More Video, More AI, More Questions

Summary

Podcast Superfriends: "More Video, More AI, More Questions"

July 28, 2026
Hosts: Matt Cundill, Jon Gay (Jag), Johnny Peterson (Johnny Podcast), David Yas (joined mid-episode)

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Episode Overview

In this July roundtable, the Superfriends dive deep into the present and future of podcasting with a lively discussion on the growing role of video and AI, the evolving metrics for measuring success, solo podcasting strategies, and the tools that are transforming workflow. With summer energy and seasoned candor, the hosts debate new industry standards, share practical advice, and demo fresh tech, all while keeping things personable and relatable for podcasters at any stage.

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Key Topics & Insights

1. The State of Video Podcasts

• Apple Moves into Video (00:42 – 08:27)

  • Apple is pushing further into video podcasts, but adoption among smaller creators and clients remains uneven.
  • Many still prefer hosting video on YouTube, seeing it as the “home” for video.
  • Podcast hosts like Megaphone and Simplecast are developing video support, but not all creators are interested—many stick to audio.
  • Johnny draws a parallel between the slow initial adoption of AI in podcasting and the gradual relevance of video:

    “There are still plenty of podcasters out there...they’re not even in this video world. It’s almost like AI... It’s growing, but I think it’s the same with the video podcasting side.” (03:00)

  • Noted YouTube’s bundling with Peacock (07:23) – seen as a sign of platforms vying to be the “all-in-one” media app.

• Audience Preferences & Consumption Differences (08:27 – 12:10)

  • A case study: The Founders podcast received mixed feedback after switching from a text-crawl "video" to full cinematic production—some fans actually preferred the simple format.
  • Jag:

    "The audio experience is background, while video demands attention; they’re fundamentally different, and creators should consider where and how their listeners tune in." (10:18)

  • Johnny:

    "You can dip your toe in—just do talking heads, not full-blown productions." (11:16)

  • Double-screening is now common: people may play video in the background while using mobile apps.

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2. Metrics, Measurement & Monetization

• Download Metrics: Their Limits and What’s Next (12:46 – 19:56)

  • Current download measurement methods (based on IP address, etc.) are flawed. Matt shares industry anecdotes about inconsistent and outdated systems.

    “We’ve used downloads for a long time...but the downloads are not really a very good metric for determining the price of an ad.” (12:46)

  • The recently released Alliance for Measurement and Podcasting "Accords" propose clearer definitions for podcasts, plays, and ad impressions.
    • “What a play is: 30 or more consecutive seconds of consumption.”
    • Suggests randomized holdout groups for advertisers to better track efficacy.

• Balancing Host Needs & Advertiser Demands (15:55 – 17:52)

  • Johnny raises the dilemma:

    “The advertiser...wants the listener to hear the ad. The host wants the ad but doesn’t want it to be in the first 25 seconds because they know people skip...Where is the balance?” (15:55)

  • Visual sponsorship (logo on screen) and quick host-blurbs are presented as solutions for audio and video formats.

• Who Gets to Define What a Podcast Is? (19:16 – 21:36)

  • With podcasting moving to new platforms and formats, even the word “podcast” feels outdated:

    “It feels like a very archaic term all of a sudden...It’s going to wind up everywhere now.” —Matt (19:16)

  • John Gay: “The fact that the big boys...are spending money in podcast advertising shows how much we’re growing.” (18:29)
  • Hosts stress the value of niche shows with private ad sales, especially when traditional CPMs underpay for highly targeted audiences.

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3. The Rise of All-in-One Production Platforms

• Riverside’s New AI Tools (22:12 – 25:28)
  • Jag reports on Riverside's new Editor 2.0 and AI-powered tools that auto-generate blogs, thumbnails, and lower-third graphics.
  • Useful time-saver for solo or DIY podcasters, even if AI content usually needs light touch-up and personalization.
  • Johnny:

    “It’s kind of overwhelming how much stuff [Riverside] has in there.” (23:32)

  • Jag:

    “Might just buy Riverside and call it a day.” (23:50)

  • AI should be a starting point, not the whole process.

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4. Advice on Solo Podcasting

• Planning, Scripting, & Authenticity (28:22 – 36:47)

  • Jag describes his process for solo podcasts—using bullet points over full scripts to maintain eye contact and conversational flow.
  • Key advice:
    • Prepare more than you would for an interview show; solo episodes take more effort.
    • Use teleprompters or bullet notes to avoid “reading” on camera.
    • Authenticity is vital:

      “You have to just be yourself...All you have to focus on is the content.” —Johnny (35:27)

    • Simplify your explanations for listeners who might be new to your topic.

• Audience Motivation (32:29 – 34:44)

  • Listeners often prefer episodes focused on the host’s expertise over guests.
  • Jag: “If you have a niche...there's a lot of value in doing a solo podcast.” (32:29)
  • Johnny notes that solo shows save time on guest coordination, but require more energy in content creation.

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5. Content Repurposing, Newsletters, and Workflow

• Convert transcripts into blog posts and newsletters for SEO and reach.
• Hosts agree that “doing everything” (podcast, blog, newsletter, socials) is overwhelming—but essential for staying visible.
• Matt jokes:

  “I have a weekly newsletter that comes out monthly.” (38:45)

• Take breaks if needed, but telegraph your absence to listeners and keep the feed lively with reruns and social posts (41:19 – 42:46).
• Use dynamic audio insertion for break announcements.

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6. AI Tools for Podcast Workflow: Demo of Podcast Engine AI

• Johnny’s “Podcast Engine AI” Walkthrough (44:53 – 56:08)
  • An all-in-one tool that generates keywords, titles, show notes, social posts, time-synced chapters, and finds guest links from a transcript.
  • Provides multiple tone options (viral, growth, professional) and supports several show “modes” (solo, cohost, guest-driven).
  • “If no one ever uses it, that’s totally fine with me. I made it for myself. I use it on almost every episode that I work on and the hosts that I’ve used it with have found it extremely valuable.” —Johnny (54:45)
  • Major time-saver for airing and republishing content across platforms.

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Notable Quotes & Moments

• Jag on Video Podcasts:
  “If you’re going to do video, fish where the fish are—go on YouTube.” (04:01)

• Johnny on Podcast Consumption:
  “I’m just saying this stuff out loud. I’m not necessarily picturing a person in front of me listening.” (35:27)

• Matt on Measurement:
  “We’ve used downloads for a long time...but the downloads are not really a very good metric for determining the price of an ad.” (12:46)

• David (after joining):
  “If you’re hell bent on doing a solo pod, I’d say at least try having a guest...the interplay between two people is what you get on a podcast that you probably don’t get in other media.” (58:06)

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Timestamps for Important Segments

| Segment | Start Time | |---------------------------------------------------|------------| | Introductions & Summer Podcasting Climate | 00:42 | | Video Podcasting: Apple, YouTube, and Habits | 02:38 | | Video/Audience Experience, Text Crawl Example | 08:27 | | Metrics, Measurement, and Ad Pricing | 12:46 | | New Industry Standards & Definitions | 15:55 | | All-in-One Tools: Riverside & AI Content | 22:12 | | AI as Workflow Booster: Audio/Video Editing | 25:54 | | Solo Podcasting: Strategy & Authenticity | 28:22 | | Content Repurposing, Newsletters, Burnout | 37:13 | | Taking Breaks, Reruns, and Feed Management | 41:19 | | AI Tool Demo: Podcast Engine AI | 44:53 | | Podcast Recommendations & Closing | 62:05 |

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Memorable & Lighthearted Moments

• Jag’s wife “double screening” on the couch, and Matt relating:
  “At night, unless it’s a sporting event, I’m just not watching anything. I had a screen in front of me all day.” (12:38)

• Matt’s “weekly newsletter that comes out monthly.” (38:45)

• Johnny’s social media/guest-link struggle:
  “They're gonna know that I was stalking them on LinkedIn just to find their profile so that I can copy and put it in the show notes.” (56:01)

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Final Thoughts & Recommendations

• Staying Visible: Keep your name and show active during breaks with creative use of social media and reruns, never leaving your feed totally silent.
• Embrace AI for Workflow: Use tools to reduce friction, but always personalize and review outputs.
• Solo or Cohost: Know your strengths; be yourself, stay prepared, and don’t sweat taking a break.
• Industry Evolution: Terms, measurement, and monetization are changing—stay flexible, keep experimenting, and participate in defining the new podcast landscape.

