What should a founder's calendar actually look like? (and if someone looked at your calendar, would they believe that's what you want?)

Rob introduces the Calendar Standard: a simple framework for how founders should spend their time if they're serious about reaching product-market fit and scaling from $0 to $1 million ARR. Includes a practical weekly schedule you can use today.

Covered in this episode:

Why your calendar reveals what you actually believe matters
The activities that drive startup growth from $0 to $1M ARR
What a founder's weekly calendar should look like
Why smart founders often outsmart themselves
The two most common excuses founders use to avoid growth activities
How to identify whether you're working on the business or avoiding the business

Links

Get The Power of PULL:

Amazon: https://amzn.to/48KC1yv

Barnes & Noble: https://bit.ly/4dyMTSv

Rob's PULL course: https://robsnyder.org/course

Work with Rob: https://www.robsnyder.org

Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

Follow Rob's Substack: https://thephysicsofstartups.substack.com/

Mentioned in this episode:

Chapters

01:00 Why this episode exists

02:03 The Startup Standard recap

06:24 What your calendar reveals about you

10:58 The Calendar Standard

13:06 Why this schedule can generate $2M+ ARR

14:04 Why outbound comes first

15:42 Go-to-market admin

16:14 Post-sales calls

18:26 Who this calendar is for

20:33 Objection #1: "I don't know my case study yet"

21:27 Objection #2: "I can't get people to meet with me"

23:51 Why most outbound fails

24:27 Compare your calendar to the standard