Podcast
The Podcast Why
Hosted by My Podcast Guy · EN
I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement.
You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder:
“What should I talk about next?”
“Does this show even matter?”
“Why can’t I stay consistent?”
If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
22episodes
Episodes
Newest firstAll episodes
Building a Podcast That Drives Real Business Outcomes
4d ago00:04:26Tap to summarizeTransform Your Podcast into a Business AssetYour podcast isn’t just a creative outlet—it can be the most valuable asset in your business toolbox. This post gives you three steps to transform your show from a passion project into a business powerhouse.Most podcasters treat their shows like a weekend hobby.That’s why they plateau, get inconsistent, and quietly stop showing up.If you want your show to last, you need to make a different decision.Choose, on purpose, to see your podcast as a business asset.An asset pulls weight.It serves a clear business function, like:Educating potential clients before they ever call you.Filtering out folks who aren’t a good fit.Warming up referrals so they already trust you.Reinforcing your authority in a specific space.Here’s the gut-check that matters:If your podcast disappeared tomorrow, would your business even feel it?Would your pipeline, your sales conversations, or your visibility change in any measurable way?If the answer’s no, your show hasn’t been set up to succeed as a business tool—yet.Creative energy still matters—it’s what makes your content worth listening to.But energy alone doesn’t make your podcast a business asset.Structure, intention, and clarity about the podcast’s purpose do.Right after you read this, take five minutes and write down one answer:What specific business function is my podcast supposed to serve?Make it concrete.Is it pre-educating clients, generating qualified leads, or deepening loyalty with your existing audience?When you have clarity on why your podcast exists for your business, every other decision gets easier.What does it mean to treat your podcast as a business asset? Treating your podcast as a business asset means viewing it as something valuable that serves a specific function and drives measurable outcomes for your business, not just as a creative hobby. This approach shifts your focus from how fun recording is to how your podcast supports lead generation, client education, and brand authority.How can you determine if your podcast supports your business goals? Brett Johnson, My Podcast Guy, suggests asking, “If your podcast disappeared tomorrow, would your business feel it?” If you notice no measurable change in client conversations, pipeline, or visibility, your podcast isn’t functioning as a true business asset yet.Why do most creative podcasts plateau or cause burnout for business owners? Most creative podcasts plateau or cause burnout because their creators focus on the enjoyment of making episodes rather than clear business outcomes, according to Brett Johnson, My Podcast Guy. Without treating a podcast strategically, it's easy to become inconsistent, lose motivation, and eventually stop producing altogether.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Building a Podcast Routine That Fuels Your Why and Avoids Burnout
2w ago00:06:12Tap to summarizeWelcome back to The Podcast Why—the show that helps you reconnect with the heart of your podcast so you can create with clarity and confidence. I’m Brett Johnson, your trusted friend in podcasting. We’re focusing on a question every podcaster needs to answer: is the way you create your show actually supporting your podcast why, or is it grinding it down?After ten years working alongside podcasters, I’ve learned that even with a strong purpose and clear goals, many creators end up feeling stuck and burned out. Not because they lost their podcast why, but because their approach to making the show just isn’t sustainable.In this episode, we’ll look at how your workflow, schedule, level of polish, and guest management can either fuel your show’s purpose or make it harder for you to keep going. I’ll share the story of a host who rediscovered joy by realigning her creation process with her mission. And you’ll get practical steps to assess and redesign your own process so it works for you—and your listeners.Here are 3 key takeaways for every podcaster:Align Your Process with Your Purpose: Your creation method should make it easier to show up as the person your audience needs—not harder. If your show is about grace and connection, let your workflow reflect that clarity and care.Perfection Isn’t Required: Heavy editing, overlong episodes, and guest choices can become obstacles. Often, your listeners value your authentic voice more than studio-perfect polish.Small Tweaks, Big Impact: You don’t need a total overhaul. Try shortening episodes, recording in batches, or using looser outlines. Small, strategic changes can make podcasting sustainable and joyful again.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Defining Realistic Outcomes for Your Podcast
3w ago00:06:17Tap to summarizeUnlock real podcast progress by defining clear results, not chasing someone else’s idea of “success.”If your podcast leaves you discouraged, you might have unspoken, undefined expectations dragging you down.Most podcasters judge their show by downloads, growth, or what the loudest voices online claim “working” should look like.But unclear, unrealistic expectations are what create discouragement—not the results themselves.Let’s break it down.You need expected results that align with your podcast’s "why."Here’s the approach I use with my clients:Human Results: Are listeners emailing, commenting, or mentioning the show on calls?Business Results: Are right-fit clients mentioning your podcast when they sign up, or is the show shortening the time from new listener to new client?Metric Results: Are downloads and listener retention growing steadily—not explosively, but enough to show forward motion?Define what “working” actually means for you—not for everyone else.Set one or two concrete expectations for each area, rooted in your why and your business strategy.Examples:Human: Aim for one meaningful listener message each month.Business: Aim for a small but growing percentage of new clients to say “I found you through the podcast.”Metrics: Look for steady but modest growth.You don’t need a 50-point dashboard—just a handful of honest, reasonable expectations.Choose one primary result to measure for the next 90 days.Let it be your focus this season.Are your expectations supporting your Podcast Why, or are they silently telling you nothing you do is ever enough?Define aligned results, and you’ll regain clarity and confidence on your own terms.Here are three key takeaways:Define your own milestones: Don’t default to what “success” online looks like. Identify results that match your why and strategy.Track Human, Business, and Metric Results: Look for real listener impact (messages, feedback), tangible business shifts (clients referencing your show), and steady, realistic growth—not just viral spikes.Let one metric lead for a season: Choose a result that best aligns with your mission and let it guide your focus for the next 90 days.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →How Your Podcast Fits Your Business & Marketing Strategy
