Why do founders waste so much energy thinking about things they can't actually know?

Rob breaks down his "no speculation rule," the topics he treats as off limits because they waste time without ever being answerable. The three traps: guessing the future, assuming what customers mean, and building abstractions like personas.

Get in touch

Thinking about onboarding team members to PULL or something else? Email RC: rc@reframeb2b.com

Links

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Rob's PULL course: https://robsnyder.org/course

Work with Rob: https://www.robsnyder.org

Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

Follow Rob's Substack: https://thephysicsofstartups.substack.com/

Topics covered

Why you can't predict the future, and the two boxes trick for keeping fundraising thinking separate from building the company
Why auto completing what a customer means is the most common way founders talk themselves into fake demand
Why personas and aggregated data lead you astray
How to catch yourself speculating and pull your focus back to what customers are actually saying and doing

Chapters

01:54 Introducing the topic: the no speculation rule

03:02 Why overthinkers struggle with this

09:01 Trap one: you can't know the future

12:16 Trap two: assuming what customers mean

19:59 Trap three: abstractions and personas

24:55 Getting back to reality: factory metrics and the real bottleneck