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Podcast Recommendations:

• David: Past Tens, a Top 10 Time Machine – for music nostalgia fans (62:05)

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Watch on YouTube at Johnny Podcasts or Soundoff Media. For full show notes and transcript, visit soundoff.network.

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This summary skips all ads, non-content sections, and retains the original tone and highlight moments of the panel. For aspiring and established podcasters, it’s equal parts practical, philosophical, and genuinely fun.

Transcript

[Connie Thiessen]

When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there's no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts and hard to find parts, you can get what you need fast and all in one place. So nothing gets in the way of getting the job done. Call 1-800-GRAINGER Click grainger.com or just stop by Granger for the ones who get it done. The Podcast Super Friends. Five podcast pros talking tech, promotion, marketing ideas and strategy.

[Matt Kundal]

I guess this is going to be the July edition of the Podcast Super Friends. We have a summer schedule set up for today and a summer crew. And today's summer crew is going to feature the three of us for now, a fourth one possibly joining later, and maybe even a fifth. I'm Matt Kundal from the Soundoff Media company located in Canada. We're going to go around very quickly, introduce ourselves because it's been about a month and you might have forgotten who we are.

[Johnny Podcast]

I'm Johnny Podcast with the third most beautiful camera, second only to Matt and then jag. Coming from Fort Worth, Texas, John Gay

[Jag (John Gay)]

from JAG Podcast Productions just outside Detroit in lovely Berkeley, Michigan.

[Matt Kundal]

Catherine o' Brien mentioned earlier that she had an event that she would be attending today and well, Dave, Dave. Life got in the way of Dave and he may join us a little bit later, but his car is unexpectedly gone somewhere else.

[Jag (John Gay)]

Dave's not here, man.

[Matt Kundal]

Dave's not here, man. And by when I say it went somewhere else, it was not stolen. I would like to clarify that here we are sitting in the middle of summer. We get together a little bit beforehand to say, okay, what are we thinking about, what are we doing and how's your summer been? So you can mention that as we go. But I, I think the first thing that we all mention when we talk about podcasting and what's happening today and it's, you know, started back in February, we heard about it March. We had Justin Jackson from Transistor FM come on the show because we were talking about Apple Video podcasts and what it would mean and he came on the show and you know, he, his transistor wasn't even announced as being one of the players in this as of yet. But, but since then a lot of podcast hosts have added Apple Video podcasts. So as we, we go around, they're putting, Apple is putting a little bit more emphasis into the video podcast. But for what you guys do and what you guys have seen is has this reached a point where it's meaningful yet? We'll start with Johnny.

[Johnny Podcast]

I don't use Apple podcasts as my podcast player. I use Spotify. So has not changed difference for me. The video podcasts that I consume have been available for time. I'm looking, I'm just more looking at it for the people that I work with. I primarily host all the shows that I work with on Megaphone and a couple on Libson and haven't really checked the Libson side of things. However, the ones that I work with on Libson, they're only concerned with audio only. They're not even interested in video. So there are still plenty of podcasters out there, I would say a large chunk that are just. They're not even in this video world. It's almost like AI where they come out with the. The AI stats of like here's the amount of people in the country, here's the amount of people that even heard or even use AI and it's just such this small figure, it's growing. But I think it's the same with the video podcasting side. So I know Megaphone is in line to get Apple video podcasts. It's more of just a waiting game. So the people that I am working with, I'm just starting to prepare them of like, hey, Apple is going to start releasing video now that that is going to become a thing. I think that it's time to transition your show into video format. They're all on YouTube already, but now it's taking it and putting it on Megaphone and getting the video side spun up for them. So that's changing a few intros making things a little more pretty on the video side. However, there are some people that just hear that and go, don't care.

[Matt Kundal]

Jag.

[Jag (John Gay)]

I am post primarily on simplecast and while they were announced as one of the original partners for Apple Video podcasts, I have not seen anything from them that shows and it may be available at this point, but I have not had a real thirst from my clients to do it as of right now. It just seems easier to if you're going to do video fish with the fish are go on YouTube. I think I also think that from the consumer side of things that people are used to listening on Apple and I think if they want to watch, they're trained to go to YouTube. If they want to listen, they stay on Apple. So I'm not saying never, but not at this point. It's not a factor for me.

[Johnny Podcast]

It is a habit breaking Thing, though, because Spotify didn't have the video podcast for a long time. And now that's a pretty common knowledge concept for them when people go to Spotify is that, oh, well, they have video podcasts. So I think it's more. I think it's more of just time under or like time in the market versus timing the market. So it's not. It's not that they were. They're late to getting into the video. They are. I think once they've been in it for six months to a year, the people that are more prone to going to video will go, oh, it's actually easier for me to just consolidate everything into one. And that kind of tied. This is a little bit of a sidetrack, but I don't know. Do you guys. Do you have YouTube Premium?

[Matt Kundal]

Yes.

[David]

Yeah.

[Johnny Podcast]

Okay. So YouTube Premium, Matt, I think you would agree, is probably the best subscription for your money.

[Matt Kundal]

Yes.

[Johnny Podcast]

In terms of if. How much you're consuming content. I have. I use YouTube all the time. And not having to watch an ad in like three years on YouTube, you forget what it's like not having that. They just announced today that starting in the beginning of 27, if you have YouTube Premium, you will get Peacock for free. So I don't know that that's a direct competitor to Apple Video Podcast, but just hearing both of those things today, it just seems like that everyone's sort of getting their guns up and preparing. We need to really. Who's going to capture everybody's attention? We want the all in app. The app that you can do everything. And that. That even ties into what we'll talk about a little bit later with Riverside.

[Jag (John Gay)]

That is interesting. And it's kind of like who is going to align with who. I mean, I've thought about YouTube Premium, but maybe if it gets me an NFL playoff game.

[David]

Yeah.

[Jag (John Gay)]

Within with Peacock or I get to watch Ted being a Boston native, maybe it's something to think about.

[Matt Kundal]

You won't have to worry about that. The Patriots will not be making the playoffs this year. Now, as we move to other things,

[Jag (John Gay)]

a lot of nationally televised games, though,

[Matt Kundal]

so I can watch that Jag you do have. I mean, you do make podcasts that have videos though, right?

[Jag (John Gay)]

Yeah. In fact, I think it's about 40% of what I do is video as well as audio. 40 of the podcasts I make have a video, a full video, not just reels. And 60% are audio only.

[Matt Kundal]

Okay, so something to consider here, because as the banner is going to crawl across the screen here, where this show is available. You know, I upload. We upload this to, to in art 19. We're on their beta program for video. It's Apple podcasts that we're on, but we're also available on Amazon Music in the USA only and also in the iHeart app. So video on video.

[Jag (John Gay)]

Okay. Because of the Apple feed.

[Matt Kundal]

Well, it's not even an Apple feed. It's just a video feed that is inside. You know, in your case, simple cast, Johnny's case, it will be megaphone when it happens. And in our case right now with this show, it's art 19. So you know, this is an HLS video distribution, so it's Apple. But there's also the Iheart app which is now supporting video.

[Jag (John Gay)]

Did not know that.

[Matt Kundal]

Well, life comes at us fast now in podcasting. And it's true, I can barely keep up with the news to where this stuff goes.

[Jag (John Gay)]

Are they gonna have the iheart jocks promote that like they do the iheartrad Music Festival ad nauseam?

[Matt Kundal]

Well, funny enough, you mentioned that I was listening to SHM FM in Montreal which is owned by Bell, which has all the iHeart product and all the licensing for it, and there was an ad today for Iheart video podcasts.

[Jag (John Gay)]

So interesting.

[Matt Kundal]

And that is something I want to mention because Apple has not. They haven't. They don't do public got marketing.

[Johnny Podcast]

Yeah.

[Matt Kundal]

They don't do that sort of big splash kind of thing.

[Jag (John Gay)]

Oh, I wish Catherine were here. She's our resident Apple hater. She'd have something to say time.

[Matt Kundal]

Maybe what I'll do is we'll leave this part blank on the audio thing and we'll let her insert her fix it in post. Yeah, but, but that's, this is what you know, the HLS video is, is rather easy too. So we're seeing a few of the apps now. Now jump on board.