4w ago00:06:14Tap to summarizePodcast Purpose Clarity: "If your podcast's role in your business isn't obvious to you, it won't be obvious to your listener either."Welcome back to The Podcast Why. I'm Brett Johnson, My Podcast Guy, your trusted friend in podcasting. This show is here to help you reconnect with the real "why" behind your podcast so you can keep showing up with clarity and confidence.We’ve been walking through the five components of a strong "why": your podcast description, your podcast purpose, how your podcast ties into your overall business and marketing strategy, the results you're looking for, and your approach to creating your show.In this episode, we're going to zoom out a bit and talk about that third component—how your podcast fits into your overall business and marketing strategy.This is where a lot of shows drift. The host often has a clear sense of their business, their offers, and their ideal client, but the podcast is floating next to all of that instead of being integrated with it.Subscribe to get my latest content in My Podcast Guy NewsletterThe Podcast as a Side ProjectIt's like a side project that sort of relates to their work but not in a way that feels intentional. Your podcast doesn't have to be a hard-sell marketing channel, but if it's connected to your business at all, it should have a defined role in your strategy—a job to do that supports your "podcast why," your listener, and your business as a whole.Story Example: Heather's Podcast TransformationHere's a composite story from many conversations I’ve had with my client-based podcasters. Imagine a host—we’ll call her Heather.Heather runs a small consulting business. She started her podcast because she wanted to share value and “get her name out there”—her words. Inside her deeper podcast why was a drive to help a specific kind of client feel less stuck and more empowered.But when we looked at her business strategy documents, the podcast was basically a vague bullet point: "content." When we examined her actual marketing ecosystem, she had a website explaining her services, an email list she used sporadically, a couple of social channels, and then the podcast off to the side. None of it was really talking to each other.From Vague Content to Defined RoleOn the podcast, she covered broad topics—sometimes connected to her offers, sometimes not. At the end of episodes, she'd say, "If you want to learn more, visit my website," but she wasn't sure what she wanted people to do when they got there. Her show had a strong heart but a fuzzy role.So, we started with her "podcast why" and her business goals, and we asked a simple question: What job do you want this podcast to do inside your overall strategy?Some options we explored:Is it primarily a trust builder, where potential clients get to know how you think and what it's like to work with you?Is it a nurture channel for people already in your world—clients, subscribers, followers—to help them go deeper?Is it a discovery tool meant to reach people who haven't heard of you yet?Or is it some combination, with one primary priority?For Heather, the most honest answer was, "I want the podcast to be the bridge between someone finding me and someone feeling ready to work with me."You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInAligning Content and Calls to ActionThat meant its primary job in her business strategy was to build trust and establish fit—showing her ideal client that she understands their world and has a grounded, realistic way of helping. Once we named that, several things clicked:Her topics leaned more toward the kinds of issues her paying clients brought to calls, not just broad industry topics.Her calls to action became more specific. Instead of "visit my website," she'd say, "If you're listening to this and recognizing yourself in these situations, there's a link in the show notes to book a call with me."Her email list and podcast started working together. She'd invite listeners onto the list for deeper dives and send new subscribers to specific podcast episodes as a warm introduction.We also made sure her podcast description and purpose matched this role. The description now hints at the connection to her work—this show exists to help a specific kind of listener with specific problems, and if they want to go further, there's a natural next step.Making Your Podcast Coherent with Your StrategyThe key here isn’t that her podcast became a sales pitch—it didn’t. The content stayed generous and useful, but it stopped being a free-flowing content machine and started becoming a coherent part of her marketing strategy, all built around her "podcast why."Let’s look at your podcast through this lens. If your show has any connection to your business or professional work, it deserves a defined role in that ecosystem. Your "podcast why" can guide what that role should be.Reflection Exercise: Naming Your Podcast’s JobHere’s a simple reflection exercise:Step 1:Write this question down: "What job do I want my podcast to do inside my overall business and marketing strategy?"Then write your honest answer. It might be:Build trust with potential clientsDeepen the relationship with my existing audienceShowcase how I think and work, so the right people self-select inEducate my market so our conversations start at a higher levelTry to pick one primary job, even if there are secondary benefits.Step 2:Look at your current episodes and your description and ask: Would a stranger be able to guess this job just by listening to a few episodes and reading the description? Are my intros, outros, and calls to action supporting this role, or are they random?If your podcast’s role in your business isn't obvious to you, it won't be obvious to your listener either.The "Podcast Why" Reflection QuestionIf your podcast is one of the ways you live out your why in your business, what specific role should it play in moving someone from stranger to listener, to someone you can genuinely help—and what needs to change so it can actually do that job? You don't need to overhaul everything at once.Start with clarity. Name the job. Align your description and intro with that job. Make sure your main call to action matches that job.Recorded at 511 Studios - Columbus, OH (and you can too!)Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Is Your Podcast Purpose Clear Enough to Keep You Going?
