34:I[58016,["/_next/static/chunks/a10b49cc1be72925.js","/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/49260bad4a6c1c3e.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/9d18ca3107644c0d.js","/_next/static/chunks/88bed98e5cd5e639.js","/_next/static/chunks/2a1278cba709ea3b.js"],"ProcessEpisodeButton"] 36:I[185,["/_next/static/chunks/a10b49cc1be72925.js","/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/49260bad4a6c1c3e.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/9d18ca3107644c0d.js","/_next/static/chunks/88bed98e5cd5e639.js","/_next/static/chunks/2a1278cba709ea3b.js"],"SendEmailButton"] 38:I[56939,["/_next/static/chunks/a10b49cc1be72925.js","/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/49260bad4a6c1c3e.js","/_next/static/chunks/53f751967ccc7d59.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/9d18ca3107644c0d.js","/_next/static/chunks/88bed98e5cd5e639.js","/_next/static/chunks/2a1278cba709ea3b.js"],"EpisodeTranscript"] 2e:["$","span",null,{"className":"inline-flex items-center gap-2 bg-secondary/50 px-3 py-1 rounded-full","children":[["$","svg",null,{"className":"w-4 h-4","fill":"none","stroke":"currentColor","viewBox":"0 0 24 24","children":["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","strokeWidth":2,"d":"M8 7V3m8 4V3m-9 8h10M5 21h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v12a2 2 0 002 2z"}]}],["$","time",null,{"dateTime":"2026-01-16T09:00:00.000Z","children":"Fri Jan 16 2026"}]]}] 35:T441,

A lot of the advice around "understanding / empathizing with customers" or "being customer centric" advises interviews or maybe even visiting customers. But it doesn't go far enough. Rob discusses why "forward deploying" is critical - and not just visiting customers, but what to actually do when you're there. Rob discusses what to look for, and how the "calendar" and "to-do list" come into play.

Great post / conversation if you've wondered how to generate a PULL hypothesis, how to understand your customer, or what to do when you do customer visits.

Pre-order Rob's book "The Power of PULL" - Amazon

Rob's next PMF Camp starts Feb 9 - info on working with Rob ⁠here⁠.

Rob's newsletter: LINK

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