[Johnny Podcast]

And so now with, with video, this is something that we kind of. We lightly push our, our, our viewers and listeners who have podcasts to do. It's like, okay, if you haven't jumped into video yet, like now's the time to start considering it. But now I have a real life example that I want to bring up that came up to me an hour before YouTube. And I've mentioned this guy before, his name is David Senra. He hosts the founders podcast, wildly massively popular podcast that he bootstrapped from the ground up. Insanely successful guy. He spun that off into his own interview style podcast called the David Center Podcast. Check out both of those. His Founders podcast was. It came into the video space very recently. It was just audio only. And what he would put on YouTube was literally a text crawl. So basically glorified subtitles of the episode and people loved it. It was get, get massive views on YouTube. Lots of subscribers, had a very real audience there. He recently, just in the last few episodes, has totally revamped it to a full blown video podcast. It's got three 4K cameras, constantly cutting. It's got beautiful graphics overlaid into it. It's a whole production now. And I was scrolling the comments and would you believe it, a lot of people in the comments are saying, man, this video looks so beautiful. It's so great. And this is on YouTube. Man, this looks so beautiful. This is so great. Do you mind going back to just the text crawl? I actually preferred that I saw at least five comments saying that some form of this looks beautiful. Really great job. Glad you're so successful doing this. Go back to the text crawl. Could you do a split screen? It was actually easier for me to read it just doing the text. So I don't know, there's just, there's something there. So like, yes, consider doing the video. But there is a component of people in the audience that are like, I'm just an audio guy, I'm just an audio girl. I'd rather just read the text. Flown along.

[Jag (John Gay)]

What's interesting, and I wish I could cite, I wish I remember where I saw this, but there. I read a really good piece recently about the podcast consumption experience being so vastly different between audio and video. That audio, it's background, it's while you're working, while you're driving, while you're walking the dog. And that if you're, if you're consuming video and I don't mean YouTube as a tab in the background, I mean actually watching the video. You're actually watching the video. You are paying wrapped attention or pretty mostly wrapped attention to it. I think about the YouTubers that my wife and I watch at night way more than, you know, linear television at this point. If they, if they've got good content, we're pulling it up on our living room tv, we're actively watching it, as opposed to podcasts that I listen to in the morning when I'm walking my dog to very different experiences. And as a podcaster, as you consider audio versus audio and video, you might want to think about where your audience either is or where your target audience is when you're making that decision or

[Johnny Podcast]

even how much effort you're putting into the video, like you could, we've talked about this all the time is like you can dip your toe into the video and do what we do, which is just pure talking heads. There's not, not a lot of, there's a little bit of flash. We have the, the nice background. We've invested a little bit into our camera setups. We have the name plates underneath. Beyond that, though, we're not, what we're not, we're not talking about doing a whole Christopher Nolan production level video podcast.

[Jag (John Gay)]

We're not doing the Odyssey here.

[Johnny Podcast]

Exactly like, like what Jack is saying. A lot of people are just throwing this on in the background because it fills that void of I can't look at my phone right now. And it's really sad state of affairs when it's like a lot of your downtime is spent looking at your phone. I can't look at my phone right now, but I need to be consuming something. And that's where the audio pod.

[Jag (John Gay)]

I need stimulation.

[Johnny Podcast]

Yeah. It fills that void of sort of, you know, what we would call mundane tasks that we have to get done. And you can't, you know, do this while you're doing it.

[Matt Kundal]

Well, you could also be watching YouTube or just listening to YouTube and then messing around on your phone and being double screened in that sense.

[Jag (John Gay)]

Don't get me started on my wife when she's been on calls all day long and has no social battery left. And I'm like, hey, what? Let's watch something. And I pull little video up on YouTube and I look across the couch

[Johnny Podcast]

and she's just scrolling, scrolling the decompression time.

[Jag (John Gay)]

But she does, and I don't hold it against her. But I give her a hard time a lot.

[Matt Kundal]

Yeah, well, she's me, because that's me. I, I, I'm not interested in watching anything at night unless it's a sporting event.

[Jag (John Gay)]

Right.

[Matt Kundal]

Because I had a screen in front of me all day in some capacity. So that's where I get to be where. That's where I sort of say, you know, that's enough of that. But this does also lead into something else here because we've talked about a number of things that, you know, how do we measure that? Like, how do we measure the experience of being double screened? The video, the separate experience, the audio experience. We've used downloads for a long time. There's a feeling in the industry right now that the downloads are not really a very good metric for determining the price of an ad. And it's, I've, you know, I'VE even heard it was Dan Granger who was on the POD News Weekly review with, with James Cridlin and Sam Sethi saying that there's $2 billion of money just sitting on the table, just not really being used because of the lack of confidence in the download. A show gets download, but really was it listened to. And I've even heard and this one I heard on the New Media show with Rob Greenlee and it was Leo laporte who was saying, well, if I download it from cell phone tower, you know, is that how many is that going to count as, as a download? And how many downloads is that with the, with the IP address there? And what happens if I downloaded. I didn't know this one, by the way. If I do it on the Microsoft campus where they have one IP address and everybody on the campus downloads this particular tech show, that's one download based on the IP address. And I was like, holy crap, I didn't know all that stuff. I thought I knew everything when it came to downloads. But here we are, we've gone looking for a new measurement and this story JAG just pointed this out about just before we went to air here, and that's that the alliance for Measurement and Podcasting formally released its Accords last week and coverage has been rolling out across the industry ever since. The framework answers three foundational questions. What a podcast is on demand spoken word content available via RSS, what a play is 30 or more consecutive seconds of consumption and what an ad impression is any portion of an ad served to a user. It also recommends randomized holdout groups, a 5 to 10% ad free control as a gold standard way to prove incremental lift to advertisers. There's an article by the way right now by Ashley Carman at Bloomberg. I'll assume that that is paywalled. And I just mentioned Dan Granger on the POD News Weekly Review. I'm going to put links to all of this in the show notes for those who want to go find it. And finally, there was an opinion piece by James Gridland in POD News, and he contends that podcast apps asked to share exposure data every 30 seconds, including hashed emails and mobile ad IDs from consenting users. Those people should receive a cut in the revenue. So you know, if you're a podcast app and you know there's ads playing it, those apps should get part of the revenue. What I read from, by the way, is from the download sounds profitable. Written by Gavin Gaddis, just arrived an hour ago the sound media company is a member of Sounds Profitable. Wanted to put all that out there. Okay, that was a lot. Who wants to start?

[Johnny Podcast]

Does this mean that we now have to put our ads for our clients in the first 30 seconds for them to even be valuable? Because if you're the advertiser selling it, there's. There's all these, there's all these different camps at play. There's the host, there's the advertiser that's paying the money, and then there's the listener. The advertiser paying the money wants the listener to hear the ad. The host wants to have the ad and get paid. But they don't want it to be in the first 25 seconds because they know people are just going to skip right through it and it's going to, you know, pee off the listeners because the first thing they're hearing is an ad. The listeners, they don't ever want to hear an ad, but they want to continue to consume the content for free. So where is the balance in all three of them?

[Jag (John Gay)]

I don't think needs to be in that first 30 seconds. I mean, if you're listening to 30 seconds of the podcast, it's going to count as a download or whatever it's going to be called. But I think, but, but I don't think, I think you're conflating those two things, Johnny. I don't think it needs to be in the beginning of the podcast. I just think that if, if we're

[Johnny Podcast]

counting a download, though, because the advertiser wants to know if their ad was consumed.

[Jag (John Gay)]

Oh, I follow you now. My apologies. Okay, I gotcha. Okay.

[Johnny Podcast]

I want to know if their ad was heard. And so I think the workaround for this, and happy to hear any other ideas on this too, is ties us back to we should be on video. Because what I'm seeing a lot more and more podcasters do, and I'm doing this with my clients as well, is instead of having the podcast and then the 30, you know, the minute long ad happens 10 or 15 minutes into the episode, that sponsor is on the screen for the entirety of the episode. Their logo is visible the entire time or for the audio, only consumers. It's a really quick blurb of this episode is brought to you by the podcast Super Friends. Boom. We're starting something along those lines where we're finding a happy medium. Because if advertisers aren't confident that any listeners are able to even consume their ads, they have no idea that this show is sponsored. Why am I. Spending money.

[Matt Kundal]

So I'm not sure where I land on all this yet, other than they're thinking about this really hard. And as well, I think there's also, you know, attempts here to. To get, you know, video counted as well.

[Johnny Podcast]

Yeah, yeah. I mean, and that's a whole different thing.

[David]

Right.

[Johnny Podcast]

Because it's not tied into the RSS feed. That's more your.

[David]

Your world.