Apr 2000:06:06Tap to summarizeMost podcasters can rattle off reasons like “growing my business” or “building my brand.” But after working with creators for ten years, I’ve learned these answers often aren’t sustainable. If your purpose is fuzzy, all the show decisions get heavier.Instead, your real podcast purpose should answer:Why does this show, in this season of your life, deserve a place in your week and in your listener’s ears?Here are three key takeaways to help you connect with your “why”:Get Honest and Specific: Move past generic goals. Dig deep to clarify what your show actually does for your listener—not just what it does for you.Anchor Everything to Purpose: When your purpose is clear, topics, format, even marketing get lighter and more focused. Everything flows from a solid foundation.Aim for Real Impact: If your podcast could do only one thing for your listener, what would it be? Articulate this as your true north—then let it guide the way forward.Not sure how to clarify your podcast's purpose? Start with one question:Why does my show exist in this season of my life, and what change do I hope it creates for my listeners?You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →The Five Components of a Strong Podcast Description
Apr 1300:07:55Tap to summarizeMost podcasters focus so much on episodes and guest booking that they overlook the very important podcast description. But that short block of text in podcast apps is more than a blurb.It’s your front door.If it’s vague or generic, you’re missing the chance to connect with the right listeners and share your real “podcast why.”Here are three key takeaways to help you write a description that actually works:Make it for the listener, not the host. If your description could be pasted onto ten other shows and still “make sense,” it’s time for a rewrite. Your listener should feel seen right away.Express your deeper why, not just topics. Don’t get stuck on “tips, insights, and business success.” Instead, share what changes for your specific audience if they listen, and why you’re showing up for them.Use it as your compass and promise. A strong description clearly says who your show is for, what you help with, your unique approach, and what’s possible if a listener sticks around.Ready to check your own description? Copy it out, read it aloud, and ask yourself: “If a new listener read this, would they know my real podcast why?”If not, it’s the perfect time to tweak and align.If you’d like hands-on help rewriting your description to fit your real why, I’d love to connect. Clarity and confidence are just a message away.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterPodcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Recorded at 511 Studios - Columbus, OH (and you can too!)Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Pivot or End Your Podcast Show With Purpose
Apr 600:09:26Tap to summarizeAsking if it’s time for a change isn’t a sign of failure—it’s a sign that you care.Welcome to this episode of The Podcast Why. I’m Brett Johnson, and I’m talking about a big, unspoken question so many podcasters face:Is it time for me to pivot my show—or even end it—with purpose?Far too often, podcasters just let their shows disappear with no explanation. But I believe in handling these moments with integrity and clarity. In this episode, I’ll share how your “why” as a podcaster can grow and change over time—and why that’s not something to be ashamed of.I’ll walk you through the story of a host I’ve worked with, whom I call Claire, to show how shifting life stages can reshape your motivation and connection to your audience.I’ll give you practical steps to reflect on your current “why,” assess what’s changed for you and your listeners, and help you decide whether to keep going, pivot, or end your show purposefully.If you’re feeling stuck or questioning your next move, you’re not alone. I’m here to help you move forward, whatever your decision, with honesty and confidence.Open The Mic Newsletter signupHere are 3 key takeaways:Your podcast why is your compass, not just your engine. Use it to guide decisions, whether you keep going, pivot, or end the show—not fear or comparison.Change is not failure; it’s growth. When your interests shift or your audience evolves, consider whether your current show still reflects your WHY.End or pivot with intention. Create closure and communicate honestly with your audience so your podcast doesn’t just “ghost.” Consider wrapping up themes, blessing your listeners, and explaining what’s next.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Building Focused Mini Seasons Around Your Podcast Why
