conversation, cofounders Arjun Moorthy and Anita Moorthy join Rob to discuss how they used the PULL way of thinking to change their approach to identifying their ICP, outbound, their sales process, their sales deck, and how their product evolves.

Learn more and get in touch with Arjun and Anita:

Website: https://www.rocksalt.ai/

Arjun LinkedIn: https://www.linkedin.com/in/arjunmoorthy

Anita LinkedIn: https://www.linkedin.com/in/amoorthy/

Email: arjun@rocksalt.ai , anita@rocksalt.ai

X/Twitter: https://x.com/anitamoorthy , https://x.com/juicemoorthy

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Work with Rob: ⁠ https://www.robsnyder.org⁠

Connect w/ Rob on LinkedIn: ⁠https://www.linkedin.com/in/rsnyder1/

⁠Rob's substack: ⁠ https://howtogrow.substack.com/ ⁠

Preorder Rob's book - "The Power of PULL" - https://amzn.to/48KC1yv

How Rocksalt.ai went from Push to Pull