[Matt Kundal]

Yeah. But at the same time, it is in the RSS feed if it was on Apple, Iheart, Amazon Music. Yeah. Right. So I think that's why there's a little bit of, you know, there's sort of a race here to find out or at least to land on something that is going to be able to amalgamate, you know, the video as well

[Jag (John Gay)]

as your $3 word. I. I think if we zoom out for a second, what's great about this is that the podcast industry has grown that for years. Oh, it can. We can just kind of download as, you know, all the stuff Matt talked about earlier. But now this industry is big enough, to your point, about $2 billion being ready to be spent. People are buying and investing in podcasting. A podcaster, like a host Red ad is one of the most trusted sour there is. So the fact that we're having this conversation is indicative of the fact that the big boys, so to speak, are really involved in wanting to spend money in podcast advertising. Case in point, podcast movement being moved to New York around ad Week in September. So it shows as an industry how much we're growing, and that's not a bad thing.

[Matt Kundal]

Yeah. This also goes into, you know, what is a podcast now, because it feels like a very archaic term all of a sudden. And I think what's sort of being bandied around is, you know, I'd like to have this, you know, new media thing that you're doing, you know, with video. I want it to run on my YouTube page, but I also want it on my website and where it appears. Now, there's all sorts of different places that this stuff can. Can appear. And when you say podcasts, it. It feels old all of a sudden and to the point where, you know, I think the suggestion at one point by, you know, Leo laporte, was a netcast, because it's going to wind up everywhere now, like it's a podcast and the ipod doesn't exist anymore.

[David]

Right.

[Jag (John Gay)]

So that Sandra Bullock movie, the Net, back in the 90s.

[Matt Kundal]

That's right.

[Jag (John Gay)]

That's net. That's what I think of. Yeah, we'll fill you in later. Johnny?

[Matt Kundal]

Yeah. I mean, who gets to, who gets to make, you know, who gets to really do the definition of all this stuff? We've done it. I mean it started with the Interactive Advertising Bureau, the iab, who came up with the original definition of this is a download. And now we've got, you know, somebody new here sort of, you know, making these proposals. But you know, who in the end gets to make the call? Is it Apple and Spotify? Because they've got definitions for what a play is? Is it the advertisers? And if it's the advertisers who do it, I think that might be a little bit worrisome because the advertisers are always going to gain that towards them and not necessarily the creator.

[Johnny Podcast]

And I wonder how, you know, this really applies to the shows that have, that are pursuing the traditional CPM ad based model. The, the direction that I always steer people is just private ad sales, like work it out, work it out yourself directly with the advertiser. That's. There's just two, there's just two sides of what a podcaster is. There's the people that are the really big ones that are getting the Honda, they're getting the Dollar Shave Club, if they're even a company anymore. And then there's the people that are much smaller, more niche audiences that they can afford to charge private ad sales and make a lot more money because the advertiser really wants access to that specific niche audience. And $15 cpm is just. I'm making 3,000. I'm getting 3,000 downloads an episode. I don't want $45, I want $4,500. Because all 3,000 of those people are your exact target market.

[Jag (John Gay)]

What would an advertiser pay to be in front of a group of 300 people you were talking to in a conference room, if that, or a conference hall, if you were getting 300 downloads an episode. Yeah, that's, that's the way to think about it.

[Johnny Podcast]

Yeah. If those 300 people are like the decision makers in the exact, like that need your software service or whatever it is that you're selling, that's, yeah, you're gonna pay top dollar for that. So I wonder if it's a conversation that's even. People are even gonna think about. It's probably not something that I'm even gonna spend very much mental energy on. Is like, what is the definition of a podcast? It's, it's, it's what I consider a podcast is stuff that I work on.

[Matt Kundal]

That's a Podcast JAG have you had a chance yet to play with Riverside's

[Jag (John Gay)]

AI producer, the Coke, but they're branding as co creator. You mean Matt or.

[Matt Kundal]

Yeah, they ship something.

[Johnny Podcast]

It's like the AI producer. It's just like it's a whole. I think it's just like a revamped version.

[Jag (John Gay)]

Editor 2.0 Editor 2.0 I watched their webinar at noon Eastern today on on editor. The most of what they focus on in that hour with our friend Kendall Brightman is friend of the show is the timeline and making it much easier and more intuitive to edit. So I think if you are a DIY podcast editor, I think you're really going to enjoy the Riverside editor. There's the ability to generate new things. What I have done a couple times, my own JAG show podcast is I have recorded the podcast and then I have had its AI co creator, whatever you want to call it, generate a blog post for my website about the podcast which has actually done pretty well in terms of clicks with a few minor tweaks. When they send me, I've had it design a thumbnail for me. It's pretty formulaic but it works for my purposes. So I really think Riverside, I mean everybody's trying to be the end all, be all, all in one platform. But I think right now Riverside is as close as we have to a one stop shop for everything.

[Johnny Podcast]

I, I agree and I, it makes me even wonder with how much they're releasing if everybody else is trying to even be the one stop shop just based on the amount of stuff that Riverside allows you to do now. I mean recording, hosting, post production, marketing assets, it's just, it's, it's kind of overwhelming how much stuff they have in there.

[Jag (John Gay)]

Are they the best at everything? Probably not. But if you are a, you know, solopreneur podcaster and you don't want to pay 8 subscription fees for a host and for you know, a transcription service or for show notes or for an editor. I hate to say, you know, it's, we might, you might just buy Riverside and call it a day.

[Matt Kundal]

Okay, so I don't have Riverside and I'm that person. I just think I need every toy in the box.

[Jag (John Gay)]

Right.

[Johnny Podcast]

It makes you wonder though, like when you look online and you go that's an AI post. Do you. Is there once this has enough time under its in its life cycle to where more people are using it, to where you can spot something and go that's a, that's a Riverside podcast or that's A. That's a one stop shop podcast like there. It's not that sort of.

[Jag (John Gay)]

I think it goes back to my general feeling on AI, which is it's a starting point. You can have it do all the heavy lifting and then you go through and make a tweak and make tweaks and make it your own.

[Johnny Podcast]

Yeah, I think probably I didn't watch the webinar that you did, jag, but the thing that I saw on social media about it today that I thought was probably one of the cooler things for the hobbyist was the lower thirds graphics that you can put in onto your video. Now of like, here's the YouTube subscribe button. I can't tell you, before I learned how to actually do that, I'd watch YouTube videos and go, how the hell do they get the thing to fly up on the screen? It says subscribe and it has the mouse that moves over and clicks the subscribe button to encourage the viewer to subscribe on YouTube. Now it's just a simple drag and drop on there.

[Jag (John Gay)]

But those aren't, those aren't clickable from the video, are they?

[Johnny Podcast]

No, no, no, it's. It's the lower third graphic that the viewer.

[Jag (John Gay)]

Yeah, it just reminds you to subscribe.

[Johnny Podcast]

Cue to subscribe. Yeah, but like, even like that is one of those things just adding that on there that takes your video from like a B minus to a B plus or an A minus in terms of like, oh, this, you know, this has some, this. Just having something like that like that on there puts it in the higher ranks of like the better productions podcast that I'm watching. It doesn't feel so hobbyist and down to earth fair.

[Matt Kundal]

So when I see an AI written post, I get, I get an icky feeling and I run away. That's all. I just move on to the next thing. And that includes graphics too.

[David]

Yeah, so.

[Jag (John Gay)]

So interestingly so as a, as a case study. So I did a podcast episode a couple weeks ago when we had that major heat wave all over most of North America. I talked about how to record a podcast in extreme heat. Five minutes. It's basically like, you know, turn off your fan and your air conditioner, but don't die. You know, that, that kind of stuff. And what ended up happening, what happened was it ended up ranking in search for people googling. What. What do I do about podcast equipment overheating? The point of my blog was not the having the person overheat, but it ended up ranking for podcast equipment overheating. And I got a couple Hundred clicks on the blog. So for me, my primary goal, my podcast is to get the video out there, get the content out there on social. But if I, you know, and having the blog on my website, it's probably more to, you know, for Google results than it is for people to go and read it. So because the blog is not my top priority, I'm okay with Riverside editing it and me doing a little bit of light editing. Not. Yeah.

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[Jag (John Gay)]

We love that you're listening to the podcast Super Friends.

[Connie Thiessen]

You can watch the show on YouTube at Johnny podcasts and at Soundoff Media.

[Matt Kundal]

Now's a good time, by the way, to ask you about, you know, doing a show by yourself. David wanted to talk about this today. You know, establishing yourself as an expert is important and, you know, doing a solo show is a great way to do it. So tell me, Jag, tell me a little bit about how you put these together. They're both five or six minutes long sometimes. Walk me through the process of how you do a solo podcast.