Mar 3000:07:55Tap to summarizeLet’s get started and map out your next transformative arc—one that’s anchored in the real reason your show exists.Welcome back to The Podcast Why! I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real “why” behind your show so you can keep creating with clarity and confidence.In this episode, we’re talking about a game-changing approach for podcasters who want to take the pressure off weekly content creation and bring more clarity to their listeners: planning a mini-season around one why-driven theme.Instead of scrambling for new topics every week, you’ll learn how to design short, focused episode arcs—think four, five, or six installments—that work together to move your audience toward a specific, meaningful outcome that’s tied directly to your why.I’ll share a real-world example of how this approach transformed a podcaster’s workflow and listener experience, plus walk you through easy steps to plan your own mini-season without turning it into a massive project.If you’ve ever felt scattered or stuck in a cycle of disconnected episodes, this episode will show you how a mini-season strategy can bring you focus, ease, and renewed purpose.Open The Mic Newsletter signupHere are three key takeaways from the episode:Mini-seasons bring direction and ease: When you set one clear theme, each episode builds on the last. Topic selection becomes easier, and your audience feels they’re on a journey—not just along for random rides.Your podcast why should choose the theme: Don’t just grab topics at random. Ask yourself which area, if improved, would make the biggest difference for your listeners, given your show’s purpose.Planning doesn’t have to be complicated: With your why and a couple of broad themes, sketch out 3-5 episodes as a path. Focus on helping your listener achieve one specific outcome by the end.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →How Your Podcast Why Shapes Your Show’s Open and Close
Mar 2300:08:06Tap to summarizeThis episode will give you advice on connecting with your audience, building clarity and confidence, and showing up on the mic as your true self.Welcome to The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting. In this episode, I want to help you let your “why” shape every part of your show—including those often-overlooked moments: your intro, your outro, and how you show up on the mic.It’s not about just repeating your mission statement; it’s about making sure your purpose is reflected in your tone, language, and choices throughout every episode.I’ll share a story of a podcast host who transformed her show by making her “why” more audible and authentic—especially in the first and last 30 seconds.You’ll hear practical, actionable steps for rewriting your intros and outros so they become clear invitations and reminders of your mission, instead of generic bookends. I want to make sure your listeners always know who your show is for, and what you hope they’ll feel or do.Whether you’re a brand-new podcaster or just ready to refresh your purpose, this episode will help you bring your “why” to life in every part of your show.Open The Mic Newsletter signup3 Key Takeaways:Let Your Podcast Wh Lead the Way: Your intro and outro shouldn’t just be filler—they’re opportunities to clearly express your show’s purpose and promise, making listeners feel seen and understood from the start.Small, Intentional Shifts Matter: You don’t have to reinvent your podcast overnight. Begin by scripting a WHY-shaped intro and outro that speak directly to your audience and mission.On-Mic Presence Should Reflect Your Mission: When your podcast why guides your tone, language, and choices, you show up more authentically—helping listeners connect and giving yourself renewed clarity every time you hit record.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →Using Your Podcast Why To Say No
Mar 1600:08:16Tap to summarizeIt’s easy to say yes and fill your calendar, but if you’re not careful, your show can start to drift away from its true mission. You might wake up months later and realize you don’t recognize your podcast anymore.Welcome to The Podcast Why, the show dedicated to helping you reconnect with the real reason your podcast exists, so you can keep showing up with clarity, confidence, and a renewed sense of purpose. I’m Brett Johnson, your trusted friend in podcasting, and today we’re tackling a subject every creator faces: the art of saying "no" by using your “why” as your guide.You know the drill—guest invitations, trending topics, collaborations, and exciting opportunities are always knocking.In this episode, I’ll share a composite story based on real conversations with hosts just like you, who lost their way by trying to please everyone.You’ll hear how one host regained focus, learned to filter requests through his show’s promise, and reclaimed his energy and connection with his audience. Plus, you’ll get a simple process to test your own yeses and nos, so you can protect your creative drive and deliver on what matters most to your listeners.We’ll talk about how your “why” isn’t just inspiration—it’s a powerful boundary setter, freeing you from comparison, pressure, and overwhelm. You’ll walk away with practical tips and phrases to start using right now, so your mission stays clear, and your episodes stay meaningful.Open The Mic Newsletter signup3 key takeaways for your show:Your podcast why is both a compass and a boundary. Use it to filter opportunities—saying “yes” only to what aligns with your show’s promise and your listener’s needs.Every yes is also a no—to your energy, audience trust, and the clarity of your mission. Guard your bandwidth fiercely and don’t dilute your focus on networking or trends that miss the mark.Make “things my podcast doesn’t do” a living list. Write down 2–3 types of requests or ideas you’ll start declining, so you can double down on what matters most.You can book a clarity call with me—just head over to My Podcast Guy and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Transcribe →