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This is about VCs but also isn't about VCs. PULL can be found all over a startup - obviously with customers, but also, investors have PULL and they're trying to accomplish something specific. Rob works with founders to shape pitch decks and has fundraised - there's a hard-won lesson about what VCs are trying to accomplish, and the HUGE trap that smart, thoughtful founders building solid businesses fall into.

This is an example of a broader lesson - things that look the same "when you're squinting" - are often fundamentally different, and that drives how you sell, how you build, and more.

Check out Rob's full lecture: "Notes on the physics of startups": ⁠LINK⁠

Preorder Rob's book: ⁠LINK⁠

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Rob's website: ⁠www.robsnyder.org⁠

Connect w/ Rob on LinkedIn: ⁠https://www.linkedin.com/in/rsnyder1/⁠

Rob's (free) Substack: ⁠https://thephysicsofstartups.substack.com/⁠