[Jag (John Gay)]

I'm always tweaking it, to be honest, Matt. And my most recent episode in the last week was 10 minutes, which was long for me. For me, it started off as I would, I would script it because I can sound like I'm not reading a script. Problem is, my eyes will betray me because, you know, I'm looking at the screen here, but my camera's up here. And so a lot of times I got, hey, you need a prompter or something? It looks like even if you sound like you don't reading a script. You look like you're reading a script. So I went the bullet point route and now I have a note with five or six bullet points of things I want to hit and I kind of know where I want to go with it. And I just try to think about something that would be helpful to, you know, podcasters, my clients, things like that. And I do use it as a branding tool to brand myself as the podcast guy in my social network. So people continue to see my posts on LinkedIn and Facebook and Instagram, TikTok, whatever. But it's a lot harder to do a solo podcast than it is with guests because with the guest you can bounce off them, you can listen to what they say, you can ask a follow up question with a host. It's just you. So I would say, know what you're going to get across. It takes a lot more prep than a, than an interview show or an interview show. It could be a five minute, you know, questionnaire and you're good to go. But for a solo podcaster, you've really got to know how you want to get from A to B and C to D in the plane.

[Matt Kundal]

Okay, I know somebody who's just heard that is asking the question about the teleprompter, which I believe is built into Riverside, or do you use something else?

[Jag (John Gay)]

I haven't used the, I've used Riverside teleprompter a little bit. I never really spent a lot of time with it. A lot of times I just had it in a word doc in a different window. And I think that might have been partly my downfall. If I had a smaller one right up here, right under my camera, it might be better than me looking down at the screen like I'm looking at the two of you right now. So, yeah, if you're not comfortable riffing off bullet points, then I'd say, yeah, script it, but use a tool to make it look like you're not, you know, you're not reading the script on the screen in front of you.

[Matt Kundal]

Okay, doesn't, I mean, listen, this is subtle and I notice everything because I'm just trained to. But I notice that when you do it, I can see a slight movement in your eyes when you do it, but it's just reading from left. It's just you reading from left to right. It's not anything other than just you reading from left to right off the teleprompter.

[Connie Thiessen]

Right.

[Jag (John Gay)]

But I've had some people tell me that they can, they're watching My eyes and see that my eyes are going, you know, reading down the thing as opposed to, okay, I want to, if I, if I don't have the script, I'm actually making a point to look a few inches up and look into the camera. Hey, I was a radio guy, not a TV guy. Look into the camera as opposed to looking a few inches down at my screen, looking at the script.

[Matt Kundal]

And does it take you longer than when you do an interview podcast?

[Jag (John Gay)]

Oh, that's a great question. I think it's shorter only because I keep the length so much different. But it will take me, if I'm really going to do a pretty good job and work on the video and all that. I mean, it'll take me a couple hours to do a 5, 10 minute podcast from start to finish, as opposed to a video, an interview where it's record it, edit it. I would say it probably takes me as long to do a 10 minute solo show as it does take me to do a 35, 40 minute tandem show.

[Matt Kundal]

I love that that you just said because I feel better about myself. I gotta do a solo show this week and I do one every quarter. I just wind up doing one where there's just no guest. And I just say, I, I just spent three hours to record 12 minutes. Yeah, okay, all right. And I'm like, I just, I guess. But I don't, I feel better about myself. Thank you. Thank you.

[Jag (John Gay)]

I was actually on a call today with somebody who said that their solo episodes were getting much better downloads than their guest episodes. He's a, he's in the, he's a business coach and he was telling me how people were tuning in for his, his street cred, basically, and his knowledge of the field. So if you have a niche that you are really knowledgeable in, there's a lot of value in doing a solo podcast. You, somebody might be more interested in, you know, you telling them how to grow your business than interviewing me about how I went from a radio guy to a podcast guy, for example.

[Matt Kundal]

I totally get that. I think people download a podcast for the hosts more than anything else.

[Jag (John Gay)]

Unless there's an absolute rock star guest. Unless you've got Tom Brady or Josh Allen on your show. It's, it's, it's mostly for the host,

[Matt Kundal]

but most of the time I can go and get a Josh Allen interview anywhere. Yeah, right.

[Jag (John Gay)]

You want it to be on someone that you're gonna, you're gonna enjoy.

[Matt Kundal]

Maybe I don't listen for 45 minutes, so maybe, maybe I just want the the short on it. Right. So you know, something drilled down. It all comes down to time. But the host is the host. People know the host and that's how they connect to the show. I mean, if. If you just had a great guest and the host didn't matter, only people would. Your audience would only show up for the great guests.

[Jag (John Gay)]

Okay, here's an example. As a Patriots fan, Bill Belichick finally started doing podcasts as a guest. So I watched him. Was it all the Smoke? What was the show that he was on?

[Johnny Podcast]

Does his girlfriend allow him to do that now?

[Jag (John Gay)]

I. I don't know, but apparently because he's doing it.

[Matt Kundal]

He was together anymore.

[Jag (John Gay)]

That's to be debated. I don't know. But he was on this one podcast that was. It was a sports related podcast. The name has escaped me, but is

[Johnny Podcast]

it all the Smoke?

[Jag (John Gay)]

It might have been all the Smoke, I'm not sure. But he was on. It was a great interview. I saw he was also on Sean Hannity's podcast. Not a fan of Sean Hannity. So to Matt's point, I didn't watch or listen that one and I assume he probably regurgitated a lot of the same stories he told on that first podcast. So. Yeah, unless. Unless it's a really, you know, exclusive get, I'm not going to check it out. I think the Kelsey brothers do a good job on their podcast and they've had some good guests on there. So I'll listen to that one because I think they do a good job.

[Johnny Podcast]

Well, think about the time save too. Like we just went through. Yes, it takes a lot more energy and yes, time to do the solo show, but imagine how much more time you'd have when you're not thinking about, I need to find a guest, I need to do the pre call with the guest, I need to do research on the guest. I'm. It's just on you to come up with new solo topics and you record it whenever you want. You're not on anybody else's schedule but your own. I think there's a ton of value in people doing just a solo podcast. And, and Jack, you do this more frequently than I do, but I used to do solo podcast stuff and solo content. One of the biggest things that applies to everybody that's considering doing this is to make it easier on yourself. You have to just be yourself.

[Jag (John Gay)]

Yes.

[Johnny Podcast]

It's so difficult to sit down and try and do a solo podcast and pull up this Persona of like I am now, Johnny, the solo podcast host, who's this Completely different person than I am in the rest of my life. If you're just yourself, that makes it so much easier. All you have to focus on is the content. You don't have to worry about putting on this Persona or having this broadcaster voice like you're, you know, calling games for Fox on the NFL or something like that. That's just you being you dumping your knowledge out into the void. And that's the way I would think about it is I'm just saying this stuff out loud. I'm not necessarily picturing a person in front of me that's listening to this. I'm sort of just kind of inner monologuing out loud on something that I.

[David]

Just.

[Jag (John Gay)]

Taking a huge dump of knowledge.

[Johnny Podcast]

Yeah. And if you need to edit it down, great. But I'm just trying to get the information out there. And the majority of people that are doing this are people that you want to establish yourself as an expert in X field. So just vomit dump on people. And the other, the other piece of advice that I would give is dumb everything down. Assume your listeners know absolutely nothing, because the stuff, and we've mentioned this a bunch of times before, the stuff that you assume everybody knows. They may have never heard of this concept before. So the kindergarten level stuff for them might be mind blowing to them, but to you, it feels like you shouldn't even need to address it. You should call.

[Jag (John Gay)]

Depending on what, depending on the topic. If you're getting into the real nitty gritty something, even if you take 10 seconds, say, oh, I'm sorry, I use that acronym. Here's what it means. If you're not familiar.

[Johnny Podcast]

Absolutely.

[Matt Kundal]

Something else that just came to my mind. I did say that, oh, it's going to take three hours to do 12 minutes. But at the same time you get a transcript of what you said. That's a newsletter.

[Johnny Podcast]

Yep.

[Matt Kundal]

And you can repurpose that into a newsletter very, very easily.

[Jag (John Gay)]

And a blog post and all that.

[David]

Yeah.

[Matt Kundal]

How much of that do you do, Jaguar?

[Jag (John Gay)]

I did. I. I really should have a newsletter. I don't have one.

[Matt Kundal]

You don't have a newsletter?

[Jag (John Gay)]

No, but I know I. It's something. It's just one of those things that fell down. The part is I should. I see the value and I know you've both done it.

[Johnny Podcast]

It's so hard though, because. And I know exactly how you're feeling, Jack, because it's like, well, I wanted to do a podcast. I didn't sign up for a newsletter. I didn't want to start a newsletter. But now because I need to reach as many people as possible. Not only am I doing the podcast, I'm now a shorts reels creator. I'm a blog post writer. I'm a newsletter creator now. And you're like, this was supposed to be a 10 minute podcast. That's all it was supposed to be. And now it's ballooned in all these things. And there's a ton of value in doing those extra things, but that's where people get caught up, overwhelmed.

[Jag (John Gay)]

Yeah, it's. I see the value I should and I just have. It hasn't been at the top of my priority list. But I, I am trying to at least create a blog post for SEO reasons for my new website for each podcast episode.

[Matt Kundal]

And Johnny, you had a podcast and you stopped it at one point. And why was that?

[Johnny Podcast]

It's just too much. I just, I. It was.

[David]

You're.

[Johnny Podcast]

It's the same thing as everybody else. You, your podcast is sort of a side job and you have your real job. And my side job as a solo podcast wasn't paying the bills. My real job as podcast producer was paying the bills and is paying the bills. So, yeah, it's just, I wasn't in love with it enough to do it all the time.

[Jag (John Gay)]

Mine went dark for like six months and I'm trying to bring it back as a branding tool for myself.

[Johnny Podcast]

Yeah, I love, I love podcasting and what I do every single day. I didn't necessarily love being a solo podcast host.

[Matt Kundal]

Well, I'll have you know that I have a weekly newsletter that comes out monthly

[Jag (John Gay)]

that I might be able to handle.

[Matt Kundal]

It's silly. I say, ah, it's a weekly newsletter for sure. It's like every two weeks.

[Jag (John Gay)]

But here's the thing. I wonder about perception because I see your newsletter pop into my mailbox, Matt, and I'm like, oh, it's Matt's weekly newsletter. I have no concept in my day of how long it's been since you did your last one, so it might not be the worst thing in the world.

[Matt Kundal]

Yeah, it's kind of nuts to them. A weekly newsletter that comes out monthly.

[Johnny Podcast]

It's just building the catalog too. I mean, you know, it doesn't matter if your podcast went dark for six months. Jag, you have all of those episodes already. It doesn't matter if you do a newsletter once a month. After 12 months, you've done 12 newsletters that someone will find and hasn't read any of them. And what goes, wow, look at this wealth of knowledge and content and entertainment. That I now have access to.

[Jag (John Gay)]

I don't know about a wealth of knowledge, but I appreciate the kind words

[Johnny Podcast]

I was talking about, Matt.

[Jag (John Gay)]

Oh, yeah, fair. We can all agree on that.

[Matt Kundal]

I was gonna go off about, you know, summer and whether or not, you know, work is up or down, production wise. I spoke to, you know, Johnny briefly before we went on, and he says that he's got a consistent flow of work as a podcast producer and. And people are gone home. I have a, you know, a small slowdown as it is during the summer, but. How are you doing, Jag?

[Jag (John Gay)]

I am when I'm in your camp, Matt. I've had a slowdown. I've been fairly quiet since about Memorial Day and especially since the 4th of July. I've got stuff, some stuff on the horizon for August that's picking back up, but I think June and July were definitely slower than the rest of the year. Not ground to a halt, but I definitely had time to do house projects and things like that, so.

[Matt Kundal]

And one of the things I was just going to mention, because it came up when you're talking about, you know, taking time off. You took six months off doing your show, and that's. You can keep it alive. You can bring it back.

[Jag (John Gay)]

Yeah.

[Matt Kundal]

And you may not lose any. Any, you know, you know, downloads, as it were, but if you do take the summer off, the easiest trick, continue on social media. Yeah, just an Instagram live, you know, a YouTube, whatever. Making appearances, some posting, some regular posting.

[Jag (John Gay)]

Top of mind awareness totally works.

[Matt Kundal]

Oh, yeah, I did forget that episode. Oh, yeah. I'm gonna, you know, go back and figure it out. You missed the best part, Dave.

[David]

I'm sure I did.

[Matt Kundal]

Okay. We just. We just. We literally just finished breaking down the solo episode stuff here.

[Jag (John Gay)]

Oh, okay.

[David]

And, Jags, Jack, take my idea and run with it.

[Johnny Podcast]

Can I add one more note to the summer thing?

[Matt Kundal]

Yeah, sure.

[Johnny Podcast]

So, Matt, you used to harp on this a lot, and I think you've pulled back on it just because it was like every episode we were bringing it up, but it's like the announcement of you're taking your summer break is super important. Putting that on your feed. And then I think after that, this would take maybe an hour to do before you turn off the podcast for the summer or your clients go on vacation. This is something you handle for them. But it's just doing reruns. It's keeping your podcast in the listener's feed every single week or how whatever your release cadence is, you're taking your popular episodes. Maybe the episode that Got almost no downloads. For whatever reason, you're just reposting that one. There's just. And then replay right in front of it. That way the content machine is still churning things out. You, as the host, get to go, you're going on vacation, hang out with your kids, whatever it is, and then you're coming back at the end of the summer.

[Matt Kundal]

Right. So two, two things that I still tell everyone that's important is put in the show description that you're on a break, but you're going to be back September 7th with a brand new episode. The second thing that I think is definitely doable is go ahead and release those summer reruns. It's nice. Before you start, hey, I'm on summer vacation. Going to be back in September. This is one of my favorite episodes that we recorded back in December. And then play the episode and then when you get back, delete them all. They don't have to sit in the feed for the summer.

[David]

Interesting.

[Matt Kundal]

Yeah, you can go ahead and delete and then you.

[Johnny Podcast]

Very good point.

[Matt Kundal]

You can pick up that way. And you're not having some sort of massive scroll issue. Yeah, you.

[David]

You might lose some analytics though, right?

[Matt Kundal]

No, the. Once the download has happened, you, you get credit for the download and then you unpublish those episodes. Yeah.

[David]

And then it, it might also be. Sorry if you guys already said this, you can cut me off, but an opportunity to use dynamic audio insertion for those that use it.

[Johnny Podcast]

Definitely.

[Matt Kundal]

We did not mention that, but go ahead and share that.

[David]

Yeah. So you could go ahead and create a 30 second, 60 second message if you want to play at the beginning of all your shows and say, happy Summer, everybody.

[Johnny Podcast]

If you're.

[David]

If you've clicked on one of the more recent episodes of this podcast, you're probably going to hear a replay of an old episode that we thought was special. But if you're wondering whether new content's coming, it is September 7th or whatever. And, you know, run that throughout the course of the summer and then obviously take it down when you resume.

[Matt Kundal]

How's your summer been, David?

[David]

Terrible. Sorry. You're talking to a guy who just had his car toad today, so it's impossible to be in a good mood. Anyone has ever had their car toad. They know it's.

[Matt Kundal]

What is it pouring rain behind you?

[David]

No, the, the, the. The stream yard must be thinking that I have a. What do you call it? Yeah, which I don't. It's actually just the.

[Johnny Podcast]

It can feel your emotional energy and it's projecting it by putting pouring Rain in your background.

[Matt Kundal]

It's.

[Jag (John Gay)]

It looks like glitter.

[David]

It's. Yeah, it's. It's the. We're at the club, Jack.

[Jag (John Gay)]

So that Family Guy clip. Why'd you stop?

[David]

That's right, Jack. Very good.

[Matt Kundal]

Okay, so I think I would like. By the way, Johnny, you showed up with podcast engine AI. Is that who you are today?

[Johnny Podcast]

That is who I am today. Thank you for calling that out.

[Matt Kundal]

So Johnny's been working on some AI stuff to solve some of the things that he has around the office and to make everyone's life a little bit easier. Do you want to walk us through what this is and share?

[Johnny Podcast]

Sure.

[Matt Kundal]

Show and tell today.

[Johnny Podcast]

Yeah. So basically how this idea came to be was I was using ChatGPT to build all of these little agents over the past year of. Okay, this agent here gets a transcript and writes the show description for me. This agent here helps me come up with titles. This agent over here helps me get the time codes correct and get the actual time codes. This one will help me write social posts, yada, yada, yada. And then I went, what if I just combined everything together from one transcript and I pulled up the trusty Claude code. I've never written code before, but technology is incredible and I built this entire thing myself and I think it would be really helpful for people. So essentially who you are, if you're using this is, you have just finished your podcast, You've got a full transcript of your episode. It's got your intro, your outro, you've got timecode timestamps on the actual transcript. Now you need to get this thing uploaded, but all of the other things have to happen in between. This is where you would come to the podcast content engine, and this is what it looks like. So if you're not watching this on YouTube or on Spotify or on Apple Video, pull that screen up and start paying attention. Now you would take your transcript here, you're going to drag it into this little box. It's uploaded. You have three different show modes. If you want kind of viral, but think Twitter style writing. This is really punchy. This is clickbaity. We want to get people to click. Maybe you're more, I want a little bit of that. But I'm also more the professional tone. The growth mode is right in the middle. Perfect for you. Or if you're just strictly. We are bound by our compliance team. We are very professional. We can have no personality at all in this. Then you would click the professional. So I normally go with the growth. We talked about having A solo podcast. This will, you know, this will change how the outputs look. If you're a solo podcaster, if you're a co host with no guest, or if you're a guest driven show, you have all these different options. So for this transcript that I just uploaded, this is a guest driven podcast. We want to type in our podcast name. This one is called Leaning In. You want to type it exactly as it appears in Apple Podcasts and Spotify. And the reason for that is it's going to go find your show on Apple and Spotify and pull those links for you. You need your host name so that it understands when it reads the transcript who is who. If you have multiple speakers, you would just separate it with a comma. But in this case we just have one host and one guest. We've got our guests here then if you want. The reason I added this little custom entities here is for if you have sponsors that are hard to spell. We know all the SaaS companies are really into the no vowels thing. And so that can get messed up in the transcript if it's a URL that you're reading. Oftentimes what I find is most helpful for this part of it is if the host works for a company and that's where the podcast is sort of housed in, is underneath the company umbrella. And you want that company to be mentioned, but it's not explicitly mentioned because the host is not talking about themselves. That's where you would put this. And you will just click Generate once all that's in. And so this is going to take around 90 seconds. So I'll just talk my way through what's happening. So right now what the podcast engine is doing is it is going through the entire transcript and it's going to start pulling keywords. And as each one is completed, it's going to turn green. It's going to write keywords for you, which are going to be like what Jag was talking about in his blog post, where he said the blog post was about what to do when recording when your podcast is hot. But it ranked really high for overheating podcast equipment and what to do. So this will really help out with the keyword search. It's going to write title options for you. It's going to write your show notes, description, the chapters and the time codes, I think is the biggest time saver. And it's gonna, it's gonna put those in the correct format for Apple podcasts and Spotify, which needs the parentheticals in there, and then another one for YouTube. So you're not going in and adding all of the parentheticals or going in and removing all the parentheticals to have those apply and work on YouTube and Apple Podcasts, chapters, timestamps and time codes are all one thing. It has to parse through all three of those, smash them together, make sure they're correct. And this is why having timestamps on your transcript is really important.

[Jag (John Gay)]

Important, yes.

[Johnny Podcast]

If you don't have the timestamps on your transcript, that part is not going to work. Everything else will work. It's just those chapters and time codes aren't going to give you anything meaningful, which is fine. And it knows if it doesn't find any numbers for time codes or timestamps, it's just going to return nothing. It's going to omit things. If it's not confident in it, then it's going to find your links. So it's going to find our host on social media. If our host has a website, LinkedIn, Twitter, same with the guest. It's going to find any companies, books, organizations mentioned in the episode and then it's actually going to go search on the web for those correct links and it gives you evaluation of, hey, we're highly confident this link is correct, we're medium confident this link is correct, or this is a low confidence link. If it can't find anything, it's just not going to give it back. One of the things that I've run into with this is finding your YouTube channel. If your YouTube channel is titled after your name and not your podcast name, it's not going to know to search for your name. That's something I'm working on now, but that might get omitted. So that's just an example there. So we're all finished here and this is what the output's going to look like. We've got all of our keywords here. So you've got your primary keyword. So agentic AI and retail. This episode is basically about why AI was where AI was going in the retail real estate industry. You have all of your primary keywords here. You would want to copy these and somehow work them into your episode description. So reworking your episode description that you get to fit fit these keywords in there. Same with the secondary or the long tail keywords and then your hashtags for your YouTube tags, putting it in the YouTube description box, you can copy each one individually. You don't have to use all of them. Or if you hate all of these, you can just regenerate it and it'll give you a whole new list of new ones. You move on to your episode titles and it's the same thing. We've got three episode titles that you can use. If you hate them all, you can just regenerate them if you like, all three of them, but you're not sure which yet and you want to come back to it later. Copy all, paste it somewhere else. Then we've got our episode description where it's mentioning the host by name, the guest by name. It's going to mention everything that they talk about in the episode bullet pointed out for easy reading and then sort of a more detailed explanation up here. And then my favorite part about these descriptions is this. Who is this for? This episode offers a clear eyed view of where consumer demand is headed and what it means for anyone investing in or leasing real retail space. It's a very niche audience, but it tells you within one sentence exactly what this episode's about. We'll move into our chapter markers. So Apple and Spotify, here's all of your time codes that you can just copy and paste right into your show description. And then you can tab over to YouTube. As you can see, the way that it's written is different. All the time codes are exactly the same, it's just formatted a bit differently. And then here we've got all of our links. Here's our show on YouTube, here's our show on Apple Podcasts, that's the show. Here's our show on Spotify. We've got Terry, our host is on LinkedIn but we didn't find a Twitter profile for him. So maybe he's not on Twitter or the content engine was not confident in that Twitter profile that was pulled up so just decided to omit it. And we've got our guest, Dana, LinkedIn, Twitter, her website, all of the companies mentioned in this. There's going to be a lot of retail companies. Some of this stuff you may not want to use, but that's where you just copy all, paste it and then delete the ones you're not going to use. The one that is the most robust is going to be your social posts. So you've got your email blast here. This is just a simple copy and paste that you would send out either attached to your newsletter or this is your newsletter or you're just sending out to your email list. A brand new episode of Leaning in has just gone live. We've repurposed our show description in here and then we've also added in all of Our links for easy clicking. So I can find you on YouTube, I can find it on Apple Podcasts, I can find it on Spotify. Then you're going to get 10 social posts that you can use and they're all very different. You've got your promotional posts that you can copy and paste. And where it says LinkedIn here means the style of writing LinkedIn writing. The social posts written for LinkedIn are going to be much more professional tone. And then there's also an option for Twitter or X which is going to be more casual tone, written for more, more Twitter style audience. And then another little thing that people miss here is our clip suggestion below. Below that is going to give you a clip from the episode that goes best with this post. And the post was written based on this clip that it found. And what I was really adamant about is making this as easy as possible for the user. You will never find a clip that needs to be stitched together. It's always going to be one continuous sentence, one continuous story. It's not going to be like, hey, by the way, pull the 90 seconds from the beginning, pull 45 seconds from over here and stitch those. No, everything that goes along with this post is going to be all in one thing that you can easily clip out from your episode. You've got your promo post, a takeaways post, three insights from my conversation with Dana Telsey on where retail is heading. You've got a quote post. So it pulls an actual quote from the transcript, it credits her with the quote, and then gives a little call to action. Below that, your thought leadership post, and then a question post to help drive engagement. And then it's going to be the same style post but written in a much more casual tone for X. And then let's just say, oh my gosh, this is all so much. I just need to save this and get back to it later. You can just download everything right to your computer, save it for later, open it up and here it is all for you. Save that to your computer, all your links, all your social posts and everything you need.

[David]

Incredible time saver.

[Jag (John Gay)]

Yeah.

[Johnny Podcast]

Hopefully this is something that someone can find useful. I use it every day and if no one ever uses it, that's totally fine with me. I made it for myself. I use it on almost every episode that I work on and the hosts that I've used it with have found it extremely valuable. So if you do care about something like this, it's just podcastengine AI.

[Matt Kundal]

That's incredible. One thing you did mention about you know, trying to. That solution for YouTube and where we're going to, you know, where. How did we make it connect to the YouTube channel? So a good example is the podcast Super Friends appears in two YouTube channels, including your page, which is called what? Johnny.

[Johnny Podcast]

Johnny Podcasts.

[Matt Kundal]

And mine's called the Soundoff Media Company. It's one of three podcasts up there. And I spoke to somebody from YouTube a few weeks ago, and they've said repeatedly, if you have a podcast, just name the channel after the podcast, and it's. It's gonna be best served in that particular way. So don't do like we do, Friends.

[David]

Do as we say, not as we do.

[Jag (John Gay)]

Exactly.

[Matt Kundal]

Has anybody. Has anybody used it aside from me and Johnny?

[Jag (John Gay)]

If.

[Matt Kundal]

Have you guys used it?

[Jag (John Gay)]

I really like it.

[Johnny Podcast]

Jack has used it. Yes. I don't know if David's used it. Catherine uses it as well.

[David]

I haven't, but I promise I will.

[Matt Kundal]

Okay. I just love the fact that it just finds the LinkedIn of the guests and puts it right into the show notes. And I didn't think about that thing where you copy and paste it and put it all in a text that you have access to break it out into different parts of the social world. But I think that's. That's really, really cool.

[David]

It's just one of those things that, like, the social media handles of the guests is something that us, as producers, I don't know about you guys. You typically remember at the last minute, like, oh, I still got to do that. I forgot, you know, well, this promises that you won't.

[Matt Kundal]

What's the worst job?

[Johnny Podcast]

Yeah, and I always. I have my LinkedIn set up to where a lot of people go. They turn the privacy thing on, where it won't tell you that Johnny has viewed your page on LinkedIn or viewed your profile. I purposely leave that off because I think it's funny that people will go like, who's Johnny Peterson? Why is he looking at my LinkedIn page? And I. Every single episode before I made this was, you're clicking on it, you're finding the person, and I'm like, well, this person's gonna know that I was talking them on LinkedIn just to find their profile so that I can copy and put it in the show notes.

[Matt Kundal]

All right, I'm wondering if there's anything left to Yik Yak about. I'll just ask. David, did you say that you went to the Riverside thing today?

[David]

No, not me.

[Matt Kundal]

Okay. That was Jag. Sorry.

[Jag (John Gay)]

Yes, that was me.

[Matt Kundal]

Yep. All right. What David do you have anything you want to ask now? Because we did. Just to let you know, we did talk about, you know, being a solo guest just like the minute just before you got on.

[David]

Yeah, not so obviously. I don't know what you talked about. And I was vying for least valuable player on the Super Friends today, and I think I've achieved that, so apologies.

[Johnny Podcast]

Oh, you're here. That award goes.

[Jag (John Gay)]

Let's do the second round. Let's do the second round of Fast Money with Davis since he was in the vocal Isolation booth and see if he says the same things we said about being a solo podcaster.

[David]

I'll. I'll sum it up real quick since we're up against the clock, but just if, if you're hell bent on doing a solo pod, I'd say at least try having a guest, just seeing what the dynamic is, because I think the interplay between two people is what you get on a podcast that you probably don't get in other media.

[Jag (John Gay)]

So show me. Have guests.

[Connie Thiessen]

Ding.

[David]

Unless it's the Jag show.

[Matt Kundal]

Also, by the way, Johnny, you did a cue earlier say. Okay, for those of you who are listening to the show, I'm gonna. You're gonna need to refer to the video. And with the three apps that I mentioned, including the Iheart app, Amazon Music app, and Apple Podcast app, you can just pick up the phone and toggle right over at the punch of a button. So that's some of the technology that's an advancements. I'm going to ask one more question that's like, is there something you're experimenting with or working with right now that it's going to be that you're thinking about for, you know, let's say in September. I'm going to say that what Johnny has done with podcastengine AI has led me to. I think I can create something like that, and it turns out I can't. However, I have been working with ChatGPT to come up with an all purpose, all in one sales sheet for podcasters that I work with to go and sell to advertisers. And the Sound off podcast was the first one. I made a sale off it very quickly. So that was. That's one. And so it's something I might do for the podcast Super Friends and then eventually start to roll this out to clients. You know, can, you know, can we take from the description, can we take from past episodes, can we take from the reviews, can we take parts of all. Feed it the downloads and what's important or whatever metric we're going to be using that week. I'll feed you some of the consumption data and so that's my starting point. It will be tough to get sort of, you know, API data to get in the back, but it's something that we could look at in the future. But, you know, it's something I'm going to be working on for the next few months just to make, I think life for clients better when it comes to, you know, finding an advertiser or partners for their shows.

[David]

Nice.

[Matt Kundal]

Anyone else working on anything? Thinking about stuff.

[Jag (John Gay)]

Working on letting my dog out of this room who is getting very antsy. Behind. You can just see her nose.

[Johnny Podcast]

I see the little nose popping in the frame. I think it's really cool. I would love to see that, at least privately, before you're ready to share it publicly. I think that's a great idea.

[Matt Kundal]

Oh, I was just going to share the sales sheet in the end result. I don't think, I'm not, I'm not quite at the coding part yet.

[Johnny Podcast]

Oh, no. I mean, that's what I mean.

[Matt Kundal]

Yeah.

[Johnny Podcast]

I don't think this is something you need to code. Like, this is just something that you, you just, you create a survey for people to provide to you. It's like I need X, Y and Z and I can get you your sales sheet.

[David]

I'll add one thing, Matt, just. We talk about the app Descript a lot and in some ways I think improves by the day and then it always seems to regress in certain areas as well. But that's for me to complain to the Descript people. But one, one way I've been using it lately is the Create clips function. The AI function that has become really robust and it really makes spiffy looking reels. You know, you can set how long you want, 30 seconds, 60 seconds or whatever, and it'll pick out as many as you want. It'll pick out five, it'll pick out 10. They're not all going to be home runs, but it's, it, it lets me create like three quick, quick clips from an episode. Would have taken me, you know, one to two hours in the past. Now it takes about 15 minutes.

[Johnny Podcast]

Could we bookmark a demo for that? David, next time we do this where you just show us how you do that. Because I, I, you tell me that and it sounds super easy, but I've tried to do it in Descript and I'm like, am I a.

[Jag (John Gay)]

Yeah, it

[David]

does take a little getting used to, but, but it might have improved even since you last tried it, I've. I've been impressed.

[Matt Kundal]

I'm not going to be able to end this podcast unless David gives us a podcast recommendation.

[David]

Oh, well, I do have a podcast. If you're into music, nostalgia and the music of the 70s and the 80s. And it's called Past Tens a Top 10 Time Mach, go to time machinepod.com find us on the socials at Time Machine Pod.

[Johnny Podcast]

You want to talk about someone that has passion for their podcast, it's David. All of us have started podcast with Jack and I have done podcasts that we've dropped off at one point or another. David is the only one who's done it forever.

[Jag (John Gay)]

Dave, I want to do an episode with you from the mid to late 2000s at some point.

[David]

That's good. We need someone to translate that era of music. We don't. We're not good at it.

[Matt Kundal]

Earliest 90s rock for me, please. Any 90s rock.

[David]

We can do that.

[Johnny Podcast]

If you want to deep dive into the deep cuts of a rapper called Future, I'd be happy to jump on and help you with that one.

[David]

But Not Future from 8 Mile Future or Jimmy Buffett.

[Johnny Podcast]

I've been really into him lately.

[Jag (John Gay)]

Wow.

[Matt Kundal]

Really?

[David]

The yin and the yang of wow.

[Matt Kundal]

We'll go counterclockwise and say goodbye and we'll start in Boston.

[David]

Pod617.com, again, apologies for being super late to this pod, but it's David. Yes, the Boston Podcast Network. Thank you.

[Jag (John Gay)]

John Gay, Jag Podcast Productions just outside Detroit, Michigan. Jagpodcastproductions.com I finally have something to promote

[Johnny Podcast]

podcastengine AI please check it out. If you hate it, fine. Tell me. If you love it, please try. It would love your feedback.

[Matt Kundal]

I'm Matt Kundal from the Soundoff Media company and I'm the guy with. I got a weekly newsletter that comes out every month is called SoundingOff News is where you can go and sign up for it and I'd love for

[David]

you to do that.

[Connie Thiessen]

Thanks for listening. For show notes, transcripts and the video

[Jag (John Gay)]

version of this episode, check out the

[Connie Thiessen]

podcast super [e-mail] I'm Connie Thiessen, editor of Broadcast Dialogue Canada's Broadcast Industry publication of record and host of Broadcast Dialogue, the podcast. Every week I sit down with the people shaping Canada's media landscape, the decision makers, trailblazers and storytellers behind the headlines, conversations rooted in real insight and industry expertise. If you're curious about policy shifts, programming trends, or the people making waves in radio, tv, podcasting and beyond. Hit follow on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts. And be sure to subscribe to the Weekly [e-mail] emailed direct to your inbox every Thursday.